51: Should the 4 I’s Replace the 4 P’s of Marketing? (John Gardner)

Destination Discourse · Oct 16, 2025 · 54m

In this episode of Destination Discourse, Stuart and Adam sit down with marketing strategist John Gardner to unpack a bold new framework for modern marketers: The Four I’s of Marketing — Intelligence, Individualization, Integration, and Inspiration. As traditional approaches like the Four P’s (Product, Price, Place, Promotion) lose relevance, this conversation explores how DMOs can better serve visitors and stakeholders in an AI-powered, experience-driven world.

But first, in Stu’s News, Stuart shares a jaw-dropping story about AI outperforming humans in hurricane forecasting. As Myrtle Beach…