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Ela Veresiu on How Consumers Moralize Self-Care

When you hear the words “self-care” what comes to mind? A quiet walk along a lake? A luxurious bubble bath? A strict diet and workout regime? A day’s worth of retail therapy?

Self-care – which refers to actions we undertake to sustain and improve our lives, health and well-being- is a concept with a variety of meanings and interpretations.

But self-care isn’t just some random set of activities that you do when you’re trying to recover from a bad day or are working to better your health -rather, it’s a collection of moral considerations that shape your actions and, ultimately, drive your…

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