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Dry January Is the Only Month We’re Honest About Drinking
Every January, the same thing happens.
Millions of people quietly stop drinking…
Celebrities post their “reset” routines…
Brands suddenly talk about “mindful consumption”…
And then February hits, and we all pretend none of it mattered.
In this episode of That Sober Guy Podcast, we break down the cultural hypocrisy around alcohol and why Dry January has become the only socially acceptable time to admit drinking might be an issue.
We unpack:
Why alcohol is the only substance you have to justify not using
How celebrity culture glamorizes drinking, until it doesn’t
What declining beer sales and…
The skinny
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