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1,980 - Why Emotion, Not Logic, Drives Multifamily Leadership
Ever thought logic was the king of decision-making? Think again.In this episode of Multifamily Collective, Mike Brewer pulls back the curtain on how emotions—not logic—drive our decisions, even when we think we're being rational. Whether you’re choosing a new car, signing a lease, or leading a multimillion-dollar apartment community, it’s emotion that moves the needle—logic just follows to make sense of it.Mike shares why this matters so much in Multifamily leadership—and how mastering the art of storytelling is the secret weapon for influencing your team, inspiring action, and creating real…
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