Keyword Research for E-commerce | Using Search to Understand Demand Part 2

Drop That Ship | Dropshipping Made Easy · Jan 15, 2026 · 7m

In part two of this two-part series, Megan Hanel reframes keyword research as a trust-building practice. She explores why many e-commerce stores manage to attract but still struggle to convert; the gap is rarely about pricing, features, or competition. Instead, Megan shifts to the hesitation buyers experience before making a decision, and how answering the right questions can dramatically change outcomes.

Megan introduces question-based research as the missing layer between visibility and sales. By listening to how customers express uncertainty and comparison in their searches, store owners…