Latest / Earn Your Leisure / EYL #218 Timbaland on the Future of Verzuz, Selling to Triller, & Advice for Producers

Transcript

EYL #218 Timbaland on the Future of Verzuz, Selling to Triller, & Advice for Producers · Earn Your Leisure

• 0:00
  Speaker 1: Earners. What's up. Look.
• 0:01
  Speaker 2: As a small business owner or hiring manager, you know
• 0:04
  Speaker 2: that success in twenty twenty three all depends on the
• 0:07
  Speaker 2: team members you surround yourself with. That's why you have
• 0:10
  Speaker 2: to check out LinkedIn jobs. With LinkedIn jobs, you can
• 0:14
  Speaker 2: hire qualified candidates more efficiently by matching open roles with
• 0:17
  Speaker 2: people who have the skills, values, and experience that help
• 0:20
  Speaker 2: you achieve your goals. When we needed operations manager, editors,
• 0:24
  Speaker 2: executive assistants, what do you think our first stop was?
• 0:28
  Speaker 2: That's right LinkedIn jobs. LinkedIn jobs help you quickly attract
• 0:32
  Speaker 2: qualified candidates to your open jobs with targeted tools. They
• 0:35
  Speaker 2: go beyond resume data by using insights from your job
• 0:38
  Speaker 2: post company and the eight hundred and seventy five million
• 0:41
  Speaker 2: member profiles to put your posts in front of the
• 0:44
  Speaker 2: most qualified candidates. Identify the most qualified candidates on LinkedIn
• 0:47
  Speaker 2: jobs and connect with them fast and for free. Look,
• 0:51
  Speaker 2: our goal in twenty twenty three is to spread our
• 0:53
  Speaker 2: brand on a global scale. It's not just about saying
• 0:56
  Speaker 2: with the biggest, but actually building the right team members
• 0:59
  Speaker 2: to help us get there, and that's what LinkedIn jobs does.
• 1:03
  Speaker 2: LinkedIn jobs helps you find the qualified candidates you want
• 1:05
  Speaker 2: to talk to faster. Post your job for free at
• 1:08
  Speaker 2: LinkedIn dot com slash eyl that's LinkedIn dot com slash
• 1:14
  Speaker 2: eyl to post your job for free. Terms and conditions apply.
• 1:18
  Speaker 3: An illegal alien from Guatemala charged with raping a child
• 1:22
  Speaker 3: in Massachusetts. An MS thirteen gang member from El Salvador
• 1:26
  Speaker 3: accused of murdering a Texas man of Venezuelan charged with
• 1:30
  Speaker 3: filming and selling child pornography in Michigan. These are just
• 1:34
  Speaker 3: some of the heinous migrant criminals caught because of President
• 1:38
  Speaker 3: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 1:42
  Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 1:46
  Speaker 3: crossings are at the lowest levels ever recorded, and over
• 1:50
  Speaker 3: one hundred thousand illegal aliens have been arrested. If you
• 1:53
  Speaker 3: are here illegally, your next you will be fine nearly
• 1:57
  Speaker 3: one thousand dollars a day in prison and deport it.
• 2:01
  Speaker 3: You will never return. But if you register using our
• 2:04
  Speaker 3: CBP home app and leave now, you could be allowed
• 2:07
  Speaker 3: to return legally. Do what's right. Leave now. Under President Trump,
• 2:13
  Speaker 3: America's laws, border and families will be protected.
• 2:16
  Speaker 4: Sponsored by the United States Department of Homeland Security, when
• 2:19
  Speaker 4: you're building something, you gotta love it. You gotta really
• 2:24
  Speaker 4: love it, you gotta really Everybody ain't built to really
• 2:28
  Speaker 4: build companies that if they really understand what goes into it.
• 2:32
  Speaker 4: Seeing the end result is cool. But when I meet
• 2:37
  Speaker 4: like an Elon Musk and when I meet these people,
• 2:39
  Speaker 4: I want to know what did you have to go through?
• 2:42
  Speaker 4: Versus I don't care about your billions that you got,
• 2:45
  Speaker 4: How did you get to that? What did you have
• 2:47
  Speaker 4: to endure? What did you have to suffer? Dealing with
• 2:50
  Speaker 4: all that emotion? A lot of people crack.
• 2:55
  Speaker 5: My graduates from my school being forced back drop bags drop, Mike,
• 3:01
  Speaker 5: drop backdrop drop.
• 3:14
  Speaker 6: When we have the honor of speaking to legends and
• 3:17
  Speaker 6: goats in the game, we don't take it lightly. And
• 3:21
  Speaker 6: you know, whenever we speak to somebody that has such
• 3:25
  Speaker 6: a high level of information and such a extremely strong pedigree,
• 3:30
  Speaker 6: we learn, Like we learn ourselves when we interview Mark
• 3:33
  Speaker 6: cut and we learn when we interview Shack, we learn,
• 3:36
  Speaker 6: when we interview you name it, Steve Harvey, we learn.
• 3:40
  Speaker 6: So it's like, if we're learning, you guys should learn
• 3:42
  Speaker 6: as well.
• 3:43
  Speaker 1: So you know, the drill man.
• 3:45
  Speaker 6: We're about to bring out one of the greatest of
• 3:47
  Speaker 6: all time. People throw that term gold around too loosely,
• 3:51
  Speaker 6: people throw that golt around too loosely.
• 3:53
  Speaker 1: But there's only a few goats.
• 3:55
  Speaker 6: When you're talking about Timberland, you're talking about over twenty
• 3:58
  Speaker 6: five years, consistently the number one, number one, number one
• 4:02
  Speaker 6: number one from Aliyah to Missy to j C. Like
• 4:06
  Speaker 6: this is. This is not a regular person. This is
• 4:09
  Speaker 6: not somebody that has done anything normal. This is extremely extraordinary.
• 4:13
  Speaker 6: And then to reinvent himself with versus change the game again.
• 4:20
  Speaker 1: It's going to be one of those nights. I told
• 4:22
  Speaker 1: you what time will be had.
• 4:23
  Speaker 6: So so I need a round of applause for my
• 4:28
  Speaker 6: brother Tim Bull to kick.
• 4:31
  Speaker 1: Timothy, let's go. Let's go.
• 4:44
  Speaker 4: The a leg Thank you, thank you, legend legends only man.
• 4:49
  Speaker 4: Look at all these beautiful people in here.
• 4:52
  Speaker 1: Yeah, Miami looking Wow.
• 4:54
  Speaker 4: I like this ship, Tim all right, So we're gonna
• 4:59
  Speaker 4: get into it first and foremost, thank you for coming, bro.
• 5:02
  Speaker 1: I appreciate you, man, Thank you for having me. Man.
• 5:04
  Speaker 1: I'm a fan of what y'all doing.
• 5:06
  Speaker 4: Man, I've been watching for like about two years now,
• 5:10
  Speaker 4: and I see the evolution of what y'all doing, and
• 5:12
  Speaker 4: I try to take tips, but y'all go so damn fans,
• 5:16
  Speaker 4: I'm a little so I gotta be like, let me
• 5:18
  Speaker 4: wind that back.
• 5:19
  Speaker 6: Be connected now. So you know that's easy man. So
• 5:23
  Speaker 6: I'm not even gonna waste any time. Man, I'm gonna
• 5:25
  Speaker 6: get right into it. And I want to talk about versus.
• 5:29
  Speaker 6: Want to talk about it's a legendary versus. First and foremost,
• 5:35
  Speaker 6: where did the idea start for versus?
• 5:39
  Speaker 1: I'm gonna be honest.
• 5:41
  Speaker 4: When the pandemic hit, I always had this kind of
• 5:45
  Speaker 4: like joke that like I said, what did the world stop?
• 5:48
  Speaker 4: What people do? And I felt like the world was
• 5:53
  Speaker 4: kind of funny. It felt weird anyway. And I was
• 5:56
  Speaker 4: in Milan and released and then Mulan. This was crazy.
• 6:03
  Speaker 4: I saw somebody at the airport like a zombie. I
• 6:05
  Speaker 4: was like, Yo, what the what fuck going on? So
• 6:08
  Speaker 4: I get back to the US. They it was a
• 6:11
  Speaker 4: show and it was like, Oh, they think they're going
• 6:13
  Speaker 4: to councel the show.
• 6:14
  Speaker 1: There is a disease out in the ad. I said, oh,
• 6:17
  Speaker 1: here go.
• 6:18
  Speaker 4: And I thought it was like a joke at first,
• 6:20
  Speaker 4: not really, but I was like, okay when it happened.
• 6:25
  Speaker 4: I think everybody, as entertainers, as us. We couldn't do nothing,
• 6:30
  Speaker 4: and we really had to really sit down and slow
• 6:33
  Speaker 4: down and really learn how the fellowship. I felt like
• 6:36
  Speaker 4: that was missing, and the pandemic kind of brought that together.
• 6:41
  Speaker 4: So me and Swiss was we had an idea that
• 6:44
  Speaker 4: was brewing for like three and a half years. We
• 6:47
  Speaker 4: tested the model in New York during the Summer Jam
• 6:52
  Speaker 4: and we was going to do an album with the
• 6:54
  Speaker 4: versus he do his side.
• 6:55
  Speaker 1: Swiss versus Kanye.
• 6:58
  Speaker 4: He started like with that, but the real thing and
• 7:00
  Speaker 4: we want you the other dude is when me and
• 7:02
  Speaker 4: him connected, we was gonna do albums together like and
• 7:06
  Speaker 4: then do a verse, bring his side and my side.
• 7:09
  Speaker 4: So we kind of tried to battle in real life
• 7:13
  Speaker 4: at that event at the Summer.
• 7:15
  Speaker 1: Jam, and we did a versus.
• 7:17
  Speaker 4: So when the pandemic happened, I called him one day
• 7:20
  Speaker 4: and we were just chopping it up, like, man, can
• 7:22
  Speaker 4: he believe this? We we can't do nothing. We can't
• 7:24
  Speaker 4: get no hair cut. Your money didn't matter. It was
• 7:29
  Speaker 4: everybody was equal, everybody was the same. So it felt
• 7:34
  Speaker 4: good because a lot of times that the world was
• 7:37
  Speaker 4: moving so fast for no reason, you were spending unnecessary
• 7:41
  Speaker 4: money for no reason. So we were just catching up
• 7:44
  Speaker 4: on like friendship and just chopping it up. Then one
• 7:48
  Speaker 4: day I say, yo, I saw D Nice first, and
• 7:50
  Speaker 4: I saw everybody on his.
• 7:52
  Speaker 1: Set, and I was like, oh, this shit banging.
• 7:55
  Speaker 4: You know what I'm saying, Like, I never knew how
• 7:57
  Speaker 4: good D Nice really was, and I'm like, wait a minute,
• 8:01
  Speaker 4: this man the truth. So the if it wasn't for
• 8:05
  Speaker 4: the pandemic, you wouldn't see people's real talent. So what
• 8:09
  Speaker 4: happened was I called Swiss. I was like, yo, remember
• 8:11
  Speaker 4: that idea we started. We should do it on the ground.
• 8:16
  Speaker 4: He's like yeah, I said, yeah, we should do that
• 8:18
  Speaker 4: shit right now, like in a hour.
• 8:20
  Speaker 1: He's like, for real, you want to do it?
• 8:22
  Speaker 4: And I said, fuck it, let's just have Let's just
• 8:25
  Speaker 4: do it, because you know, D Night really put the
• 8:27
  Speaker 4: battery in our backpack. So when he did that, we
• 8:30
  Speaker 4: did ours and it was all from love. Swiss went
• 8:33
  Speaker 4: down to the car, I went to my studio. He
• 8:36
  Speaker 4: was like, all right, let's get to it. Let's get
• 8:38
  Speaker 4: to I'm all about the smoke. So we went to
• 8:40
  Speaker 4: the smoke and there was so much love that the
• 8:43
  Speaker 4: love this transcended through the air, and then we built
• 8:47
  Speaker 4: the company off of it. We only had thirty thousand,
• 8:50
  Speaker 4: like people watching, I guess, but that thirty thousand turned
• 8:54
  Speaker 4: two six million, So that's incredible.
• 8:57
  Speaker 1: Clap it up for that.
• 9:00
  Speaker 2: Yeah, y'all, y'all definitely You and y'all in d Knights
• 9:02
  Speaker 2: definitely changed how we got through the pandemic. I remember
• 9:06
  Speaker 2: that Swiss being in the garage. I stayed up till
• 9:09
  Speaker 2: like three in the morning while y'all would do it. It
• 9:10
  Speaker 2: was incredible. But you said something to me backstage, which
• 9:13
  Speaker 2: is very important. Versus is a startup company, and so
• 9:18
  Speaker 2: kind of view it like that, at what point, as
• 9:21
  Speaker 2: you're collecting the talent to put on Instagram to go
• 9:24
  Speaker 2: against each other to celebrate music, did you realize, you
• 9:28
  Speaker 2: know what, this is a full fledged company.
• 9:31
  Speaker 1: We need to start changing how we do business. Oh.
• 9:34
  Speaker 1: I knew that since the pandemic hit.
• 9:36
  Speaker 4: I said, oh, we in the tech world is about
• 9:39
  Speaker 4: to boom right now. I know technology was about to
• 9:42
  Speaker 4: go crazy. So I said, yo, this is a business.
• 9:46
  Speaker 4: I don't know, Like I said, we're using this platform,
• 9:49
  Speaker 4: somebody else's platform to build our platform. So immediately, me
• 9:54
  Speaker 4: and Swiss we talked every day for this whole time
• 9:59
  Speaker 4: and as people. We was calling people and people was
• 10:03
  Speaker 4: down to do it. We was like, yo, we got
• 10:04
  Speaker 4: a trademark. We got to do this. We was doing
• 10:07
  Speaker 4: it all simultaneously, kind of like building it, you know,
• 10:12
  Speaker 4: just figuring it out as we go along. We didn't
• 10:14
  Speaker 4: know how to make the sound go this way. We
• 10:16
  Speaker 4: had to call people. We called rolling like yo, we
• 10:19
  Speaker 4: need integrative sound because they didn't know how to. So
• 10:22
  Speaker 4: we we and I think, you know, with God's help,
• 10:26
  Speaker 4: we did a pretty good job up until this point,
• 10:29
  Speaker 4: you know what I'm saying. And it you know, sometimes
• 10:36
  Speaker 4: it takes planning, but the plan was already in God's
• 10:39
  Speaker 4: plan for us to do this, so he assigned everything,
• 10:43
  Speaker 4: all the steps along the way for us to do.
• 10:45
  Speaker 4: So we knew that there was a business, and we
• 10:48
  Speaker 4: started treating it like it was a business. But people
• 10:50
  Speaker 4: were like, oh, y'all, don't y'all don't have your own app.
• 10:54
  Speaker 4: I said, But we got the culture. That's that is
• 10:57
  Speaker 4: our app, you know.
• 10:58
  Speaker 1: What I'm saying.
• 10:59
  Speaker 4: We got the people, We got the currency, and we
• 11:01
  Speaker 4: knew we knew at that time everybody looking for a
• 11:04
  Speaker 4: currency to sell their product.
• 11:06
  Speaker 1: But we had people, and so we knew we had
• 11:08
  Speaker 1: something big.
• 11:09
  Speaker 4: We just had to figure out how to monetize it,
• 11:13
  Speaker 4: which were still doing, and how to integrate it to
• 11:16
  Speaker 4: make it bigger. And like I said, it's a startup,
• 11:18
  Speaker 4: it's still a baby. And wait till next year when
• 11:21
  Speaker 4: we kicked that thing off.
• 11:22
  Speaker 1: Boy.
• 11:25
  Speaker 6: So so let me ask you this because obviously eyl
• 11:29
  Speaker 6: is a business platform. So you guys, I want to
• 11:33
  Speaker 6: talk about this thriller situation.
• 11:35
  Speaker 1: So you got thriller.
• 11:36
  Speaker 6: You guys decide to sell the company?
• 11:40
  Speaker 1: Is that what you did?
• 11:42
  Speaker 4: We we sold partial and we did stop and to
• 11:48
  Speaker 4: the triller because we we learned about IPOs and SPACs.
• 11:52
  Speaker 4: So I was like, we had several deals on the table,
• 11:57
  Speaker 4: but we liked, this is the better deal to bet
• 12:01
  Speaker 4: on ourself versus going over here or over here.
• 12:05
  Speaker 1: And it is at the beginning stage of building this business.
• 12:08
  Speaker 4: And when Trilla came to us, it was an opportunity
• 12:12
  Speaker 4: that we know, I'm all about jumping out, you know,
• 12:17
  Speaker 4: in the water first and trying something new. But the
• 12:20
  Speaker 4: opportunity that present to us was, you know, we buy
• 12:25
  Speaker 4: you know, majority of the company, you get majority of
• 12:28
  Speaker 4: the stocks in Trilla slash versus. So it's like it
• 12:31
  Speaker 4: was already a platform that was built. It was the
• 12:35
  Speaker 4: perfect marriage for us to go and to integrate what
• 12:37
  Speaker 4: we have into they platform. And you know, both of startups,
• 12:42
  Speaker 4: but one is a little ahead of us at the time.
• 12:45
  Speaker 4: But to come together we know where to make it powerful.
• 12:48
  Speaker 4: So right now we just we came together. We're still
• 12:52
  Speaker 4: working through kinks because it is a startup and it's
• 12:54
  Speaker 4: two startups trying to learn one another, you know. And
• 12:58
  Speaker 4: I think the beauty about it is it's our team.
• 13:01
  Speaker 1: Our versus team is so strong.
• 13:03
  Speaker 4: You know, it's only six of us, but it's no,
• 13:05
  Speaker 4: it's no, it's no, it's no versus without the team,
• 13:10
  Speaker 4: and you know, and just learning people like you were
• 13:13
  Speaker 4: saying something about the attitude and latitude, So it's like
• 13:17
  Speaker 4: going through that motion and seeing who can hang through
• 13:19
  Speaker 4: the the you know, cause it's trials and triplations and
• 13:22
  Speaker 4: building a company.
• 13:23
  Speaker 1: And we just really getting started.
• 13:26
  Speaker 4: I know it seems like a phenomenon and certain things
• 13:28
  Speaker 4: are phenomenon, but we really just really touching the base
• 13:32
  Speaker 4: on where we can go. We really have like a
• 13:34
  Speaker 4: billion dollar company along, you know what I'm saying, But
• 13:36
  Speaker 4: it's gonna take time to get there, you know what I'm.
• 13:39
  Speaker 2: Saying from from an artists standpoint, because I mean, you
• 13:43
  Speaker 2: were celebrating artists that almost were forgotten about their greatness.
• 13:47
  Speaker 1: And so I know part of the structure.
• 13:49
  Speaker 2: Of the deal was that are the people who performed
• 13:52
  Speaker 2: became owners in that. What's in the reaction from the
• 13:56
  Speaker 2: people who are now your partners, like yo, yo, I
• 13:59
  Speaker 2: p you saved my music hereer Like how's it been
• 14:01
  Speaker 2: for y'all?
• 14:03
  Speaker 4: You know, like I said, the pandemic brought so much
• 14:07
  Speaker 4: love me and Swiss wanted to be the first that,
• 14:10
  Speaker 4: you know, calling these artists to get on a live
• 14:15
  Speaker 4: to perform. It's only right, y'all help us build this company.
• 14:18
  Speaker 4: We got to give back to y'all and nobody's never
• 14:22
  Speaker 4: done that. And when it comes to you know, black
• 14:25
  Speaker 4: business and really teaching our culture, and I think y'all
• 14:28
  Speaker 4: the best at doing that.
• 14:29
  Speaker 1: So it's like I want to.
• 14:32
  Speaker 4: Say, we kind of took a page from y'all book
• 14:35
  Speaker 4: a little bit, you know what I'm saying, But like
• 14:38
  Speaker 4: you know, as but I would have to say, Swiss,
• 14:41
  Speaker 4: we was like we made a call, we said something
• 14:44
  Speaker 4: about this don't feel right, and that was the biggest
• 14:46
  Speaker 4: thing that made us stick with trilla because they say, Yo,
• 14:49
  Speaker 4: the only way we're going to go and do this,
• 14:51
  Speaker 4: and we can bring our people with us and they
• 14:53
  Speaker 4: get part of the pie because anybody else is gonna
• 14:56
  Speaker 4: be like nah nah. But we knew if it wasn't
• 14:59
  Speaker 4: you me and switch out on the phone before we
• 15:01
  Speaker 4: got to that point, before we went to app or
• 15:03
  Speaker 4: all those things. We called forty three artists and if
• 15:07
  Speaker 4: you know what dealing with an artist that's like, you know,
• 15:11
  Speaker 4: I can't, I don't want to describe it. It's a
• 15:14
  Speaker 4: lot of work. It's a lot of work, and we
• 15:16
  Speaker 4: really believed in it. And we didn't make no money
• 15:21
  Speaker 4: for like about two years, like you know, two years
• 15:24
  Speaker 4: just off of the love, just building a platform.
• 15:27
  Speaker 1: And we're still building, you know what I'm saying.
• 15:29
  Speaker 4: So it's a it's a hell of a journey.
• 15:33
  Speaker 1: Can you talk about that?
• 15:35
  Speaker 2: And that's a valuable jem And that's something that we
• 15:37
  Speaker 2: experienced the first two years of the first year and
• 15:39
  Speaker 2: a half really of building ear A Lisia. It was like, look,
• 15:42
  Speaker 2: we're not taking any money. All the money we get,
• 15:44
  Speaker 2: if we get money, we're going to put back into
• 15:46
  Speaker 2: building the business.
• 15:47
  Speaker 1: You're doing it off the love.
• 15:49
  Speaker 2: Obviously, your experienced musicians and have a Hall of Fame
• 15:51
  Speaker 2: careers on your crafts. But what did y'all learn during
• 15:54
  Speaker 2: that time? It was like did it become frustrating? Like, Yo,
• 15:58
  Speaker 2: we're doing this, there's no compensation. It's just brou It's.
• 16:01
  Speaker 4: Frustrating every day because you know, as you when you're
• 16:05
  Speaker 4: building something, you gotta love it. You gotta really love it,
• 16:10
  Speaker 4: you gotta really Everybody ain't built to really build companies
• 16:15
  Speaker 4: that if they really understand what goes into it.
• 16:18
  Speaker 1: Seeing the end result is cool.
• 16:21
  Speaker 4: But when I meet like an Elon Musk and when
• 16:24
  Speaker 4: I meet these people, I want to.
• 16:25
  Speaker 1: Know what did you have to go through? Versus?
• 16:29
  Speaker 4: I don't care about your billions that you got, How
• 16:31
  Speaker 4: did you get to that? What did you have to endure?
• 16:34
  Speaker 4: What did you have to suffer? And now building this company,
• 16:38
  Speaker 4: I'm like, whoa, whoa, whoa whoa whoa whoa whoa whoa.
• 16:42
  Speaker 4: Then you got the people like me getting another versus
• 16:45
  Speaker 4: woman getting another versus I'm like, well, hold on, hold on,
• 16:48
  Speaker 4: hold on, it's coming, it's coming. And it's like dealing
• 16:50
  Speaker 4: with all that emotion. A lot of people crack. You
• 16:54
  Speaker 4: know what I'm saying that you know, and I you
• 16:56
  Speaker 4: know when they talking about the pivot and being an entrepreneur,
• 17:01
  Speaker 4: it really takes a will, a share will to this
• 17:06
  Speaker 4: goal to go and two years of just the love.
• 17:11
  Speaker 4: You gotta love it, you gotta And I thought what
• 17:13
  Speaker 4: we was doing, it wasn't so much about the money.
• 17:16
  Speaker 1: We was helping people revive they catalogs.
• 17:20
  Speaker 4: That was the thing making people forget, not forget about
• 17:24
  Speaker 4: this music from our great people like yo, y'all forgot
• 17:27
  Speaker 4: about this because I felt like we felt like black
• 17:31
  Speaker 4: music and the creators wasn't getting the love that they deserved.
• 17:34
  Speaker 4: So when people when you're doing stuff like that, giving back,
• 17:38
  Speaker 4: because I love to give back, you don't really think
• 17:40
  Speaker 4: about the money because I'd rather have a rich spirit
• 17:45
  Speaker 4: than the money. You know what I'm saying. I want
• 17:47
  Speaker 4: my I want my spirit to be rich and feel
• 17:50
  Speaker 4: like it's filled with a lot of love because I.
• 17:51
  Speaker 1: Know God got me. I know God got me.
• 17:54
  Speaker 4: If I keep if I keep going the way I'm going,
• 17:58
  Speaker 4: God got me.
• 17:59
  Speaker 6: So let me ask you this because Thriller is up
• 18:02
  Speaker 6: for I p O. I think sometime in the fourth
• 18:05
  Speaker 6: quarter they said they made one hundred million dollars in revenue,
• 18:08
  Speaker 6: this year. So when you was doing that deal, was
• 18:12
  Speaker 6: having some level of equity in stocks a major consideration
• 18:18
  Speaker 6: for that.
• 18:19
  Speaker 4: Yeah, I mean we we we giving away our IP.
• 18:23
  Speaker 4: You know, like if you follow the beat steals, it
• 18:26
  Speaker 4: goes through stages of certain deals. So this is like
• 18:29
  Speaker 4: a stage where I'm still learning about I pos S
• 18:35
  Speaker 4: One's corporation. So I started watching my we work billions
• 18:39
  Speaker 4: movies like like every every week, you know what I'm saying,
• 18:42
  Speaker 4: because I gotta I don't want to be the dummy
• 18:45
  Speaker 4: on the phone. I got to know what's Oh, I
• 18:47
  Speaker 4: know what that is. Let me see the S one?
• 18:49
  Speaker 4: What did that say? How long do it take? So
• 18:52
  Speaker 4: it's just it's a learning process. But I knew betting
• 18:55
  Speaker 4: on yourself for the for the n ride, it's the
• 18:58
  Speaker 4: better way to go. When they put the stocks and
• 19:01
  Speaker 4: it was already value a at a two point five
• 19:04
  Speaker 4: valuation and getting all these shares in the company and
• 19:08
  Speaker 4: being the biggest shop i mean stockholder of the company,
• 19:11
  Speaker 4: it only makes sense to take this ride. You're the
• 19:13
  Speaker 4: biggest stockholder, Yeah, were the biggest the biggest Yeah, yeah,
• 19:19
  Speaker 4: like we want of the biggest stockholders a trailer.
• 19:22
  Speaker 2: I mean, this is incredible I'm listening to Temple and
• 19:25
  Speaker 2: the guy grew up. He's talking about S one's spats,
• 19:30
  Speaker 2: and I p o.
• 19:30
  Speaker 1: Hey, man, that's a sign of the times, right, clapping
• 19:33
  Speaker 1: up for.
• 19:33
  Speaker 4: This moment, y'all. I'm trying, man, I'm still learning. Hey,
• 19:37
  Speaker 4: I gotta keep watching y'all because y'all, y'all.
• 19:39
  Speaker 1: More market y'all teach finance.
• 19:41
  Speaker 4: Finance wasn't like my thing, and that's why that's why
• 19:43
  Speaker 4: I did.
• 19:43
  Speaker 1: That's it.
• 19:44
  Speaker 4: I got to get close to these guys because the
• 19:46
  Speaker 4: level I'm about to go to, I can't fuck it up,
• 19:52
  Speaker 4: you know, So I'm just it's a journey, man, It's
• 19:55
  Speaker 4: a journey. So what was the lawsuit about? When you
• 19:57
  Speaker 4: guys have suit? You know, the suit was really just
• 20:03
  Speaker 4: just showing like, you know, like we don't want to
• 20:05
  Speaker 4: be the guys that not really just on our business.
• 20:08
  Speaker 4: It was it was a matter of miscommunication. And you know,
• 20:12
  Speaker 4: as you go through certain procedures with new companies and
• 20:17
  Speaker 4: everybody's going through the fundraising round. When you're doing that,
• 20:21
  Speaker 4: it gets a little shaky, little turbulence, and I think
• 20:23
  Speaker 4: communication kind of got a misconstrued through the through the
• 20:27
  Speaker 4: times and things were hard, but we just just kind
• 20:31
  Speaker 4: of like a wake up call, like you know, hey,
• 20:34
  Speaker 4: but it was like it kind of we was talking
• 20:38
  Speaker 4: about it and this is the thing that we tested it.
• 20:40
  Speaker 4: We were just talking about it, and as we're talking
• 20:43
  Speaker 4: it with our people, the shit got out. It just leaked.
• 20:46
  Speaker 4: Like I'm like, oh, this leak shit real damn. You
• 20:49
  Speaker 4: can't even have a conversation behind like.
• 20:52
  Speaker 1: Like anything negative. It seemed like it just whooped go out.
• 20:55
  Speaker 4: But I knew like once it when I was like,
• 20:57
  Speaker 4: all right, well, we can't do nothing now but try
• 21:01
  Speaker 4: to redeem and fix things. And that's where we're at
• 21:03
  Speaker 4: with it now. You know, people fight and make up.
• 21:06
  Speaker 4: You know, brothers, you fight, break up, make up, you
• 21:09
  Speaker 4: know all that type ship, soul business.
• 21:11
  Speaker 2: You know what it is exactly in terms of the
• 21:14
  Speaker 2: future of Verses because you said it's coming back. I
• 21:16
  Speaker 2: think the last time we saw versus ray J was
• 21:20
  Speaker 2: singing is a rendition of our wish. I was there,
• 21:22
  Speaker 2: We were there, We were there. Yeah, we met the
• 21:24
  Speaker 2: we met the whole team.
• 21:24
  Speaker 4: Shout out was not prepared, yo, But was it not entertaining?
• 21:32
  Speaker 1: That was it was definitely that.
• 21:34
  Speaker 2: It was definitely that it was where we're still talking
• 21:37
  Speaker 2: about it.
• 21:37
  Speaker 1: We are. I'm still talking about it. You know. We
• 21:41
  Speaker 1: had some amazing verses right that. We was at the
• 21:44
  Speaker 1: best Verson.
• 21:45
  Speaker 2: Well, we were at the We were at the garden
• 21:48
  Speaker 2: when the lots represent.
• 21:51
  Speaker 1: We was there. We was there. Yo. I never felt
• 21:55
  Speaker 1: New York like that ever.
• 21:57
  Speaker 4: It was like and I went to that when I
• 22:00
  Speaker 4: was like doing COVID and everybody was out there partying,
• 22:02
  Speaker 4: I say, okay, everybody, don't get sick.
• 22:03
  Speaker 1: But me, I had my mask on. It was fresh,
• 22:06
  Speaker 1: we was fresh outside. I got COVID. I did you
• 22:10
  Speaker 1: party too hard?
• 22:11
  Speaker 4: See me and Joe, we was like, see we know
• 22:14
  Speaker 4: how to have a good time. But safe, safe, We
• 22:18
  Speaker 4: would safe. But but I'm gonna tell you. I did
• 22:20
  Speaker 4: a lot of concerts, been with a lot of the greatest.
• 22:24
  Speaker 4: To me, I never seen New York like that. And
• 22:28
  Speaker 4: I had to say it was fact I've been with
• 22:31
  Speaker 4: Hole when he brought Michael Jackson out, like I never
• 22:34
  Speaker 4: seen it like that, like that, what Jadakiss did for
• 22:37
  Speaker 4: New York.
• 22:38
  Speaker 1: It was like it was like New York. We back.
• 22:42
  Speaker 4: It was like we outside. I think the term outside
• 22:46
  Speaker 4: came from New York. Yeah, we was outside. You know
• 22:50
  Speaker 4: what I'm saying. What does the future of Versus look like?
• 22:53
  Speaker 2: Are we still doing live concerts like we did at
• 22:55
  Speaker 2: MSG or are we just.
• 22:57
  Speaker 4: Doing on Triller? What do you see for the future?
• 22:59
  Speaker 4: Versus were definitely gonna do. We got some big ones
• 23:03
  Speaker 4: coming up, some big ones, and these big ones take time,
• 23:08
  Speaker 4: take a lot of time. We're trying to do one
• 23:09
  Speaker 4: maybe before the end of the year, but it's really
• 23:12
  Speaker 4: the top of the year where we're gonna start, and
• 23:15
  Speaker 4: we're still figuring out how we're doing it because it's
• 23:18
  Speaker 4: so much just coming to us.
• 23:21
  Speaker 1: You just gotta do the right ones.
• 23:23
  Speaker 4: It's so much on the plate right now that we
• 23:26
  Speaker 4: definitely gonna keep it. You know, it's gonna be Triller,
• 23:28
  Speaker 4: but we just gotta figure out how to do it
• 23:31
  Speaker 4: and still keep the people happy, you know what I'm saying.
• 23:34
  Speaker 1: Because the thing about when you do something.
• 23:39
  Speaker 4: That's free, sometimes you gotta know how to integrate it
• 23:42
  Speaker 4: to it not be free because it's still a business
• 23:45
  Speaker 4: and it's not that you want to charge like that,
• 23:47
  Speaker 4: but it's like, we gotta pay the bills of these artists.
• 23:51
  Speaker 1: So some people are like, oh.
• 23:52
  Speaker 4: Man, you're gonna take it off Instagram and now we're
• 23:54
  Speaker 4: gonna do that, but Instagram gotta pay us, so we
• 23:57
  Speaker 4: gotta do something because we gotta it gotta be you know.
• 24:00
  Speaker 4: So now we're at that stage where we're figuring out
• 24:03
  Speaker 4: things on how to do it and still keep our
• 24:05
  Speaker 4: audience happy and still keep.
• 24:07
  Speaker 1: Them like, ah, you know, ah man, y'all doing this.
• 24:11
  Speaker 4: We're not getting Hollywood, but we're bringing Hollywood excitement to you.
• 24:15
  Speaker 4: But they paid that Netflix bill, Yeah, they do right,
• 24:19
  Speaker 4: And didn't they raise that bitch?
• 24:21
  Speaker 1: They did? They did? They fucked up. Y'all can complain.
• 24:25
  Speaker 1: Y'all gonna pay for Netflix. Netflix ain't got shit on
• 24:27
  Speaker 1: that ship.
• 24:29
  Speaker 4: At least we give you some man, We give you
• 24:32
  Speaker 4: some good argument, good music stories.
• 24:37
  Speaker 1: Why would you want to pay for that shit? That ship?
• 24:39
  Speaker 4: And it's the culture and you could go to that shit.
• 24:42
  Speaker 4: I don't know if you've ever been to a versus them?
• 24:45
  Speaker 4: Shits is off the chain, ain't they are?
• 24:47
  Speaker 1: Like? WHOA?
• 24:49
  Speaker 4: I only could have been in the two because I
• 24:50
  Speaker 4: said this is this is out of control, the bow
• 24:54
  Speaker 4: Wow one out of control. They had that shit popping.
• 24:59
  Speaker 4: I was there, see I was going to cut when
• 25:02
  Speaker 4: I go to everybody like if you're like.
• 25:05
  Speaker 1: The club, I'm getting in with you. I'm going in
• 25:08
  Speaker 1: with you. I'm like, this ain't this.
• 25:11
  Speaker 4: Ain't lim this is versus you know what I'm saying.
• 25:15
  Speaker 4: But you know it is what it is. I love
• 25:17
  Speaker 4: our people, you know what I'm saying. It's what we do.
• 25:21
  Speaker 4: Any music people in the house.
• 25:23
  Speaker 6: All right, I want to I want to ask some
• 25:26
  Speaker 6: music conversations. Okay, one of the best producers ever, so
• 25:31
  Speaker 6: let's talk about some music publishing. How important is publishing
• 25:36
  Speaker 6: for a producer? What are some best ways that a
• 25:39
  Speaker 6: producer can make sure they get in there right amount
• 25:42
  Speaker 6: of publishing?
• 25:43
  Speaker 1: Like talk about that. You know, the business changed so much.
• 25:48
  Speaker 4: I feel like what I was taught with publishing was
• 25:51
  Speaker 4: like hold on, hold on, hold on to it is
• 25:55
  Speaker 4: is for your grandkids, grandkids. I think nobody saw streaming
• 26:00
  Speaker 4: and coming, so that kind of changed the dynamics of publishing.
• 26:04
  Speaker 4: So now what I would tell a producer, it's really
• 26:08
  Speaker 4: that's what that's where you really make your money at
• 26:10
  Speaker 4: now because I don't think producers back when I was
• 26:13
  Speaker 4: doing it, you.
• 26:14
  Speaker 1: Know, earners. What's up?
• 26:17
  Speaker 2: You ever walk into a small business and everything just works,
• 26:20
  Speaker 2: like the checkout is fast, the seats are digital. Tipping
• 26:24
  Speaker 2: is a breeze and you're out the door before the
• 26:26
  Speaker 2: line even builds odds are they're using Square. We love
• 26:30
  Speaker 2: supporting businesses that run on Square because it just feels seamless.
• 26:34
  Speaker 2: Whether it's a local coffee shop, a vendor at a
• 26:36
  Speaker 2: pop up market, or even one of our merch partners,
• 26:39
  Speaker 2: Square makes it easy for them to take payments, manage inventory,
• 26:43
  Speaker 2: and run their business with confidence, all from one simple system.
• 26:48
  Speaker 2: If you're a business owner or even just thinking about
• 26:50
  Speaker 2: launching something soon, Square is hands down one of the
• 26:53
  Speaker 2: best tools out there to help you start, run, and grow.
• 26:57
  Speaker 2: It's not just about payments, it's about get giving you
• 27:00
  Speaker 2: time back so you can focus on what matters most ready.
• 27:03
  Speaker 2: To see how Square can transform your business, visit Square
• 27:07
  Speaker 2: dot com backslash go backslash eyl to learn more that
• 27:11
  Speaker 2: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.
• 27:17
  Speaker 2: Let's Square handle the back end so you can keep
• 27:19
  Speaker 2: pushing your vision forward. This episode is brought to you
• 27:26
  Speaker 2: by P and C Bank. A lot of people think
• 27:28
  Speaker 2: podcasts about work are boring, and sure they definitely can be,
• 27:32
  Speaker 2: but understanding a professionals routine shows us how they achieve
• 27:36
  Speaker 2: their success little by little, day after day. It's like
• 27:40
  Speaker 2: banking with P and C Bank. It might seem boring
• 27:43
  Speaker 2: to save, plan and make calculated decisions with your bank,
• 27:46
  Speaker 2: but keeping your money boring is what helps you live
• 27:49
  Speaker 2: or more happily fulfilled life. P and C Bank Brilliantly
• 27:53
  Speaker 2: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty
• 27:57
  Speaker 2: five is a service mark of the PNC Finance Service Group, Inc.
• 28:01
  Speaker 2: P and C Bank National Association.
• 28:03
  Speaker 3: Member a FDIC, an illegal alien from Guatemala charged with
• 28:09
  Speaker 3: raping a child in Massachusetts. An MS thirteen gang member
• 28:13
  Speaker 3: from Al Salvador accused of murdering a Texas man of
• 28:17
  Speaker 3: Venezuelan charged with filming and selling child pornography in Michigan.
• 28:21
  Speaker 3: These are just some of the heinous migrant criminals caught
• 28:25
  Speaker 3: because of President Donald J. Trump's leadership. I'm Christy nom
• 28:29
  Speaker 3: the United States Secretary of Homeland Security. Under President Trump,
• 28:33
  Speaker 3: attempted illegal border crossings are at the lowest levels ever recorded,
• 28:37
  Speaker 3: and over one hundred thousand illegal aliens have been arrested.
• 28:41
  Speaker 3: If you are here illegally, your next you will be fined.
• 28:45
  Speaker 3: Nearly one thousand dollars a day. Imprisoned and deported, you
• 28:49
  Speaker 3: will never return. But if you register using our CBP
• 28:53
  Speaker 3: home app and leave now, you could be allowed to
• 28:55
  Speaker 3: return legally. Do what's right? Leave now under is it
• 29:00
  Speaker 3: in Trump America's laws, Border and families will be protected.
• 29:04
  Speaker 1: Sponsored by the United States Department of Homeland Security.
• 29:06
  Speaker 4: We got like six hundred five hundred thousand a walk
• 29:09
  Speaker 4: to do a track. I don't think that's happening today.
• 29:12
  Speaker 4: So you have so today. I think a producer has
• 29:14
  Speaker 4: to rely on their catalog they publishing. But the beauty
• 29:18
  Speaker 4: about it, I think it's up to you. I took
• 29:22
  Speaker 4: an admin deal, which you know, what's that. It's like, well,
• 29:26
  Speaker 4: I still own my published, but they administered and they
• 29:30
  Speaker 4: collect my checks, but they would take it like a
• 29:33
  Speaker 4: eighty thirty split.
• 29:35
  Speaker 1: Instead of fifty to fifty or something like that.
• 29:38
  Speaker 4: It just it's really a publisher deal is not harmful
• 29:41
  Speaker 4: to you know. I think people used to put bad
• 29:44
  Speaker 4: stick monitors on them back in the day because the
• 29:47
  Speaker 4: world changed. But I think as a producer, keep building
• 29:50
  Speaker 4: your catalog, cash out because the multiple keeps going down.
• 29:55
  Speaker 1: So if like if you got one something it you said,
• 29:57
  Speaker 1: I'm a hold on.
• 29:58
  Speaker 4: So I said, well, if it's a ten x man,
• 30:01
  Speaker 4: you better go ahead and cash out and bill you
• 30:03
  Speaker 4: another catalog. Because if you're making five hundred thousand a
• 30:07
  Speaker 4: year on your publishing, they gonna ten x that. So
• 30:10
  Speaker 4: you better as well as some people might fourteen exit.
• 30:13
  Speaker 4: You know what I'm saying, you might as well take
• 30:14
  Speaker 4: that cash. I think people need to follow the business
• 30:17
  Speaker 4: structure when it comes to publishing on the multiples or
• 30:20
  Speaker 4: how much they paying you per your deal. We got
• 30:23
  Speaker 4: tim talking about multiples now. I can't believe I'm doing
• 30:27
  Speaker 4: this shit.
• 30:28
  Speaker 2: This is matter speaking of multiples, and I'm glad you
• 30:32
  Speaker 2: brought up catalogs. We're in the era where we're seeing
• 30:35
  Speaker 2: legacy artists now sell their catalogs. Yeah, so what are
• 30:38
  Speaker 2: your thoughts on that from a producer standpoint? Because I
• 30:40
  Speaker 2: know it's at an artist that's your song, but as
• 30:43
  Speaker 2: the producer, I mean, you have royalty percentages of the song.
• 30:47
  Speaker 1: So how do yeah, how does it work in with
• 30:48
  Speaker 1: your thoughts?
• 30:49
  Speaker 4: Well, you know, I sold my catalog, I sold mys
• 30:53
  Speaker 4: I think it's what you work hard for.
• 30:56
  Speaker 1: You know what I'm saying.
• 30:56
  Speaker 4: So it's like you got fifty percent of the song.
• 30:58
  Speaker 4: The artists got fifty center of the song. I know
• 31:01
  Speaker 4: you saw justin so his It's really it's really like
• 31:07
  Speaker 4: a it's a it's a it's a I want to say,
• 31:11
  Speaker 4: like it's like you building up this equity of yourself
• 31:14
  Speaker 4: as a producer, and like you are going to as
• 31:17
  Speaker 4: a producer. You are going down and they'll be like, oh,
• 31:19
  Speaker 4: you got Drake top ten blah blah blah screaming this.
• 31:23
  Speaker 1: So say if it's take Key.
• 31:24
  Speaker 4: Or somebody, if he got fifty fifty percent of that
• 31:27
  Speaker 4: song and its screaming a billion, that thing going crazy,
• 31:33
  Speaker 4: you know what I'm saying. So a lot of producers
• 31:36
  Speaker 4: now of making a you know, the screaming base they're
• 31:40
  Speaker 4: making publishing money is good right now.
• 31:44
  Speaker 1: I think it's good.
• 31:45
  Speaker 6: You know It's so crazy is that when people started
• 31:48
  Speaker 6: selling their catalogs, their masters and they're publishing. A lot
• 31:51
  Speaker 6: of people was like, that's a bad idea. And I
• 31:55
  Speaker 6: was kind of like believe in that until we did
• 31:58
  Speaker 6: an interview with somebody in London and they like, you
• 32:00
  Speaker 6: gotta look at it like a startup company like Eli
• 32:03
  Speaker 6: Musk sold PayPal for two hundred million, flip that into
• 32:08
  Speaker 6: almost a trillion dollars with SpaceX and Tesla, so it's
• 32:12
  Speaker 6: like it's a liquidation event. And interviewing IRV Gotti and
• 32:15
  Speaker 6: where IRV sold his catalog for one hundred million dollars
• 32:18
  Speaker 6: and he was like, look, I was probably making a
• 32:20
  Speaker 6: half a million dollars a year for my catalog. He's like,
• 32:23
  Speaker 6: you know how long it would have taken me to
• 32:25
  Speaker 6: actually have enough money to do what I need to do.
• 32:27
  Speaker 6: Now I get one hundred million dollars and one time, Yeah,
• 32:31
  Speaker 6: now I can try to build the empire to get
• 32:33
  Speaker 6: to that billion.
• 32:35
  Speaker 4: Basically, it is just really you betting on yourself. That's
• 32:39
  Speaker 4: why I tell creators, never stop creating. Just keep putting
• 32:43
  Speaker 4: it out, keep putting it out, bill your page, because
• 32:46
  Speaker 4: right now you got the tools in your own pocket.
• 32:49
  Speaker 4: You don't need all this extra curriculu shit. You just
• 32:51
  Speaker 4: gotta believe in yourself and start doing the PaperWorks.
• 32:55
  Speaker 1: Get you a You gotta have a.
• 32:56
  Speaker 4: Good lawyer go through and a lawyer's going to tell you,
• 33:00
  Speaker 4: educate you on how to sign your songs up with
• 33:04
  Speaker 4: asscap the copyrights, do all of that, and don't wait
• 33:08
  Speaker 4: on getting signed to a major start. Now that's why
• 33:11
  Speaker 4: right here, you not a master's it's independency because you
• 33:14
  Speaker 4: can build that. All that counts to when you go
• 33:16
  Speaker 4: to sell your catalog or wanna chapel or UMG publishing
• 33:21
  Speaker 4: come to you, they gonna, oh, that's gonna tally up.
• 33:24
  Speaker 1: You know what I'm saying.
• 33:25
  Speaker 4: They're gonna be like, oh, I want to do this,
• 33:28
  Speaker 4: I give you a five million for your catalog right now.
• 33:32
  Speaker 4: They do the math you making, they say you making
• 33:36
  Speaker 4: this quarterly. It's important to just say, you know what,
• 33:40
  Speaker 4: I could do this again. I'm gonna cash out so
• 33:42
  Speaker 4: I can go build something else. That's all it really is.
• 33:45
  Speaker 4: You build up your business to go get some money
• 33:49
  Speaker 4: that you earn. It's gonna take you know, because if
• 33:52
  Speaker 4: you wait on publishing, if they pay out quarterly. So
• 33:54
  Speaker 4: why not, like your man said this, take take the
• 33:58
  Speaker 4: one hundred million. Why sit on it? What are you doing?
• 34:02
  Speaker 4: Like that's that might don't be there tomorrow. Something can
• 34:05
  Speaker 4: happen in the world where everything can laugh look at
• 34:07
  Speaker 4: you know, look what's happened with saying with the FTX.
• 34:11
  Speaker 4: Anything can happen. So you better take that money and
• 34:14
  Speaker 4: somebody gonna offer you a multiple or fourteen and everybody
• 34:18
  Speaker 4: giving you twelve.
• 34:19
  Speaker 1: Don't be no dumby now he was saying he got
• 34:22
  Speaker 1: twenty six, or.
• 34:23
  Speaker 2: He said, yeah, so you talked about you said you
• 34:27
  Speaker 2: sold your catalog, and so one of the things that
• 34:30
  Speaker 2: Erv was saying to us was just like, yeah, they're
• 34:33
  Speaker 2: taking the things I did twenty years ago.
• 34:35
  Speaker 1: That doesn't mean I can't create now.
• 34:38
  Speaker 2: I want it in your space now, because I mean
• 34:40
  Speaker 2: we got Diamond Records under the catalog, we got Missy obviously,
• 34:44
  Speaker 2: we got Justin Timberlay, obviously, the Jay Records. Are you
• 34:48
  Speaker 2: still passionate about making the music and creating more of
• 34:51
  Speaker 2: a catalog or are we focused on this startup company
• 34:54
  Speaker 2: you got called versus.
• 34:56
  Speaker 1: I'm focused on.
• 34:57
  Speaker 4: My two startup companies, this card it, this startup cup,
• 35:00
  Speaker 4: the beat Club, because I consider myself. I consider myself
• 35:03
  Speaker 4: the Amazona Beats. I'm creating a store where I go
• 35:05
  Speaker 4: out and help every creator.
• 35:07
  Speaker 1: I lend my sound to everybody.
• 35:09
  Speaker 4: What keeps me hot is keeping a young nikka beside me,
• 35:12
  Speaker 4: a young hot producer, young people beside me. So I'm
• 35:15
  Speaker 4: more about building a community now. That's how I'm producing.
• 35:19
  Speaker 4: It could be her, she could be the hottest producer
• 35:21
  Speaker 4: right now and I'm telling you, yo, Future Will, yet
• 35:25
  Speaker 4: you need to fuck with her. So guess what, tim Alin,
• 35:28
  Speaker 4: you know he said it, he did it. So that's
• 35:30
  Speaker 4: how I'm producing now. I'm producing with people. I'm producing people,
• 35:33
  Speaker 4: and I'm building my company and bringing on people that
• 35:37
  Speaker 4: like Yo. I grab all the hottest producers. I did
• 35:41
  Speaker 4: the same thing, gave them equity and be club and
• 35:44
  Speaker 4: we started. So I was doing all that at the
• 35:46
  Speaker 4: same time at Versus. So I'm I'm in the phase
• 35:49
  Speaker 4: of I'm still doing music, but I do it with
• 35:52
  Speaker 4: other people like me and Mike Will talking about doing
• 35:55
  Speaker 4: the album. You know what I'm saying. I told Mike
• 35:58
  Speaker 4: as a producer, he was going over his hits. He
• 36:01
  Speaker 4: got a lot of major hits, and I look at
• 36:03
  Speaker 4: it like, this is the time for you to go
• 36:05
  Speaker 4: back and get a run like you on your Future
• 36:07
  Speaker 4: Records was crazy.
• 36:08
  Speaker 1: We got to go back and do a run.
• 36:10
  Speaker 4: So for me, I'm extending myself producing that way, like
• 36:13
  Speaker 4: I did everything when it comes to producing, But I
• 36:17
  Speaker 4: haven't really worked with somebody that's younger than me or
• 36:21
  Speaker 4: got more swag because this is a young sport. Music
• 36:24
  Speaker 4: is a young sport. So for me, I try to
• 36:27
  Speaker 4: find young talent and give my timbo swag to it
• 36:31
  Speaker 4: along with they swag, you know, Like I give a
• 36:34
  Speaker 4: prime example that I fall in the background, first Class.
• 36:38
  Speaker 4: That was my people's that was my producers who did
• 36:42
  Speaker 4: Jack Hollow. I put him in the room. I said,
• 36:44
  Speaker 4: do this, We should do this, should we saundple this?
• 36:46
  Speaker 4: It's a timbo What you think? Oh, first Class was
• 36:50
  Speaker 4: a hit back then, it's gonna be a hit now.
• 36:51
  Speaker 4: So they mess with it, Angel send it to me,
• 36:55
  Speaker 4: and I'm.
• 36:55
  Speaker 1: Like, that think good? I told Jack, he said, yo,
• 36:57
  Speaker 1: can I.
• 36:58
  Speaker 4: Get justin like guy that's producing in a different way,
• 37:02
  Speaker 4: like from the background, taking my credit.
• 37:05
  Speaker 1: Because I feel like.
• 37:07
  Speaker 4: When we did Versus and I love having the company
• 37:11
  Speaker 4: bigger than who I am. Versus is bigger than me.
• 37:14
  Speaker 4: So I just want to build brands that are bigger
• 37:17
  Speaker 4: than me, like oh man, that's Baker, Oh that's tembo shit.
• 37:20
  Speaker 4: But I don't care about being in the forefront. I
• 37:22
  Speaker 4: want to be I want to learn because I feel
• 37:24
  Speaker 4: like my whole career as a producer being hot, I
• 37:28
  Speaker 4: didn't really learn nothing, you know what I'm saying. I
• 37:30
  Speaker 4: was just blowing money, wasting shit, doing crazy and now
• 37:35
  Speaker 4: like Jimmy was like, when you get like in your
• 37:38
  Speaker 4: middle age, He's like, yo, that's when you really make
• 37:41
  Speaker 4: your real wealth. And he always told me that. That
• 37:43
  Speaker 4: always stuck with me. So I was like, sometimes it's
• 37:48
  Speaker 4: good to play the background to learn. So now I
• 37:50
  Speaker 4: just want to build and be part of amazing companies
• 37:54
  Speaker 4: and try to just pivot and do certain things. It's
• 37:57
  Speaker 4: totally different outside my rim. I don't want to be
• 38:00
  Speaker 4: just Oh, Timbo the music producer. I want to be Yo,
• 38:04
  Speaker 4: when every kid I heard all these talented artists right yo,
• 38:08
  Speaker 4: go to be club. I'm gonna hook you up. I'm
• 38:10
  Speaker 4: gonna hook you with the hottest producers. I'm gonna tell
• 38:12
  Speaker 4: you where to go subscribe over here. And then I'm
• 38:14
  Speaker 4: not being a faceless company like I really talk to
• 38:17
  Speaker 4: these kids. I tell like, yo, you got tight nests,
• 38:20
  Speaker 4: nail and I don't play so much music for people
• 38:23
  Speaker 4: that never got a placement in the world. So I'm like,
• 38:26
  Speaker 4: you know what, that's my gift, that's my next calling.
• 38:28
  Speaker 4: So that's what God got me doing, is building these companies,
• 38:31
  Speaker 4: learning more about spats, ownerships, spats.
• 38:35
  Speaker 1: So I can write my great s one one day.
• 38:39
  Speaker 6: Let me ask you this I know you had some
• 38:42
  Speaker 6: financial issues.
• 38:43
  Speaker 1: What was some issues that.
• 38:44
  Speaker 6: You had and what was some some trials and tribulations
• 38:47
  Speaker 6: and lessons that you learned along the way.
• 38:51
  Speaker 4: Man, Just like math is is not my thing, Like
• 38:55
  Speaker 4: I'm just gonna be a one hundred with you, Like
• 38:56
  Speaker 4: you know what I'm saying, like it just understand and
• 39:00
  Speaker 4: then for me, money is money, But you really got
• 39:03
  Speaker 4: to understand yourself, like are you addicted to a certain lifestyle?
• 39:10
  Speaker 1: Do you want to chase certain things? You just gotta
• 39:12
  Speaker 1: be calm.
• 39:13
  Speaker 4: If you calm, your money are staying your bank account,
• 39:16
  Speaker 4: and then you can really learn. So I had to
• 39:18
  Speaker 4: learn how to be just calm, you know what I'm saying, like,
• 39:21
  Speaker 4: go see a watch? Come my homeboy brought a watch
• 39:24
  Speaker 4: knowing my money ain't like his money.
• 39:27
  Speaker 1: Why the fuck I'm buying this watch?
• 39:29
  Speaker 4: Oh shit, Now I gotta go over here figure out
• 39:32
  Speaker 4: how I'm pay for or get the money because I'm
• 39:34
  Speaker 4: trying to over extend myself over things that really don't
• 39:38
  Speaker 4: excite me. So what I learned about finance is really
• 39:42
  Speaker 4: learning yourself. And then once you learn yourself that you
• 39:45
  Speaker 4: know you and have and be patient on things. Like
• 39:48
  Speaker 4: I learned how to have to learn how to be
• 39:50
  Speaker 4: patient instead of like let me go by that, instead
• 39:53
  Speaker 4: of asking questions, multiple questions like would.
• 39:56
  Speaker 1: You do that?
• 39:57
  Speaker 4: Would you not do that? Because I used to have
• 39:59
  Speaker 4: the attitude, fuck it, I'm doing it. Then I do it,
• 40:03
  Speaker 4: all go bad and I just wasted money, just gone
• 40:05
  Speaker 4: down to drain. So now I ask a thousand questions,
• 40:09
  Speaker 4: and people like Higo Tim asking a thousand questions, you
• 40:12
  Speaker 4: damn right, because I ain't spending this money no more.
• 40:14
  Speaker 4: It's hard to get it, especially when you're in a
• 40:16
  Speaker 4: pivot point. I really learned that you really got to
• 40:19
  Speaker 4: have will power not to be because when you're building
• 40:23
  Speaker 4: a company, you can't do everything that your homeboys do.
• 40:25
  Speaker 1: You got to be eyes on. You gotta be head
• 40:29
  Speaker 1: in first.
• 40:30
  Speaker 4: I listen to a story with Eli Musk when he
• 40:33
  Speaker 4: said he slept on the floor for three years at Tesla.
• 40:37
  Speaker 4: That to me is crazy. To me, that's like, that's
• 40:41
  Speaker 4: how I want to be. Like he sacrificed so where
• 40:45
  Speaker 4: he can be today. So sometimes you got to sacrifice
• 40:49
  Speaker 4: a little bit of fun and pleasure that you might
• 40:52
  Speaker 4: can do and just really be on your hustle and
• 40:54
  Speaker 4: grind and for me, when it comes to money. I
• 40:57
  Speaker 4: just try to say, well, let me I don't want
• 40:58
  Speaker 4: to go do this. I don't need the goal spit.
• 41:01
  Speaker 4: I just want to What do I like to do?
• 41:03
  Speaker 1: Okay?
• 41:03
  Speaker 4: I like to travel? Okay, how much do I set
• 41:05
  Speaker 4: a budget for traveler? I want to travel here? But
• 41:07
  Speaker 4: first I never would do those things. But now that
• 41:11
  Speaker 4: I had to get comfortable with myself and really purge
• 41:14
  Speaker 4: myself of all these uncleanness things that I would get
• 41:18
  Speaker 4: myself into.
• 41:19
  Speaker 1: So I had to like to do a little bit.
• 41:21
  Speaker 4: And it's hard, you know what I'm saying, because everybody,
• 41:23
  Speaker 4: you know, you want to show off your fruit, so
• 41:25
  Speaker 4: your labor. But sometimes if you're building something, this I learned.
• 41:29
  Speaker 4: My friend told me the goal is greater than the moment.
• 41:33
  Speaker 4: So I learned how to have less moments and keep
• 41:36
  Speaker 4: my goal in front of me.
• 41:39
  Speaker 1: It's powerful, sad bar Yeah.
• 41:42
  Speaker 2: So I wondered about the power of influence right because
• 41:45
  Speaker 2: your partner in versus Swiss, we show him go to
• 41:48
  Speaker 2: Harvard for business school. I wonder being around him the
• 41:52
  Speaker 2: impact that it had on you. And conversely, when you
• 41:56
  Speaker 2: see young producers like you mentioned, like a take Keith
• 41:59
  Speaker 2: or a throw Mike Will, are you advising them on
• 42:03
  Speaker 2: the mistakes that you made and saying like, hey, this
• 42:06
  Speaker 2: is how it can go.
• 42:07
  Speaker 4: Man, I tell them. You know, that goes another thing
• 42:09
  Speaker 4: about yourself. You gotta be comfortable with yourself to tell
• 42:12
  Speaker 4: your mistakes. I tell everybody my mistakes. I was telling Oz.
• 42:17
  Speaker 4: I was like he brought like a Lamborghini because he
• 42:19
  Speaker 4: threw a most a lot of Drake records and he
• 42:20
  Speaker 4: brought like a couple of cars. I said, all right,
• 42:23
  Speaker 4: I said, don't I did that?
• 42:26
  Speaker 1: That depreciates you know that? Right?
• 42:29
  Speaker 4: You know you can go by, you can go put
• 42:31
  Speaker 4: it in a trade, or you know, do something and
• 42:33
  Speaker 4: flip and get that and never have to spend your money.
• 42:36
  Speaker 1: Like you It's a lot of things you can do.
• 42:38
  Speaker 4: But don't don't go crazy because you just getting in
• 42:41
  Speaker 4: the car and going back in the house. You know,
• 42:42
  Speaker 4: you do know that, right? You do nothing like you
• 42:45
  Speaker 4: don't need five of them or three of them. You
• 42:47
  Speaker 4: know what I'm saying, like, what are we doing? So
• 42:49
  Speaker 4: I try to tell people, say, well, what did you do?
• 42:51
  Speaker 4: I said, Man, get the bag form of the bag.
• 42:55
  Speaker 4: Get the bag form of the bag. And you don't
• 42:57
  Speaker 4: even realize you fumbling it because you so much capture.
• 43:00
  Speaker 4: I call it like the loadus flower where you just
• 43:03
  Speaker 4: in this room, just training here, and you just training here,
• 43:07
  Speaker 4: just draining, and when you go out, you be like, well,
• 43:10
  Speaker 4: my shit, go, you've been in that that loadus room
• 43:14
  Speaker 4: just going crazy, spending, spending, spending, and then it's like
• 43:18
  Speaker 4: you can't do that.
• 43:19
  Speaker 1: You got to just be calm in the hype. Just
• 43:23
  Speaker 1: ride it.
• 43:23
  Speaker 4: Out, build your business, look at other things that you
• 43:26
  Speaker 4: want to do. I tell them, like, you know, I
• 43:29
  Speaker 4: tell producers. I like the way Producers is going right now,
• 43:33
  Speaker 4: it's one every week.
• 43:34
  Speaker 1: It's a little kid that's coming up.
• 43:36
  Speaker 4: So I'm saying, as you build your catalogs, go invest
• 43:39
  Speaker 4: into business.
• 43:40
  Speaker 1: Go put your money away, go watch y'all. You need
• 43:44
  Speaker 1: to invest in y'all.
• 43:45
  Speaker 4: Y'all need to have like a fundraise for the help
• 43:48
  Speaker 4: these people to put their money into invest in for them,
• 43:51
  Speaker 4: because that's what's missing. People will get all this lump
• 43:55
  Speaker 4: summer money, but the gatekeepers don't let us, let us in.
• 43:59
  Speaker 1: And that's another thing too.
• 44:00
  Speaker 4: So it's like sometimes like these higher ups you know
• 44:04
  Speaker 4: in these they won't give you the tips or you
• 44:07
  Speaker 4: should invest in this. You got to be in a circle.
• 44:09
  Speaker 4: So what I tell people, try to get in those circles.
• 44:12
  Speaker 4: Go to the events. It's not that you think is
• 44:17
  Speaker 4: not valuable, because it ain't the script club, it ain't
• 44:19
  Speaker 4: the this. But guess what, go to that banking event
• 44:22
  Speaker 4: because guess what, that banking event gonna get you a
• 44:26
  Speaker 4: lot of money and gonna save you.
• 44:28
  Speaker 2: A lot of money. Just go to investmentest was probably
• 44:30
  Speaker 2: the best place. Yeah, that's the best.
• 44:34
  Speaker 4: So you're right, you don't want to go to the
• 44:35
  Speaker 4: party live or the banking event.
• 44:37
  Speaker 1: I'm going to the banking event. It's a minister of both.
• 44:39
  Speaker 1: You got the script clubs.
• 44:40
  Speaker 2: You got education, you got entertainment, we got.
• 44:43
  Speaker 1: It all support black businesses. So so let me ask
• 44:45
  Speaker 1: you this on the producer side. Back to that for
• 44:48
  Speaker 1: a minute.
• 44:49
  Speaker 6: Clearing records, I want to know from two sides, because
• 44:52
  Speaker 6: I'm sure you had the clear samples. But now you're
• 44:55
  Speaker 6: in the people probably sampling your catalog.
• 44:57
  Speaker 1: Right.
• 44:58
  Speaker 6: So we've heard stories where it's like I think Asap
• 45:00
  Speaker 6: Ferd paying Juicy j eighty percent of his publishing for
• 45:06
  Speaker 6: that one. He just used one bar. So it's like
• 45:09
  Speaker 6: it's just so crazy. So talk about SAMP. I know
• 45:12
  Speaker 6: a lot of artists made mistakes, didn't go through, didn't
• 45:15
  Speaker 6: get the sample clear, and then they got to pay
• 45:17
  Speaker 6: one hundred percent of the publishing.
• 45:19
  Speaker 1: Because there's issues on that.
• 45:22
  Speaker 4: I mean, like Prince don't really clear those samples. A
• 45:26
  Speaker 4: lot of people, I mean, sampling is a it's your art.
• 45:29
  Speaker 4: Some everybody's different, juicyj That's how he handled. If you're
• 45:33
  Speaker 4: gonna sample mine, I'm taking fifty off top. You know
• 45:36
  Speaker 4: that's your right because he owned the catalog. But when
• 45:40
  Speaker 4: trying to get it clear sometimes it could be a hassle.
• 45:43
  Speaker 4: But for the most part is not. I mean for
• 45:45
  Speaker 4: the most part, people really love the art and they
• 45:48
  Speaker 4: clear it, but they gonna take their publish it. You
• 45:50
  Speaker 4: know what I'm saying Like that just you work hard
• 45:53
  Speaker 4: for that, you know what I'm saying, Like somebody remake
• 45:55
  Speaker 4: one of my songs. I got to get my published
• 45:57
  Speaker 4: cause that song was it's going to be a hit today.
• 46:00
  Speaker 4: So it's only right I get ten or fifteen percent.
• 46:03
  Speaker 4: I'm not going to hit you across the head for
• 46:04
  Speaker 4: fifty percent because I know you're recreating and you got
• 46:08
  Speaker 4: to eat too. But least when it comes to that,
• 46:12
  Speaker 4: A lot of people who own those copyrights get to
• 46:14
  Speaker 4: say the get the the sayso at the end of
• 46:19
  Speaker 4: the day, where they can say yes or not. But
• 46:21
  Speaker 4: Juicy J like, I don't think it's that hard clearing samples.
• 46:25
  Speaker 4: When it comes to music, it's just a matter on
• 46:29
  Speaker 4: who owns it, and most of the times, if you
• 46:33
  Speaker 4: sign to a publisher, they'll go clear for you and
• 46:37
  Speaker 4: tell you that you only made Like say, if I'm
• 46:38
  Speaker 4: the producer of It's been a couple songs with me
• 46:42
  Speaker 4: and Missy where I sample I think I sample and
• 46:46
  Speaker 4: Peoples for I can't stop the ring. I think she
• 46:48
  Speaker 4: took about twenty five, so me and Missy had to
• 46:50
  Speaker 4: split the rest because she took twenty five off the top,
• 46:54
  Speaker 4: and it's only right I use her her whole loop
• 46:58
  Speaker 4: for the whole song. So you don't really trip about
• 47:02
  Speaker 4: it because it's gonna you look at the greater good,
• 47:03
  Speaker 4: what the song is gonna do? I always looked at
• 47:07
  Speaker 4: I pay him whatever because I know it's a hit.
• 47:10
  Speaker 4: I need this hit. I need to build up the catalog.
• 47:13
  Speaker 4: I'm building this because I know I can make more
• 47:15
  Speaker 4: money with this one record. I know I got to
• 47:17
  Speaker 4: break off or break this person off. I don't mind
• 47:20
  Speaker 4: that because I know I'm gonna reap more in the
• 47:24
  Speaker 4: long run.
• 47:25
  Speaker 2: There's a lot of independent artists here. Obviously United Masters
• 47:28
  Speaker 2: is the home of that. And so I'm wondering because
• 47:31
  Speaker 2: you've seen young talent, right we started with a lid
• 47:34
  Speaker 2: all the way up to Tink and all her success. Now,
• 47:37
  Speaker 2: I remember the first person was talking about her was you.
• 47:40
  Speaker 2: And so one of the things that you see and
• 47:43
  Speaker 2: a talent that says, you know, what they have star quality?
• 47:49
  Speaker 1: Star quality. You know, It's hard for me to.
• 47:55
  Speaker 4: Say what's star today because I done came from an
• 47:58
  Speaker 4: era where we didn't have social media, we didn't have
• 48:02
  Speaker 4: all these platforms. So to me, what a star quality
• 48:08
  Speaker 4: that I think is is a person that know who
• 48:10
  Speaker 4: they are, that owns what they do and know how
• 48:15
  Speaker 4: to perform a lot of artists don't really know how
• 48:17
  Speaker 4: to perform, but I feel like if you know how
• 48:19
  Speaker 4: to give a show, that really makes a difference.
• 48:23
  Speaker 1: You know. Like it was at Rolling.
• 48:26
  Speaker 4: Loud and I was telling my son, I was like,
• 48:30
  Speaker 4: when Kendrick came on, I was like, look at the
• 48:33
  Speaker 4: difference between them, not taking away from nobody else, but
• 48:39
  Speaker 4: that's a superstar. Do you hear every word? Clear? He's
• 48:44
  Speaker 4: precise he's he's this is not just a festival for him.
• 48:49
  Speaker 4: He's putting on the show. People crying. That's what star
• 48:53
  Speaker 4: quality is like, when you put so much work into
• 48:56
  Speaker 4: your work that you're just not like you're not hoarding
• 48:59
  Speaker 4: it out to everybody. And we don't get a lot
• 49:02
  Speaker 4: of those because now everybody go viral trying to do
• 49:05
  Speaker 4: they shit, it's not really about the artists, really about
• 49:07
  Speaker 4: the songs now, but star quality, it's really up to you.
• 49:13
  Speaker 4: But it really doesn't exist today. I think you can
• 49:16
  Speaker 4: count on one hand like who's a superstar, But then
• 49:20
  Speaker 4: some people would disagree and be like, oh, because this
• 49:23
  Speaker 4: person a superstar and they own right. So it's like
• 49:28
  Speaker 4: it's kind of hard to say what superstar. I like
• 49:31
  Speaker 4: to say the elites now all these say superstar. An
• 49:34
  Speaker 4: elite person or entertainer is somebody who really cares about
• 49:39
  Speaker 4: their craft and you see and you see them constantly
• 49:43
  Speaker 4: working on it. To me, who I think is a
• 49:46
  Speaker 4: superstar or elite who's going to be elite and it's
• 49:49
  Speaker 4: on his way and he's steady rising, it's Jack Hollow.
• 49:53
  Speaker 4: Jack Haller is definitely a superstar. The way he carry himself,
• 49:56
  Speaker 4: the way he think about his music, the way he
• 49:59
  Speaker 4: want to put out music. He had conversation, he invited
• 50:03
  Speaker 4: me in to have a conversation.
• 50:04
  Speaker 1: I'm like, okay, he's a star.
• 50:06
  Speaker 4: He's a superstar because it's not about partying or whatever.
• 50:12
  Speaker 4: He really cares about the craft of making the album
• 50:15
  Speaker 4: and making great music and making people feel something.
• 50:18
  Speaker 1: So he has a chalkboard in the studio.
• 50:20
  Speaker 4: He writes down the songs, like we could do something
• 50:23
  Speaker 4: better than this one, what y'all think? And he have
• 50:26
  Speaker 4: a conversation. And that's what we don't see today in
• 50:29
  Speaker 4: the music, the artist working with the producers and to
• 50:34
  Speaker 4: me because he's like that, that's what makes him an elite,
• 50:39
  Speaker 4: a superstar. But we don't have a lot of that today.
• 50:42
  Speaker 4: People artists don't even go in the studio with the producer.
• 50:46
  Speaker 4: It's center pack. So I'm trying to change that because
• 50:49
  Speaker 4: if I'm a center pack, at least you're gonna get
• 50:51
  Speaker 4: me on on your head top telling you d ain't it.
• 50:54
  Speaker 4: You know what I'm saying, like, Nah, pick that beat,
• 50:57
  Speaker 4: don't do that, don't do that. At least I can
• 51:00
  Speaker 4: yup coordinate this wild wild West that we're living in.
• 51:03
  Speaker 4: When it's called music because that's what it is. It's
• 51:05
  Speaker 4: the wild wild West right now. And it's hard to
• 51:07
  Speaker 4: find like super superstars because a lot of they they
• 51:13
  Speaker 4: can look like a star, but they work ethic as ship.
• 51:18
  Speaker 1: They work ethic as shit.
• 51:20
  Speaker 4: But you look amazed, but you give me ship for
• 51:25
  Speaker 4: work that just don't work.
• 51:28
  Speaker 1: So you know, it's hard out here. It's hard out here.
• 51:31
  Speaker 4: But I find them. I find them here and there.
• 51:33
  Speaker 4: Tink it is a star. I know she was a star.
• 51:36
  Speaker 4: I think she's a phenomenal. But see I could bright
• 51:40
  Speaker 4: because at the same time I had Tink, Bryson was
• 51:42
  Speaker 4: right there too, and I knew them too. Was I
• 51:45
  Speaker 4: was like, I don't know who to go with. I
• 51:46
  Speaker 4: don't ship like I got. I'm good with.
• 51:50
  Speaker 1: Women, so I'm gonna stick with Tink, you know what
• 51:52
  Speaker 1: I'm saying.
• 51:52
  Speaker 4: But Bryson, all of them, I knew they were stars
• 51:55
  Speaker 4: because they would just had something different. But that only
• 51:57
  Speaker 4: comes a dime a dozen, you know what I'm saying.
• 51:59
  Speaker 1: That's like pulling founding a four leaf clover out here
• 52:04
  Speaker 1: or some shit.
• 52:06
  Speaker 6: Make some noise for Tim Boder King, Ladies and gentlemen, y'all.
• 52:14
  Speaker 6: This was a legendary conversation man, so many gyms man.
• 52:18
  Speaker 6: I'm honored to sit next to this gentleman man and
• 52:20
  Speaker 6: somebody I grew up on and still doing it, still
• 52:23
  Speaker 6: reinvent themselves, So don't ever take it for granted. Shout
• 52:27
  Speaker 6: out to everybody that King. We got some more musical performances,
• 52:30
  Speaker 6: and we have a surprise performance a little later on
• 52:33
  Speaker 6: from one of the greatest lyricists of all time, so
• 52:37
  Speaker 6: you might want to stick around for that. But once again,
• 52:39
  Speaker 6: make some noise for timp.
• 52:44
  Speaker 5: My graduates from my school being force back drop bag drop,
• 52:49
  Speaker 5: Mike drop backdrop.
• 53:02
  Speaker 3: An illegal alien from Guatemala charged with raping a child
• 53:06
  Speaker 3: in Massachusetts. An MS thirteen gang member from Al Salvador
• 53:10
  Speaker 3: accused of murdering a Texas man of Venezuelan charged with
• 53:14
  Speaker 3: filming and selling child pornography in Michigan. These are just
• 53:18
  Speaker 3: some of the heinous migrant criminals caught because of President
• 53:22
  Speaker 3: Donald J. Trump's leadership. I'm Christy nom the United States
• 53:26
  Speaker 3: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 53:30
  Speaker 3: crossings are at the lowest levels ever recorded, and over
• 53:34
  Speaker 3: one hundred thousand illegal aliens have been arrested. If you
• 53:37
  Speaker 3: are here illegally. Your next you will be fine nearly
• 53:41
  Speaker 3: one thousand dollars a day, imprisoned, and deported. You will
• 53:45
  Speaker 3: never return. But if you register using our CBP home
• 53:49
  Speaker 3: app and leave now, you could be allowed to return legally.
• 53:53
  Speaker 3: Do what's right. Leave now. Under President Trump America's laws,
• 53:58
  Speaker 3: border and families will be protected.
• 54:00
  Speaker 1: Sponsored by the United States Department of Homeland Security,