Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Union Jordan 1: Story of a Successful Sneaker Release
The recent release of the Union Jordan 1 highlighted how far sneaker releases have come. Smaller shops and boutiques are taking measures to give sneakers back to the real consumers and less to bots and resellers. Transparency from companies like Nike would go a long way in building trust within the community, but will it ever happen?
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The skinny
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