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#55: The 5 non-negotiables that protect everything in my business
Wanting to work differently is one thing but actually holding it is another, and that's where most founders come unstuck.
It's not the big dramatic moments that pull you off course, but the small ones — the perfectly reasonable request that falls just outside your hours, the single yes that feels harmless, the instinct to fix something for someone at your own expense. Each one is a small negotiation with a boundary that was there for a reason.
In this episode, I share my five non-negotiables and the specific decisions I've already made so I don't have to make them over and over again every…
The skinny
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