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Be A Challenger, Not A Jerk w. Brent Adamson
This is the first of two episodes in which Justin McMenamy interviews Brent Adamson, acclaimed author of The Challenger Sale.
Justin leads off the conversation by sharing how The Challenger Sale helped codify Precision Planting’s customer-education approach to sales and marketing, highlighting that concepts of the book permeated both the global growth strategy as well as employee recruiting and onboarding.
Adamson goes on to describe his career transition from Michigan State German professor to sales researcher at CEB, framing his throughline as researching and teaching. They discuss…
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