Latest / Online Reputation Management Podcast / Google Auto Suggest Marketing in Dubai
Transcript
- James Dooley: When someone searches your brand on Google, autosuggest can show things like “Kasra Dash scam” or “XYZ scam.” If people see something like that, it’s an instant switch-off before they even finish typing. Google autocomplete is the first thing someone sees—before they officially make the search. Kasra Dash: Exactly. For anyone unfamiliar, autosuggest is the dropdown list that appears as you type. If negative terms are attached to your name or brand, you’ll want to remove them because they instantly damage trust. If someone is curious about your brand and sees a negative suggestion, they might click away immediately. James Dooley: So what should people be looking out for? And should everyone be doing autocomplete manipulation? Kasra Dash: I’d say yes. Autocomplete is shown before the results page loads. If you can control those suggestions with positive sentiment, you absolutely should. For example, if you have lots of strong testimonials, you can trigger suggestions like “James Dooley testimonials” or “James Dooley reviews.” When people click those, you instantly give them a positive brand SERP full of real proof. James Dooley: And if negative things show—like someone being “arrested”—that needs to be pushed down? Kasra Dash: Correct. It works like SEO. You outrank the negative term with stronger positive ones until it’s pushed down far enough that it drops off autosuggest completely. Once it’s off the list, it’s essentially gone. James Dooley: What are some ways people can influence what shows up? Kasra Dash: There are many. Here are a few: – Generate lots of social media mentions like “James Dooley testimonials,” “James Dooley reviews,” “James Dooley email,” “James Dooley Twitter.” – Use consistent phrasing across platforms because Google recognises patterns. – Encourage real searches for the positive variations. Search volume is a huge driver of what appears in autosuggest. Google’s goal is to predict what you’re trying to type fast. If “James Dooley Twitter” gets more searches than “James Dooley arrested,” it moves up and pushes the negative one down. Kasra Dash: Anchor text also matters. If you build links with phrases like “James Dooley Twitter” or whatever you want to appear, that reinforces it. Brand mentions—even unlinked—also help. But the biggest factor is traffic. James Dooley: And FatRank offers services that help with this? Kasra Dash: Yes. At FatRank we use several methods to build brand strength and influence what appears in autocomplete. Very few people in the world are doing this properly, which is surprising because it massively affects what people search for. It’s a huge part of online reputation management. Honestly, I see this as a form of off-site CRO. Before someone even visits your site, you’re shaping their experience. And if you have negative content online—as many public figures or politicians do—controlling autosuggest becomes even more important. James Dooley: So this is our breakdown of Google Autosuggest Marketing in Dubai. If anyone has questions or wants the service done for them, head over to FatRank.com, fill out the contact form, and the team will be in touch. Kasra Dash: Thanks for watching.