Latest / Kenny Wallace Media / Talking With NASCAR Historian Mitchell Stapleton!

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Talking With NASCAR Historian Mitchell Stapleton! · Kenny Wallace Media

• 0:00
  Hello everyone, and welcome back to Kenny.
• 0:03
  Conversation brought to you by Jags, the leader in a high
• 0:07
  performance aftermarket car parts.
• 0:10
  Remember to go to jags.com to fix your hot rod or your
• 0:14
  everyday vehicle. All right, this next guest has
• 0:19
  inspired a whole new generation of people trying to make a
• 0:25
  living. He made headline news when he
• 0:28
  started becoming the go to man to tell the history of all the
• 0:33
  NASCAR cars haulers. My dear friend Mitchell
• 0:39
  Stapleton Mitchell, how are you? Pretty good, Kenny, how about
• 0:42
  you? Tell you what, I'm doing good,
• 0:45
  but I want to congratulate you before we get going and and
• 0:50
  you're doing what we do. You're adjusting your camera.
• 0:53
  You look good. Congratulations on 300,000
• 0:59
  subscribers for the Mitchell Stapleton YouTube channel.
• 1:04
  Thank you. Took a feels like it took a long
• 1:06
  time to get there, but maybe three years in the grand scheme
• 1:11
  of life is not that long. It feels like more than three
• 1:14
  years so. Well, let's start like this,
• 1:17
  everybody. The man you're looking at right
• 1:19
  now, Mitchell Stapleton. My notes tell me you're from
• 1:23
  Pennsylvania and you got on the slide and you slid on down in
• 1:28
  North Carolina because you wanted to try something that
• 1:35
  some people are afraid to do. You decided to make YouTube
• 1:40
  videos for a living. Let's just start right there.
• 1:43
  Tell me the back story of I know this, but I need to hear it out
• 1:48
  of the horse's mouth. How did this all start?
• 1:52
  Oh, well, it actually started with drag racing, like streetcar
• 1:56
  drag racing, which was with my daily driver, which my daily
• 2:01
  driver was my dad's Escalade that he made me drive to that I
• 2:05
  commuted to 'cause he said it was big, safe and slow.
• 2:09
  That is, you know, you have rules.
• 2:12
  I couldn't buy my own car. He wouldn't let me 'cause I
• 2:14
  would have bought something that was potentially dangerous or I
• 2:18
  could do burnouts with and hit stuff.
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  I I don't know. I don't know what his rationale
• 2:22
  was, but that was what I had to drive.
• 2:24
  And that's what I did. And I kind of incrementally
• 2:28
  modified it to make it faster and found it to respond to those
• 2:34
  modifications better than it should have for how big it was.
• 2:38
  And I'm like, oh, this is pretty fun.
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  And my, by then I was able to get a project car, a 72 Monte
• 2:47
  Carlo, which it was always broken because I didn't know
• 2:50
  what I was doing. I didn't grow up working on cars
• 2:53
  or anything, so I kind of had to learn just by making friends
• 2:56
  that were willing to teach me things, and it didn't go very
• 3:00
  well. I broke stuff a lot.
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  Were you were you recording all this, everything you're talking
• 3:09
  about? Or is this before you started
• 3:12
  recording all your YouTube videos?
• 3:14
  This is before I should have been recording it though.
• 3:17
  I have a lot of stuff that would have made very interesting
• 3:22
  footage had I recorded it. Well, so there you are.
• 3:28
  You're learning everything in life, and I believe I'm right.
• 3:34
  Sometimes in life we strike gold and we don't know it, I think,
• 3:39
  and set me straight. That's why this is Kenny
• 3:41
  conversation. Was it that Escalade?
• 3:45
  Was it that suburban that put you on the map?
• 3:48
  I heard about you millions of views, 1,000,000 views When you
• 3:53
  really did decide to start recording this?
• 3:57
  Tell me exactly, was that the first try at YouTube video?
• 4:02
  Did you do anything before? That's a bit of a loaded
• 4:06
  question. So yes, you're right.
• 4:08
  The Escalade was the kind of stumbling into it because I, I
• 4:13
  couldn't tell you how badly I wanted to, you know, go get
• 4:15
  myself a Fox Body Mustang or something that would have made a
• 4:18
  better drag car. But you had to put all kinds of
• 4:24
  more power into this thing to make it compete with stuff that
• 4:26
  had half the power. But it was a it was a detriment
• 4:29
  at first, but that uniqueness became the the power.
• 4:35
  If I had been able to go get something else, I wouldn't be
• 4:38
  sitting here right now. Now let's make sure everybody
• 4:42
  understands this process at at this point, you don't know
• 4:46
  you're going to be a YouTube superstar, but you you get the
• 4:50
  you get the camera rolling, am I right?
• 4:54
  You get the camera rolling and you start in on this Escalade.
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  Is that right? I had a supercharger on it
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  first. It was kind of a basic setup
• 5:04
  and. The camera's rolling though, yes
• 5:05
  or no? This is no, I started doing the
• 5:09
  YouTube stuff because I thought that I was going to have a shop
• 5:16
  where I built turbo kits for people.
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  I like doing the the fabrication stuff.
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  I learned that through doing my Escalade and it was really nice,
• 5:23
  came out really good. Other people wanted that because
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  I, you know, I did it real unique.
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  You saw the everything's hidden. It's real pretty.
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  I put a lot of effort into it. I can do this for other people.
• 5:36
  Well, I tried a little bit of that and I realized very quickly
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  that I did not want to do this for other people because other
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  people do not allow you the creative freedom that you have
• 5:49
  on your own car. If I wanted to spend all day
• 5:52
  messing with one primary on the header to make it symmetrical or
• 5:55
  the other one, I can do that. But somebody else is like, why
• 5:59
  aren't you done yet? It looks the same as it did
• 6:00
  yesterday. All this stuff, I'm like, I'm
• 6:03
  not. We call that customer service.
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  Yeah, I'm not doing I'm. Not doing that.
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  Was not about that fun away from it.
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  And I thought the only way I'm going to be able to work on my
• 6:15
  own cars and sustain it itself is through doing YouTube.
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  So that's what I started doing and that started coming up in, I
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  made some really crappy videos on my phone in the later half of
• 6:29
  2019 after I left Pennsylvania to go to Oklahoma.
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  So I I didn't bounce right to North Carolina.
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  I went from Pittsburgh to Oklahoma City year and then to
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  Dallas for a year and then we moved here.
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  Wow, OK, so I heard you. I didn't know that part.
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  So for all you kids out there, this is what this conversation
• 6:51
  is about. You want to be a YouTube
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  superstar. It it's not an easy Rd. is it?
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  Mitchell? How?
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  How difficult has this been on you to make a living?
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  Well, my process was a little bit different.
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  I had enough recognition and I guess I don't know, reputation
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  with the Escalade before YouTube ever happened that once I
• 7:17
  started YouTube, I posted stuff almost every day for 6-7 months
• 7:23
  that nobody was watching. It wasn't getting I, I had
• 7:27
  30,000 followers on Instagram from this, from the Escalade
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  stuff, but it would not transferred to YouTube.
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  I thought it would. It didn't.
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  It wasn't until I started doing other events and doing things
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  with the Escalade that kind of connected the two worlds through
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  a a video company called 1320 video that does all these
• 7:51
  things. They, they kind of are how my
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  Instagram grew and they started doing YouTube stuff with that.
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  And then I think it kind of put me into the tide where people
• 8:02
  were already aware of me and my Escalade.
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  That's key, yeah. You you got with somebody that
• 8:09
  was big time. Yeah, that that helped a lot.
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  And it kind of went from I think it had like 5000 subscribers to
• 8:18
  20,000 Wow in a month. But that was from two different
• 8:24
  video collaborations I did. One was with a guy whose channel
• 8:28
  is called That Dude in Blue, and another one was with PFI Speed
• 8:32
  and Boosted Boys. They were in Colorado and they
• 8:36
  both posted their feature videos with me on like back-to-back
• 8:41
  days coincidentally. So that took it from stagnant to
• 8:46
  real, real quick. Let's, if you don't mind, we're
• 8:51
  going to make my Charlie Marlo, my YouTube manager.
• 8:55
  We're going to make him drop in something right now.
• 8:57
  Charlie, let's let's grab Mitchell's up.
• 9:00
  Let's look at that Escalade and we're going to drop that in here
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  a little bit about how many views on that Escalade.
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  Last time you looked at Mitchell, where were we with
• 9:11
  that legendary? What?
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  What are you up to now on that original post that put you on
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  the map? I don't even know.
• 9:19
  It was a couple different. It wasn't like one big thing
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  that did it. It was a kind of a combination
• 9:25
  of like 3 or 4. We'll make Charlie drop some of
• 9:29
  those pictures in here right now, and he'll do a good job at
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  that. So all right, we've established
• 9:35
  you started in Pennsylvania, Oklahoma, Dallas, now you're in
• 9:42
  North Carolina. I met you through Mark Martin.
• 9:48
  Mark was out of Batesville, AR. The great NASCAR driver Mark
• 9:52
  Martin texted me and he says, Kenny, you got to do me a favor.
• 9:57
  This Mitchell Stapleton is a badass.
• 9:59
  I love him. He came down here.
• 10:02
  We toured my upbringing of Batesville, AR and now you can
• 10:07
  see right now Mark Martin's son Matt has has the Mark Martin
• 10:12
  archive. So I see what you did for Mark
• 10:16
  kind of bleeding over to the Mark Martin archive.
• 10:20
  So I listened to Mark, I call you up and you wanted to do
• 10:25
  something on not just me, but Rusty and Mike, and we do it.
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  OK. Now I know that everybody you
• 10:33
  show up to, and I saw this with The Wood Brothers, I know you
• 10:36
  got the camera right there, but this is what's a shocking blow
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  to everybody. You walk in and everybody says
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  that's all you got. That's all.
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  There's no camera crew. Can you?
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  Can you show us what you do everything with?
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  Yep, it's just a GoPro. It's not even a new one.
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  It's a it's a GoPro 8, which is what I've been using since the
• 11:02
  beginning. My mom got me one for Christmas
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  and this isn't the original one. I still have that one.
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  It still works. I just replaced it after a while
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  because I was like, this is the the original one.
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  I don't want to destroy it. So now I have a few GoPro
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  eights, but now I don't use them.
• 11:20
  That's pretty incredible to think technology.
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  I mean, you just showed us it. And when you walked in my door,
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  you were just going like this. And I'm, I'm thinking he ain't
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  going to get none of this. You know, he's everywhere with
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  that thing. But when it shows up, it's
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  absolutely unbelievable. Where, where they're learning
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  curves. And I know this sounds silly,
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  but OK, listen, there's a word called ergonomics.
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  Ergonomics means you're you're comfortable in your seat, you're
• 11:49
  comfortable with the way you sleep.
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  So did you have to learn some ergonomics with that camera?
• 11:54
  Do you have some idiosyncrasies that you use?
• 11:57
  Yeah, there's kind of a way whenever you do it enough, you
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  start to figure out. I used to have to like, you
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  know, touch the screen to get it to turn back on so I could look
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  and see what was in frame. Now I don't.
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  I just, I can hold it and I can, I just, I can see through it.
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  Oh yeah, that makes sense. Like I know I know what it can
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  see based on how I'm holding it and where I'm turning it, but
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  that was kind of a acquired skill to and I'm thinking about
• 12:30
  all that stuff when I'm filming. I have to, I have to talk, I
• 12:34
  have to ask questions, I have to listen.
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  And I also have to think about the composition of the frame in
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  the camera. Like, you know, I don't want the
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  top of your head to be cut off. I don't want you to be all the
• 12:45
  way on one side and have nothing on the other.
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  I'm conscious of what's in frame all the time.
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  And sometimes I, when we use microphones, I have to look at
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  the audio thing too, to make sure the microphone's still
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  working. And after a day of film and
• 13:00
  stuff, I'm fried. Like my, my brain has been
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  running on all cylinders paying attention to four things at the
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  same time. I'm I'm cooked.
• 13:09
  Yeah. Well, you have become ever
• 13:12
  popular in the What's that? What was that you just showed
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  me? The your dog?
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  Yeah. She came up and dropped the ball
• 13:18
  at my feet. She started making noise, so I
• 13:21
  he'd start woofing at me if I didn't throw it.
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  So I had to throw it. You're really good at
• 13:26
  production, so, you know if you throw the ball, she won't bark
• 13:30
  and mess up our our interview. But hey, listen, I did Brian
• 13:34
  Deegan, the great X Games motorcycle rider and his camera
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  was going everywhere. Dog.
• 13:40
  Dog was barking. I said, no, it sounds great.
• 13:44
  All right, so you become ever popular in the NASCAR world.
• 13:51
  Your videos have not just inspired a generation, but they
• 13:55
  have really saved a lot of NASCAR, NASCAR archives.
• 13:59
  Now, we won't get into detail, but I know people have been
• 14:01
  calling you because you're so good.
• 14:03
  You did something with my brother Rusty for the old Blue
• 14:06
  Mac shop. My question to you is,
• 14:09
  throughout your time documenting NASCAR history, what is the one
• 14:15
  video that made you go, wow, this is pretty special?
• 14:19
  This is pretty big. It could be two or three, but
• 14:22
  what is one? Oh, man, the, the one we did
• 14:31
  with Mark in Batesville was one where that was not planned.
• 14:36
  We only went there to do his museum.
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  And then we got talking about, you know, I was like, where was
• 14:41
  your dad's old trucking company at?
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  And he's like, well, it's just down the street.
• 14:44
  I can show it to you if you want.
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  So that whole hometown history tour format package was
• 14:50
  inadvertently invented by Mark when he decided to take us, you
• 14:55
  know, and drive us around town. And then it became really
• 14:58
  profound. I could see it in in him that he
• 15:02
  had noticed these things that he hadn't looked at in a long time
• 15:06
  and was reflecting on it. And he was open about it.
• 15:08
  And I'm sitting there. We hadn't done a bunch of these
• 15:11
  yet. I'm not familiar with all these
• 15:15
  guys at this time. We're just people who, you know,
• 15:17
  mess with our own cars and did videos about it.
• 15:19
  We didn't do NASCAR history for the first 100,000 subscribers.
• 15:23
  And I'm sitting in Mark Martin's Yukon Denali, and he's talking
• 15:29
  about all these really heavy topics and his dad and being a
• 15:33
  man and owning up to what you say and you.
• 15:35
  Were therapy for him, You were therapy for Mark.
• 15:39
  It, it seemed like it, it, he said how much that meant to him.
• 15:42
  And I'm just like, I didn't know what to say.
• 15:44
  Like I'm just some guy holding a camera.
• 15:46
  Like what, what do I get myself into?
• 15:48
  Like this is really heavy. This is this is special.
• 15:52
  It's important. And I thought we could do this
• 15:56
  with anybody, anybody who has a story.
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  So you're telling me, was I the second?
• 16:05
  Yeah. You were the second one.
• 16:08
  Oh my gosh. You were a big part of that.
• 16:11
  It was like Mark led to you and then you know everybody.
• 16:16
  So if I'm like, hey, we want to do video with this guy.
• 16:20
  Do you think they'd be interested?
• 16:21
  And then you would just help facilitate that, like Rusty, do
• 16:25
  you facilitate the one with Rusty?
• 16:26
  And then once we had a few of these built up, it enabled me to
• 16:32
  contact people on my own. They look at the page and
• 16:35
  they're like, oh, this guy's not full of crap.
• 16:38
  And that that really like you and Mark Martin are like the the
• 16:42
  godfathers of this whole history thing.
• 16:45
  You enabled that to to be what it.
• 16:47
  Is I will please. I want to apologize for stealing
• 16:52
  just a little bit of your limelight.
• 16:55
  You really helped me, and I'm going to tell you how you helped
• 17:00
  me. People have a vision of how
• 17:04
  people make it in life. You know, how did those Wallaces
• 17:08
  get to where they're at? And I've had a lot of people
• 17:11
  come up to me after watching that very long and lengthy
• 17:15
  documentary. And even my brother Rusty, who's
• 17:19
  extremely serious all the time. He said, Herman, I watched that.
• 17:23
  It was long, but damn it, you were right on.
• 17:26
  So I want to thank you because that really helped people calm
• 17:31
  down. People have a vision that Mark
• 17:34
  Martin was born in the money and Kenny and Ross, you were born in
• 17:38
  the money. When you when you document our
• 17:40
  humble beginnings, that saves us from the vultures attacking us.
• 17:46
  Want to want to thank you for that.
• 17:47
  Do you find that in any of your interviews or any of your
• 17:51
  documentary that the people really appreciate it because it
• 17:55
  explains to people their history?
• 17:59
  Yeah, yeah. And that's, that's part of what
• 18:01
  makes it so fulfilling is like I, I grew up watching you guys
• 18:06
  and seeing that stuff. Every time I go to a gas station
• 18:09
  counter and I see stacker two, I think of the the, the Bush car
• 18:13
  you used to drive. Like that's wired in my brain
• 18:15
  permanently. And to now be in a place where I
• 18:19
  can do something to provide value back is is really cool.
• 18:25
  Like the one we did with Carrie Earnhardt and his hometown and
• 18:29
  upbringing and his whole story. He's told that story before,
• 18:34
  like on Junior's podcast and maybe a couple other places, but
• 18:38
  you never get to see where those stories happened.
• 18:42
  The the picture. Yeah, when you're standing in
• 18:45
  the spot, when we're standing in front of that shop where you
• 18:48
  were talking about Poor Boy Chassis and Valley Park and
• 18:52
  getting burgers across the street, and I'm like, this is it
• 18:55
  this, this is where this happened.
• 18:57
  It doesn't. You can't get any more close to
• 19:00
  the story than standing where it happened and listening to it.
• 19:03
  You, you have done an incredible job.
• 19:06
  Let's start winding this up. I believe that YouTube is the
• 19:14
  new TV. I feel like what you're doing,
• 19:19
  even though you don't realize it, have you thought about it
• 19:22
  that what you are doing right now with this incredible new
• 19:26
  digital era, you're creating TV documentaries.
• 19:32
  Do you realize that? Yeah, I think not at first.
• 19:36
  That was never the intention to become history guy.
• 19:40
  I was always interested in it. Mostly just became that way
• 19:43
  because I was distracted by it and I thought I can either be
• 19:48
  distracted by this or I can use this interest productively.
• 19:54
  So it just went that way. But yeah, it, it became a thing
• 19:57
  where I was like this. This historical archive is going
• 20:02
  to be of more and more value as time goes on.
• 20:06
  And not necessarily for you, 'cause you'll live to be 130
• 20:09
  years old, you'll still be racing, but the older guys like.
• 20:13
  Nick Waddell Wilson and Ed Pink, they're Harry Gant.
• 20:16
  They're in their 80s and sometimes nineties. 1010 years
• 20:21
  from now, they might not be here.
• 20:24
  And if they are here, they're they're not going to be able to
• 20:26
  tell the stories in the way that they could right now.
• 20:28
  So I kind of think like this is the closest thing I have to a
• 20:32
  time machine is pretend I could go back in time 20 years from
• 20:36
  now. What would I want to do right
• 20:38
  now? That is going to matter a lot
• 20:42
  then. And that's kind of how I make
• 20:44
  those decisions because I do want these videos to be of value
• 20:48
  to, you know, fans of Motorsports and racing then.
• 20:53
  And and I even think about it from the perspective of these
• 20:57
  videos will be of value to the families of the people we're
• 21:02
  doing them with. Their their kids, their
• 21:05
  grandkids, their great grandkids. 300 years from now,
• 21:08
  somebody's going to be able to watch that.
• 21:11
  And we're going to do one like we do with you.
• 21:13
  We're going to do with Brad Keselowski.
• 21:15
  And he had talked about the importance of him to do that for
• 21:21
  for his generations, 'cause he was upset that he doesn't know
• 21:24
  that much about his ancestors and he can't find it, 'cause it
• 21:27
  wasn't there. He wants to make sure that down
• 21:31
  his lineage that they will be able to know him.
• 21:35
  And I take that seriously. That's a that's a big
• 21:37
  responsibility for for in motivator for me to do a good
• 21:41
  job. So this is morphed into more
• 21:44
  than making a living, you feel the responsibility now.
• 21:49
  You're an archive maker for NASCAR, whether you know it or
• 21:52
  not. I know people have been getting
• 21:54
  a hold of you, talking to you. We'll keep that amongst
• 21:57
  ourselves. But congratulations.
• 21:59
  I I would be remiss if I did not bring up that good looking
• 22:05
  blonde that's with you all the time.
• 22:06
  Are you married or is she your girlfriend?
• 22:09
  Where are we at? Everybody wants to know about
• 22:11
  her. We're not married, but we do
• 22:14
  live together. We do pretty much everything.
• 22:17
  Well, I did. I didn't mean to ask that.
• 22:19
  I apologize. But yeah.
• 22:22
  So anyway, I wanted to bring her up.
• 22:24
  You know, I find that people like it when people love each
• 22:29
  other. It's not so much sexual.
• 22:31
  It's like, man, people are always looking for love.
• 22:34
  So you 2 always being together inspires people.
• 22:40
  You know, I love my wife with everything I have.
• 22:43
  And, and you know, it's kind of like the Johnny Carson show.
• 22:46
  I'm old, I'm sixty. Well, you had you had Johnny
• 22:48
  Carson and then you had the sidekick Ed McMahon.
• 22:52
  And we we sure do like seeing you too.
• 22:57
  Travel America and let's kind of end it like this.
• 23:02
  Do you have any plans to take that camera and go overseas?
• 23:07
  Are you are you going to go up into Canada?
• 23:09
  Any other countries with the Mitchell Stapleton show?
• 23:13
  You know, I would love to and I've thought about that, like
• 23:16
  how cool it would be to go to Germany and see the go Kart
• 23:21
  track for Michael Schumacher race go karts at like I would,
• 23:25
  I'd be all about that stuff. But going to Europe is expensive
• 23:30
  and we don't have the the resources to do that yet.
• 23:34
  But eventually I would, I'd love to do that.
• 23:37
  I'd go to Brazil and see where Ayrton Senna came from.
• 23:41
  I I go anywhere? Well, we really will end it
• 23:47
  right now by this. What is your advice?
• 23:51
  What is your advice to people that want to be like you?
• 23:54
  You're at 300,000 subscribers. We know that there's people out
• 23:58
  there to have millions, but listen, 300,000 is a big, big
• 24:03
  deal. What is your advice to people
• 24:06
  that want to be like you? My advice would be you can be
• 24:12
  the most like me by not being like me, but by being like you.
• 24:18
  Like being being how not not you as in Kenny Wallace, but you're
• 24:23
  be. Be yourself.
• 24:25
  Chase, but chase your internal desire.
• 24:29
  Whatever sparks your curiosity, lean into it and stay true to
• 24:34
  what you are interested in. Don't do things because you
• 24:39
  think it's going to be popular. You think you can make money
• 24:42
  doing it. You won't be fulfilled.
• 24:44
  It's not sustainable. You'll get burned out and people
• 24:47
  will be able to tell when you're disingenuous.
• 24:49
  And I think that's why so many people open up to us when we
• 24:54
  come do these videos because they start talking and we're
• 24:57
  listening, we're engaged, we actually care about what's going
• 25:00
  on. And if someone is there just
• 25:02
  because they want to get the video and do the story and they
• 25:06
  don't actually care about the what they're talking about, that
• 25:09
  that affects the quality of the the interaction.
• 25:13
  Do you want good interactions? Be authentic, be present, and
• 25:18
  lean into what you're interested in.
• 25:21
  Great advice, and I just heard you.
• 25:23
  Thank you for giving me that advice.
• 25:25
  In other words, don't copy nobody, be yourself.
• 25:27
  Well, all right, everybody, remember we are in podcast form.
• 25:32
  We are in iTunes, we're in Spotify.
• 25:34
  You can listen to Mitchell on the way to work and you can turn
• 25:38
  around and turn him right back on when you head back home that
• 25:42
  night. Until the next Kenny
• 25:44
  conversation. We have some good ones in the
• 25:46
  pipeline. Mitchell, thank you so much.
• 25:51
  Thank you for having me here. Glad to be here.
• 25:54
  All right, everybody, check out Mitchell Stapleton.
• 25:57
  I know he's going to get to 1,000,000 subscribers.
• 26:00
  Until next time, goodbye everyone.