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#155 Marketing Your Therapy Practice with Erica Stevens
More than 2.4 billion people around the globe live with a health condition that would benefit from rehabilitation, and more than 1 billion are living with a mental health condition. But how do they find the right therapist among the roughly 2.8 million OTs and PTs out there, not to mention SLPs and mental health professionals?
The answer is pretty obvious: marketing.
But in our busy clinical lives, we tend to overlook the importance of this business activity. And we certainly don't spend enough time thinking about how it could drive better outcomes. We know that therapeutic alliance is one of…
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