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What I’d Do to Launch a Podcast by Labor Day Weekend · Abbey the Podcast Lady

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Hello and welcome back to another episode of
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Abby the Podcast Lady. This is actually a audio
0:06
only version of this show. It's kind of a last
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minute emergency episode. I wouldn't call it
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an emergency episode. I would just call it a...
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last minute one. There's hardly ever an emergency
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in podcasting. Let's start there. There's truly
0:21
nothing that is going to probably be life or
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death when it comes to podcasting. So calling
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it an emergency, a little unhinged, a little
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just not the vibe. We are just doing an audio
0:31
only episode because I am about ready to fall
0:34
asleep. It is literally July 31st at almost 10
0:40
p .m. and I realized that tomorrow is August.
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It is my birthday month. It is the best month
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of the year. I intentionally took a lot of downtime
0:50
in my schedule for this coming August to really
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like savor and enjoy it. But that also means
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we are in what I refer to as the Sunday of summer.
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If you look at summer like it is a long weekend,
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like June would be Friday, July is Saturday,
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August is Sunday, people are gearing up for that
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cultural reset that is Memorial Day weekend.
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So we are getting ready for Sunday morning, essentially,
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of the year, if you look at it in my weird way
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of looking at a calendar. As I'm laying here
1:22
getting ready for bed, I am unfortunately reeling
1:26
in my mind, as I often do, and I realize that
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it's kind of like the Sunday scaries of... you
1:36
know, just life in general. We all have the Sunday
1:39
scaries sometimes of like, okay, what's the next
1:41
step? What's my next thing I need to do? What's
1:44
going to happen when the clock strikes 12 and
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it's Monday morning and it's a fresh week in
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front of me and I don't know what to do. I have
1:51
all these plans, but I just keep kicking the
1:52
can down the road. And I don't want that to be
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you with your podcast. So today. On this quote
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unquote emergency episode of Abby the Podcast
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Lady, we are going to talk about what I would
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do if I wanted to launch a podcast by Labor Day
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weekend of this year. Like I said, clock's ticking.
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It's August 1st. What would I do in order to
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get that podcast launched and launched successfully?
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And what do I mean by successfully? Not having
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a bajillion downloads right out the gate, but
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instead having a game plan to sustain the podcast
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long. term because anyone can launch a show,
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but it takes a very special type of person to
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keep a show going beyond episode three and then
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beyond episode seven and then beyond episode
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20 and 100 and so on and so forth. So here's
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what I would do if I wanted to successfully launch
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a podcast by Labor Day weekend. Number one, get
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your mindset right. Going back to calling the
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month of August the Sunday of the calendar, Labor
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Day is a cultural reset. I don't know if that's
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just something from being a lifelong Minnesotan
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that I view Labor Day as like this cultural reset.
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Like in my brain, August is for silly, goofy
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fun time. And then once Labor Day weekend hits,
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once the state fair is over, it's back to business
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as usual. Summer's over. Fun's over. And I know
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in the rest of the world, that's probably not
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the case. I know people go back to school way
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earlier than Labor Day. Even in Minnesota, they
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started doing that, which I don't have kids.
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So take this with a grain of salt. But I do not
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believe in sending children to school before
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Labor Day weekend. I think that is just wrong
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and cruel and unusual punishment. I know summer
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goes well into September, but in my mind, summer
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is Memorial Day to Labor Day. That's just how
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it is. Anyway. You need to get your mindset right
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when it comes to wanting to launch a podcast
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before Memorial Day weekend. Truly like look
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at this as this is the starting line to the rest
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of your life because podcasting can take you
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a lot of really cool places, but you have to
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do the podcast. You have to do the hard work
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in order to reap the rewards of it. So get your
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mindset right that Labor Day is your starting
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line, but you got to be ready to run the race.
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Number two, I want you. or what I would do, I
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guess, what I would do is focus on a micro podcast.
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What do I mean by a micro podcast? I actually
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offer a micro podcast production service. It
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is $399 a month. It includes a full audio version
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of your podcast that is 10 minutes or less. It
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includes a couple of social media like graphics
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and a reel to share like basically everything
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you need to have a podcast, but on a very small
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scale. I want you to focus on making a micro
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podcast because that is what you can batch. in
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this next few weeks leading up to Labor Day weekend.
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I have multiple clients right now that are on
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the micro podcast production package with me
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and they are all doing so well. What do I mean
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by well? I mean that they are consistent with
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their content, that they are sharing it. It is...
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easy to do. It is feasible to do. It is easy
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to batch the content. They can get it to me in
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a timely manner. I can get it to them in a timely
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manner. Everything is posted on time. They are
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satisfied and happy, and it's creating this really
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cohesive marketing strategy for them and for
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their business. So I would focus on creating
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a micro podcast. If you want more information
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on what all comes with a micro podcast, or even
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if you want to work with me on that, I have everything
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on my website. Obviously, I'll link it in the
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show notes below, but I would really focus on
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just starting small. I would not start a podcast
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on Labor Day weekend if you are anticipating
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having hour -long episodes and interviews every
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single week. Do what's feasible. Yap for 10 minutes
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or less. Audio only. Start there. Get your feet
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wet and get comfortable with the podcasting process
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in that capacity. Number three of what I would
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do if I wanted to start a podcast about Labor
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Day weekend, I would write down common FAQs and
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answer those in the episodes. So you're having
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conversations with people in your day -to -day
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life, in your business. They're asking for your
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expertise on things. you're probably getting
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some overlapping questions. I know I get overlapping
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questions all the time. People ask me, oh, how
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do I monetize a podcast? How do I start a podcast?
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How in the world does a podcast get on Spotify?
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How does it get on Apple? What does a podcast
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actually mean? Like, is it just a video? I'm
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getting questions like that constantly that I'm
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answering constantly, and I'm sure you are too
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by being the expert in your field. So what I
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want you to do is open up a notes app on your
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phone. and start writing them down. After you
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come out of a meeting with someone, after you
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get off that discovery call with someone, what
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were the two or three questions that they asked
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you that someone else has also asked you? And
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maybe someone else hasn't asked you that question,
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but it was a great question and you immediately
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had the answer for it. That's the biggest thing.
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What do you immediately have the answer for?
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Write those questions down, keep a running list,
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and each of those questions can be turned into
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an episode of a micro podcast, answering one
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specific question. And what's great about that
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is if you can have that question as the title
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of the podcast, it's going to be great SEO. Like
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literally every episode can be just the common
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question that you get asked, and then you answer
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it in the show. It is super easy to do a podcast
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that way and super helpful, especially if it's
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like something common that your ideal client
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is Googling. If they're typing that into ChatGBT,
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if they're typing that into Clod, if they're
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typing that into Google or Gemini or wherever,
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if that is the exact sentence they are typing
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and you have a 10 minute or less consumable piece
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of content that you are answering that question
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and helping them solve their problem. chef's
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kiss. That is exactly what you want. Start that
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running list of your questions and just start
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answering them in audio form. There's your podcast
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right there. The fourth thing I would do if I
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wanted to get a podcast launched by Labor Day
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weekend is I would pick your three content buckets.
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These are your three topics that all episodes
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need to fall into or in that category of. This
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is going to help you down the road because eventually
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you probably will run out of FAQ questions. The
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FAQs are a fabulous place to start. They're a
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really easy place to start. It's a really good
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way to build some credibility. But eventually
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you are going to need your content buckets. That's
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not to say that these can't change eventually,
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but just have an idea of like, my podcast needs
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to... It needs to land in one of these buckets
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that are tied to my niche and just to keep everything
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cohesive because things can get off the rails
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so quickly. I know even when I started this show
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a year ago, I thought I was going to do like...
9:04
audits and reviews of shows and I was gonna I
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had all these like I'm not calling them stupid
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there are no stupid ideas but looking back it's
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like no you didn't know what you were doing you
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just you were told that you needed to start a
9:17
podcast by your business coach and you just did
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it so we all make mistakes even the podcast lady
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isn't great at podcasting sometimes so pick your
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three main topics that you want to cater to,
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that you want to be the expert in, and it needs
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to fall into one of those buckets when you make
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a show. So just think that through. Again, they
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can change, they can evolve. For now, you're
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answering those questions, but just know. that
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those content buckets are going to be helpful
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to keep steering the ship down the road. So just
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start chewing on that. The fifth thing I would
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do if I wanted to start a podcast by Labor Day
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weekend is I would batch record my show. What
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is batch recording? Batch recording is the secret
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to all of life's problems, if you ask me. I would
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carve out time, give yourself, especially if
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you're starting from like scratch, scratch, like
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you've never... made a podcast before. You've
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never recorded yourself before. You've never
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done anything like this. Carve out a day, half
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a day even, to record all of your episodes for
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the first month of your show. That probably sounds
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daunting. You're like, Abby, it's August now
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listening to this and I want to start a show
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by Labor Day weekend. What do you mean record
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a month worth of content? Well, if you are making
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a micro podcast, You shouldn't be talking for
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more than 10 minutes at a time for an episode.
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So realistically, you can get a month's worth
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of content done in probably an hour if you're
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efficient and you have things scripted out and
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you're ready to rock. So I want you to pick a
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day to batch record, to actually like sit down,
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create the show and batch record that first month
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of content. I'm not telling you need to edit
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it in that same day, but have it ready for editing
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so that when you do have a free evening, when
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you do have a free... hour or two to pick at
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it, it's ready to be picked at. And you're not
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sitting there when you finally do have that free
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time going, oh man, I got to actually like, I
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got to record and then I got to edit. Like it
11:14
just becomes too much. I just want you to sit
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down and hit record and start making some either
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audio or video content. That is batch recording.
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Get it all done, have it in the hopper, ready
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to edit or ready to do whatever you will with
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it. If you're starting from scratch and have
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no idea how to edit and hiring someone to do
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it for you, just have it ready to send. The more
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you can get done in batches like that, the better
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off you're going to be. Plus it sets the stage
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for setting that habit to keep batch recording
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down the road. Most of my clients... batch record.
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They are sitting down once a month either with
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me or on their own recording all of their content
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for the month and either sending it to me or
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I pack everything up and walk away from them
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and I have it all recorded on my own SD cards.
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But they are doing it one day a month because
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then they don't have to worry about it. Like
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literally they just have it done and then the
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next time they see it it is a finished polished
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product from me. They don't have to think about
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it again until they're posting it on the internet
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to say, hey, look, it's live. Come get it. So
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batch record your content. It is going to be
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the best habit for success in podcasting. I'm
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a firm believer in that. And then the last thing
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I would do if I wanted to launch a podcast by
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Labor Day weekend is I would call a professional
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or take an online course. Either one of the two.
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And I'm not saying you have to call me. You have
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to take my online course. I'm saying I am available.
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I do have an online course for you to take. It
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is a very comprehensive online course and it
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will walk you through every single step you need
12:52
to take in order to make your podcast. But ask
12:56
for help. Like if this is something that you've
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been wanting to do and you even maybe had a New
13:01
Year's resolution of, I want to start a podcast
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and I'm going to have it out by Labor Day weekend.
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Great. That's 30 days from now. So it's time
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to kick it into high gear. It's time to take
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that step. If you call a professional, a podcast
13:15
producer like me, or you call me, we can probably
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realistically launch your podcast by Labor Day
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weekend. But it's going to take some time, effort,
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and money. And it all comes down to like, what
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do you want from this? Do you want to... dilly
13:34
dally around with it and learn how to edit and
13:36
learn how to do this on your own? Or do you not
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want to learn how to do this and you just want
13:41
someone to take care of it for you so you can
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cross it off your list to say podcast is launched
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by Labor Day weekend. That means we're getting
13:47
into a good groove right before the holiday season
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kicks in and that means we're going to last.
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through the holiday season and into 2027 because
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we have the right systems in place and you're
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working with a professional in the industry.
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That's your call to make. I am not the one to
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sit here and tell you what the right answer is.
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I am just here to provide resources. And I am
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here to tell you, I am here to help you. If you
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want to launch a podcast by Labor Day this year,
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let's freaking go. Let's do it. I am here. Let's
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knock it out of the park. If you want to learn
14:19
how to do this on your own. The Bet on Your Podcast
14:22
course is now live, and you can take that through
14:26
the school platform. It's skool .com. I got the
14:32
link in the show notes below. There's actually
14:33
a discount if you take it through the school
14:36
program. So if that is something you're interested
14:38
in, while we are still working out the kinks,
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and by we, I mean me, working out the kinks of
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the online community aspect of it. Go ahead and
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take the course on the school platform. It's
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the exact same course that's going to be part
14:51
of the online community as well, but just less
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comprehensive, less cohort, less chitter chatter
14:58
and less friend making. It's very like. siloed.
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You're kind of on your own with this. But again,
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you have access to me, you have access to the
15:05
course, you have access to my years and years
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and years of podcast knowledge and just audio
15:10
production and content creation knowledge in
15:13
general. And if that's something that you are
15:16
like, I want to do this myself, I know I can
15:18
handle it. I just need to learn the right way.
15:21
the bet on your podcast course is the right move
15:23
for you. If you're like, I don't got time to
15:25
learn this and I don't want to learn it. I'm
15:27
hiring Abby. That's also an option as well. But
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either way, it is not out of the question to
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launch a podcast by Labor Day weekend. You just
15:36
got to be realistic with yourself and pick which
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journey you want to go on. It's like a choose
15:42
your own adventure book. Do you want to learn
15:44
how to do it? Do you want to hire someone how
15:46
to do it? hire someone how to do it. You can
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tell it is late at night when I am recording
15:51
this and I'm not even editing it. This is going
15:53
out as is. Ooh, scary. Why am I doing this? Because
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I feel very passionately about it and I don't
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just wake up out of bed and start recording podcasts.
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I am feeling very spicy about this and I believe
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that it is possible. And if you just stick to
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that mindset shift, that micro podcast, answer
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those FAQs, pick your content buckets, batch
16:16
record, you can do it. I know you can do it.
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I've seen it done before. I've launched so many
16:21
podcasts on Labor Day weekend. That's the anniversary
16:23
for honestly, a lot of my clients is Labor Day
16:27
weekend because we all see it as that reset moving
16:30
into the fall season, into the holidays, into
16:34
crossing off things off the bucket list for 2026.
16:39
What's that called? New Year's resolution list
16:41
for 2026. The time is now. Just do it. You can
16:45
do this. I can help you. And we will get through
16:48
this together. But it's totally possible to launch
16:50
by Labor Day weekend. You just got to get your
16:52
mind right and get your batch recording done.
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Okay, I'm going to bed. Good night. I will talk
16:57
to you later. Thanks for listening to Abby the
16:58
Podcast Lady.