Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - July 6th, 2022

Transcript

MC Fireside Chats - July 6th, 2022 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:51
  Welcome.
• 0:51
  Everybody's
• 0:52
  another
• 0:52
  episode
• 0:52
  of
• 0:52
  MC
• 0:53
  Fireside
• 0:53
  Chats.
• 0:53
  My
• 0:54
  name's
• 0:54
  Brian
• 0:54
  Searl
• 0:54
  with
• 0:55
  Insider
• 0:55
  Perks
• 0:55
  here
• 0:56
  as
• 0:56
  always
• 0:56
  with,
• 0:57
  and
• 0:57
  I
• 0:57
  really
• 0:57
  gotta
• 0:57
  stop
• 0:58
  saying
• 0:58
  that
• 0:58
  it's
• 0:58
  like
• 0:58
  a
• 0:59
  catchphrase
• 0:59
  I
• 0:59
  get
• 0:59
  into
• 1:00
  and
• 1:00
  Kara
• 1:00
  is
• 1:00
  not
• 1:00
  here.
• 1:01
  So
• 1:01
  I
• 1:02
  can't
• 1:02
  say
• 1:02
  that
• 1:03
  maybe
• 1:03
  I
• 1:03
  can
• 1:03
  say
• 1:03
  here
• 1:04
  is
• 1:04
  always
• 1:04
  with
• 1:04
  our
• 1:04
  guests
• 1:05
  of
• 1:05
  the
• 1:05
  first
• 1:06
  week
• 1:06
  open
• 1:06
  discussion
• 1:07
  show
• 1:07
  or
• 1:07
  whatever
• 1:08
  we're
• 1:08
  calling
• 1:08
  it.
• 1:08
  Mark
• 1:09
  Koep
• 1:09
  I,
• 1:09
  our.
• 1:10
  And
• 1:10
  Randy
• 1:11
  we're
• 1:11
  also
• 1:11
  missing
• 1:11
  Scott
• 1:11
  Foos
• 1:12
  who
• 1:12
  is
• 1:12
  busy
• 1:12
  running
• 1:13
  all
• 1:13
  kinds
• 1:13
  of
• 1:13
  amazing
• 1:14
  parks
• 1:14
  and
• 1:15
  Mr.
• 1:15
  Casey
• 1:15
  Cochran,
• 1:16
  who
• 1:16
  is
• 1:16
  not
• 1:16
  joining
• 1:16
  us
• 1:17
  today.
• 1:17
  And
• 1:17
  I
• 1:17
  think
• 1:17
  Sandy
• 1:18
  is
• 1:18
  traveling
• 1:18
  too.
• 1:18
  So
• 1:19
  apparently
• 1:19
  like
• 1:19
  everybody's
• 1:20
  on
• 1:20
  summer
• 1:20
  vacation,
• 1:20
  Randy,
• 1:21
  and
• 1:21
  we
• 1:21
  missed
• 1:21
  the
• 1:21
  memo.
• 1:22
  Like
• 1:23
  I
• 1:23
  a,
• 1:23
  where
• 1:23
  are
• 1:23
  you?
• 1:23
  I
• 1:23
  R
• 1:24
  never
• 1:24
  gotten
• 1:25
  that
• 1:25
  memo.
• 1:25
  Holland.
• 1:26
  Did
• 1:26
  you
• 1:26
  say
• 1:26
  I
• 1:26
  R
• 1:27
  I'm
• 1:27
  in
• 1:28
  Holland
• 1:28
  at
• 1:28
  the
• 1:28
  moment?
• 1:29
  Yeah.
• 1:30
  Okay.
• 1:30
  So
• 1:30
  Ivers
• 1:30
  in
• 1:30
  Holland,
• 1:31
  Monique
• 1:31
  is
• 1:31
  joining
• 1:32
  us.
• 1:32
  She's
• 1:32
  we
• 1:33
  got
• 1:33
  a
• 1:33
  new
• 1:33
  face
• 1:33
  here,
• 1:33
  Monique.
• 1:34
  Do
• 1:34
  you
• 1:34
  wanna
• 1:34
  introduce
• 1:34
  yourself,
• 1:35
  tell
• 1:35
  us
• 1:35
  where
• 1:35
  you.
• 1:35
  Yes
• 1:36
  I,
• 1:36
  I
• 1:36
  am
• 1:36
  Dutch
• 1:37
  and
• 1:38
  I
• 1:38
  worked
• 1:38
  a
• 1:38
  lot
• 1:39
  in
• 1:39
  contracting
• 1:40
  for
• 1:40
  Thomas
• 1:40
  Cook
• 1:41
  in
• 1:41
  the
• 1:41
  past
• 1:42
  contracting
• 1:42
  chem
• 1:42
  sites
• 1:43
  in
• 1:43
  France.
• 1:44
  And
• 1:44
  in
• 1:44
  fact,
• 1:45
  I
• 1:45
  now
• 1:46
  do
• 1:46
  online
• 1:47
  marketing
• 1:47
  for
• 1:48
  French
• 1:48
  campsite
• 1:49
  that
• 1:49
  want
• 1:49
  to
• 1:50
  get
• 1:50
  direct
• 1:51
  clients
• 1:52
  from
• 1:52
  Holland.
• 1:52
  So
• 1:52
  I
• 1:52
  helped
• 1:53
  them
• 1:53
  instead
• 1:54
  of
• 1:54
  working
• 1:54
  through
• 1:55
  tour
• 1:55
  operators
• 1:56
  and
• 1:56
  stuff
• 1:57
  to
• 1:57
  get
• 1:57
  the
• 1:57
  clients
• 1:58
  directly.
• 1:59
  So
• 1:59
  I
• 2:00
  do
• 2:00
  their
• 2:00
  Google
• 2:01
  AdWords.
• 2:01
  I
• 2:01
  do
• 2:01
  their
• 2:02
  SEO.
• 2:02
  I
• 2:03
  do
• 2:03
  a
• 2:03
  lot
• 2:03
  of
• 2:04
  things
• 2:04
  to
• 2:04
  help
• 2:04
  them
• 2:05
  get
• 2:05
  direct
• 2:05
  clients.
• 2:07
  And
• 2:07
  for
• 2:07
  my
• 2:07
  Facebook
• 2:08
  campaigns,
• 2:09
  I
• 2:09
  work
• 2:09
  with
• 2:09
  E
• 2:09
  R
• 2:10
  cause
• 2:11
  he
• 2:11
  is
• 2:11
  the
• 2:11
  specialist.
• 2:13
  Very
• 2:14
  cool.
• 2:14
  Very
• 2:14
  cool.
• 2:14
  Let's,
• 2:15
  we'll
• 2:15
  dive
• 2:15
  into
• 2:15
  some
• 2:15
  of
• 2:15
  that.
• 2:15
  I'm
• 2:16
  curious
• 2:16
  to
• 2:16
  see
• 2:17
  some
• 2:17
  of
• 2:17
  the
• 2:17
  trends
• 2:17
  you're
• 2:17
  seeing
• 2:18
  in
• 2:18
  France
• 2:18
  and
• 2:18
  how
• 2:18
  they
• 2:19
  correlate
• 2:19
  with
• 2:20
  what
• 2:20
  I
• 2:20
  ever
• 2:20
  seeing
• 2:20
  and
• 2:20
  what
• 2:21
  I'm
• 2:21
  seeing
• 2:21
  over
• 2:21
  here
• 2:21
  in
• 2:21
  north
• 2:21
  America.
• 2:22
  And
• 2:22
  Randy's
• 2:23
  seeing
• 2:23
  all
• 2:23
  over
• 2:23
  the
• 2:23
  place
• 2:23
  and
• 2:23
  stuff
• 2:24
  like
• 2:24
  that.
• 2:24
  Mark,
• 2:24
  just
• 2:24
  private
• 2:25
  message
• 2:25
  said
• 2:25
  he
• 2:25
  had
• 2:25
  to
• 2:25
  jump
• 2:26
  off
• 2:26
  for
• 2:26
  a
• 2:26
  second.
• 2:26
  So
• 2:26
  hopefully
• 2:27
  he'll
• 2:27
  return.
• 2:27
  And
• 2:27
  we
• 2:27
  won't
• 2:28
  just
• 2:28
  be
• 2:28
  stuck
• 2:28
  with
• 2:28
  me
• 2:29
  rambling
• 2:29
  on
• 2:29
  too
• 2:29
  much
• 2:30
  during
• 2:30
  this
• 2:30
  show
• 2:30
  before
• 2:31
  we
• 2:31
  get
• 2:31
  too
• 2:31
  far
• 2:31
  into
• 2:32
  it,
• 2:32
  we
• 2:32
  do
• 2:32
  have
• 2:32
  to
• 2:32
  know
• 2:32
  that
• 2:33
  today's
• 2:33
  episode
• 2:33
  is
• 2:33
  sponsored
• 2:34
  by
• 2:34
  Fireside
• 2:35
  accounting.
• 2:35
  Got
• 2:35
  a
• 2:35
  super
• 2:36
  fancy
• 2:36
  new
• 2:36
  graphic
• 2:36
  in
• 2:36
  the
• 2:37
  bottom
• 2:37
  left
• 2:37
  hand
• 2:37
  corner.
• 2:38
  Lindsay
• 2:38
  fr.
• 2:38
  Runs
• 2:39
  this
• 2:39
  amazing
• 2:40
  accounting
• 2:40
  firm.
• 2:40
  They
• 2:40
  only
• 2:40
  work
• 2:41
  currently
• 2:41
  in
• 2:41
  the
• 2:41
  United
• 2:42
  States.
• 2:42
  Hopefully
• 2:42
  we're
• 2:43
  convinced
• 2:43
  them
• 2:43
  to
• 2:43
  maybe
• 2:43
  expand
• 2:44
  a
• 2:44
  little
• 2:44
  bit
• 2:44
  on
• 2:44
  the
• 2:44
  future.
• 2:45
  But
• 2:45
  for
• 2:45
  now
• 2:45
  I
• 2:45
  know
• 2:45
  they're
• 2:46
  super
• 2:46
  busy.
• 2:46
  They
• 2:46
  provide
• 2:46
  some
• 2:47
  amazing
• 2:47
  accounting
• 2:47
  services.
• 2:48
  And
• 2:48
  if
• 2:48
  you're
• 2:48
  like
• 2:49
  us
• 2:49
  and
• 2:49
  you're
• 2:49
  dealing
• 2:49
  with
• 2:49
  this
• 2:50
  upcoming
• 2:50
  recession
• 2:51
  and
• 2:51
  we've
• 2:51
  had
• 2:51
  clients
• 2:51
  calling
• 2:52
  us
• 2:52
  and
• 2:52
  saying,
• 2:52
  we
• 2:52
  need
• 2:52
  to
• 2:53
  cut
• 2:53
  expenses,
• 2:53
  where
• 2:53
  are
• 2:53
  we
• 2:54
  cut?
• 2:54
  Maybe
• 2:54
  Lindsay
• 2:55
  can
• 2:55
  save
• 2:55
  you
• 2:55
  some
• 2:55
  money
• 2:55
  in
• 2:55
  your
• 2:56
  taxes
• 2:56
  and
• 2:56
  you
• 2:56
  don't
• 2:56
  have
• 2:56
  to
• 2:57
  cut
• 2:57
  things.
• 2:57
  So
• 2:58
  get
• 2:58
  ahold
• 2:58
  of
• 2:58
  her.
• 2:58
  If
• 2:58
  you're
• 2:58
  interested,
• 2:59
  Fireside
• 2:59
  accounting,
• 3:00
  Fireside
• 3:00
  accounting.com
• 3:01
  really
• 3:02
  appreciate
• 3:02
  their
• 3:02
  support
• 3:03
  of
• 3:03
  our.
• 3:04
  Guys
• 3:05
  before
• 3:05
  we
• 3:05
  dump
• 3:05
  into
• 3:06
  some
• 3:06
  of
• 3:06
  these
• 3:06
  different
• 3:07
  topics
• 3:07
  that
• 3:07
  maybe
• 3:07
  are
• 3:07
  in
• 3:07
  my
• 3:08
  head.
• 3:08
  Is
• 3:08
  there
• 3:08
  anything
• 3:08
  new
• 3:08
  that's
• 3:09
  come
• 3:09
  across
• 3:09
  your
• 3:10
  desk
• 3:10
  in
• 3:10
  the
• 3:10
  last
• 3:10
  month
• 3:11
  or
• 3:11
  so
• 3:11
  that
• 3:12
  you
• 3:12
  feel
• 3:12
  is
• 3:12
  important
• 3:13
  that
• 3:13
  we
• 3:13
  must
• 3:13
  discuss.
• 3:14
  Chronologically
• 3:15
  numerically
• 3:16
  or
• 3:16
  by
• 3:17
  mag
• 3:17
  order
• 3:17
  of
• 3:18
  magnitude.
• 3:18
  It
• 3:18
  seems
• 3:19
  every
• 3:19
  week
• 3:19
  there's
• 3:19
  just
• 3:20
  more
• 3:20
  and
• 3:20
  more
• 3:20
  stuff
• 3:20
  coming
• 3:21
  across
• 3:21
  the
• 3:21
  desk.
• 3:22
  These
• 3:22
  are,
• 3:23
  we
• 3:23
  talked
• 3:23
  a
• 3:23
  little
• 3:23
  bit
• 3:24
  before
• 3:24
  the
• 3:24
  show
• 3:24
  here
• 3:25
  that
• 3:25
  I
• 3:25
  just
• 3:25
  don't
• 3:26
  remember
• 3:26
  a
• 3:26
  time
• 3:27
  in
• 3:27
  this
• 3:27
  industry.
• 3:28
  That's
• 3:28
  been
• 3:28
  so
• 3:29
  subject
• 3:29
  to
• 3:30
  pivots
• 3:30
  and.
• 3:32
  Rebranding
• 3:32
  and
• 3:32
  change
• 3:33
  and
• 3:34
  just
• 3:34
  every
• 3:34
  single
• 3:34
  day,
• 3:35
  it's
• 3:35
  something
• 3:35
  different.
• 3:36
  And
• 3:36
  I
• 3:36
  literally
• 3:37
  can't
• 3:37
  even
• 3:37
  be
• 3:37
  surprised
• 3:38
  anymore
• 3:38
  when
• 3:39
  something
• 3:39
  hits
• 3:39
  my
• 3:39
  inbox.
• 3:40
  And
• 3:40
  I
• 3:40
  say,
• 3:40
  boy,
• 3:40
  I
• 3:40
  didn't
• 3:41
  see
• 3:41
  that
• 3:41
  coming.
• 3:41
  I'm
• 3:42
  getting
• 3:42
  used
• 3:42
  to
• 3:42
  saying
• 3:42
  that
• 3:43
  a
• 3:43
  lot.
• 3:43
  Boy,
• 3:43
  I
• 3:43
  didn't
• 3:44
  see
• 3:44
  that
• 3:44
  coming,
• 3:45
  but
• 3:45
  that's
• 3:45
  what
• 3:46
  makes
• 3:46
  it
• 3:46
  so
• 3:46
  interesting.
• 3:47
  It's
• 3:47
  such
• 3:47
  a
• 3:47
  dynamic
• 3:47
  and
• 3:48
  interesting
• 3:48
  industry
• 3:49
  with
• 3:49
  so
• 3:49
  many
• 3:49
  different
• 3:50
  facets
• 3:50
  to
• 3:50
  it
• 3:51
  that's
• 3:51
  why
• 3:51
  we're
• 3:51
  in
• 3:51
  the
• 3:51
  ride.
• 3:52
  That's
• 3:52
  why
• 3:52
  we're
• 3:52
  here
• 3:52
  for
• 3:53
  it.
• 3:53
  It's
• 3:53
  if
• 3:54
  it
• 3:54
  stayed
• 3:54
  the
• 3:54
  same,
• 3:54
  it'd
• 3:54
  be
• 3:54
  terribly
• 3:55
  boring.
• 3:56
  That's
• 3:56
  very
• 3:57
  true.
• 3:57
  I
• 3:57
  guess
• 3:57
  let's
• 3:57
  start,
• 3:58
  I
• 3:58
  don't
• 3:58
  wanna
• 3:58
  spend,
• 3:58
  again,
• 3:59
  a
• 3:59
  whole
• 3:59
  episode
• 3:59
  on
• 3:59
  this
• 4:00
  cuz
• 4:00
  we
• 4:00
  talk
• 4:01
  about
• 4:01
  it
• 4:01
  and
• 4:01
  we
• 4:01
  touch
• 4:01
  on
• 4:02
  it
• 4:02
  a
• 4:02
  little
• 4:02
  bit
• 4:02
  every
• 4:02
  week,
• 4:02
  but
• 4:02
  I
• 4:02
  feel
• 4:03
  like
• 4:03
  it's
• 4:03
  increasingly
• 4:03
  necessary
• 4:04
  for
• 4:04
  us
• 4:04
  to
• 4:04
  talk
• 4:04
  about
• 4:05
  different
• 4:05
  facets
• 4:05
  of
• 4:06
  this
• 4:07
  supposed
• 4:07
  maybe
• 4:08
  perhaps
• 4:08
  upcoming
• 4:09
  recession,
• 4:09
  whatever
• 4:10
  we're
• 4:10
  going
• 4:10
  through
• 4:10
  downturn
• 4:11
  in,
• 4:11
  in
• 4:11
  the
• 4:11
  economy
• 4:12
  may
• 4:12
  or
• 4:12
  may
• 4:12
  not
• 4:12
  impact
• 4:13
  Camping.
• 4:13
  Obviously
• 4:13
  it's
• 4:14
  tremendously
• 4:14
  impacting
• 4:15
  from
• 4:15
  what
• 4:15
  I've
• 4:15
  read,
• 4:15
  at
• 4:16
  least
• 4:16
  the
• 4:16
  European,
• 4:17
  maybe
• 4:17
  not
• 4:17
  Camping
• 4:18
  market
• 4:18
  so
• 4:18
  much
• 4:19
  a
• 4:19
  little
• 4:19
  bit,
• 4:19
  but
• 4:20
  obviously
• 4:20
  your
• 4:20
  LNG
• 4:21
  propane
• 4:21
  prices.
• 4:22
  Fuel
• 4:22
  prices,
• 4:23
  all
• 4:23
  the
• 4:23
  kinds
• 4:23
  of
• 4:23
  things
• 4:24
  that
• 4:24
  are
• 4:24
  going
• 4:24
  on.
• 4:24
  So
• 4:25
  IRA,
• 4:25
  Monique,
• 4:25
  do
• 4:25
  you
• 4:26
  guys
• 4:26
  wanna
• 4:26
  just
• 4:26
  take
• 4:27
  that
• 4:27
  for
• 4:27
  a
• 4:27
  second
• 4:27
  and
• 4:27
  touch
• 4:28
  on
• 4:28
  how
• 4:28
  it's
• 4:28
  impacting
• 4:28
  Europe
• 4:29
  and
• 4:29
  then
• 4:29
  Randy,
• 4:29
  and
• 4:29
  I
• 4:29
  can
• 4:30
  jump
• 4:30
  in
• 4:30
  with
• 4:30
  the
• 4:30
  states
• 4:30
  maybe.
• 4:32
  Yeah
• 4:32
  it's
• 4:33
  a
• 4:33
  little
• 4:33
  bit
• 4:33
  the
• 4:33
  same
• 4:33
  here
• 4:34
  as
• 4:34
  it
• 4:34
  is
• 4:34
  in
• 4:34
  Canada
• 4:35
  and
• 4:35
  America
• 4:35
  the
• 4:36
  fuel
• 4:36
  prices,
• 4:37
  the
• 4:37
  gas
• 4:37
  prices,
• 4:38
  but
• 4:38
  also
• 4:39
  the
• 4:39
  prices
• 4:39
  in
• 4:39
  the
• 4:39
  supermarket.
• 4:40
  For
• 4:40
  example,
• 4:41
  I
• 4:41
  read
• 4:41
  an
• 4:41
  article
• 4:42
  yesterday.
• 4:43
  That
• 4:43
  it's
• 4:43
  30%
• 4:44
  more
• 4:44
  expensive
• 4:45
  to
• 4:45
  do
• 4:45
  your
• 4:45
  groceries
• 4:46
  nowadays.
• 4:47
  And
• 4:47
  it
• 4:47
  will
• 4:48
  infect
• 4:48
  the
• 4:49
  way
• 4:49
  people
• 4:49
  travel
• 4:50
  because
• 4:50
  there
• 4:50
  is
• 4:50
  a
• 4:50
  big
• 4:51
  target
• 4:51
  group
• 4:52
  that
• 4:52
  maybe
• 4:53
  cannot
• 4:53
  afford
• 4:53
  an
• 4:54
  expensive
• 4:54
  holiday
• 4:54
  anymore.
• 4:55
  There
• 4:55
  is
• 4:55
  also
• 4:55
  one
• 4:56
  other
• 4:56
  thing
• 4:56
  what's
• 4:57
  infecting
• 4:57
  us
• 4:58
  at
• 4:58
  the
• 4:58
  moment
• 4:59
  for
• 4:59
  us
• 4:59
  positive
• 5:00
  at
• 5:00
  the
• 5:00
  airports
• 5:01
  in
• 5:01
  Europe,
• 5:01
  they
• 5:02
  have
• 5:02
  lack
• 5:02
  of
• 5:02
  in
• 5:03
  security
• 5:03
  doing
• 5:03
  the
• 5:04
  suitcases.
• 5:05
  Toronto
• 5:05
  it's
• 5:05
  happened
• 5:05
  too.
• 5:06
  We
• 5:06
  saw
• 5:06
  a
• 5:06
  video
• 5:07
  yesterday
• 5:08
  from
• 5:08
  a
• 5:08
  line
• 5:09
  in
• 5:09
  cologne
• 5:10
  for
• 5:11
  checking,
• 5:11
  and
• 5:12
  that
• 5:12
  line
• 5:12
  was
• 5:12
  600
• 5:13
  meters
• 5:13
  long,
• 5:14
  600
• 5:15
  meters.
• 5:15
  It
• 5:16
  went
• 5:17
  for
• 5:17
  our
• 5:17
  American
• 5:18
  friends.
• 5:18
  That's
• 5:18
  close
• 5:19
  to
• 5:19
  2000
• 5:19
  feet
• 5:20
  just
• 5:20
  for
• 5:20
  our
• 5:20
  American
• 5:21
  friends.
• 5:21
  I
• 5:21
  wanna
• 5:21
  clarify.
• 5:23
  thank
• 5:23
  you.
• 5:23
  And
• 5:23
  that
• 5:23
  is
• 5:23
  incredible
• 5:24
  because
• 5:25
  We,
• 5:25
  we
• 5:25
  do
• 5:25
  get
• 5:26
  calls
• 5:26
  from
• 5:26
  people
• 5:27
  that
• 5:27
  booked
• 5:27
  a
• 5:27
  campsite
• 5:28
  in
• 5:28
  the
• 5:28
  Southern
• 5:29
  part
• 5:29
  of
• 5:29
  Italy
• 5:30
  and
• 5:30
  wanna
• 5:31
  rebook
• 5:31
  more
• 5:32
  in
• 5:32
  the
• 5:32
  north
• 5:32
  of
• 5:32
  Italy
• 5:33
  that
• 5:33
  would
• 5:33
  be
• 5:33
  about
• 5:34
  maybe
• 5:35
  seven,
• 5:35
  800
• 5:36
  kilometers,
• 5:36
  less
• 5:36
  driving,
• 5:38
  but
• 5:38
  we
• 5:38
  also
• 5:38
  get
• 5:39
  people
• 5:39
  calling
• 5:39
  us
• 5:40
  who
• 5:40
  booked
• 5:40
  a
• 5:40
  flight
• 5:41
  to
• 5:41
  Greece
• 5:42
  or
• 5:42
  to
• 5:42
  Spain,
• 5:43
  and
• 5:44
  want
• 5:44
  to
• 5:44
  travel
• 5:44
  by
• 5:44
  Karno
• 5:45
  because
• 5:46
  they
• 5:46
  are
• 5:46
  afraid
• 5:47
  they
• 5:47
  won't
• 5:47
  even
• 5:47
  get
• 5:47
  on
• 5:47
  the
• 5:48
  plane.
• 5:48
  It's
• 5:48
  crazy
• 5:48
  times,
• 5:49
  like
• 5:49
  Randy
• 5:49
  said
• 5:50
  stuff
• 5:50
  is
• 5:50
  happening
• 5:50
  that
• 5:51
  we
• 5:51
  never
• 5:51
  thought
• 5:51
  of
• 5:51
  before.
• 5:52
  And
• 5:53
  we
• 5:53
  have
• 5:53
  to
• 5:53
  react
• 5:54
  on
• 5:54
  it
• 5:54
  every
• 5:54
  day.
• 5:54
  I
• 5:54
  think
• 5:55
  what's
• 5:55
  important
• 5:55
  from
• 5:55
  my
• 5:56
  perspective,
• 5:56
  at
• 5:56
  least
• 5:57
  as,
• 5:57
  as
• 5:57
  I
• 5:57
  see
• 5:58
  it
• 5:58
  is
• 5:58
  this
• 5:58
  is
• 5:58
  a,
• 5:59
  it's
• 5:59
  not
• 5:59
  a
• 5:59
  concern
• 6:00
  for
• 6:00
  the
• 6:00
  Camping
• 6:01
  industry
• 6:01
  yet,
• 6:01
  other
• 6:02
  than
• 6:02
  in
• 6:02
  so
• 6:02
  much
• 6:03
  as
• 6:03
  it's
• 6:03
  a
• 6:03
  rebalancing,
• 6:04
  would
• 6:04
  you
• 6:04
  agree
• 6:04
  with
• 6:04
  that?
• 6:06
  Yeah,
• 6:06
  I
• 6:06
  would,
• 6:06
  in
• 6:06
  any
• 6:06
  cycle
• 6:07
  there's
• 6:07
  gonna
• 6:08
  be
• 6:08
  adjustments.
• 6:09
  In
• 6:09
  2008,
• 6:10
  for
• 6:10
  tho
• 6:10
  for
• 6:10
  those
• 6:10
  of
• 6:11
  us
• 6:11
  who
• 6:11
  were
• 6:11
  around,
• 6:11
  then
• 6:12
  there
• 6:12
  was
• 6:12
  a
• 6:12
  very,
• 6:13
  excuse
• 6:13
  me,
• 6:13
  very
• 6:13
  different
• 6:14
  set
• 6:14
  of
• 6:14
  circumstances,
• 6:15
  but
• 6:15
  people
• 6:16
  are
• 6:16
  gonna
• 6:16
  do
• 6:16
  what
• 6:16
  they're
• 6:16
  gonna
• 6:17
  do.
• 6:17
  They're
• 6:17
  just
• 6:17
  gonna
• 6:17
  adjust
• 6:18
  and
• 6:18
  pivot.
• 6:18
  So
• 6:19
  I'm
• 6:20
  so
• 6:20
  sorry.
• 6:20
  It
• 6:20
  doesn't
• 6:21
  mean
• 6:21
  the
• 6:21
  outdoor
• 6:21
  hospitality
• 6:22
  industry
• 6:22
  is
• 6:22
  in
• 6:22
  a
• 6:23
  bad
• 6:23
  state
• 6:23
  of
• 6:24
  affairs.
• 6:24
  It's
• 6:24
  not,
• 6:25
  it's
• 6:25
  returning
• 6:25
  to
• 6:25
  some
• 6:25
  more
• 6:26
  normalized
• 6:26
  occupancy
• 6:27
  numbers
• 6:27
  for
• 6:27
  a
• 6:28
  lot
• 6:28
  of
• 6:28
  parks.
• 6:28
  And
• 6:28
  that
• 6:29
  means
• 6:29
  that
• 6:29
  there's
• 6:29
  a
• 6:30
  debt
• 6:30
  versus
• 6:31
  last
• 6:31
  year,
• 6:31
  which
• 6:31
  is
• 6:32
  a,
• 6:32
  which
• 6:32
  was
• 6:32
  a
• 6:32
  statistical
• 6:33
  anomaly,
• 6:34
  2021.
• 6:34
  Everybody
• 6:35
  came
• 6:35
  out
• 6:35
  of
• 6:35
  hiding
• 6:36
  and
• 6:36
  went
• 6:36
  back
• 6:36
  outside.
• 6:38
  And
• 6:38
  so
• 6:38
  you
• 6:38
  had
• 6:38
  these
• 6:39
  it's
• 6:39
  a
• 6:39
  statistical
• 6:40
  outlier
• 6:40
  basically.
• 6:41
  So
• 6:41
  in
• 6:41
  22,
• 6:42
  you've
• 6:42
  got
• 6:42
  some
• 6:43
  normalization
• 6:43
  of
• 6:44
  a
• 6:44
  lot
• 6:44
  of
• 6:44
  those
• 6:44
  things,
• 6:45
  but
• 6:45
  when
• 6:45
  you've
• 6:45
  got.
• 6:46
  Fuel
• 6:46
  prices
• 6:47
  and
• 6:47
  inflation,
• 6:48
  it's
• 6:48
  going
• 6:48
  to
• 6:48
  affect
• 6:48
  travel
• 6:49
  habits.
• 6:49
  There's
• 6:49
  no
• 6:50
  way
• 6:50
  it
• 6:50
  doesn't.
• 6:50
  So
• 6:51
  to
• 6:51
  what
• 6:51
  degree
• 6:51
  does
• 6:51
  it
• 6:52
  affect
• 6:52
  it?
• 6:53
  Every
• 6:53
  park
• 6:53
  and
• 6:53
  every
• 6:54
  market
• 6:54
  is
• 6:54
  different.
• 6:55
  How
• 6:55
  far
• 6:55
  you
• 6:55
  are
• 6:56
  away
• 6:56
  from
• 6:56
  a
• 6:56
  major
• 6:56
  Metro
• 6:57
  is
• 6:57
  different.
• 6:57
  How
• 6:57
  remote
• 6:58
  you
• 6:58
  are,
• 6:58
  what
• 6:58
  type
• 6:59
  of
• 6:59
  Campground
• 6:59
  you
• 6:59
  are
• 7:00
  one
• 7:01
  interesting
• 7:01
  bit
• 7:02
  of
• 7:02
  data
• 7:02
  with
• 7:02
  stocking
• 7:02
  with
• 7:03
  somebody
• 7:03
  earlier
• 7:03
  today.
• 7:04
  And
• 7:04
  there
• 7:04
  tenting
• 7:04
  their
• 7:06
  tenting
• 7:06
  reservations
• 7:07
  went
• 7:07
  from
• 7:07
  a
• 7:07
  few
• 7:07
  hundred
• 7:08
  to
• 7:08
  well
• 7:08
  over
• 7:08
  a
• 7:09
  thousand
• 7:09
  year,
• 7:09
  over
• 7:09
  year,
• 7:10
  month
• 7:10
  to
• 7:10
  month.
• 7:11
  And
• 7:11
  so
• 7:12
  if
• 7:12
  there's
• 7:12
  anything
• 7:13
  that
• 7:13
  says.
• 7:14
  That's
• 7:14
  a
• 7:14
  trend
• 7:15
  for
• 7:15
  that
• 7:15
  park.
• 7:16
  That's
• 7:16
  pretty
• 7:17
  tough
• 7:17
  to
• 7:17
  run
• 7:17
  away
• 7:18
  from.
• 7:18
  So
• 7:18
  people
• 7:19
  are
• 7:19
  obviously
• 7:19
  driving
• 7:20
  and
• 7:20
  Camping
• 7:20
  versus
• 7:21
  taking
• 7:21
  their
• 7:21
  RV
• 7:22
  or
• 7:22
  something
• 7:22
  like
• 7:22
  that.
• 7:23
  And
• 7:23
  I
• 7:23
  think,
• 7:23
  again,
• 7:24
  it's
• 7:24
  we've
• 7:24
  all
• 7:24
  talked
• 7:24
  about
• 7:25
  before.
• 7:25
  It
• 7:25
  doesn't
• 7:25
  mean
• 7:25
  the
• 7:26
  industry's
• 7:26
  in
• 7:26
  bad
• 7:27
  shape.
• 7:27
  It
• 7:27
  just
• 7:27
  means
• 7:28
  that
• 7:28
  we
• 7:28
  have
• 7:28
  to,
• 7:28
  as
• 7:29
  operators
• 7:29
  pay
• 7:29
  more
• 7:30
  attention
• 7:30
  to
• 7:30
  the
• 7:30
  subtle
• 7:31
  changes.
• 7:32
  And
• 7:32
  travel
• 7:32
  habits
• 7:33
  and
• 7:33
  be
• 7:33
  very
• 7:34
  mindful
• 7:34
  of
• 7:34
  those
• 7:35
  and
• 7:35
  tailor
• 7:36
  our
• 7:36
  offerings
• 7:36
  towards
• 7:37
  that.
• 7:37
  And
• 7:37
  that's
• 7:37
  part
• 7:38
  of
• 7:38
  the
• 7:38
  great
• 7:38
  thing
• 7:38
  about
• 7:39
  this
• 7:39
  industry
• 7:40
  is
• 7:40
  the
• 7:40
  ability
• 7:40
  to
• 7:41
  adjust
• 7:41
  and
• 7:42
  pivot,
• 7:42
  monitor
• 7:43
  and
• 7:43
  react
• 7:44
  and
• 7:44
  not
• 7:44
  just
• 7:45
  say
• 7:45
  the
• 7:45
  occupancy's
• 7:46
  down,
• 7:46
  is
• 7:46
  just
• 7:46
  a
• 7:46
  bad
• 7:47
  year.
• 7:48
  Now,
• 7:48
  what
• 7:48
  that
• 7:48
  means
• 7:48
  is
• 7:49
  you
• 7:49
  have
• 7:49
  to
• 7:49
  rethink
• 7:49
  and
• 7:49
  reinnovate
• 7:50
  and
• 7:50
  then
• 7:50
  think
• 7:51
  of
• 7:51
  new
• 7:51
  ways
• 7:51
  to
• 7:51
  find
• 7:52
  new
• 7:52
  things
• 7:52
  for
• 7:52
  your
• 7:52
  guests
• 7:53
  to
• 7:53
  do.
• 7:53
  When
• 7:53
  they
• 7:53
  come
• 7:54
  there,
• 7:54
  find
• 7:54
  other
• 7:55
  SLO
• 7:55
  revenue
• 7:56
  sources
• 7:56
  outside
• 7:56
  of
• 7:57
  just
• 7:57
  Camping
• 7:57
  revenue
• 7:58
  that
• 7:58
  when
• 7:59
  you
• 7:59
  view
• 7:59
  our
• 8:00
  industry
• 8:00
  as
• 8:00
  something
• 8:01
  organic
• 8:01
  and
• 8:01
  dynamic
• 8:02
  and
• 8:02
  moving,
• 8:02
  and
• 8:02
  changing
• 8:03
  and
• 8:03
  pivoting
• 8:03
  and
• 8:04
  not
• 8:04
  static,
• 8:04
  we.
• 8:05
  It's
• 8:05
  hard
• 8:05
  for
• 8:06
  me
• 8:06
  personally
• 8:06
  to
• 8:06
  say
• 8:07
  we're
• 8:07
  in
• 8:07
  a
• 8:07
  period
• 8:07
  of
• 8:08
  bad
• 8:08
  times
• 8:08
  right
• 8:08
  now.
• 8:09
  I
• 8:09
  just
• 8:09
  don't
• 8:09
  believe
• 8:10
  that
• 8:10
  what
• 8:10
  it
• 8:10
  means
• 8:11
  is
• 8:11
  if
• 8:11
  we're
• 8:11
  in
• 8:12
  tune
• 8:12
  to
• 8:12
  what
• 8:13
  behaviors
• 8:13
  are
• 8:13
  from
• 8:14
  the
• 8:14
  consumers
• 8:15
  and
• 8:15
  can
• 8:15
  adapt
• 8:15
  and
• 8:15
  pivot,
• 8:16
  you
• 8:16
  can
• 8:16
  be
• 8:16
  every
• 8:17
  bit
• 8:17
  is
• 8:17
  prosperous
• 8:18
  as
• 8:18
  you
• 8:18
  were
• 8:19
  before.
• 8:19
  And
• 8:20
  there's
• 8:20
  go,
• 8:20
  guess
• 8:21
  what?
• 8:21
  There's
• 8:21
  gonna
• 8:21
  be
• 8:21
  another
• 8:22
  new
• 8:22
  normal
• 8:23
  in
• 8:23
  another
• 8:23
  few
• 8:23
  months,
• 8:24
  cuz
• 8:24
  today's
• 8:24
  new.
• 8:25
  Normal
• 8:25
  is
• 8:25
  gonna
• 8:25
  change.
• 8:26
  In
• 8:27
  six
• 8:27
  months.
• 8:27
  Yeah.
• 8:27
  And
• 8:27
  that's
• 8:28
  all
• 8:28
  part
• 8:28
  of
• 8:28
  the
• 8:28
  data
• 8:29
  analysis,
• 8:29
  collecting,
• 8:30
  analyzing
• 8:30
  analytics.
• 8:31
  And
• 8:31
  these
• 8:31
  are
• 8:31
  things
• 8:31
  that
• 8:32
  I
• 8:32
  think,
• 8:32
  I
• 8:32
  feel
• 8:32
  like
• 8:32
  a
• 8:32
  lot
• 8:33
  of
• 8:33
  park
• 8:33
  owners
• 8:33
  aren't
• 8:34
  really
• 8:34
  aware
• 8:34
  of
• 8:35
  that
• 8:35
  they
• 8:35
  have
• 8:36
  it
• 8:36
  they're
• 8:36
  fingertips
• 8:37
  to
• 8:37
  use.
• 8:38
  And
• 8:38
  so
• 8:38
  that's
• 8:38
  where
• 8:39
  like
• 8:39
  mark
• 8:39
  helps.
• 8:39
  A
• 8:39
  lot
• 8:40
  of
• 8:40
  those
• 8:40
  people
• 8:40
  do
• 8:40
  that.
• 8:40
  Obviously
• 8:41
  IVA
• 8:41
  and
• 8:41
  Monique
• 8:42
  are
• 8:42
  the
• 8:42
  same.
• 8:42
  And
• 8:43
  I
• 8:43
  guess
• 8:43
  everybody
• 8:43
  hears
• 8:43
  marketing
• 8:44
  except
• 8:44
  Randy.
• 8:44
  But
• 8:45
  just
• 8:45
  diving
• 8:46
  into
• 8:46
  those
• 8:46
  deep,
• 8:47
  detailed
• 8:47
  analysis
• 8:47
  saying,
• 8:47
  I
• 8:47
  agree
• 8:48
  with
• 8:48
  you
• 8:48
  Randy,
• 8:48
  like
• 8:49
  I
• 8:49
  don't,
• 8:49
  I'm
• 8:49
  not
• 8:49
  concerned
• 8:50
  about
• 8:50
  the
• 8:50
  Camping
• 8:50
  industry
• 8:50
  at
• 8:51
  all
• 8:51
  the
• 8:51
  outdoor
• 8:51
  hospitality
• 8:52
  industry
• 8:52
  at
• 8:52
  all.
• 8:53
  Right
• 8:53
  now,
• 8:54
  I
• 8:54
  think
• 8:54
  there
• 8:54
  is
• 8:54
  some
• 8:55
  point
• 8:55
  we're
• 8:55
  not
• 8:55
  anywhere
• 8:56
  close
• 8:56
  to
• 8:56
  it,
• 8:56
  but
• 8:56
  I
• 8:56
  think
• 8:57
  there
• 8:57
  is
• 8:57
  some
• 8:57
  point
• 8:58
  where
• 8:58
  if
• 8:59
  tomato
• 8:59
  prices
• 8:59
  and
• 9:00
  electricity
• 9:00
  prices
• 9:01
  and
• 9:01
  LNG
• 9:01
  price
• 9:01
  and
• 9:01
  all
• 9:02
  of
• 9:02
  it
• 9:02
  keeps
• 9:02
  going
• 9:02
  everything
• 9:03
  at
• 9:03
  some
• 9:03
  point.
• 9:04
  They're
• 9:04
  gonna
• 9:04
  stop
• 9:05
  Camping
• 9:05
  locally
• 9:06
  even,
• 9:06
  or
• 9:06
  at
• 9:06
  least
• 9:06
  moderate
• 9:07
  that
• 9:07
  a
• 9:07
  little
• 9:07
  bit,
• 9:08
  but
• 9:08
  I
• 9:08
  don't
• 9:08
  think
• 9:08
  we're
• 9:08
  anywhere
• 9:08
  close
• 9:09
  to
• 9:09
  that.
• 9:09
  So
• 9:10
  I
• 9:10
  think
• 9:10
  it's
• 9:10
  a,
• 9:10
  I
• 9:10
  don't
• 9:10
  want
• 9:10
  people
• 9:10
  to
• 9:11
  continue
• 9:11
  to
• 9:11
  assume
• 9:12
  it's
• 9:12
  recession
• 9:12
  proof,
• 9:13
  but
• 9:13
  we're
• 9:13
  not
• 9:13
  anywhere
• 9:13
  close
• 9:13
  to
• 9:14
  where
• 9:14
  I'm
• 9:14
  concerned,
• 9:15
  but
• 9:15
  just
• 9:15
  diving
• 9:15
  into
• 9:15
  those
• 9:16
  analytics
• 9:16
  of
• 9:17
  where
• 9:18
  is,
• 9:18
  where
• 9:18
  are
• 9:18
  people
• 9:18
  coming
• 9:19
  from.
• 9:19
  And
• 9:19
  we
• 9:19
  analyzed
• 9:20
  ad
• 9:20
  campaigns
• 9:21
  for
• 9:21
  a
• 9:21
  large
• 9:21
  group
• 9:21
  yesterday.
• 9:23
  We
• 9:23
  were
• 9:23
  talking
• 9:23
  about,
• 9:24
  where
• 9:24
  your
• 9:24
  audience
• 9:25
  has
• 9:25
  now
• 9:25
  shifted
• 9:25
  to
• 9:25
  under
• 9:26
  250
• 9:26
  miles
• 9:27
  in
• 9:27
  some
• 9:27
  places.
• 9:27
  So
• 9:28
  you
• 9:28
  need
• 9:28
  to
• 9:28
  adjust
• 9:28
  your
• 9:28
  Google
• 9:29
  ads,
• 9:29
  campaigns
• 9:30
  to
• 9:30
  reflect
• 9:30
  that,
• 9:30
  instead
• 9:31
  of
• 9:31
  cutting
• 9:31
  your
• 9:31
  budget,
• 9:32
  another
• 9:32
  client
• 9:32
  wanted
• 9:32
  to
• 9:32
  just
• 9:32
  cut
• 9:33
  their
• 9:33
  budget.
• 9:33
  Instead
• 9:33
  of
• 9:33
  cutting
• 9:34
  it,
• 9:34
  let's
• 9:34
  look
• 9:35
  at
• 9:35
  where
• 9:35
  your
• 9:35
  conversions
• 9:36
  are
• 9:36
  coming
• 9:36
  from.
• 9:36
  Where
• 9:36
  are
• 9:37
  your
• 9:37
  reservations
• 9:37
  coming
• 9:38
  from?
• 9:38
  Are
• 9:38
  they
• 9:38
  coming
• 9:38
  from
• 9:39
  a
• 9:39
  certain
• 9:39
  age
• 9:39
  range
• 9:40
  or
• 9:40
  demographic?
• 9:40
  Are
• 9:40
  they
• 9:40
  coming
• 9:41
  from
• 9:42
  a
• 9:42
  certain
• 9:42
  radius
• 9:43
  and
• 9:43
  range?
• 9:43
  And
• 9:43
  if
• 9:43
  they're
• 9:44
  not,
• 9:44
  or
• 9:44
  if
• 9:44
  they're
• 9:44
  not
• 9:45
  converting
• 9:45
  as
• 9:45
  high,
• 9:46
  then
• 9:46
  cut.
• 9:48
  out.
• 9:48
  Stop
• 9:49
  that
• 9:49
  keyword,
• 9:49
  stop
• 9:50
  that
• 9:50
  targeting
• 9:50
  of
• 9:50
  those,
• 9:51
  that
• 9:51
  area.
• 9:52
  And
• 9:52
  then
• 9:52
  the
• 9:52
  budget
• 9:53
  will
• 9:53
  reallocate
• 9:54
  toward
• 9:54
  the
• 9:54
  people
• 9:54
  that
• 9:54
  are
• 9:54
  convert.
• 9:55
  We're
• 9:55
  paying
• 9:56
  all
• 9:56
  those
• 9:57
  details.
• 9:57
  What
• 9:57
  I
• 9:57
  would
• 9:57
  add
• 9:57
  to
• 9:57
  that,
• 9:58
  Brian,
• 9:58
  that's
• 9:58
  a
• 9:58
  really
• 9:58
  good
• 9:59
  point.
• 9:59
  And
• 9:59
  it's
• 9:59
  actually
• 10:00
  scary
• 10:00
  that
• 10:00
  you
• 10:00
  had
• 10:00
  a
• 10:01
  client
• 10:01
  that
• 10:01
  was
• 10:01
  looking
• 10:01
  at
• 10:01
  cutting
• 10:02
  their
• 10:02
  marketing
• 10:02
  budget
• 10:03
  actually.
• 10:03
  Now
• 10:03
  is
• 10:03
  if
• 10:04
  you
• 10:04
  were
• 10:04
  offering
• 10:05
  an
• 10:05
  RV
• 10:05
  park
• 10:05
  over
• 10:05
  the
• 10:05
  last
• 10:06
  five
• 10:06
  years,
• 10:06
  the
• 10:06
  truth
• 10:07
  was
• 10:07
  you
• 10:07
  didn't
• 10:07
  really
• 10:07
  need
• 10:07
  to
• 10:07
  market.
• 10:08
  There
• 10:08
  was
• 10:08
  people
• 10:08
  flooding
• 10:09
  your
• 10:09
  doors.
• 10:09
  You
• 10:09
  didn't
• 10:10
  need
• 10:10
  to
• 10:10
  do
• 10:10
  much
• 10:11
  now
• 10:11
  is
• 10:11
  actually
• 10:11
  the
• 10:11
  time
• 10:12
  that
• 10:12
  you
• 10:12
  need
• 10:12
  to
• 10:12
  be
• 10:12
  a
• 10:12
  marketer.
• 10:13
  And
• 10:13
  what
• 10:13
  I
• 10:13
  would
• 10:13
  encourage
• 10:14
  operators
• 10:14
  and
• 10:14
  I'm
• 10:14
  encouraging
• 10:15
  clients
• 10:15
  to
• 10:15
  do
• 10:15
  this
• 10:16
  right
• 10:16
  now
• 10:16
  is
• 10:16
  to
• 10:16
  take
• 10:17
  a
• 10:17
  weekend,
• 10:17
  right?
• 10:18
  And
• 10:18
  look
• 10:19
  really
• 10:19
  hard
• 10:19
  and
• 10:20
  remove
• 10:20
  their
• 10:20
  emotion
• 10:21
  and
• 10:21
  personal
• 10:21
  feelings
• 10:22
  outta
• 10:22
  their
• 10:22
  business
• 10:23
  and
• 10:23
  make
• 10:23
  really
• 10:24
  hard
• 10:24
  decisions
• 10:25
  about
• 10:25
  where
• 10:25
  they're
• 10:25
  gonna
• 10:25
  be
• 10:25
  in
• 10:26
  the
• 10:26
  next
• 10:26
  year
• 10:26
  and
• 10:26
  what
• 10:26
  they
• 10:27
  need
• 10:27
  to
• 10:27
  do.
• 10:27
  Think
• 10:28
  hard
• 10:28
  about
• 10:29
  it.
• 10:29
  This,
• 10:29
  there
• 10:29
  is
• 10:30
  a
• 10:30
  change
• 10:30
  going
• 10:30
  on
• 10:30
  and
• 10:30
  to
• 10:30
  say,
• 10:31
  there's
• 10:31
  not
• 10:31
  is,
• 10:31
  none
• 10:32
  of
• 10:32
  us
• 10:32
  are
• 10:32
  saying
• 10:32
  there's
• 10:32
  not,
• 10:32
  but
• 10:32
  there,
• 10:33
  there
• 10:33
  is
• 10:33
  a
• 10:33
  monumental
• 10:34
  shift
• 10:34
  going
• 10:34
  on.
• 10:35
  And
• 10:35
  like
• 10:35
  you,
• 10:35
  Brian,
• 10:35
  we've
• 10:36
  been
• 10:36
  reviewing
• 10:36
  some
• 10:37
  client
• 10:37
  accounts
• 10:38
  and.
• 10:38
  We've
• 10:38
  had
• 10:38
  a
• 10:39
  few
• 10:39
  parks
• 10:39
  that
• 10:39
  are
• 10:40
  one
• 10:40
  is
• 10:40
  in
• 10:40
  a
• 10:40
  destination
• 10:41
  location.
• 10:41
  The
• 10:41
  other
• 10:41
  one
• 10:42
  is
• 10:42
  on
• 10:42
  the
• 10:42
  way
• 10:43
  to
• 10:43
  a
• 10:43
  destination
• 10:43
  location.
• 10:44
  The
• 10:44
  one
• 10:45
  that's
• 10:45
  in
• 10:45
  a
• 10:45
  destination
• 10:45
  location,
• 10:46
  the
• 10:46
  search
• 10:47
  volume,
• 10:47
  just
• 10:47
  general
• 10:48
  Google
• 10:48
  search
• 10:48
  volume
• 10:49
  for
• 10:49
  RV
• 10:49
  parks
• 10:49
  and
• 10:49
  campgrounds
• 10:50
  is
• 10:50
  down
• 10:51
  30%.
• 10:52
  Same
• 10:52
  thing
• 10:52
  for
• 10:53
  that
• 10:53
  destination
• 10:53
  park.
• 10:54
  It's
• 10:54
  down
• 10:54
  30%.
• 10:55
  Guess
• 10:55
  what
• 10:55
  their
• 10:56
  business
• 10:56
  is
• 10:56
  down.
• 10:57
  30%
• 10:58
  right
• 10:58
  now
• 10:58
  today,
• 10:59
  flip
• 11:00
  it
• 11:00
  over
• 11:00
  to
• 11:00
  some
• 11:00
  parks
• 11:01
  that
• 11:01
  are
• 11:01
  near
• 11:01
  major
• 11:01
  Metro
• 11:02
  areas.
• 11:02
  They're
• 11:02
  still
• 11:03
  very
• 11:03
  full.
• 11:04
  And
• 11:04
  and
• 11:04
  then
• 11:04
  I've
• 11:04
  also
• 11:05
  spoken
• 11:05
  to
• 11:05
  a
• 11:05
  number
• 11:06
  of
• 11:06
  owners
• 11:06
  who
• 11:06
  are
• 11:06
  already
• 11:07
  utilizing
• 11:08
  tactics
• 11:09
  to
• 11:09
  hedge
• 11:09
  their
• 11:09
  bets
• 11:10
  a
• 11:10
  little
• 11:10
  bit
• 11:10
  where
• 11:10
  they're
• 11:11
  pre-selling
• 11:11
  sites
• 11:12
  in
• 11:12
  the
• 11:12
  future.
• 11:12
  They're
• 11:12
  giving
• 11:13
  people
• 11:13
  a
• 11:13
  discount.
• 11:14
  If
• 11:14
  you
• 11:14
  book
• 11:14
  your
• 11:15
  fut
• 11:15
  vacation
• 11:15
  now
• 11:16
  and
• 11:16
  doing
• 11:17
  things
• 11:17
  like
• 11:17
  that
• 11:17
  are
• 11:17
  more
• 11:17
  proactive.
• 11:19
  That's
• 11:19
  what
• 11:19
  I
• 11:19
  encourage
• 11:19
  folks
• 11:20
  to
• 11:20
  do.
• 11:20
  Whatever
• 11:20
  your
• 11:20
  business
• 11:21
  is
• 11:21
  in
• 11:21
  our
• 11:21
  space
• 11:22
  is
• 11:22
  it's
• 11:22
  time
• 11:23
  to
• 11:23
  get
• 11:23
  proactive.
• 11:23
  It's
• 11:24
  no
• 11:24
  longer,
• 11:24
  you
• 11:25
  can
• 11:25
  no
• 11:25
  longer
• 11:25
  be
• 11:25
  re
• 11:25
  reactive
• 11:26
  in
• 11:26
  the
• 11:26
  space.
• 11:27
  You
• 11:27
  need
• 11:27
  to
• 11:27
  be
• 11:27
  absolutely
• 11:27
  proactive
• 11:28
  in
• 11:28
  operating
• 11:29
  your
• 11:29
  parks.
• 11:29
  And
• 11:30
  now
• 11:30
  is
• 11:30
  the
• 11:30
  time
• 11:30
  to.
• 11:31
  Randy.
• 11:32
  I
• 11:32
  wanna
• 11:32
  talk
• 11:32
  to
• 11:32
  you
• 11:33
  in
• 11:33
  a
• 11:33
  second
• 11:33
  after
• 11:34
  I
• 11:34
  talk
• 11:34
  to
• 11:34
  Ava,
• 11:34
  Monique,
• 11:35
  but
• 11:35
  Randy,
• 11:35
  just
• 11:35
  a
• 11:35
  second,
• 11:36
  cuz
• 11:36
  you
• 11:36
  had
• 11:36
  a
• 11:36
  really
• 11:36
  good
• 11:36
  comment
• 11:37
  in
• 11:37
  slack
• 11:37
  and
• 11:37
  we
• 11:37
  were
• 11:37
  going
• 11:38
  back
• 11:38
  and
• 11:38
  forth
• 11:38
  about
• 11:38
  how
• 11:39
  to
• 11:39
  analyze
• 11:39
  some
• 11:39
  of
• 11:39
  that
• 11:40
  spend
• 11:40
  and
• 11:40
  where
• 11:40
  to
• 11:40
  cut
• 11:41
  and
• 11:41
  what
• 11:41
  to
• 11:41
  do
• 11:41
  as
• 11:41
  a
• 11:41
  comment.
• 11:42
  So
• 11:42
  I
• 11:42
  want
• 11:42
  you
• 11:43
  to
• 11:43
  talk
• 11:43
  about
• 11:43
  that
• 11:43
  briefly
• 11:43
  and
• 11:44
  maybe
• 11:44
  expand
• 11:44
  upon
• 11:44
  it.
• 11:44
  But
• 11:45
  before
• 11:45
  we
• 11:45
  do
• 11:45
  that,
• 11:45
  but
• 11:46
  Avara
• 11:46
  Monique.
• 11:46
  What
• 11:47
  are
• 11:47
  you
• 11:47
  guys
• 11:47
  seeing
• 11:47
  as
• 11:47
  far
• 11:47
  as
• 11:48
  trends
• 11:48
  and
• 11:48
  what
• 11:48
  are
• 11:48
  you
• 11:48
  doing
• 11:49
  for
• 11:49
  some
• 11:49
  of
• 11:49
  your
• 11:49
  clients
• 11:49
  as
• 11:50
  it
• 11:50
  relates
• 11:50
  to
• 11:50
  marketing?
• 11:50
  What
• 11:51
  I
• 11:51
  see
• 11:51
  on
• 11:52
  the
• 11:52
  French
• 11:52
  market
• 11:53
  is
• 11:53
  that
• 11:53
  it's
• 11:53
  there's
• 11:54
  a
• 11:54
  big
• 11:54
  progression
• 11:55
  this
• 11:55
  year.
• 11:56
  So
• 11:56
  it's
• 11:56
  back
• 11:57
  to
• 11:57
  the
• 11:57
  results
• 11:58
  that
• 11:58
  were
• 11:58
  there
• 11:59
  in
• 11:59
  2019
• 12:00
  which
• 12:00
  was
• 12:00
  a
• 12:00
  really
• 12:01
  good
• 12:01
  year.
• 12:02
  It
• 12:02
  was
• 12:02
  like
• 12:03
  it
• 12:03
  was
• 12:03
  like
• 12:03
  the
• 12:03
  best
• 12:04
  year
• 12:04
  since
• 12:05
  2015.
• 12:06
  And
• 12:07
  and
• 12:07
  this
• 12:07
  year
• 12:08
  everything
• 12:09
  is
• 12:09
  has
• 12:09
  been
• 12:09
  going
• 12:10
  up
• 12:10
  enormously
• 12:11
  and
• 12:11
  everybody
• 12:12
  is
• 12:12
  fully
• 12:13
  booked.
• 12:13
  It's
• 12:13
  it's
• 12:14
  crazy.
• 12:15
  So
• 12:16
  it's
• 12:16
  it's
• 12:17
  marketing
• 12:17
  wise.
• 12:18
  It's
• 12:18
  it
• 12:18
  was
• 12:19
  quite
• 12:19
  an
• 12:20
  easy
• 12:20
  year
• 12:21
  in
• 12:21
  fact,
• 12:21
  to
• 12:22
  to
• 12:22
  find
• 12:22
  the
• 12:22
  right
• 12:23
  target
• 12:23
  groups
• 12:24
  and
• 12:24
  to
• 12:24
  to,
• 12:25
  to
• 12:26
  guide
• 12:26
  them
• 12:26
  to
• 12:26
  the
• 12:26
  right
• 12:27
  template.
• 12:29
  Are
• 12:29
  you
• 12:29
  seeing,
• 12:29
  and
• 12:29
  I
• 12:30
  know
• 12:30
  I've
• 12:30
  already
• 12:30
  touched
• 12:30
  on
• 12:30
  this
• 12:31
  briefly,
• 12:31
  but
• 12:31
  are
• 12:31
  you
• 12:31
  seeing
• 12:31
  a
• 12:31
  shift
• 12:32
  in,
• 12:33
  and
• 12:33
  we
• 12:33
  talked
• 12:33
  about
• 12:33
  the
• 12:33
  destinations
• 12:34
  and
• 12:34
  the
• 12:34
  length
• 12:35
  they're
• 12:35
  willing
• 12:35
  to
• 12:35
  go
• 12:35
  and
• 12:35
  things
• 12:35
  like
• 12:36
  that.
• 12:36
  Are
• 12:36
  you
• 12:36
  seeing
• 12:36
  a
• 12:36
  shift
• 12:37
  in
• 12:37
  who
• 12:38
  you
• 12:38
  have
• 12:38
  to
• 12:38
  target
• 12:38
  already
• 12:39
  or
• 12:39
  do
• 12:39
  you
• 12:39
  feel
• 12:39
  like
• 12:39
  that's
• 12:39
  coming
• 12:40
  or
• 12:40
  the
• 12:40
  thing
• 12:41
  is
• 12:41
  that
• 12:41
  originally
• 12:42
  it
• 12:42
  was
• 12:42
  always
• 12:43
  the
• 12:43
  south,
• 12:43
  like
• 12:44
  the
• 12:44
  code
• 12:44
  does
• 12:44
  your,
• 12:45
  I
• 12:45
  don't
• 12:45
  know
• 12:45
  if
• 12:45
  France
• 12:47
  a
• 12:47
  bit
• 12:47
  or
• 12:47
  not,
• 12:48
  but
• 12:48
  it
• 12:48
  was
• 12:48
  the
• 12:49
  south
• 12:49
  of
• 12:49
  France
• 12:49
  that
• 12:50
  was.
• 12:51
  Very
• 12:51
  popular
• 12:52
  as
• 12:52
  well
• 12:53
  for
• 12:53
  the
• 12:53
  German
• 12:53
  market.
• 12:54
  As
• 12:54
  for
• 12:54
  the
• 12:54
  Dutch
• 12:55
  market.
• 12:55
  Everybody
• 12:56
  wanted
• 12:56
  to
• 12:56
  go
• 12:57
  there
• 12:57
  because
• 12:57
  it's
• 12:57
  like
• 12:58
  the
• 12:58
  luxurious
• 12:59
  and
• 12:59
  the
• 12:59
  most
• 12:59
  beautiful
• 13:00
  places.
• 13:01
  And
• 13:01
  now
• 13:02
  it
• 13:02
  has
• 13:02
  shifted.
• 13:03
  And
• 13:03
  now
• 13:03
  the
• 13:03
  north
• 13:04
  is
• 13:04
  the
• 13:05
  most
• 13:05
  popular,
• 13:06
  so
• 13:06
  people
• 13:06
  don't
• 13:06
  have
• 13:07
  to
• 13:07
  travel
• 13:07
  as
• 13:07
  far
• 13:08
  the
• 13:08
  temperatures
• 13:09
  are
• 13:09
  getting
• 13:10
  higher
• 13:10
  and
• 13:10
  higher
• 13:11
  every.
• 13:11
  In
• 13:11
  the
• 13:12
  north
• 13:12
  as
• 13:12
  well.
• 13:13
  So
• 13:13
  because
• 13:13
  normally
• 13:14
  the
• 13:14
  people
• 13:14
  in
• 13:14
  Holland,
• 13:15
  they
• 13:15
  would
• 13:15
  go
• 13:15
  south
• 13:16
  to
• 13:17
  find
• 13:17
  a
• 13:17
  nice
• 13:18
  weather.
• 13:18
  But
• 13:19
  as
• 13:19
  we
• 13:19
  had
• 13:20
  like
• 13:20
  cars
• 13:21
  that
• 13:21
  have
• 13:21
  been
• 13:21
  really
• 13:22
  good
• 13:22
  they
• 13:22
  don't
• 13:23
  go
• 13:23
  as
• 13:23
  far
• 13:23
  any
• 13:24
  anymore.
• 13:24
  And
• 13:25
  you
• 13:25
  see
• 13:25
  the
• 13:25
  shift
• 13:26
  in
• 13:26
  search
• 13:26
  results
• 13:27
  and
• 13:27
  conversion
• 13:28
  that,
• 13:28
  that's
• 13:28
  completely
• 13:29
  shifted
• 13:29
  from
• 13:29
  the
• 13:30
  south
• 13:30
  to
• 13:30
  the.
• 13:31
  People
• 13:32
  still
• 13:32
  go
• 13:32
  to
• 13:32
  the
• 13:32
  south
• 13:33
  but
• 13:34
  how
• 13:35
  the
• 13:35
  same
• 13:35
  numbers,
• 13:35
  it's
• 13:35
  a
• 13:35
  big
• 13:35
  difference.
• 13:36
  It's
• 13:36
  a
• 13:36
  big
• 13:36
  difference.
• 13:39
  I
• 13:39
  worry
• 13:39
  of
• 13:39
  anything
• 13:39
  to
• 13:39
  add
• 13:40
  or
• 13:41
  if
• 13:41
  Monique's
• 13:42
  talking,
• 13:42
  I
• 13:42
  have
• 13:42
  nothing
• 13:42
  to
• 13:43
  add.
• 13:43
  I'm
• 13:43
  afraid
• 13:43
  to
• 13:43
  add
• 13:44
  something,
• 13:44
  Brian.
• 13:44
  No.
• 13:45
  The
• 13:45
  funny
• 13:45
  thing
• 13:45
  is,
• 13:45
  and
• 13:46
  maybe
• 13:46
  even
• 13:46
  the
• 13:46
  good
• 13:46
  thing
• 13:47
  is
• 13:47
  and
• 13:47
  that
• 13:47
  maybe
• 13:48
  also
• 13:48
  has
• 13:48
  something
• 13:48
  to
• 13:49
  do
• 13:49
  with
• 13:49
  the
• 13:49
  budget
• 13:49
  people
• 13:50
  spent,
• 13:50
  but
• 13:51
  we
• 13:51
  see
• 13:51
  an
• 13:51
  increase
• 13:52
  in
• 13:52
  Germany
• 13:52
  of
• 13:53
  bookings
• 13:53
  in
• 13:54
  the
• 13:54
  pre
• 13:54
  and
• 13:54
  after
• 13:54
  season.
• 13:55
  So
• 13:56
  they
• 13:56
  go
• 13:56
  to
• 13:56
  the
• 13:56
  same
• 13:56
  regions.
• 13:57
  Okay.
• 13:58
  But
• 13:58
  they
• 13:58
  book
• 13:58
  more
• 13:59
  pre
• 13:59
  and
• 13:59
  after
• 13:59
  season.
• 14:00
  And
• 14:01
  that's
• 14:01
  a
• 14:01
  quite
• 14:01
  interesting
• 14:02
  it's
• 14:02
  it's
• 14:02
  like
• 14:03
  Randy
• 14:03
  said
• 14:03
  things
• 14:03
  are
• 14:03
  happening
• 14:04
  that
• 14:04
  we
• 14:04
  never
• 14:05
  had
• 14:05
  before,
• 14:06
  but
• 14:06
  if
• 14:06
  this
• 14:06
  is
• 14:06
  going
• 14:07
  to
• 14:07
  be
• 14:07
  a
• 14:07
  general
• 14:08
  thing,
• 14:09
  then
• 14:09
  we
• 14:09
  might
• 14:10
  even
• 14:10
  be
• 14:10
  able
• 14:11
  to
• 14:11
  get
• 14:11
  along
• 14:12
  season
• 14:12
  because
• 14:13
  most
• 14:13
  of
• 14:13
  the
• 14:13
  campsite
• 14:14
  in
• 14:14
  Europe
• 14:14
  or
• 14:15
  in
• 14:15
  Southern
• 14:15
  part
• 14:15
  of
• 14:15
  Europe
• 14:16
  are
• 14:16
  open
• 14:16
  from
• 14:16
  April
• 14:17
  till
• 14:17
  October,
• 14:18
  and
• 14:18
  then
• 14:18
  they
• 14:18
  close
• 14:18
  down.
• 14:19
  If
• 14:19
  you
• 14:19
  can
• 14:19
  make
• 14:19
  a
• 14:19
  longer
• 14:20
  season,
• 14:20
  that
• 14:20
  would
• 14:20
  be
• 14:20
  the
• 14:21
  best
• 14:21
  thing
• 14:21
  that
• 14:21
  could
• 14:21
  ever
• 14:21
  happen
• 14:21
  to
• 14:22
  us.
• 14:23
  Yeah.
• 14:23
  And
• 14:23
  you
• 14:23
  also
• 14:24
  see
• 14:24
  a
• 14:24
  shift
• 14:24
  from
• 14:25
  like
• 14:26
  these
• 14:26
  big
• 14:27
  campsite,
• 14:27
  big
• 14:27
  five
• 14:28
  star
• 14:28
  campsites
• 14:29
  with
• 14:29
  10
• 14:30
  water
• 14:30
  parks
• 14:30
  and
• 14:30
  stuff
• 14:31
  to
• 14:31
  the
• 14:31
  small
• 14:32
  campsites
• 14:32
  that
• 14:32
  are
• 14:33
  more
• 14:33
  nature.
• 14:34
  And
• 14:34
  next
• 14:35
  to
• 14:35
  a
• 14:35
  little
• 14:35
  lake,
• 14:36
  for
• 14:36
  example
• 14:37
  so
• 14:37
  you
• 14:37
  also
• 14:37
  see
• 14:37
  that,
• 14:38
  that
• 14:38
  shift,
• 14:39
  that
• 14:39
  people
• 14:40
  go
• 14:40
  to
• 14:40
  look
• 14:41
  for
• 14:41
  a.
• 14:42
  Back
• 14:43
  to
• 14:43
  more
• 14:43
  natural,
• 14:44
  back
• 14:44
  to
• 14:44
  basic
• 14:45
  and
• 14:45
  also
• 14:46
  yeah,
• 14:47
  not
• 14:47
  being
• 14:48
  in,
• 14:48
  in
• 14:48
  all
• 14:48
  the
• 14:49
  crowded
• 14:49
  places
• 14:50
  and
• 14:51
  in
• 14:51
  big
• 14:51
  crowds
• 14:52
  with
• 14:52
  people.
• 14:52
  And
• 14:53
  that,
• 14:53
  of
• 14:53
  course,
• 14:53
  COVID
• 14:54
  had
• 14:54
  a
• 14:54
  large
• 14:55
  thing
• 14:55
  to
• 14:55
  do
• 14:55
  with
• 14:55
  that
• 14:56
  as
• 14:56
  well.
• 14:58
  Yeah.
• 14:58
  It's
• 14:58
  really
• 14:58
  interesting
• 14:59
  to
• 14:59
  me
• 14:59
  how
• 14:59
  it
• 14:59
  changes
• 14:59
  based
• 15:00
  on
• 15:00
  where
• 15:00
  you're
• 15:00
  going,
• 15:00
  what
• 15:01
  you're
• 15:01
  doing,
• 15:01
  what
• 15:01
  your
• 15:01
  preference
• 15:02
  is,
• 15:02
  what
• 15:02
  park
• 15:02
  you're
• 15:02
  staying
• 15:03
  at,
• 15:03
  all
• 15:03
  those
• 15:03
  kinds
• 15:03
  of
• 15:03
  things.
• 15:04
  Like
• 15:04
  you
• 15:04
  talk
• 15:04
  about
• 15:04
  crowds.
• 15:05
  I
• 15:05
  remember
• 15:05
  just,
• 15:05
  I
• 15:05
  just
• 15:06
  read
• 15:06
  a
• 15:06
  story
• 15:06
  about
• 15:06
  Niagara
• 15:07
  falls.
• 15:08
  Opened
• 15:08
  up
• 15:08
  a
• 15:08
  new
• 15:09
  tunnel
• 15:09
  or
• 15:09
  something
• 15:09
  to
• 15:10
  the
• 15:10
  falls
• 15:10
  that
• 15:10
  you
• 15:10
  can
• 15:10
  go
• 15:10
  see.
• 15:11
  And
• 15:11
  like
• 15:11
  they
• 15:11
  showed
• 15:11
  a
• 15:11
  picture
• 15:12
  of
• 15:12
  the
• 15:12
  main
• 15:12
  street.
• 15:12
  It
• 15:12
  was
• 15:13
  packed
• 15:13
  wall
• 15:13
  to
• 15:13
  wall.
• 15:13
  You
• 15:14
  couldn't
• 15:14
  even
• 15:14
  move
• 15:14
  with
• 15:14
  people
• 15:15
  over
• 15:16
  last
• 15:16
  the
• 15:16
  holiday
• 15:17
  weekend
• 15:17
  here,
• 15:17
  we
• 15:17
  had
• 15:17
  a
• 15:17
  Canada
• 15:18
  day
• 15:18
  on
• 15:18
  January
• 15:19
  on
• 15:19
  July
• 15:19
  1st.
• 15:20
  So
• 15:21
  there
• 15:22
  is
• 15:22
  the
• 15:22
  mindset
• 15:22
  of
• 15:22
  people
• 15:22
  who
• 15:22
  still
• 15:23
  want
• 15:23
  crowds,
• 15:23
  but
• 15:23
  it's
• 15:24
  just
• 15:24
  interesting
• 15:24
  how
• 15:24
  it
• 15:25
  changes
• 15:25
  based
• 15:25
  on
• 15:26
  area.
• 15:26
  But
• 15:26
  Randy,
• 15:26
  I
• 15:26
  wanna
• 15:27
  briefly
• 15:27
  thoughts
• 15:28
  on
• 15:28
  allocation
• 15:29
  of
• 15:29
  budget
• 15:30
  during
• 15:30
  economic
• 15:31
  changes.
• 15:33
  Yeah.
• 15:33
  The,
• 15:33
  what
• 15:34
  happens
• 15:34
  from
• 15:34
  an
• 15:34
  operator's
• 15:35
  perspective
• 15:36
  is
• 15:36
  you,
• 15:36
  the
• 15:36
  first
• 15:37
  thing
• 15:37
  you
• 15:37
  look
• 15:37
  at
• 15:38
  in
• 15:38
  your
• 15:38
  P
• 15:38
  and
• 15:38
  L
• 15:39
  is
• 15:39
  your
• 15:39
  controllable
• 15:40
  expenses.
• 15:40
  So
• 15:41
  in
• 15:41
  other
• 15:41
  words,
• 15:41
  utilities
• 15:42
  or
• 15:42
  utilities,
• 15:43
  insurance
• 15:43
  is
• 15:43
  insurance.
• 15:44
  So
• 15:45
  the
• 15:45
  default
• 15:46
  setting
• 15:46
  is
• 15:46
  to
• 15:46
  look
• 15:47
  at
• 15:47
  what
• 15:47
  can
• 15:47
  I
• 15:47
  control
• 15:48
  that
• 15:48
  tends
• 15:48
  to
• 15:48
  be
• 15:49
  payroll
• 15:49
  and
• 15:50
  marketing.
• 15:50
  Those
• 15:51
  are
• 15:51
  the
• 15:51
  things
• 15:51
  where
• 15:51
  the
• 15:51
  acts
• 15:52
  usually
• 15:52
  falls
• 15:53
  the
• 15:53
  first.
• 15:54
  It's
• 15:54
  not
• 15:55
  always
• 15:55
  the
• 15:55
  best
• 15:55
  thing
• 15:56
  to
• 15:56
  do.
• 15:56
  To
• 15:56
  everybody's
• 15:57
  point,
• 15:58
  these
• 15:58
  are
• 15:58
  the
• 15:58
  times
• 15:59
  when
• 16:00
  you
• 16:00
  don't
• 16:00
  need
• 16:00
  to
• 16:00
  be
• 16:00
  cutting
• 16:01
  your
• 16:01
  marketing.
• 16:01
  You
• 16:01
  need
• 16:01
  to
• 16:02
  look
• 16:02
  at
• 16:02
  the
• 16:02
  better
• 16:02
  allocation
• 16:03
  of
• 16:03
  smarter
• 16:04
  targeting
• 16:04
  for
• 16:04
  the
• 16:05
  same
• 16:05
  marketing
• 16:05
  dollars,
• 16:06
  but
• 16:06
  not.
• 16:06
  Not
• 16:07
  cut
• 16:07
  back
• 16:08
  when
• 16:08
  you
• 16:08
  start
• 16:08
  identifying
• 16:09
  your
• 16:10
  changes
• 16:10
  from
• 16:10
  the
• 16:11
  customer
• 16:11
  base
• 16:12
  and
• 16:12
  maybe
• 16:12
  you
• 16:12
  notice
• 16:13
  that
• 16:13
  sprinter
• 16:13
  vans
• 16:14
  or
• 16:14
  camper
• 16:14
  vans
• 16:14
  are
• 16:15
  overwhelmingly
• 16:16
  coming
• 16:16
  into
• 16:16
  your
• 16:16
  park.
• 16:17
  So
• 16:17
  maybe
• 16:17
  you
• 16:17
  take
• 16:18
  a
• 16:18
  portion
• 16:18
  of
• 16:18
  that
• 16:18
  marketing
• 16:19
  budget
• 16:19
  and
• 16:19
  say,
• 16:19
  wanna
• 16:20
  go
• 16:20
  after
• 16:20
  that
• 16:20
  crowd,
• 16:21
  how
• 16:21
  do
• 16:21
  I
• 16:21
  do
• 16:21
  that?
• 16:22
  So
• 16:22
  you're,
• 16:23
  repivoting
• 16:23
  your
• 16:24
  existing
• 16:24
  dollars
• 16:25
  towards
• 16:25
  a
• 16:25
  better
• 16:26
  vehicle
• 16:26
  for
• 16:26
  a
• 16:26
  higher
• 16:27
  payload
• 16:27
  on
• 16:27
  delivery.
• 16:28
  But
• 16:29
  when
• 16:29
  you
• 16:29
  stop
• 16:29
  that,
• 16:30
  those,
• 16:30
  it
• 16:30
  goes
• 16:30
  back
• 16:31
  to
• 16:31
  that
• 16:31
  fungibility
• 16:32
  thing
• 16:32
  that
• 16:32
  we
• 16:32
  were
• 16:32
  talking
• 16:32
  about
• 16:33
  a
• 16:33
  little
• 16:33
  bit
• 16:33
  earlier,
• 16:33
  which
• 16:34
  is.
• 16:34
  It's
• 16:34
  a
• 16:34
  mistake
• 16:35
  to
• 16:35
  say
• 16:35
  I'm
• 16:36
  an
• 16:36
  RV
• 16:36
  park
• 16:37
  and
• 16:37
  my
• 16:37
  numbers
• 16:37
  are
• 16:38
  down
• 16:38
  this
• 16:38
  year.
• 16:39
  I
• 16:39
  guess
• 16:39
  it's
• 16:39
  just
• 16:39
  a
• 16:40
  bad
• 16:40
  year.
• 16:41
  That's
• 16:41
  the
• 16:41
  worst
• 16:41
  thing
• 16:41
  you
• 16:41
  can
• 16:41
  do
• 16:42
  when
• 16:42
  you've
• 16:42
  got
• 16:42
  fungible.
• 16:43
  A
• 16:43
  lot
• 16:43
  of
• 16:43
  people
• 16:43
  do
• 16:44
  it.
• 16:44
  Don't.
• 16:45
  Yeah,
• 16:45
  and
• 16:45
  it
• 16:45
  happens,
• 16:46
  but
• 16:46
  the
• 16:46
  best
• 16:47
  thing
• 16:47
  to
• 16:47
  do
• 16:47
  is
• 16:47
  say,
• 16:48
  given
• 16:48
  that
• 16:48
  this
• 16:48
  is
• 16:48
  my
• 16:49
  spend,
• 16:50
  where
• 16:50
  can
• 16:50
  I
• 16:50
  refocus
• 16:51
  that?
• 16:51
  Who
• 16:51
  can
• 16:51
  I
• 16:52
  talk
• 16:52
  to
• 16:52
  about
• 16:52
  how
• 16:52
  to
• 16:53
  do
• 16:53
  that
• 16:53
  better
• 16:54
  and
• 16:54
  reach
• 16:54
  these
• 16:54
  different
• 16:55
  customers
• 16:55
  that
• 16:55
  I
• 16:56
  haven't
• 16:56
  reached
• 16:56
  before?
• 16:56
  And
• 16:57
  how
• 16:57
  do
• 16:57
  I
• 16:57
  do
• 16:57
  that?
• 16:58
  That's
• 16:58
  how
• 16:58
  you
• 16:58
  win.
• 16:59
  And
• 16:59
  interestingly
• 17:00
  also
• 17:00
  if
• 17:01
  was
• 17:01
  talking
• 17:01
  with
• 17:02
  another
• 17:02
  operator,
• 17:03
  won't
• 17:03
  mention
• 17:03
  any
• 17:03
  names,
• 17:04
  but
• 17:04
  I'd
• 17:04
  sure
• 17:04
  love
• 17:05
  to,
• 17:05
  but
• 17:05
  he
• 17:05
  was
• 17:06
  saying
• 17:06
  what
• 17:06
  it
• 17:06
  allowed
• 17:06
  them
• 17:07
  to
• 17:07
  do
• 17:07
  is
• 17:07
  keep
• 17:07
  their
• 17:08
  staff
• 17:08
  at
• 17:08
  a
• 17:08
  normal
• 17:08
  level.
• 17:09
  But
• 17:09
  what
• 17:09
  happened
• 17:10
  was
• 17:10
  they're
• 17:10
  able
• 17:10
  to
• 17:10
  get
• 17:11
  a
• 17:11
  more
• 17:11
  concentrated
• 17:12
  focus
• 17:12
  on
• 17:12
  the
• 17:12
  guest
• 17:13
  experience
• 17:13
  for
• 17:13
  that
• 17:14
  guest.
• 17:15
  Doesn't
• 17:15
  mean
• 17:15
  staff
• 17:15
  members
• 17:16
  are
• 17:16
  clamoring
• 17:16
  all
• 17:16
  around
• 17:17
  every
• 17:17
  individual
• 17:17
  gas,
• 17:18
  but
• 17:18
  there's
• 17:18
  more
• 17:18
  personalized
• 17:19
  service
• 17:20
  that
• 17:20
  in
• 17:21
  turn
• 17:21
  leads
• 17:21
  me
• 17:22
  quite
• 17:22
  honestly,
• 17:22
  to
• 17:23
  when
• 17:24
  you're
• 17:24
  talking
• 17:24
  about
• 17:24
  travel
• 17:25
  habits
• 17:25
  right
• 17:26
  now
• 17:26
  today,
• 17:26
  just
• 17:27
  the
• 17:27
  easy
• 17:27
  thing
• 17:28
  to
• 17:28
  do
• 17:28
  is
• 17:28
  say
• 17:28
  gas
• 17:29
  prices
• 17:29
  are
• 17:29
  affecting
• 17:30
  behaviors.
• 17:30
  Yes
• 17:31
  they
• 17:31
  are.
• 17:32
  But
• 17:32
  inflation
• 17:32
  is
• 17:33
  affecting
• 17:33
  behaviors
• 17:34
  as.
• 17:34
  For
• 17:35
  me,
• 17:35
  that
• 17:35
  all
• 17:35
  points
• 17:36
  down
• 17:36
  to,
• 17:36
  if
• 17:36
  you
• 17:37
  can
• 17:37
  address
• 17:37
  the
• 17:37
  emotional
• 17:38
  component
• 17:39
  of
• 17:39
  that
• 17:40
  with
• 17:40
  your
• 17:40
  marketing.
• 17:41
  That's
• 17:41
  a
• 17:41
  very
• 17:41
  smart
• 17:41
  thing
• 17:41
  to
• 17:42
  do.
• 17:42
  The
• 17:43
  reason
• 17:43
  for
• 17:43
  that
• 17:43
  is
• 17:43
  because
• 17:44
  these
• 17:45
  recessionary
• 17:45
  times,
• 17:46
  inflationary
• 17:46
  times,
• 17:47
  whatever
• 17:48
  are
• 17:48
  as
• 17:48
  emotional
• 17:49
  as
• 17:49
  they
• 17:49
  are
• 17:50
  mechanical
• 17:50
  and
• 17:50
  dollar
• 17:51
  wise.
• 17:52
  If
• 17:52
  I
• 17:52
  feel
• 17:53
  like
• 17:53
  it,
• 17:53
  things
• 17:53
  are
• 17:54
  uncertain.
• 17:54
  I
• 17:54
  may
• 17:55
  not
• 17:55
  travel.
• 17:55
  So
• 17:56
  what
• 17:56
  can
• 17:56
  I
• 17:56
  do
• 17:56
  as
• 17:56
  a
• 17:56
  part
• 17:57
  to
• 17:57
  help
• 17:57
  alleviate
• 17:58
  that
• 17:58
  and
• 17:59
  say,
• 17:59
  but
• 17:59
  if
• 17:59
  you
• 17:59
  come
• 18:00
  here,
• 18:00
  you're
• 18:00
  gonna
• 18:01
  be
• 18:01
  in
• 18:01
  a
• 18:01
  good
• 18:01
  environment.
• 18:02
  It's
• 18:02
  gonna
• 18:02
  be
• 18:02
  worth
• 18:02
  your
• 18:03
  time
• 18:03
  to
• 18:03
  do
• 18:03
  that.
• 18:03
  These
• 18:04
  are
• 18:04
  the
• 18:04
  things
• 18:04
  you
• 18:04
  can
• 18:04
  experience
• 18:05
  while
• 18:05
  you're
• 18:05
  here,
• 18:06
  because
• 18:07
  when
• 18:07
  you
• 18:07
  have
• 18:07
  an
• 18:07
  emotional
• 18:08
  negativity
• 18:09
  towards
• 18:09
  spending
• 18:10
  your
• 18:10
  money
• 18:10
  on
• 18:10
  doing
• 18:10
  something,
• 18:11
  you're
• 18:11
  likely
• 18:11
  not
• 18:12
  to
• 18:12
  pull
• 18:12
  the
• 18:12
  trigger.
• 18:13
  So
• 18:13
  again,
• 18:13
  this
• 18:14
  is
• 18:14
  all
• 18:14
  part
• 18:14
  of
• 18:14
  that
• 18:14
  big
• 18:15
  thing
• 18:15
  about
• 18:15
  here's
• 18:16
  this
• 18:16
  universal
• 18:16
  world
• 18:17
  of
• 18:17
  guests
• 18:17
  that
• 18:17
  could
• 18:17
  come
• 18:18
  to
• 18:18
  my
• 18:18
  park.
• 18:19
  How
• 18:19
  do
• 18:19
  I
• 18:19
  find
• 18:19
  them?
• 18:20
  How
• 18:20
  do
• 18:20
  I
• 18:20
  reallocate
• 18:21
  my
• 18:21
  marketing
• 18:21
  budget?
• 18:22
  And
• 18:22
  what
• 18:23
  do
• 18:23
  I
• 18:23
  need
• 18:23
  to
• 18:23
  do
• 18:23
  with
• 18:23
  my
• 18:24
  message
• 18:24
  to
• 18:24
  better
• 18:24
  speak
• 18:25
  to
• 18:25
  who
• 18:25
  is
• 18:26
  traveling?
• 18:26
  And
• 18:26
  those
• 18:27
  habits.
• 18:27
  It's
• 18:28
  not
• 18:28
  easy.
• 18:28
  It's
• 18:28
  a
• 18:28
  lot
• 18:29
  of
• 18:29
  work,
• 18:29
  but
• 18:29
  the
• 18:29
  payoff
• 18:30
  is
• 18:30
  amazing.
• 18:30
  Here's
• 18:31
  something
• 18:31
  interesting
• 18:32
  that
• 18:32
  while
• 18:32
  you
• 18:32
  were
• 18:32
  talking,
• 18:33
  I
• 18:33
  was
• 18:33
  thinking
• 18:33
  about,
• 18:33
  we
• 18:33
  talk
• 18:34
  a
• 18:34
  lot
• 18:34
  about
• 18:34
  the
• 18:34
  consumer
• 18:35
  and
• 18:35
  how
• 18:35
  their
• 18:35
  behaviors
• 18:36
  are
• 18:36
  changing
• 18:36
  and
• 18:36
  things
• 18:36
  like
• 18:37
  that.
• 18:37
  How
• 18:37
  do,
• 18:38
  and
• 18:39
  to
• 18:39
  everybody,
• 18:39
  whoever
• 18:39
  wants
• 18:40
  to
• 18:40
  chime
• 18:40
  in,
• 18:40
  cuz
• 18:40
  I
• 18:40
  know
• 18:40
  none
• 18:41
  of
• 18:41
  us
• 18:41
  are
• 18:41
  really
• 18:41
  park
• 18:41
  gun.
• 18:42
  Randy
• 18:42
  is
• 18:42
  actually
• 18:42
  but
• 18:43
  how
• 18:43
  do
• 18:43
  LNG
• 18:44
  prices
• 18:44
  and
• 18:45
  gas
• 18:45
  prices
• 18:46
  and
• 18:46
  inflation
• 18:46
  and
• 18:47
  all
• 18:47
  those
• 18:47
  things,
• 18:48
  electricity
• 18:48
  bills
• 18:48
  going
• 18:49
  way
• 18:49
  up
• 18:50
  insurance
• 18:50
  going
• 18:51
  way
• 18:51
  up,
• 18:51
  impact
• 18:52
  park
• 18:52
  owners.
• 18:53
  How
• 18:53
  are
• 18:53
  their
• 18:54
  expenses
• 18:54
  changing
• 18:55
  during
• 18:55
  this?
• 18:55
  Because
• 18:56
  we
• 18:56
  talk
• 18:56
  a
• 18:56
  lot
• 18:56
  about
• 18:56
  consumers'
• 18:57
  expenses,
• 18:58
  but
• 18:58
  also
• 18:58
  the
• 18:58
  park
• 18:59
  is
• 18:59
  paying
• 18:59
  more
• 19:00
  for
• 19:00
  a
• 19:00
  lot
• 19:00
  of
• 19:00
  things,
• 19:00
  right?
• 19:02
  It
• 19:02
  is.
• 19:03
  And
• 19:03
  once
• 19:03
  again,
• 19:04
  as
• 19:04
  an
• 19:04
  operator,
• 19:05
  you
• 19:05
  have
• 19:05
  to
• 19:05
  be
• 19:05
  mindful
• 19:06
  of
• 19:06
  that
• 19:06
  and
• 19:06
  you
• 19:07
  have
• 19:07
  to
• 19:07
  monitor
• 19:08
  your
• 19:08
  financials
• 19:09
  on
• 19:09
  almost
• 19:10
  really
• 19:10
  a
• 19:10
  daily
• 19:11
  basis.
• 19:11
  You
• 19:11
  can't
• 19:12
  wait
• 19:12
  till
• 19:12
  the
• 19:12
  end
• 19:12
  of
• 19:12
  the
• 19:12
  month
• 19:13
  and
• 19:13
  then
• 19:13
  look
• 19:13
  back
• 19:13
  and
• 19:14
  say,
• 19:14
  oh,
• 19:14
  I
• 19:14
  should
• 19:14
  have
• 19:14
  done
• 19:15
  this
• 19:15
  or
• 19:15
  that.
• 19:16
  Especially
• 19:16
  in
• 19:17
  this
• 19:17
  environment,
• 19:17
  you
• 19:17
  gotta
• 19:17
  be
• 19:18
  watching
• 19:18
  your
• 19:18
  math
• 19:18
  literally
• 19:19
  about
• 19:19
  every
• 19:19
  day,
• 19:20
  at
• 19:20
  least
• 19:20
  on
• 19:20
  a
• 19:20
  weekly
• 19:21
  basis
• 19:21
  and
• 19:21
  see
• 19:21
  what
• 19:22
  trends
• 19:22
  are
• 19:22
  in
• 19:22
  place
• 19:22
  for
• 19:23
  your
• 19:23
  expenses.
• 19:24
  If
• 19:24
  it's
• 19:24
  more
• 19:24
  expensive
• 19:25
  to
• 19:25
  operate
• 19:25
  a
• 19:25
  park,
• 19:26
  what
• 19:27
  are
• 19:27
  your
• 19:27
  choices
• 19:28
  operate
• 19:28
  on
• 19:28
  smaller
• 19:28
  margins
• 19:29
  and
• 19:29
  hope
• 19:29
  you
• 19:29
  make
• 19:30
  it
• 19:30
  through,
• 19:30
  or
• 19:30
  do
• 19:31
  you
• 19:31
  have
• 19:31
  to
• 19:31
  pass
• 19:31
  some
• 19:31
  of
• 19:32
  that
• 19:32
  along
• 19:33
  and
• 19:33
  quite
• 19:34
  frankly,
• 19:34
  I,
• 19:34
  don't
• 19:35
  see
• 19:35
  greed
• 19:36
  in
• 19:36
  outdoor
• 19:36
  hospitality,
• 19:37
  but
• 19:37
  I
• 19:37
  see
• 19:38
  the
• 19:38
  need
• 19:38
  for
• 19:38
  respectful,
• 19:39
  healthy
• 19:39
  margin.
• 19:40
  My
• 19:41
  hope
• 19:41
  is
• 19:41
  that
• 19:41
  consumers
• 19:42
  would
• 19:42
  understand
• 19:43
  just
• 19:43
  as
• 19:43
  everything
• 19:43
  else
• 19:44
  rises,
• 19:44
  the
• 19:45
  guy
• 19:45
  that
• 19:45
  operates
• 19:45
  the
• 19:46
  park,
• 19:46
  you're
• 19:46
  staying
• 19:46
  at
• 19:47
  everything
• 19:47
  for
• 19:47
  him,
• 19:47
  went
• 19:48
  up
• 19:48
  as
• 19:48
  well.
• 19:49
  If
• 19:49
  you,
• 19:49
  if
• 19:50
  it's
• 19:50
  another
• 19:50
  few
• 19:50
  bucks
• 19:51
  to
• 19:51
  stay
• 19:51
  there,
• 19:52
  have
• 19:52
  some
• 19:52
  charity
• 19:53
  towards
• 19:53
  the
• 19:53
  person
• 19:53
  who
• 19:54
  owns
• 19:54
  that
• 19:54
  park.
• 19:54
  Who's
• 19:55
  still
• 19:55
  providing
• 19:55
  you
• 19:55
  an
• 19:55
  amazing
• 19:56
  experience,
• 19:56
  but
• 19:57
  through
• 19:57
  no
• 19:57
  fault
• 19:57
  of
• 19:58
  his
• 19:58
  or
• 19:58
  her
• 19:58
  own,
• 19:59
  those
• 19:59
  operating
• 19:59
  expenses
• 20:00
  have
• 20:00
  raised
• 20:01
  up.
• 20:01
  And
• 20:01
  that
• 20:01
  has
• 20:02
  to
• 20:02
  be
• 20:02
  passed
• 20:02
  along.
• 20:03
  That's
• 20:03
  not
• 20:03
  greed.
• 20:04
  That's
• 20:04
  just
• 20:04
  business,
• 20:05
  maintaining
• 20:05
  margins
• 20:06
  and
• 20:06
  maintaining
• 20:06
  high
• 20:06
  service
• 20:07
  levels.
• 20:07
  And
• 20:07
  to
• 20:08
  your
• 20:08
  point
• 20:08
  too,
• 20:08
  like
• 20:09
  daily,
• 20:10
  I
• 20:10
  don't
• 20:10
  know
• 20:10
  if
• 20:10
  I
• 20:10
  would
• 20:10
  wanna
• 20:11
  look
• 20:11
  at
• 20:11
  numbers
• 20:11
  daily,
• 20:12
  but
• 20:12
  I
• 20:12
  hate
• 20:12
  accounting
• 20:12
  in
• 20:12
  general,
• 20:13
  but
• 20:13
  daily
• 20:14
  looking
• 20:14
  at
• 20:14
  those
• 20:14
  things,
• 20:15
  don't
• 20:15
  be
• 20:15
  afraid
• 20:15
  to
• 20:15
  raise
• 20:15
  your
• 20:16
  rates
• 20:17
  next
• 20:17
  week.
• 20:17
  Instead
• 20:18
  of
• 20:18
  so
• 20:18
  many
• 20:18
  operators
• 20:18
  I
• 20:18
  talk
• 20:19
  to,
• 20:19
  they
• 20:19
  raise
• 20:19
  their
• 20:19
  rates
• 20:20
  one
• 20:20
  time
• 20:20
  a
• 20:20
  year,
• 20:20
  and
• 20:20
  then
• 20:20
  they
• 20:21
  don't
• 20:21
  touch
• 20:21
  'em
• 20:21
  for
• 20:21
  the
• 20:21
  next
• 20:21
  year.
• 20:22
  This
• 20:22
  is
• 20:22
  changing
• 20:23
  too
• 20:23
  much
• 20:23
  now.
• 20:23
  With
• 20:24
  your
• 20:24
  experiences
• 20:26
  up
• 20:26
  and
• 20:27
  down.
• 20:27
  That's
• 20:27
  the
• 20:27
  beauty
• 20:28
  of
• 20:28
  yield
• 20:28
  management
• 20:29
  in
• 20:29
  particular,
• 20:29
  right?
• 20:30
  You
• 20:30
  don't
• 20:30
  have
• 20:30
  to,
• 20:30
  it's
• 20:30
  not
• 20:31
  always
• 20:31
  an
• 20:31
  upward
• 20:32
  volatility
• 20:33
  thing.
• 20:33
  You
• 20:33
  can
• 20:33
  be
• 20:33
  downward
• 20:34
  as
• 20:34
  well.
• 20:34
  You
• 20:34
  can
• 20:35
  do
• 20:35
  different
• 20:35
  specials,
• 20:36
  you
• 20:36
  can
• 20:36
  do
• 20:36
  midweek
• 20:36
  stuff.
• 20:37
  There's
• 20:37
  a
• 20:37
  thousand
• 20:37
  things
• 20:38
  you
• 20:38
  can
• 20:38
  do,
• 20:39
  but
• 20:39
  as
• 20:40
  much
• 20:40
  as
• 20:40
  anything
• 20:40
  what
• 20:41
  today
• 20:41
  is
• 20:41
  all
• 20:41
  about
• 20:42
  as
• 20:42
  far
• 20:42
  as
• 20:42
  I'm
• 20:42
  concerned
• 20:43
  is
• 20:43
  rate
• 20:43
  management,
• 20:44
  yield
• 20:44
  management,
• 20:45
  and
• 20:46
  what
• 20:46
  is
• 20:46
  referred
• 20:47
  to
• 20:47
  in
• 20:47
  the
• 20:47
  whole
• 20:47
  hotel
• 20:48
  business
• 20:48
  as
• 20:48
  non
• 20:49
  room.
• 20:50
  Ancillary
• 20:50
  revenue.
• 20:51
  If
• 20:51
  you
• 20:52
  can
• 20:52
  get
• 20:52
  somebody
• 20:52
  to
• 20:52
  your
• 20:53
  park
• 20:53
  at
• 20:53
  whatever
• 20:54
  that
• 20:54
  number
• 20:54
  is,
• 20:55
  but
• 20:55
  you
• 20:55
  have
• 20:55
  other
• 20:55
  ancillary
• 20:56
  side
• 20:57
  revenue,
• 20:57
  things
• 20:57
  that
• 20:57
  contribute
• 20:58
  to
• 20:58
  that,
• 20:58
  whether
• 20:59
  that's
• 20:59
  branded
• 20:59
  merchandise,
• 21:00
  whether
• 21:00
  that's
• 21:01
  coffee,
• 21:01
  whether
• 21:01
  that's
• 21:02
  grab
• 21:02
  and
• 21:02
  go
• 21:02
  food.
• 21:03
  If
• 21:03
  they
• 21:03
  were
• 21:03
  spending
• 21:04
  70
• 21:04
  bucks
• 21:05
  a
• 21:05
  night,
• 21:05
  but
• 21:05
  now
• 21:05
  they're
• 21:05
  spending
• 21:06
  a
• 21:06
  hundred
• 21:06
  bucks
• 21:06
  a
• 21:07
  night.
• 21:07
  That's
• 21:08
  the
• 21:08
  true
• 21:08
  number
• 21:08
  to
• 21:08
  focus
• 21:09
  on.
• 21:09
  So
• 21:09
  can
• 21:09
  you
• 21:10
  bring
• 21:10
  more
• 21:10
  services
• 21:11
  and
• 21:11
  a
• 21:11
  better
• 21:11
  experience,
• 21:12
  increase
• 21:13
  your
• 21:13
  average
• 21:13
  daily
• 21:14
  rate
• 21:14
  that
• 21:15
  can
• 21:15
  help
• 21:15
  offset
• 21:15
  some
• 21:16
  downsides
• 21:16
  and
• 21:16
  revenue,
• 21:17
  but
• 21:18
  what's
• 21:18
  so
• 21:18
  critical
• 21:18
  about
• 21:19
  this
• 21:19
  is
• 21:19
  active
• 21:20
  revenue
• 21:20
  management
• 21:21
  for
• 21:21
  a
• 21:21
  park
• 21:21
  owner.
• 21:22
  That's
• 21:22
  the
• 21:22
  only
• 21:23
  way
• 21:23
  to
• 21:23
  beat
• 21:23
  the
• 21:24
  game
• 21:24
  and
• 21:24
  to
• 21:24
  stay
• 21:25
  abreast
• 21:25
  of
• 21:25
  any
• 21:25
  trend
• 21:26
  you've
• 21:26
  got
• 21:26
  to,
• 21:26
  you've
• 21:26
  got
• 21:27
  to
• 21:27
  really
• 21:27
  be
• 21:27
  active
• 21:28
  with
• 21:28
  your
• 21:28
  rate
• 21:28
  management
• 21:29
  and
• 21:29
  that's
• 21:29
  a
• 21:29
  bit
• 21:30
  of
• 21:30
  a
• 21:30
  science
• 21:30
  it's
• 21:30
  elusive,
• 21:31
  but
• 21:31
  it
• 21:32
  has
• 21:32
  to
• 21:32
  be.
• 21:34
  Are
• 21:34
  there
• 21:34
  many
• 21:35
  campsite
• 21:35
  Randy
• 21:36
  in
• 21:36
  Canada
• 21:37
  or
• 21:37
  America
• 21:37
  that
• 21:38
  already
• 21:38
  really
• 21:38
  do
• 21:39
  yield
• 21:39
  manage.
• 21:41
  Yeah,
• 21:41
  it's
• 21:41
  becoming
• 21:42
  more
• 21:42
  and
• 21:42
  more
• 21:42
  ubiquitous
• 21:43
  just
• 21:43
  as
• 21:43
  with
• 21:43
  hotel
• 21:44
  or
• 21:44
  anything
• 21:45
  it's
• 21:45
  many
• 21:45
  years
• 21:46
  ago.
• 21:46
  It
• 21:46
  was
• 21:46
  that
• 21:47
  that,
• 21:47
  that
• 21:47
  territory
• 21:48
  where
• 21:48
  you
• 21:48
  dared
• 21:48
  not
• 21:49
  tread,
• 21:50
  but
• 21:50
  these
• 21:50
  days,
• 21:51
  not
• 21:51
  so
• 21:51
  much,
• 21:51
  it's
• 21:52
  part
• 21:52
  of
• 21:52
  the
• 21:52
  everyday
• 21:52
  fabric,
• 21:53
  the
• 21:53
  everyday
• 21:53
  lifestyle.
• 21:54
  And
• 21:54
  it's
• 21:54
  quite
• 21:55
  frankly,
• 21:55
  a
• 21:55
  part
• 21:56
  of
• 21:56
  how
• 21:56
  any
• 21:56
  park
• 21:56
  is
• 21:56
  gonna
• 21:57
  make
• 21:57
  their
• 21:57
  money.
• 21:57
  It's
• 21:58
  through
• 21:58
  yield
• 21:58
  management,
• 21:59
  revenue
• 21:59
  management,
• 22:00
  and
• 22:00
  again,
• 22:00
  even
• 22:01
  more
• 22:01
  so
• 22:01
  it's
• 22:01
  revenue
• 22:02
  manage.
• 22:02
  It's
• 22:03
  what
• 22:03
  is
• 22:03
  the
• 22:03
  rate
• 22:04
  for
• 22:04
  this
• 22:04
  time,
• 22:04
  period?
• 22:05
  Who
• 22:05
  am
• 22:05
  I
• 22:06
  going
• 22:06
  after?
• 22:07
  That's
• 22:07
  where
• 22:07
  the
• 22:07
  real
• 22:08
  science
• 22:08
  is.
• 22:08
  And
• 22:09
  so
• 22:10
  yield
• 22:10
  management,
• 22:11
  yes.
• 22:11
  Is
• 22:11
  much
• 22:12
  more
• 22:12
  ubiquitous,
• 22:13
  really
• 22:13
  active
• 22:14
  and
• 22:14
  concentrated
• 22:15
  rate
• 22:15
  management
• 22:16
  is
• 22:16
  not
• 22:16
  quite
• 22:17
  caught
• 22:17
  up
• 22:17
  with
• 22:17
  that,
• 22:18
  but
• 22:18
  it
• 22:18
  is
• 22:18
  it's
• 22:19
  getting
• 22:19
  there.
• 22:19
  There
• 22:20
  are
• 22:20
  some
• 22:20
  who
• 22:20
  do
• 22:20
  it
• 22:20
  extremely
• 22:21
  well.
• 22:22
  Is
• 22:23
  that
• 22:23
  a
• 22:23
  lack?
• 22:24
  And
• 22:24
  I'm
• 22:24
  just
• 22:24
  curious,
• 22:25
  is
• 22:25
  that
• 22:25
  a
• 22:25
  lack
• 22:25
  of
• 22:25
  providers
• 22:26
  providing
• 22:27
  that
• 22:27
  service
• 22:27
  because
• 22:28
  obviously
• 22:28
  yield
• 22:28
  management
• 22:29
  is
• 22:29
  something
• 22:29
  that
• 22:30
  you
• 22:30
  would
• 22:30
  do
• 22:30
  through
• 22:30
  a
• 22:30
  software
• 22:31
  provider,
• 22:31
  like
• 22:31
  a
• 22:31
  camp
• 22:32
  spot
• 22:32
  or
• 22:32
  an
• 22:32
  Astra
• 22:32
  etcetera.
• 22:33
  Which
• 22:33
  is
• 22:33
  more
• 22:34
  ubiquitous
• 22:34
  than
• 22:35
  an
• 22:35
  expert
• 22:36
  who
• 22:36
  can
• 22:36
  finance,
• 22:36
  like
• 22:37
  Fireside
• 22:37
  accounting,
• 22:39
  one
• 22:39
  for
• 22:39
  our
• 22:39
  sponsor.
• 22:41
  But
• 22:42
  and
• 22:42
  it
• 22:42
  wasn't
• 22:42
  intended
• 22:43
  as
• 22:43
  that,
• 22:43
  but
• 22:43
  it
• 22:43
  was
• 22:43
  just
• 22:43
  there's
• 22:44
  less
• 22:44
  people
• 22:44
  like
• 22:45
  Lindsay.
• 22:45
  Who
• 22:46
  delve
• 22:46
  into
• 22:46
  these
• 22:46
  things
• 22:47
  with
• 22:47
  campgrounds.
• 22:48
  And
• 22:48
  so
• 22:48
  there's,
• 22:48
  it's
• 22:48
  been
• 22:49
  in
• 22:49
  front
• 22:49
  of
• 22:49
  them
• 22:49
  a
• 22:49
  lot
• 22:49
  less
• 22:50
  than
• 22:50
  yield
• 22:51
  management
• 22:51
  has,
• 22:51
  right?
• 22:52
  Yeah.
• 22:52
  And
• 22:53
  it's
• 22:54
  because
• 22:54
  hotel
• 22:55
  is
• 22:55
  getting
• 22:55
  into
• 22:56
  outdoor
• 22:56
  hospitality
• 22:57
  in
• 22:57
  a
• 22:57
  far
• 22:58
  more
• 22:58
  concentrated
• 22:59
  manner.
• 22:59
  It's
• 23:00
  not
• 23:00
  just
• 23:01
  happening
• 23:01
  soon.
• 23:02
  It's
• 23:02
  happening
• 23:02
  now.
• 23:03
  And
• 23:03
  it's
• 23:03
  gonna
• 23:03
  be
• 23:04
  more
• 23:04
  so
• 23:05
  hotel
• 23:05
  operators
• 23:06
  I
• 23:06
  would
• 23:06
  argue,
• 23:07
  have
• 23:07
  more
• 23:08
  sophisticated.
• 23:09
  Yield
• 23:09
  management
• 23:10
  and
• 23:10
  rate
• 23:10
  management
• 23:11
  strategies
• 23:12
  by
• 23:12
  virtue
• 23:13
  of
• 23:13
  that,
• 23:13
  being
• 23:13
  a
• 23:13
  different
• 23:14
  sort
• 23:14
  of
• 23:14
  asset
• 23:14
  class,
• 23:15
  as
• 23:15
  they
• 23:15
  become
• 23:15
  more
• 23:16
  ubiquitous
• 23:16
  in
• 23:16
  outdoor
• 23:17
  hospitality,
• 23:18
  active
• 23:19
  rate
• 23:19
  management
• 23:20
  is
• 23:20
  gonna
• 23:20
  be
• 23:20
  a
• 23:20
  lot
• 23:20
  more
• 23:21
  ubiquitous
• 23:21
  than
• 23:21
  it
• 23:21
  is
• 23:22
  right
• 23:22
  now
• 23:22
  that
• 23:23
  it's
• 23:23
  a
• 23:23
  necessary
• 23:24
  tion
• 23:24
  from
• 23:25
  that
• 23:25
  sort
• 23:25
  of
• 23:25
  an
• 23:25
  industry
• 23:26
  into
• 23:26
  this
• 23:27
  one.
• 23:27
  It's
• 23:28
  one
• 23:28
  of
• 23:28
  the
• 23:28
  reasons
• 23:29
  I'm
• 23:29
  really
• 23:29
  big.
• 23:30
  Experiential
• 23:31
  hospitality
• 23:32
  because
• 23:32
  hotel
• 23:33
  and
• 23:33
  outdoor
• 23:33
  hospitality
• 23:34
  are
• 23:34
  becoming
• 23:35
  more
• 23:35
  and
• 23:35
  more
• 23:35
  blurred.
• 23:36
  There's
• 23:36
  some
• 23:36
  operating
• 23:37
  synergies
• 23:37
  between
• 23:38
  those
• 23:38
  two
• 23:38
  things
• 23:39
  that
• 23:39
  arguably
• 23:40
  bring
• 23:40
  a
• 23:40
  better
• 23:40
  sophistication
• 23:41
  of
• 23:42
  rate
• 23:42
  management
• 23:43
  into
• 23:43
  outdoor
• 23:43
  hospitality
• 23:44
  than
• 23:44
  has
• 23:44
  existed
• 23:45
  prior
• 23:46
  those
• 23:50
  who
• 23:50
  do
• 23:50
  it
• 23:50
  and
• 23:50
  do
• 23:50
  it
• 23:50
  well,
• 23:50
  realize
• 23:50
  very
• 23:50
  specific
• 23:50
  benefits.
• 23:50
  Very
• 23:51
  specific
• 23:51
  benefits
• 23:52
  and
• 23:52
  it
• 23:52
  really
• 23:53
  is,
• 23:53
  just
• 23:54
  reduce
• 23:54
  it.
• 23:55
  It's
• 23:55
  a
• 23:55
  mistake
• 23:55
  to
• 23:55
  say
• 23:56
  my
• 23:56
  site
• 23:56
  is
• 23:56
  75
• 23:57
  bucks
• 23:57
  a
• 23:57
  night.
• 23:58
  And
• 23:58
  if
• 23:58
  somebody
• 23:58
  doesn't
• 23:58
  show
• 23:59
  up,
• 23:59
  I
• 23:59
  don't
• 23:59
  have
• 23:59
  75
• 24:00
  bucks,
• 24:01
  you
• 24:01
  cannot
• 24:02
  be
• 24:02
  static
• 24:02
  and
• 24:02
  say,
• 24:03
  the
• 24:03
  rate
• 24:03
  is
• 24:03
  the
• 24:03
  rate.
• 24:04
  It's
• 24:04
  what
• 24:05
  do
• 24:05
  I
• 24:05
  need
• 24:05
  to
• 24:05
  do?
• 24:06
  How
• 24:06
  do
• 24:06
  I
• 24:06
  need
• 24:06
  to
• 24:06
  do
• 24:06
  it?
• 24:07
  Where
• 24:07
  do
• 24:07
  I
• 24:07
  position
• 24:08
  that
• 24:08
  statement
• 24:08
  out
• 24:09
  there?
• 24:09
  And
• 24:09
  let
• 24:10
  me
• 24:10
  watch
• 24:10
  the
• 24:10
  math.
• 24:11
  That
• 24:11
  really
• 24:11
  is
• 24:11
  the
• 24:11
  way
• 24:12
  to
• 24:12
  win.
• 24:13
  There
• 24:13
  are
• 24:13
  still
• 24:13
  many
• 24:14
  smaller
• 24:14
  campsite,
• 24:15
  mostly
• 24:15
  family
• 24:16
  own.
• 24:16
  That
• 24:17
  heard
• 24:17
  about
• 24:18
  yield
• 24:18
  management
• 24:18
  revenue
• 24:19
  management,
• 24:20
  but
• 24:20
  really
• 24:20
  don't
• 24:21
  do
• 24:21
  anything.
• 24:21
  They,
• 24:22
  as
• 24:22
  Brian
• 24:22
  said,
• 24:23
  they
• 24:23
  set
• 24:23
  the
• 24:23
  prices
• 24:24
  once
• 24:24
  and
• 24:24
  then
• 24:25
  for
• 24:25
  the
• 24:25
  next
• 24:25
  year,
• 24:26
  if
• 24:26
  we're,
• 24:26
  if
• 24:26
  they're
• 24:27
  good.
• 24:27
  Yeah.
• 24:27
  Next
• 24:28
  two,
• 24:28
  three
• 24:28
  years,
• 24:28
  the
• 24:28
  prices
• 24:29
  are
• 24:29
  the
• 24:29
  same
• 24:30
  and
• 24:30
  they're
• 24:30
  even
• 24:30
  a
• 24:30
  little
• 24:30
  bit
• 24:31
  afraid
• 24:31
  to
• 24:31
  raise
• 24:31
  prices
• 24:32
  because
• 24:32
  everybody
• 24:33
  knows
• 24:33
  my
• 24:34
  campsite
• 24:34
  costs
• 24:34
  75
• 24:35
  bucks
• 24:36
  a
• 24:36
  night.
• 24:37
  And
• 24:37
  then
• 24:37
  there
• 24:37
  are
• 24:38
  the
• 24:38
  real
• 24:39
  professional
• 24:39
  campsite,
• 24:40
  mostly
• 24:41
  a
• 24:41
  little
• 24:41
  bit
• 24:41
  bigger.
• 24:42
  That
• 24:42
  do
• 24:42
  extremely
• 24:43
  well.
• 24:44
  And
• 24:44
  they
• 24:44
  also
• 24:44
  have
• 24:45
  money
• 24:45
  to
• 24:45
  invest
• 24:46
  at
• 24:46
  the
• 24:46
  end
• 24:46
  of
• 24:46
  the
• 24:46
  year
• 24:47
  to
• 24:47
  make
• 24:47
  this
• 24:48
  experience
• 24:48
  even
• 24:49
  better
• 24:49
  in
• 24:49
  the
• 24:49
  next
• 24:49
  year.
• 24:50
  So
• 24:50
  then
• 24:50
  you're
• 24:50
  working
• 24:51
  on
• 24:51
  a
• 24:51
  product
• 24:51
  that's
• 24:52
  getting
• 24:52
  better
• 24:52
  every
• 24:52
  year
• 24:53
  and
• 24:54
  yes,
• 24:54
  by
• 24:54
  raising
• 24:55
  prices,
• 24:55
  sometimes
• 24:56
  you
• 24:56
  also
• 24:56
  have
• 24:56
  to
• 24:57
  reschedule
• 24:58
  a
• 24:58
  target
• 24:58
  group,
• 24:59
  but
• 25:00
  in
• 25:00
  the
• 25:00
  end
• 25:02
  you
• 25:02
  have
• 25:02
  the
• 25:02
  best
• 25:02
  campsite
• 25:03
  and
• 25:03
  you
• 25:03
  have
• 25:04
  a
• 25:04
  great
• 25:04
  business,
• 25:05
  if
• 25:05
  you
• 25:05
  don't
• 25:05
  do
• 25:06
  there
• 25:06
  is
• 25:06
  no
• 25:06
  chance
• 25:06
  to
• 25:06
  survive.
• 25:07
  These
• 25:07
  days.
• 25:08
  I
• 25:08
  think
• 25:08
  it's
• 25:09
  a
• 25:09
  struggle
• 25:09
  for
• 25:09
  all
• 25:09
  small
• 25:10
  businesses.
• 25:10
  And
• 25:10
  I
• 25:10
  didn't
• 25:10
  mean
• 25:10
  to
• 25:10
  cut
• 25:11
  you
• 25:11
  off
• 25:11
  Monique.
• 25:11
  So
• 25:11
  just
• 25:11
  gimme
• 25:12
  one
• 25:12
  second.
• 25:13
  I
• 25:13
  think
• 25:13
  it's
• 25:13
  a
• 25:13
  struggle
• 25:13
  for
• 25:13
  all
• 25:14
  small
• 25:14
  businesses.
• 25:14
  I
• 25:14
  struggle
• 25:15
  with
• 25:15
  raising
• 25:15
  my
• 25:15
  prices.
• 25:16
  Mark,
• 25:16
  you
• 25:16
  travel
• 25:17
  over
• 25:17
  the
• 25:17
  country
• 25:17
  for
• 25:17
  360
• 25:18
  tours.
• 25:19
  That's
• 25:19
  gas,
• 25:20
  not
• 25:20
  you
• 25:20
  specifically,
• 25:21
  but
• 25:21
  people
• 25:21
  on
• 25:21
  your
• 25:21
  team,
• 25:21
  right?
• 25:22
  Are
• 25:22
  you
• 25:22
  looking
• 25:22
  at
• 25:22
  raising
• 25:23
  prices
• 25:23
  based
• 25:23
  on
• 25:23
  that?
• 25:23
  It's
• 25:24
  obviously
• 25:24
  a
• 25:24
  factor
• 25:24
  fuels
• 25:25
  a
• 25:25
  factor.
• 25:26
  Labor
• 25:26
  costs
• 25:26
  are,
• 25:26
  I
• 25:27
  think
• 25:27
  are
• 25:27
  the
• 25:27
  bigger
• 25:27
  factor
• 25:28
  for
• 25:28
  us,
• 25:28
  just
• 25:28
  the
• 25:28
  cost
• 25:28
  of
• 25:29
  getting
• 25:29
  somebody
• 25:29
  there.
• 25:29
  And
• 25:30
  so
• 25:30
  you're
• 25:30
  calculating
• 25:31
  all
• 25:31
  that
• 25:31
  into
• 25:32
  the
• 25:32
  actual
• 25:32
  productions.
• 25:33
  And
• 25:33
  yeah,
• 25:33
  we're
• 25:34
  strategically,
• 25:35
  like
• 25:35
  we
• 25:35
  won't
• 25:35
  just
• 25:35
  film
• 25:36
  one
• 25:36
  property.
• 25:36
  We'll
• 25:36
  do
• 25:36
  multiple
• 25:37
  properties,
• 25:38
  in
• 25:38
  an
• 25:38
  area
• 25:38
  when
• 25:38
  we
• 25:38
  have
• 25:39
  somebody
• 25:39
  there,
• 25:39
  because
• 25:39
  those
• 25:39
  gas
• 25:40
  prices
• 25:40
  are
• 25:40
  significant.
• 25:41
  And
• 25:41
  on
• 25:41
  those
• 25:42
  gas
• 25:42
  prices,
• 25:42
  I
• 25:42
  just
• 25:42
  finished
• 25:43
  a
• 25:43
  6,000
• 25:43
  mile
• 25:43
  road
• 25:44
  trip
• 25:44
  up
• 25:44
  to
• 25:44
  Maine,
• 25:45
  down
• 25:45
  to.
• 25:45
  The
• 25:45
  end
• 25:45
  of
• 25:46
  Virginia
• 25:46
  and
• 25:46
  back
• 25:46
  into
• 25:47
  Wyoming.
• 25:48
  And
• 25:48
  it
• 25:48
  was
• 25:48
  an
• 25:48
  eye
• 25:48
  opening
• 25:49
  experience,
• 25:50
  cause
• 25:50
  it
• 25:50
  was
• 25:50
  right
• 25:50
  now
• 25:50
  it
• 25:51
  just
• 25:51
  got
• 25:51
  back
• 25:51
  last
• 25:51
  week.
• 25:52
  So
• 25:52
  it
• 25:52
  was,
• 25:52
  fuel
• 25:52
  was
• 25:53
  over
• 25:53
  six
• 25:53
  bucks
• 25:54
  in
• 25:54
  Maine,
• 25:54
  in,
• 25:55
  in
• 25:55
  New
• 25:55
  York.
• 25:55
  And
• 25:56
  what
• 25:56
  I
• 25:56
  witnessed
• 25:56
  on
• 25:56
  the
• 25:57
  road
• 25:57
  was
• 25:57
  a
• 25:57
  few
• 25:57
  things.
• 25:57
  Number
• 25:58
  one,
• 25:58
  people
• 25:58
  are
• 25:58
  still
• 25:58
  RV
• 25:59
  there's
• 25:59
  RVs
• 25:59
  out
• 25:59
  there,
• 26:00
  but
• 26:00
  their
• 26:00
  plates
• 26:00
  are
• 26:00
  local.
• 26:01
  They're
• 26:01
  not,
• 26:01
  they're
• 26:01
  not
• 26:02
  from
• 26:02
  California
• 26:03
  driving
• 26:03
  in
• 26:03
  New
• 26:03
  York.
• 26:04
  So
• 26:04
  it's
• 26:04
  more
• 26:04
  local
• 26:04
  plates
• 26:05
  on
• 26:05
  the
• 26:05
  RVs.
• 26:06
  The
• 26:06
  other
• 26:06
  thing
• 26:06
  is
• 26:06
  that
• 26:06
  the
• 26:06
  campgrounds
• 26:07
  are.
• 26:08
  there's
• 26:08
  people
• 26:08
  in
• 26:08
  there
• 26:08
  and
• 26:08
  there's
• 26:08
  a
• 26:08
  lot
• 26:08
  of
• 26:09
  new
• 26:09
  RVs
• 26:09
  in
• 26:09
  there.
• 26:09
  And
• 26:10
  one
• 26:10
  of
• 26:10
  the
• 26:10
  observations
• 26:11
  that
• 26:11
  we
• 26:11
  had
• 26:11
  from
• 26:11
  some
• 26:11
  of
• 26:12
  the
• 26:12
  places
• 26:12
  that
• 26:12
  we
• 26:12
  visited
• 26:13
  is
• 26:13
  that
• 26:13
  the
• 26:13
  folks
• 26:14
  that
• 26:14
  were
• 26:14
  in
• 26:14
  there,
• 26:15
  they
• 26:15
  were
• 26:15
  locals,
• 26:16
  so
• 26:16
  they
• 26:16
  had
• 26:16
  local
• 26:16
  plates
• 26:16
  and
• 26:17
  I
• 26:17
  don't
• 26:17
  know
• 26:17
  what
• 26:17
  that
• 26:17
  local
• 26:17
  be.
• 26:18
  It's
• 26:18
  a
• 26:18
  state
• 26:18
  plate
• 26:19
  for
• 26:19
  that
• 26:19
  state
• 26:19
  that
• 26:19
  we're
• 26:20
  in.
• 26:20
  And
• 26:21
  they
• 26:21
  state
• 26:21
  so
• 26:22
  a
• 26:22
  few
• 26:22
  of
• 26:22
  the
• 26:22
  parks
• 26:22
  that
• 26:22
  we're
• 26:22
  at,
• 26:23
  there's
• 26:23
  amusement
• 26:24
  parks
• 26:24
  nearby
• 26:24
  that
• 26:25
  normally
• 26:25
  during
• 26:25
  the
• 26:25
  day
• 26:25
  people
• 26:26
  go
• 26:26
  do
• 26:26
  that.
• 26:27
  During
• 26:27
  the
• 26:27
  day
• 26:27
  they're
• 26:27
  in
• 26:27
  the
• 26:27
  pool,
• 26:28
  they're
• 26:28
  playing
• 26:28
  the
• 26:28
  games.
• 26:28
  They're
• 26:29
  at
• 26:29
  the
• 26:29
  park
• 26:29
  to
• 26:29
  Randy's
• 26:29
  point.
• 26:30
  This
• 26:30
  is
• 26:30
  an
• 26:30
  opportunity
• 26:31
  for
• 26:31
  that
• 26:31
  park
• 26:31
  to
• 26:31
  make
• 26:32
  a
• 26:32
  lot
• 26:32
  of
• 26:32
  extra
• 26:33
  revenue
• 26:33
  off
• 26:33
  of
• 26:33
  the
• 26:33
  different
• 26:34
  games
• 26:34
  and
• 26:34
  activities
• 26:34
  they
• 26:35
  have
• 26:35
  on
• 26:35
  site
• 26:35
  to
• 26:36
  where
• 26:36
  this
• 26:36
  park
• 26:36
  really
• 26:36
  turned
• 26:37
  itself
• 26:37
  into
• 26:37
  a
• 26:37
  destination
• 26:38
  location
• 26:38
  for
• 26:39
  these
• 26:39
  travelers.
• 26:40
  So
• 26:40
  people
• 26:40
  are
• 26:40
  still
• 26:41
  traveling.
• 26:41
  It's
• 26:42
  just,
• 26:42
  we're
• 26:42
  going
• 26:42
  through
• 26:42
  this
• 26:42
  massive
• 26:43
  shift
• 26:43
  as
• 26:43
  everybody's
• 26:44
  noted.
• 26:44
  And
• 26:45
  the
• 26:45
  real
• 26:45
  question
• 26:45
  mark,
• 26:46
  that's
• 26:46
  gonna
• 26:46
  be
• 26:46
  on
• 26:46
  everybody's
• 26:46
  mind
• 26:47
  is
• 26:47
  how.
• 26:47
  Filter
• 26:48
  out
• 26:48
  who's
• 26:48
  still
• 26:49
  Camping.
• 26:49
  Who
• 26:49
  are
• 26:49
  the
• 26:49
  diehards
• 26:50
  that
• 26:50
  stick
• 26:50
  this
• 26:51
  out
• 26:51
  when,
• 26:52
  and
• 26:52
  if
• 26:52
  gas
• 26:52
  prices
• 26:53
  continuing
• 26:53
  to
• 26:53
  go
• 26:53
  up
• 26:54
  I've
• 26:54
  never
• 26:54
  watched
• 26:54
  fuel
• 26:55
  prices
• 26:55
  or
• 26:55
  oil
• 26:55
  prices
• 26:56
  as
• 26:56
  much
• 26:56
  as
• 26:56
  I
• 26:56
  have
• 26:56
  right
• 26:57
  now,
• 26:57
  it's
• 26:57
  literally
• 26:57
  my
• 26:57
  first
• 26:58
  website
• 26:58
  I
• 26:58
  hit
• 26:58
  every
• 26:59
  morning
• 26:59
  is
• 26:59
  to
• 26:59
  see
• 26:59
  what
• 26:59
  the
• 26:59
  futures
• 27:00
  are
• 27:00
  on
• 27:01
  oil
• 27:01
  prices.
• 27:01
  And,
• 27:01
  it's
• 27:02
  like
• 27:02
  cheering
• 27:02
  yesterday
• 27:03
  when
• 27:03
  it
• 27:03
  dropped
• 27:03
  down
• 27:03
  below
• 27:03
  a
• 27:04
  hundred
• 27:04
  bucks
• 27:04
  a
• 27:04
  barrel
• 27:04
  it's,
• 27:05
  it's
• 27:05
  a
• 27:05
  crazy
• 27:05
  environment
• 27:06
  right
• 27:06
  now,
• 27:06
  but
• 27:06
  the
• 27:06
  reality
• 27:07
  is
• 27:07
  that
• 27:07
  our
• 27:08
  industry.
• 27:08
  Biggest
• 27:09
  input
• 27:09
  is
• 27:10
  the
• 27:10
  cost
• 27:10
  to
• 27:10
  consumers
• 27:11
  to
• 27:11
  get
• 27:11
  to
• 27:12
  the
• 27:12
  parts.
• 27:13
  The
• 27:13
  reality
• 27:13
  is
• 27:13
  the
• 27:13
  RV,
• 27:14
  the
• 27:14
  nightly
• 27:14
  RV
• 27:15
  rates.
• 27:16
  Even
• 27:16
  if
• 27:16
  you're
• 27:16
  at
• 27:16
  75
• 27:17
  bucks
• 27:17
  a
• 27:17
  night,
• 27:17
  that's
• 27:18
  cheaper
• 27:18
  than
• 27:18
  hotels.
• 27:19
  I
• 27:19
  would
• 27:19
  encourage
• 27:19
  anybody.
• 27:20
  That's
• 27:20
  running
• 27:21
  a
• 27:21
  Campground
• 27:21
  right
• 27:21
  now,
• 27:22
  do
• 27:22
  a
• 27:22
  search
• 27:23
  for
• 27:23
  hotels
• 27:23
  and
• 27:23
  motels
• 27:24
  in
• 27:24
  your
• 27:24
  area.
• 27:24
  And
• 27:24
  look
• 27:25
  at
• 27:25
  the
• 27:25
  rates
• 27:25
  that
• 27:26
  the
• 27:26
  motel
• 27:26
  sixes
• 27:27
  and,
• 27:27
  even
• 27:27
  low
• 27:28
  end
• 27:28
  hotels
• 27:28
  are
• 27:29
  drawing
• 27:29
  or
• 27:29
  asking
• 27:30
  for.
• 27:31
  And
• 27:31
  then
• 27:31
  ask
• 27:31
  if
• 27:31
  you're
• 27:31
  providing
• 27:32
  a
• 27:32
  better
• 27:32
  value.
• 27:32
  I
• 27:33
  just
• 27:33
  did
• 27:33
  this
• 27:33
  experience
• 27:34
  and
• 27:34
  it
• 27:34
  was
• 27:35
  pretty
• 27:35
  eye
• 27:35
  opening.
• 27:35
  The
• 27:35
  other
• 27:36
  thing
• 27:36
  I
• 27:36
  would
• 27:36
  encourage
• 27:36
  park
• 27:37
  owners
• 27:37
  to
• 27:37
  do,
• 27:37
  especially
• 27:37
  if
• 27:38
  you
• 27:38
  have
• 27:38
  cabins
• 27:38
  or
• 27:38
  glamping
• 27:39
  units
• 27:40
  is
• 27:40
  it's
• 27:40
  time
• 27:40
  to
• 27:41
  market
• 27:41
  those.
• 27:41
  If
• 27:41
  those
• 27:42
  are
• 27:42
  not
• 27:42
  on
• 27:42
  Airbnb
• 27:43
  right
• 27:43
  now,
• 27:44
  you
• 27:44
  are
• 27:44
  missing
• 27:44
  out.
• 27:45
  Put
• 27:45
  them
• 27:46
  on
• 27:46
  Airbnb
• 27:46
  start
• 27:47
  serving
• 27:47
  a
• 27:47
  wider
• 27:47
  market
• 27:48
  of
• 27:48
  potential
• 27:49
  guests.
• 27:49
  Cuz
• 27:49
  people
• 27:50
  will
• 27:50
  seek
• 27:50
  that
• 27:50
  out.
• 27:51
  And
• 27:51
  that's
• 27:51
  a
• 27:51
  few
• 27:52
  of
• 27:52
  the
• 27:52
  steps.
• 27:52
  I,
• 27:52
  sorry,
• 27:52
  I
• 27:53
  went
• 27:53
  on
• 27:53
  a
• 27:53
  little
• 27:53
  bit
• 27:53
  of
• 27:54
  a
• 27:54
  tangent
• 27:54
  there.
• 27:54
  No
• 27:54
  it's
• 27:55
  I
• 27:55
  think
• 27:55
  a
• 27:55
  lot
• 27:55
  of
• 27:55
  it
• 27:55
  is
• 27:56
  going
• 27:56
  back
• 27:56
  to
• 27:56
  what
• 27:56
  Randy
• 27:56
  said,
• 27:57
  right?
• 27:57
  Consumer
• 27:57
  things
• 27:58
  are
• 27:58
  changing.
• 27:58
  Randy
• 27:58
  was
• 27:59
  saying,
• 27:59
  was
• 27:59
  it
• 27:59
  on
• 28:00
  the
• 28:00
  show
• 28:00
  or
• 28:00
  before
• 28:00
  the
• 28:00
  show,
• 28:00
  Randy,
• 28:01
  where
• 28:01
  you
• 28:01
  had
• 28:01
  the
• 28:01
  one
• 28:01
  park
• 28:01
  that
• 28:02
  went
• 28:02
  from
• 28:02
  110
• 28:02
  sites
• 28:03
  to
• 28:03
  a
• 28:04
  something
• 28:04
  wasn't.
• 28:05
  Yeah.
• 28:06
  Yeah.
• 28:07
  It
• 28:07
  was
• 28:07
  an
• 28:07
  operator.
• 28:08
  I
• 28:08
  was
• 28:08
  talking
• 28:08
  to
• 28:08
  their
• 28:09
  10
• 28:09
  sites
• 28:09
  year
• 28:10
  over
• 28:10
  year,
• 28:11
  June
• 28:11
  versus
• 28:12
  June
• 28:12
  was
• 28:12
  something
• 28:12
  like
• 28:13
  a
• 28:13
  couple
• 28:13
  hundred
• 28:13
  sites
• 28:14
  that
• 28:14
  became
• 28:14
  like
• 28:15
  thirteen
• 28:15
  hundred
• 28:15
  and
• 28:16
  twenty
• 28:16
  twenty
• 28:17
  two.
• 28:17
  That's
• 28:17
  an
• 28:17
  example
• 28:18
  of
• 28:18
  data
• 28:18
  clearly
• 28:19
  working
• 28:19
  for
• 28:19
  you.
• 28:19
  When
• 28:20
  you
• 28:20
  can
• 28:20
  say,
• 28:20
  I
• 28:21
  don't
• 28:21
  just
• 28:21
  think
• 28:21
  this
• 28:22
  here's
• 28:22
  the
• 28:23
  proof.
• 28:23
  It's
• 28:23
  over
• 28:23
  a
• 28:23
  thousand
• 28:24
  bodies
• 28:25
  coming
• 28:25
  in
• 28:25
  to
• 28:25
  do
• 28:25
  a
• 28:25
  tent
• 28:26
  site
• 28:26
  that
• 28:26
  didn't
• 28:26
  do
• 28:26
  it
• 28:27
  last
• 28:27
  year.
• 28:27
  So
• 28:27
  the
• 28:27
  reason
• 28:28
  I
• 28:28
  bring
• 28:28
  that
• 28:28
  up
• 28:28
  right,
• 28:29
  is
• 28:29
  because
• 28:29
  just
• 28:30
  like
• 28:30
  mark
• 28:30
  was
• 28:30
  saying,
• 28:30
  yes,
• 28:31
  there's
• 28:31
  a
• 28:31
  definitely
• 28:32
  a
• 28:32
  difference.
• 28:32
  Campgrounds
• 28:33
  in
• 28:33
  many
• 28:33
  cases
• 28:34
  are
• 28:34
  cheaper
• 28:34
  than
• 28:34
  hotels,
• 28:35
  but
• 28:35
  hotels
• 28:35
  are
• 28:35
  also
• 28:36
  being
• 28:36
  driven
• 28:36
  to
• 28:36
  by
• 28:36
  cars
• 28:37
  and
• 28:37
  not
• 28:37
  RVs.
• 28:38
  So
• 28:38
  there's
• 28:38
  a
• 28:39
  there's
• 28:39
  a
• 28:39
  balance
• 28:39
  on
• 28:39
  both
• 28:40
  sides.
• 28:40
  You
• 28:40
  write
• 28:40
  mark,
• 28:41
  but
• 28:41
  just
• 28:41
  also
• 28:42
  be
• 28:42
  careful
• 28:42
  of
• 28:42
  there's
• 28:42
  less
• 28:43
  expenses
• 28:43
  with
• 28:43
  the
• 28:43
  gas
• 28:44
  too,
• 28:44
  but,
• 28:44
  and
• 28:45
  Monique,
• 28:45
  I
• 28:45
  know
• 28:45
  we
• 28:46
  haven't
• 28:46
  got
• 28:46
  back
• 28:46
  to
• 28:46
  you.
• 28:46
  I'm
• 28:46
  so
• 28:47
  sorry.
• 28:47
  You
• 28:47
  were
• 28:47
  gonna,
• 28:49
  you
• 28:49
  still
• 28:49
  wanna
• 28:49
  do
• 28:49
  that
• 28:50
  or
• 28:50
  I
• 28:51
  don't
• 28:51
  know
• 28:51
  what
• 28:51
  you
• 28:51
  gonna
• 28:51
  say.
• 28:52
  No.
• 28:52
  Can
• 28:52
  just
• 28:53
  continue.
• 28:54
  I
• 28:54
  was,
• 28:54
  I.
• 28:55
  Briefly
• 28:55
  getting
• 28:56
  into
• 28:56
  the
• 28:56
  yield
• 28:56
  management,
• 28:57
  how
• 28:57
  it
• 28:58
  developed
• 28:58
  in
• 28:59
  front.
• 28:59
  But
• 28:59
  yeah,
• 29:00
  I'm
• 29:00
  sorry.
• 29:00
  I
• 29:00
  didn't
• 29:01
  mean
• 29:01
  to
• 29:01
  cut
• 29:01
  you
• 29:01
  off
• 29:01
  and
• 29:01
  never
• 29:01
  get
• 29:02
  back
• 29:02
  to
• 29:02
  you.
• 29:02
  But
• 29:02
  Brian,
• 29:03
  actually,
• 29:03
  Brian,
• 29:03
  back
• 29:04
  to
• 29:04
  your
• 29:04
  point
• 29:04
  about
• 29:04
  the
• 29:04
  vehicles
• 29:05
  that
• 29:05
  were
• 29:05
  being
• 29:05
  driven.
• 29:05
  So
• 29:05
  when
• 29:06
  we
• 29:06
  went
• 29:06
  on
• 29:06
  this
• 29:06
  road
• 29:06
  trip,
• 29:07
  we
• 29:07
  actually
• 29:07
  currently
• 29:07
  do
• 29:08
  not
• 29:08
  own
• 29:08
  an
• 29:08
  RV.
• 29:09
  And
• 29:09
  so
• 29:09
  we,
• 29:09
  we
• 29:10
  took
• 29:10
  a
• 29:10
  a
• 29:11
  vehicle
• 29:11
  and
• 29:11
  towed
• 29:11
  a
• 29:11
  trailer
• 29:12
  with
• 29:12
  just
• 29:12
  our
• 29:12
  gear
• 29:13
  in
• 29:13
  bins
• 29:14
  on
• 29:14
  this
• 29:14
  road
• 29:15
  trip,
• 29:15
  the
• 29:15
  whole
• 29:16
  concept,
• 29:16
  and
• 29:16
  I
• 29:17
  wanted
• 29:17
  to
• 29:17
  film
• 29:17
  it
• 29:17
  and
• 29:17
  do
• 29:18
  it
• 29:18
  for
• 29:18
  the
• 29:18
  Facebook
• 29:18
  group.
• 29:19
  I
• 29:19
  wanted
• 29:19
  to
• 29:19
  stain
• 29:20
  cabins
• 29:20
  along
• 29:20
  the
• 29:20
  way
• 29:21
  at
• 29:21
  Campground.
• 29:22
  Ended
• 29:22
  up
• 29:22
  not
• 29:22
  staying
• 29:23
  at
• 29:23
  any
• 29:23
  cabins
• 29:23
  along
• 29:24
  the
• 29:24
  way
• 29:24
  at
• 29:24
  the
• 29:24
  Campground.
• 29:24
  Cause
• 29:24
  I
• 29:24
  couldn't
• 29:25
  book
• 29:25
  the
• 29:25
  darn
• 29:25
  things.
• 29:25
  I
• 29:25
  couldn't
• 29:26
  find
• 29:26
  anything.
• 29:26
  And
• 29:27
  it
• 29:27
  was
• 29:27
  just,
• 29:27
  it
• 29:27
  was
• 29:27
  a
• 29:27
  total
• 29:28
  nightmare.
• 29:28
  So
• 29:28
  what
• 29:28
  I
• 29:28
  ended
• 29:28
  up
• 29:28
  doing
• 29:29
  was
• 29:29
  staying
• 29:29
  at
• 29:29
  Airbnbs
• 29:30
  along
• 29:30
  the
• 29:30
  route.
• 29:31
  And
• 29:31
  what
• 29:31
  was
• 29:31
  interesting
• 29:32
  about
• 29:32
  that
• 29:33
  out
• 29:33
  of
• 29:33
  Campground,
• 29:34
  mark?
• 29:34
  How
• 29:35
  no,
• 29:35
  not
• 29:35
  sold
• 29:35
  out.
• 29:36
  I
• 29:36
  couldn't
• 29:36
  get
• 29:37
  a
• 29:37
  darn
• 29:37
  reservation
• 29:38
  at
• 29:38
  a
• 29:38
  cabin.
• 29:39
  You
• 29:39
  can't
• 29:39
  stay
• 29:40
  at
• 29:40
  hotels.
• 29:40
  Mark.
• 29:41
  You
• 29:41
  got,
• 29:41
  I
• 29:41
  stayed
• 29:41
  at
• 29:41
  Airbnb.
• 29:42
  So
• 29:42
  now
• 29:42
  there's
• 29:43
  a
• 29:43
  point
• 29:43
  to
• 29:43
  this,
• 29:43
  Brian.
• 29:43
  So
• 29:43
  I
• 29:44
  stayed
• 29:44
  at
• 29:44
  Airbnb.
• 29:45
  Sorry,
• 29:45
  go.
• 29:45
  I
• 29:45
  stayed
• 29:45
  at
• 29:45
  Airbnbs
• 29:46
  and
• 29:47
  I
• 29:47
  will
• 29:47
  probably
• 29:47
  say
• 29:47
  that
• 29:47
  because
• 29:48
  this
• 29:48
  is
• 29:48
  going
• 29:48
  definitely
• 29:48
  in
• 29:49
  the
• 29:49
  wrong
• 29:49
  direction.
• 29:49
  No,
• 29:50
  cause
• 29:50
  listen
• 29:50
  there.
• 29:50
  So
• 29:50
  the
• 29:51
  Airbnbs
• 29:51
  what's
• 29:51
  interesting
• 29:52
  about
• 29:52
  their
• 29:52
  end
• 29:52
  is
• 29:52
  I
• 29:53
  spoke
• 29:53
  to
• 29:53
  a
• 29:53
  number
• 29:53
  of
• 29:53
  the
• 29:53
  owners
• 29:54
  and
• 29:54
  there
• 29:54
  is
• 29:54
  an
• 29:54
  there
• 29:55
  is
• 29:55
  a
• 29:55
  definite
• 29:56
  drop
• 29:56
  in
• 29:57
  bookings
• 29:57
  for
• 29:57
  Airbnbs.
• 29:58
  Right
• 29:58
  now
• 29:58
  we
• 29:59
  stayed
• 29:59
  at
• 29:59
  a
• 29:59
  number
• 29:59
  of
• 29:59
  places
• 30:00
  that
• 30:01
  were
• 30:01
  sold.
• 30:02
  Last
• 30:03
  year
• 30:03
  during
• 30:03
  this
• 30:03
  entire
• 30:04
  period,
• 30:04
  we
• 30:05
  were
• 30:05
  in
• 30:05
  there
• 30:05
  for
• 30:05
  discounts
• 30:06
  of
• 30:06
  anywhere
• 30:06
  from
• 30:06
  25
• 30:07
  to
• 30:07
  40%
• 30:08
  off
• 30:08
  their
• 30:08
  nightly
• 30:09
  room
• 30:09
  rates
• 30:09
  in
• 30:09
  these
• 30:10
  Airbnbs.
• 30:10
  And
• 30:10
  so
• 30:11
  I
• 30:11
  ended
• 30:11
  up
• 30:11
  speaking
• 30:11
  to
• 30:11
  the
• 30:11
  owners
• 30:12
  about
• 30:12
  it,
• 30:12
  and
• 30:13
  this
• 30:13
  was
• 30:13
  across
• 30:13
  the
• 30:13
  board,
• 30:14
  multiple
• 30:14
  states,
• 30:14
  multiple
• 30:15
  areas.
• 30:15
  So
• 30:15
  it
• 30:15
  wasn't
• 30:15
  just
• 30:15
  one
• 30:16
  region
• 30:16
  that,
• 30:16
  that
• 30:17
  we
• 30:17
  experienced
• 30:17
  this
• 30:17
  in.
• 30:17
  It
• 30:17
  was
• 30:18
  across
• 30:18
  the
• 30:18
  board.
• 30:19
  They've
• 30:19
  seen
• 30:19
  a
• 30:20
  significant
• 30:20
  downturn
• 30:21
  in
• 30:21
  the
• 30:21
  number
• 30:21
  of
• 30:21
  bookings
• 30:22
  for
• 30:22
  these
• 30:22
  Airbnbs.
• 30:23
  Now
• 30:23
  there's
• 30:23
  a
• 30:23
  question
• 30:23
  mark
• 30:24
  there.
• 30:24
  I
• 30:24
  don't
• 30:24
  know
• 30:24
  the
• 30:24
  reasons
• 30:25
  why,
• 30:25
  but
• 30:25
  it,
• 30:25
  I
• 30:26
  would
• 30:26
  ask
• 30:26
  the
• 30:26
  owners.
• 30:27
  Why
• 30:27
  do
• 30:27
  you
• 30:27
  think
• 30:28
  this
• 30:28
  is?
• 30:28
  And
• 30:29
  their
• 30:29
  answer
• 30:29
  to
• 30:29
  me
• 30:29
  was
• 30:30
  cost
• 30:30
  people.
• 30:31
  Aren't
• 30:31
  coming
• 30:31
  here
• 30:31
  to
• 30:31
  stay
• 30:32
  a
• 30:32
  week
• 30:32
  or
• 30:32
  whatever.
• 30:33
  They're
• 30:33
  not
• 30:33
  gonna
• 30:33
  be
• 30:33
  driving
• 30:34
  here.
• 30:34
  Most
• 30:34
  of
• 30:34
  my
• 30:34
  guests
• 30:35
  came
• 30:35
  from
• 30:35
  a
• 30:35
  longer
• 30:35
  distance
• 30:36
  previously.
• 30:36
  They're
• 30:37
  not
• 30:37
  doing
• 30:37
  that
• 30:37
  now.
• 30:37
  So
• 30:38
  I'm
• 30:38
  just
• 30:38
  drawing
• 30:38
  guests
• 30:38
  out
• 30:38
  of
• 30:39
  a
• 30:39
  local
• 30:39
  area.
• 30:39
  So
• 30:40
  the
• 30:40
  point
• 30:40
  being
• 30:40
  is
• 30:40
  that
• 30:41
  to
• 30:41
  your
• 30:41
  point,
• 30:41
  Brian,
• 30:42
  the
• 30:42
  cost
• 30:43
  of
• 30:43
  getting
• 30:43
  there
• 30:43
  is
• 30:44
  is
• 30:44
  applicable.
• 30:44
  And
• 30:44
  even
• 30:45
  people
• 30:45
  that
• 30:45
  are
• 30:45
  traveling
• 30:46
  with
• 30:46
  vehicles.
• 30:47
  Are
• 30:47
  changing
• 30:47
  their
• 30:47
  habits,
• 30:48
  our
• 30:49
  industry.
• 30:49
  We
• 30:49
  need
• 30:49
  to
• 30:49
  look
• 30:50
  at
• 30:50
  that.
• 30:50
  We
• 30:50
  need
• 30:50
  to
• 30:50
  recognize
• 30:50
  that's
• 30:51
  happening
• 30:51
  in
• 30:51
  this
• 30:51
  other
• 30:51
  vertical
• 30:52
  competing
• 30:53
  in
• 30:53
  vertical,
• 30:53
  right?
• 30:53
  I
• 30:53
  can
• 30:54
  choose
• 30:54
  an
• 30:54
  Airbnb
• 30:55
  or
• 30:55
  a
• 30:55
  Campground
• 30:56
  it's
• 30:56
  happening
• 30:56
  there.
• 30:57
  We
• 30:57
  need
• 30:57
  to
• 30:57
  be
• 30:57
  aware
• 30:57
  of
• 30:57
  it
• 30:58
  in
• 30:58
  our
• 30:58
  space
• 30:58
  and
• 30:59
  adjust
• 30:59
  accordingly.
• 31:00
  My
• 31:00
  hunch
• 31:01
  is
• 31:01
  that
• 31:01
  you
• 31:01
  dive
• 31:01
  into
• 31:02
  that
• 31:02
  data
• 31:02
  would
• 31:02
  probably
• 31:02
  be
• 31:02
  the
• 31:03
  same
• 31:03
  thing.
• 31:03
  The
• 31:03
  Airbnbs
• 31:04
  near
• 31:04
  the
• 31:04
  cities
• 31:05
  might
• 31:05
  be
• 31:05
  doing
• 31:06
  better
• 31:06
  than
• 31:06
  the
• 31:06
  Airbnbs
• 31:07
  near
• 31:07
  the
• 31:07
  destinations
• 31:08
  are
• 31:08
  on
• 31:08
  the
• 31:08
  way.
• 31:08
  But
• 31:08
  yeah,
• 31:09
  it's
• 31:09
  a
• 31:09
  good
• 31:09
  point.
• 31:09
  The
• 31:09
  consumer
• 31:09
  behavior
• 31:10
  changes
• 31:10
  across
• 31:11
  many
• 31:11
  industries.
• 31:11
  We
• 31:11
  often
• 31:12
  focus
• 31:12
  all
• 31:13
  solely
• 31:13
  on
• 31:13
  outdoor
• 31:13
  hospitality,
• 31:14
  but
• 31:15
  a
• 31:15
  lot
• 31:15
  of
• 31:15
  it's
• 31:15
  the
• 31:15
  same
• 31:16
  Ivara
• 31:16
  Monique.
• 31:17
  I
• 31:17
  know
• 31:17
  this
• 31:17
  has
• 31:17
  been
• 31:17
  a
• 31:18
  pain
• 31:18
  point
• 31:18
  over
• 31:18
  in
• 31:18
  Europe,
• 31:19
  especially,
• 31:19
  but
• 31:19
  with
• 31:19
  LNG
• 31:20
  and
• 31:20
  propane,
• 31:20
  we
• 31:21
  often
• 31:21
  forget
• 31:21
  about
• 31:21
  campers
• 31:22
  need
• 31:22
  to
• 31:22
  fill
• 31:22
  that
• 31:22
  stuff
• 31:22
  up
• 31:23
  too.
• 31:24
  Prizes
• 31:24
  have
• 31:24
  fallen
• 31:24
  recently
• 31:25
  in
• 31:25
  the
• 31:25
  us,
• 31:25
  I
• 31:26
  think
• 31:26
  because
• 31:26
  of
• 31:26
  the
• 31:26
  Texas
• 31:27
  plant
• 31:27
  shutting
• 31:27
  down
• 31:27
  and
• 31:27
  us
• 31:27
  keeping
• 31:28
  stuff
• 31:28
  more
• 31:28
  local,
• 31:29
  but
• 31:29
  they
• 31:29
  definitely
• 31:30
  have
• 31:30
  not
• 31:30
  fallen
• 31:30
  over
• 31:30
  there.
• 31:31
  No,
• 31:31
  they
• 31:31
  haven't.
• 31:32
  And
• 31:32
  it's
• 31:32
  really.
• 31:33
  It
• 31:33
  depends
• 31:34
  for
• 31:34
  the
• 31:34
  campsite
• 31:34
  I
• 31:35
  work
• 31:35
  with.
• 31:35
  They
• 31:36
  do
• 31:36
  Camping
• 31:36
  spaces,
• 31:37
  but
• 31:37
  also
• 31:38
  mobile.
• 31:38
  They
• 31:38
  rent
• 31:39
  out
• 31:39
  cabins
• 31:40
  and
• 31:40
  mobile
• 31:40
  homes
• 31:40
  and
• 31:41
  there,
• 31:41
  of
• 31:41
  course
• 31:42
  they
• 31:42
  need
• 31:42
  to
• 31:42
  use
• 31:43
  them
• 31:43
  for
• 31:44
  people
• 31:44
  to
• 31:44
  cook.
• 31:45
  And
• 31:46
  and
• 31:46
  it's,
• 31:46
  it
• 31:46
  is
• 31:46
  really
• 31:47
  expensive.
• 31:48
  So
• 31:48
  if
• 31:48
  they
• 31:49
  don't
• 31:49
  do
• 31:49
  dynamic
• 31:50
  pricing,
• 31:51
  then
• 31:51
  you
• 31:51
  know,
• 31:51
  their
• 31:51
  margins
• 31:52
  are
• 31:52
  really.
• 31:53
  Going
• 31:53
  way
• 31:53
  down.
• 31:55
  Yeah.
• 31:56
  Let's
• 31:56
  think
• 31:56
  about
• 31:56
  that.
• 31:56
  So
• 31:56
  do
• 31:57
  you
• 31:57
  set,
• 31:57
  do
• 31:57
  you
• 31:57
  let's
• 31:58
  talk
• 31:58
  about
• 31:58
  this,
• 31:58
  Randy,
• 31:58
  do
• 31:58
  you
• 31:59
  adjust
• 31:59
  your
• 31:59
  propane
• 32:00
  prices
• 32:00
  at
• 32:00
  a
• 32:00
  Campground
• 32:01
  throughout
• 32:02
  the
• 32:02
  year
• 32:02
  based
• 32:02
  on
• 32:03
  your
• 32:03
  supply
• 32:03
  and
• 32:03
  demand?
• 32:04
  Is
• 32:04
  that
• 32:05
  dynamic?
• 32:05
  Is
• 32:05
  that
• 32:06
  managed
• 32:06
  through
• 32:06
  a
• 32:06
  yield?
• 32:07
  What
• 32:07
  about
• 32:07
  the
• 32:08
  cabin?
• 32:09
  Like
• 32:09
  gas
• 32:10
  stoves
• 32:10
  and
• 32:10
  deluxe
• 32:11
  cabins?
• 32:11
  Yeah.
• 32:11
  Or
• 32:12
  really
• 32:12
  nice
• 32:12
  cabins.
• 32:12
  That's
• 32:13
  an
• 32:13
  increased
• 32:13
  cost.
• 32:14
  So
• 32:14
  do
• 32:14
  you
• 32:14
  then
• 32:14
  look
• 32:14
  at
• 32:14
  you
• 32:15
  have
• 32:15
  to
• 32:15
  look
• 32:15
  at
• 32:15
  all
• 32:15
  that
• 32:15
  stuff.
• 32:15
  You
• 32:15
  have
• 32:16
  to
• 32:16
  know
• 32:16
  all
• 32:16
  of
• 32:16
  your
• 32:16
  operating
• 32:17
  costs
• 32:17
  on
• 32:17
  a
• 32:17
  per
• 32:17
  side
• 32:18
  basis
• 32:18
  or
• 32:19
  a
• 32:19
  per
• 32:19
  line
• 32:19
  item
• 32:20
  basis,
• 32:20
  whether
• 32:20
  it's
• 32:21
  propane
• 32:21
  cost
• 32:22
  of
• 32:22
  goods
• 32:22
  for
• 32:23
  that,
• 32:23
  or
• 32:23
  for
• 32:23
  the
• 32:24
  goods
• 32:24
  you
• 32:24
  sell
• 32:24
  in
• 32:24
  the
• 32:24
  store,
• 32:25
  it
• 32:25
  goes
• 32:26
  back
• 32:26
  to
• 32:26
  watching
• 32:26
  those
• 32:27
  numbers
• 32:27
  again,
• 32:27
  to
• 32:27
  maintain
• 32:28
  margins
• 32:28
  and
• 32:29
  as
• 32:29
  an
• 32:29
  operator,
• 32:29
  you
• 32:30
  have
• 32:30
  to
• 32:30
  adjust
• 32:30
  margins
• 32:31
  based
• 32:31
  on.
• 32:32
  What
• 32:32
  you're
• 32:32
  acquiring
• 32:33
  the
• 32:33
  product
• 32:33
  for
• 32:33
  and
• 32:34
  what
• 32:34
  the
• 32:34
  market
• 32:34
  will
• 32:34
  bear
• 32:34
  on
• 32:35
  the
• 32:35
  resale.
• 32:35
  And
• 32:35
  that's
• 32:36
  really
• 32:36
  just,
• 32:37
  and
• 32:37
  again,
• 32:37
  it's
• 32:37
  not
• 32:37
  just
• 32:37
  our
• 32:37
  business,
• 32:38
  it's
• 32:38
  any
• 32:38
  business,
• 32:39
  right?
• 32:39
  If
• 32:39
  you
• 32:39
  acquire
• 32:39
  something
• 32:40
  for
• 32:40
  resale,
• 32:40
  you've
• 32:41
  got
• 32:41
  to
• 32:41
  maintain
• 32:41
  margins
• 32:42
  and
• 32:42
  that
• 32:42
  the,
• 32:43
  your
• 32:43
  cost
• 32:43
  of
• 32:43
  attaining
• 32:44
  those
• 32:44
  goods
• 32:44
  is
• 32:44
  always
• 32:45
  gonna
• 32:45
  be
• 32:45
  in
• 32:45
  flux.
• 32:46
  Ergo.
• 32:46
  Your
• 32:46
  pricing
• 32:47
  has
• 32:47
  to
• 32:47
  be
• 32:47
  as
• 32:47
  well.
• 32:48
  It's,
• 32:48
  I.
• 32:49
  Ran
• 32:50
  across
• 32:50
  some
• 32:50
  it's
• 32:51
  been
• 32:51
  quite
• 32:51
  a
• 32:51
  few
• 32:51
  years,
• 32:52
  but
• 32:52
  you're
• 32:52
  talking
• 32:52
  about
• 32:53
  like
• 32:53
  the
• 32:53
  propane,
• 32:54
  for
• 32:54
  example,
• 32:55
  the
• 32:55
  park
• 32:55
  that
• 32:56
  we
• 32:56
  took
• 32:56
  over
• 32:56
  management
• 32:57
  of
• 32:57
  didn't
• 32:58
  know
• 32:58
  that
• 32:58
  they
• 32:58
  were
• 32:59
  selling
• 32:59
  for
• 33:00
  less
• 33:01
  than
• 33:01
  they
• 33:01
  were
• 33:01
  buying
• 33:01
  for.
• 33:02
  They
• 33:02
  were
• 33:02
  literally
• 33:02
  paying
• 33:03
  people
• 33:03
  to
• 33:04
  consume
• 33:04
  their
• 33:04
  propane,
• 33:05
  cuz
• 33:05
  they
• 33:05
  didn't
• 33:06
  know
• 33:06
  what
• 33:06
  their
• 33:06
  cost
• 33:07
  was
• 33:07
  to
• 33:07
  sell
• 33:07
  that.
• 33:08
  That's
• 33:09
  the
• 33:09
  kind
• 33:09
  of
• 33:09
  thing
• 33:09
  when,
• 33:10
  and
• 33:10
  you
• 33:11
  might
• 33:11
  think
• 33:11
  it's
• 33:11
  a
• 33:11
  few
• 33:11
  bucks
• 33:12
  here
• 33:12
  or
• 33:12
  there,
• 33:12
  but
• 33:12
  when
• 33:12
  you
• 33:12
  analyze
• 33:13
  or
• 33:14
  annualize
• 33:14
  a
• 33:14
  few
• 33:14
  bucks,
• 33:15
  it's
• 33:15
  a
• 33:15
  big
• 33:16
  number
• 33:16
  and
• 33:16
  you
• 33:17
  do
• 33:17
  that
• 33:17
  across
• 33:17
  several
• 33:18
  different
• 33:18
  categories
• 33:19
  of
• 33:19
  things
• 33:19
  that
• 33:19
  you're
• 33:19
  selling.
• 33:20
  That's
• 33:20
  a
• 33:21
  real
• 33:21
  hard
• 33:21
  hill
• 33:21
  to
• 33:22
  overcome.
• 33:23
  I
• 33:24
  really
• 33:24
  wanna
• 33:24
  talk
• 33:24
  more
• 33:24
  about
• 33:24
  propane.
• 33:25
  Oh,
• 33:25
  go
• 33:26
  ahead.
• 33:26
  Iver.
• 33:26
  Please
• 33:27
  go
• 33:27
  ahead
• 33:27
  please.
• 33:27
  No,
• 33:27
  I
• 33:27
  think
• 33:27
  it's
• 33:28
  a
• 33:28
  really
• 33:28
  important
• 33:28
  message
• 33:29
  because
• 33:29
  if
• 33:29
  you're
• 33:30
  not
• 33:30
  on
• 33:30
  your
• 33:30
  numbers
• 33:31
  and
• 33:31
  you
• 33:31
  think
• 33:31
  everything
• 33:31
  is
• 33:32
  still
• 33:32
  the
• 33:32
  same
• 33:32
  as
• 33:32
  at
• 33:32
  the
• 33:32
  beginning
• 33:33
  of
• 33:33
  this.
• 33:33
  You
• 33:33
  will
• 33:33
  get
• 33:33
  some
• 33:34
  bad
• 33:34
  surprises
• 33:35
  by
• 33:35
  the
• 33:35
  end
• 33:35
  of
• 33:35
  the
• 33:35
  year.
• 33:36
  So
• 33:36
  you
• 33:36
  have
• 33:36
  to
• 33:37
  look
• 33:37
  at
• 33:37
  your
• 33:37
  numbers
• 33:37
  and
• 33:38
  maybe
• 33:38
  not
• 33:38
  daily,
• 33:38
  but
• 33:39
  weekly
• 33:39
  is
• 33:40
  the
• 33:40
  least.
• 33:41
  And
• 33:41
  you
• 33:42
  have
• 33:42
  to
• 33:42
  adjust
• 33:42
  prices
• 33:43
  nowaday,
• 33:44
  and
• 33:44
  it
• 33:44
  is
• 33:44
  dynamic
• 33:45
  and
• 33:45
  your
• 33:46
  guests.
• 33:46
  And
• 33:46
  they
• 33:47
  will
• 33:47
  understand
• 33:48
  because
• 33:48
  everything
• 33:49
  is
• 33:49
  getting
• 33:49
  more
• 33:49
  expensive
• 33:50
  and
• 33:50
  to
• 33:50
  operate
• 33:50
  a
• 33:50
  campsite
• 33:51
  is
• 33:51
  not
• 33:51
  cheap.
• 33:52
  And
• 33:53
  You
• 33:53
  can't
• 33:54
  cannot
• 33:54
  only
• 33:55
  put
• 33:55
  up
• 33:55
  10
• 33:55
  cents
• 33:55
  for
• 33:56
  something
• 33:56
  in
• 33:56
  your
• 33:56
  supermarket.
• 33:57
  You
• 33:57
  also
• 33:57
  have
• 33:57
  to
• 33:57
  look
• 33:58
  at
• 33:58
  your
• 33:58
  pitch
• 33:58
  prices
• 33:59
  and
• 33:59
  stuff
• 33:59
  like
• 33:59
  that.
• 34:00
  You
• 34:00
  have
• 34:00
  to
• 34:01
  do
• 34:01
  it
• 34:01
  like
• 34:01
  this
• 34:02
  nowadays.
• 34:03
  Otherwise
• 34:03
  you'll
• 34:03
  lose.
• 34:05
  I
• 34:05
  think
• 34:05
  we
• 34:05
  all
• 34:05
  just
• 34:06
  need
• 34:06
  to
• 34:06
  target
• 34:06
  the
• 34:06
  luxury
• 34:07
  market.
• 34:07
  They
• 34:07
  appear
• 34:07
  to
• 34:07
  not
• 34:08
  be
• 34:08
  impacted
• 34:09
  at
• 34:09
  all
• 34:09
  by
• 34:09
  the
• 34:10
  recession.
• 34:10
  So
• 34:10
  I
• 34:11
  think
• 34:11
  we
• 34:11
  should
• 34:11
  maybe
• 34:11
  do
• 34:12
  I
• 34:12
  have
• 34:12
  all
• 34:12
  kinds
• 34:12
  of
• 34:12
  ideas,
• 34:13
  Randy?
• 34:13
  We
• 34:13
  should
• 34:13
  talk
• 34:13
  later.
• 34:14
  Like
• 34:14
  a
• 34:14
  roped
• 34:15
  off
• 34:15
  VIP
• 34:15
  area
• 34:16
  in
• 34:16
  your
• 34:16
  swimming
• 34:16
  pool
• 34:17
  with
• 34:17
  a
• 34:17
  bouncer
• 34:17
  in
• 34:18
  front
• 34:18
  of
• 34:18
  it
• 34:18
  that
• 34:18
  you
• 34:18
  only
• 34:18
  let
• 34:18
  the
• 34:19
  premium
• 34:19
  site
• 34:20
  people
• 34:20
  into,
• 34:21
  but
• 34:22
  there
• 34:22
  is
• 34:22
  still,
• 34:22
  there
• 34:22
  is
• 34:22
  money.
• 34:25
  Go
• 34:26
  ahead.
• 34:26
  Who
• 34:26
  is
• 34:26
  talking?
• 34:26
  I'm
• 34:26
  sorry.
• 34:27
  Hi,
• 34:28
  there
• 34:29
  are
• 34:29
  people
• 34:29
  with
• 34:29
  money
• 34:30
  and
• 34:30
  there
• 34:30
  are
• 34:30
  people
• 34:31
  enough
• 34:31
  people
• 34:31
  that
• 34:32
  want
• 34:32
  to
• 34:32
  spend
• 34:32
  money.
• 34:33
  It's
• 34:33
  not
• 34:33
  that
• 34:33
  everybody
• 34:34
  is
• 34:34
  poor
• 34:34
  and
• 34:34
  can't
• 34:35
  afford
• 34:35
  a
• 34:35
  holiday,
• 34:36
  so
• 34:36
  we
• 34:36
  shouldn't
• 34:37
  make
• 34:37
  it
• 34:37
  more
• 34:38
  dramatic
• 34:38
  than
• 34:38
  it
• 34:39
  really.
• 34:40
  No.
• 34:40
  I
• 34:40
  know
• 34:41
  my
• 34:41
  advice
• 34:41
  is
• 34:41
  always
• 34:42
  terrible,
• 34:42
  IR,
• 34:42
  to
• 34:43
  be
• 34:43
  clear,
• 34:43
  like
• 34:43
  it's
• 34:44
  intended
• 34:44
  to
• 34:44
  be
• 34:44
  that
• 34:44
  way,
• 34:45
  but
• 34:45
  no,
• 34:45
  you're
• 34:46
  right.
• 34:46
  You're
• 34:46
  a
• 34:46
  hundred
• 34:46
  percent
• 34:46
  correct,
• 34:47
  but
• 34:47
  there
• 34:47
  is,
• 34:48
  yeah,
• 34:48
  there
• 34:48
  is
• 34:48
  a
• 34:48
  market
• 34:48
  still
• 34:49
  to
• 34:49
  target.
• 34:50
  It's
• 34:50
  just,
• 34:50
  again,
• 34:50
  that
• 34:50
  demographic
• 34:51
  is
• 34:51
  shifting.
• 34:52
  It's
• 34:52
  changing,
• 34:52
  the
• 34:52
  people
• 34:53
  with
• 34:53
  more
• 34:54
  what?
• 34:54
  And
• 34:54
  of
• 34:54
  course
• 34:54
  here,
• 34:55
  Europe,
• 34:55
  the
• 34:55
  distances
• 34:56
  are
• 34:57
  shorter.
• 34:57
  Yes.
• 34:58
  So
• 34:58
  if,
• 34:59
  so
• 35:00
  then
• 35:00
  you
• 35:00
  don't
• 35:00
  see.
• 35:01
  Bigger
• 35:02
  difference
• 35:03
  for
• 35:03
  people
• 35:03
  going
• 35:04
  abroad,
• 35:04
  because
• 35:05
  they
• 35:05
  will
• 35:05
  go
• 35:05
  abroad
• 35:06
  here
• 35:06
  in
• 35:06
  the
• 35:06
  Dutch
• 35:07
  market.
• 35:07
  This
• 35:07
  year
• 35:08
  has
• 35:08
  been
• 35:09
  exploding.
• 35:09
  Everybody
• 35:10
  wants
• 35:10
  to
• 35:10
  go
• 35:10
  abroad
• 35:11
  because
• 35:11
  they
• 35:11
  haven't
• 35:11
  gone
• 35:12
  abroad
• 35:12
  for
• 35:12
  two
• 35:12
  years
• 35:13
  and
• 35:14
  they
• 35:14
  just
• 35:14
  need
• 35:14
  it
• 35:14
  to
• 35:14
  do
• 35:15
  it.
• 35:15
  It's
• 35:15
  in
• 35:15
  there,
• 35:15
  it's
• 35:16
  in
• 35:16
  our
• 35:16
  genes
• 35:16
  to
• 35:17
  go.
• 35:18
  Discover
• 35:19
  and
• 35:19
  explore
• 35:20
  and
• 35:20
  see
• 35:21
  the
• 35:21
  history
• 35:21
  of
• 35:21
  France
• 35:22
  and
• 35:22
  the
• 35:22
  nature
• 35:23
  in
• 35:23
  Germany
• 35:24
  and,
• 35:24
  we
• 35:24
  just,
• 35:25
  yeah.
• 35:27
  And
• 35:27
  so
• 35:27
  there's
• 35:28
  never
• 35:28
  been
• 35:28
  that
• 35:29
  many
• 35:29
  people
• 35:29
  going
• 35:30
  abroad,
• 35:30
  so
• 35:31
  the
• 35:31
  market's
• 35:32
  there.
• 35:32
  What
• 35:32
  I'll
• 35:32
  add
• 35:32
  to
• 35:32
  that.
• 35:33
  So
• 35:33
  first
• 35:33
  off,
• 35:33
  Michael
• 35:34
  posted
• 35:34
  in
• 35:35
  the
• 35:35
  chat
• 35:35
  on
• 35:35
  LinkedIn
• 35:35
  about
• 35:36
  Airbnb
• 35:36
  reporting
• 35:37
  a
• 35:37
  record
• 35:37
  first
• 35:37
  quarter.
• 35:38
  So
• 35:38
  what
• 35:38
  I
• 35:38
  would,
• 35:39
  I
• 35:39
  was
• 35:39
  gonna
• 35:39
  do
• 35:40
  that
• 35:40
  mark.
• 35:40
  I
• 35:40
  was
• 35:40
  gonna
• 35:41
  call
• 35:41
  where
• 35:41
  I
• 35:42
  was
• 35:42
  gonna
• 35:42
  go
• 35:42
  on
• 35:42
  that.
• 35:43
  If
• 35:43
  you
• 35:43
  saw
• 35:43
  my
• 35:43
  eyes
• 35:44
  over
• 35:44
  here,
• 35:44
  I
• 35:44
  was
• 35:44
  looking
• 35:44
  at
• 35:44
  my
• 35:45
  screen,
• 35:45
  cuz
• 35:45
  what
• 35:45
  I
• 35:46
  would
• 35:46
  encourage
• 35:46
  you
• 35:46
  to
• 35:46
  do
• 35:47
  is
• 35:47
  go
• 35:47
  look
• 35:47
  at
• 35:47
  their
• 35:47
  stock
• 35:48
  performance.
• 35:49
  Over
• 35:49
  the
• 35:49
  last
• 35:49
  three
• 35:49
  months.
• 35:50
  And
• 35:50
  so
• 35:50
  it's
• 35:51
  one
• 35:51
  thing
• 35:51
  to
• 35:51
  say.
• 35:51
  Yeah,
• 35:51
  they
• 35:52
  reported
• 35:52
  in
• 35:52
  the
• 35:52
  first
• 35:52
  quarter,
• 35:53
  what
• 35:53
  happened
• 35:54
  in
• 35:54
  the
• 35:54
  second
• 35:54
  quarter
• 35:55
  to
• 35:55
  cause
• 35:55
  their
• 35:55
  stock
• 35:55
  to
• 35:56
  drop
• 35:56
  nearly
• 35:56
  46%.
• 35:57
  So
• 35:58
  there's
• 35:58
  something
• 35:58
  going
• 35:59
  on
• 35:59
  there.
• 35:59
  I'm
• 35:59
  just
• 36:00
  telling
• 36:00
  you
• 36:00
  anecdotally
• 36:00
  what
• 36:01
  I
• 36:01
  experienced
• 36:01
  and
• 36:01
  heard
• 36:01
  from
• 36:02
  the
• 36:02
  owners,
• 36:02
  we'll
• 36:02
  see,
• 36:03
  they're
• 36:03
  gonna
• 36:03
  report
• 36:03
  second
• 36:03
  quarter
• 36:04
  results
• 36:04
  here
• 36:04
  pretty
• 36:04
  soon.
• 36:05
  And
• 36:05
  we'll
• 36:05
  be
• 36:05
  able
• 36:05
  to
• 36:06
  see
• 36:06
  what
• 36:06
  that
• 36:06
  came
• 36:06
  out
• 36:07
  to
• 36:07
  be.
• 36:07
  The
• 36:07
  other
• 36:08
  thing
• 36:08
  I
• 36:08
  wanted
• 36:08
  to
• 36:08
  share
• 36:09
  is
• 36:09
  something
• 36:09
  my
• 36:09
  father-in-law
• 36:10
  said
• 36:10
  to
• 36:10
  me.
• 36:10
  So
• 36:10
  he
• 36:10
  built
• 36:11
  a
• 36:11
  small
• 36:11
  plane
• 36:12
  and
• 36:12
  we
• 36:12
  went
• 36:13
  to
• 36:13
  an
• 36:13
  airport
• 36:13
  recently.
• 36:13
  He
• 36:14
  flew
• 36:14
  in
• 36:14
  and
• 36:14
  my
• 36:14
  question
• 36:15
  to
• 36:15
  him
• 36:15
  is
• 36:15
  airline
• 36:15
  feels
• 36:16
  gotta
• 36:16
  be
• 36:16
  crazy
• 36:16
  expensive.
• 36:17
  You
• 36:17
  know
• 36:17
  what
• 36:17
  his
• 36:17
  response
• 36:18
  was.
• 36:18
  It
• 36:19
  is
• 36:19
  what
• 36:19
  it
• 36:19
  is.
• 36:20
  And
• 36:20
  the
• 36:20
  reality
• 36:20
  is
• 36:21
  he's
• 36:21
  at
• 36:21
  an
• 36:21
  age
• 36:21
  right
• 36:22
  now,
• 36:22
  and
• 36:22
  this
• 36:22
  is
• 36:22
  true
• 36:22
  for
• 36:22
  our
• 36:23
  industry.
• 36:23
  He's
• 36:23
  at
• 36:23
  an
• 36:23
  age
• 36:24
  right
• 36:24
  now
• 36:24
  where
• 36:25
  he's
• 36:25
  looking
• 36:25
  at
• 36:25
  less
• 36:25
  years
• 36:26
  ahead
• 36:26
  of
• 36:26
  him
• 36:26
  than
• 36:26
  behind
• 36:27
  him,
• 36:27
  right?
• 36:27
  In
• 36:28
  the
• 36:28
  end,
• 36:28
  he
• 36:28
  can't
• 36:28
  take
• 36:28
  that
• 36:28
  money
• 36:29
  with
• 36:29
  him.
• 36:29
  And
• 36:29
  that
• 36:29
  attitude
• 36:30
  is
• 36:30
  not
• 36:30
  only
• 36:30
  true
• 36:31
  for
• 36:31
  him,
• 36:31
  but
• 36:31
  it's
• 36:31
  true
• 36:32
  for
• 36:32
  a
• 36:32
  lot
• 36:32
  of
• 36:32
  people.
• 36:32
  They,
• 36:33
  it
• 36:33
  is
• 36:33
  what
• 36:33
  it
• 36:34
  is.
• 36:34
  They're
• 36:34
  still
• 36:35
  gonna
• 36:35
  travel.
• 36:35
  They're
• 36:35
  still
• 36:36
  gonna
• 36:36
  experience
• 36:36
  this.
• 36:37
  And
• 36:37
  the
• 36:37
  reality
• 36:37
  is
• 36:37
  our
• 36:37
  industry
• 36:38
  offers
• 36:39
  very
• 36:39
  affordable
• 36:40
  accommodations
• 36:41
  and,
• 36:41
  to
• 36:41
  Randy's.
• 36:42
  Comment
• 36:43
  experiential
• 36:43
  opportunities
• 36:44
  for
• 36:44
  people
• 36:44
  to
• 36:45
  go
• 36:45
  enjoy
• 36:45
  the
• 36:45
  outdoors.
• 36:46
  It
• 36:46
  really,
• 36:46
  I
• 36:46
  think
• 36:46
  the
• 36:46
  key
• 36:47
  is
• 36:47
  that
• 36:47
  park
• 36:47
  operators
• 36:47
  need
• 36:48
  to
• 36:48
  know
• 36:48
  that
• 36:48
  there
• 36:48
  is
• 36:48
  a
• 36:48
  change
• 36:49
  going
• 36:49
  on
• 36:49
  right
• 36:49
  now.
• 36:49
  We
• 36:50
  don't
• 36:50
  know
• 36:50
  what
• 36:50
  the
• 36:50
  trajectory
• 36:51
  of
• 36:51
  that
• 36:51
  change
• 36:51
  is
• 36:51
  gonna
• 36:51
  be,
• 36:52
  but
• 36:52
  it's
• 36:52
  smart
• 36:52
  for
• 36:53
  them
• 36:53
  to
• 36:53
  start
• 36:53
  reacting
• 36:54
  and
• 36:55
  being
• 36:55
  proactive
• 36:56
  now.
• 36:56
  And
• 36:56
  there
• 36:56
  are
• 36:56
  people
• 36:57
  like
• 36:57
  your
• 36:57
  family
• 36:57
  who
• 36:57
  have
• 36:58
  that
• 36:58
  income
• 36:58
  who
• 36:58
  will
• 36:59
  spend
• 36:59
  it,
• 36:59
  but
• 36:59
  you've
• 36:59
  gotta
• 37:00
  market
• 37:00
  to
• 37:00
  them
• 37:00
  and
• 37:00
  let
• 37:01
  them
• 37:01
  know
• 37:01
  you're
• 37:01
  there.
• 37:01
  And
• 37:01
  I'll
• 37:02
  share
• 37:02
  with
• 37:02
  you.
• 37:02
  He
• 37:02
  doesn't
• 37:02
  have
• 37:03
  that
• 37:03
  income.
• 37:03
  That
• 37:03
  was
• 37:03
  where
• 37:04
  the
• 37:04
  response
• 37:04
  was
• 37:05
  surprising.
• 37:05
  I
• 37:05
  was
• 37:05
  like,
• 37:05
  wow,
• 37:06
  really?
• 37:06
  That
• 37:06
  it's
• 37:06
  an
• 37:06
  interesting
• 37:07
  attitude.
• 37:07
  And
• 37:08
  so
• 37:08
  one
• 37:08
  of
• 37:08
  the
• 37:08
  things
• 37:08
  I've
• 37:08
  been
• 37:08
  doing
• 37:09
  is
• 37:09
  I've
• 37:09
  been
• 37:09
  spending
• 37:09
  a
• 37:09
  lot
• 37:10
  of
• 37:10
  time
• 37:10
  in
• 37:10
  the
• 37:10
  RV
• 37:10
  forms
• 37:11
  in
• 37:11
  the
• 37:11
  camper
• 37:11
  communities
• 37:12
  online,
• 37:13
  just
• 37:13
  reading,
• 37:14
  just
• 37:14
  trying
• 37:14
  to
• 37:14
  adapt
• 37:15
  and
• 37:15
  read
• 37:15
  what's
• 37:15
  going
• 37:16
  on
• 37:16
  out
• 37:16
  there.
• 37:16
  And
• 37:17
  what
• 37:17
  we're
• 37:17
  seeing
• 37:17
  right
• 37:17
  now
• 37:18
  in
• 37:18
  the
• 37:18
  United
• 37:18
  States
• 37:18
  specifically
• 37:19
  is
• 37:19
  people
• 37:20
  are
• 37:20
  adjusting
• 37:20
  their
• 37:20
  travel
• 37:21
  plants.
• 37:21
  They're
• 37:21
  staying
• 37:21
  in
• 37:21
  a
• 37:21
  closer.
• 37:22
  To
• 37:22
  themselves,
• 37:23
  or
• 37:23
  they're
• 37:23
  planning
• 37:24
  one
• 37:24
  big
• 37:24
  trip,
• 37:24
  if
• 37:25
  they're,
• 37:25
  full-timers,
• 37:26
  I'm
• 37:26
  going
• 37:26
  north
• 37:26
  for
• 37:26
  the
• 37:27
  summer
• 37:27
  and
• 37:27
  I'm
• 37:27
  staying
• 37:28
  there
• 37:28
  and
• 37:28
  they're
• 37:28
  coming
• 37:28
  south,
• 37:28
  so
• 37:29
  they're
• 37:29
  not
• 37:29
  gonna
• 37:29
  be
• 37:29
  driving
• 37:29
  all
• 37:29
  over
• 37:30
  the
• 37:30
  place.
• 37:30
  And
• 37:30
  the
• 37:31
  other
• 37:31
  thing
• 37:31
  is
• 37:31
  that
• 37:31
  prevailing
• 37:32
  attitude,
• 37:32
  which
• 37:32
  is,
• 37:33
  I
• 37:33
  bought
• 37:33
  a
• 37:33
  $400,000
• 37:35
  RV.
• 37:35
  So
• 37:35
  what
• 37:35
  a
• 37:35
  fuel
• 37:36
  cost
• 37:36
  me
• 37:36
  an
• 37:36
  extra
• 37:36
  thousand
• 37:37
  bucks,
• 37:37
  I
• 37:37
  just
• 37:37
  adjust
• 37:38
  my
• 37:38
  plans
• 37:38
  accordingly.
• 37:39
  It
• 37:39
  is
• 37:39
  what
• 37:39
  it
• 37:39
  is,
• 37:39
  you're
• 37:40
  gonna
• 37:40
  see
• 37:40
  that
• 37:40
  adjustment.
• 37:41
  The
• 37:41
  other
• 37:41
  thing
• 37:41
  about
• 37:41
  our
• 37:41
  industry
• 37:42
  I've
• 37:42
  mentioned
• 37:42
  before
• 37:43
  is
• 37:43
  that,
• 37:43
  we're
• 37:43
  talking
• 37:44
  about
• 37:44
  RV
• 37:44
  parks
• 37:45
  in,
• 37:45
  in
• 37:45
  private
• 37:45
  RV.
• 37:47
  You're
• 37:47
  ignoring
• 37:47
  the
• 37:47
  entire
• 37:48
  public
• 37:48
  side
• 37:48
  of
• 37:48
  the
• 37:48
  space,
• 37:49
  which
• 37:49
  prices
• 37:49
  haven't
• 37:49
  changed
• 37:50
  in
• 37:50
  30
• 37:50
  years,
• 37:51
  they're
• 37:51
  still
• 37:51
  15,
• 37:51
  20
• 37:52
  bucks
• 37:52
  a
• 37:52
  night.
• 37:52
  So
• 37:53
  even
• 37:53
  on
• 37:53
  the
• 37:53
  lower
• 37:54
  end
• 37:54
  of
• 37:54
  the
• 37:54
  spectrum,
• 37:55
  people
• 37:55
  are
• 37:55
  still
• 37:55
  able
• 37:56
  to
• 37:56
  camp
• 37:56
  and
• 37:56
  get
• 37:56
  outdoors.
• 37:57
  And
• 37:57
  so
• 37:57
  that's
• 37:58
  an
• 37:58
  opportunity
• 37:58
  for
• 37:59
  parks
• 37:59
  to,
• 37:59
  to
• 38:00
  also.
• 38:01
  Tap
• 38:01
  into,
• 38:02
  because
• 38:03
  it's
• 38:03
  nice
• 38:03
  to
• 38:03
  go
• 38:03
  to
• 38:03
  forest
• 38:04
  service
• 38:04
  Campground
• 38:04
  once
• 38:05
  in
• 38:05
  a
• 38:05
  while
• 38:05
  for
• 38:05
  15
• 38:06
  bucks
• 38:06
  a
• 38:06
  night.
• 38:06
  But
• 38:06
  every
• 38:06
  once
• 38:07
  in
• 38:07
  a
• 38:07
  while
• 38:07
  you
• 38:07
  wanna
• 38:07
  drop
• 38:07
  into
• 38:08
  a
• 38:08
  resort
• 38:08
  and
• 38:09
  take
• 38:09
  a
• 38:09
  dip
• 38:09
  into
• 38:09
  the
• 38:09
  pool
• 38:09
  and
• 38:10
  try
• 38:10
  those
• 38:10
  things.
• 38:10
  So
• 38:11
  we're
• 38:11
  gonna
• 38:11
  see
• 38:11
  our
• 38:11
  industry
• 38:12
  continue
• 38:12
  to
• 38:12
  boom
• 38:13
  it
• 38:13
  or
• 38:14
  continue
• 38:15
  to
• 38:15
  do
• 38:15
  well.
• 38:15
  I
• 38:15
  don't
• 38:15
  know
• 38:16
  about
• 38:16
  the
• 38:16
  boom
• 38:16
  part
• 38:17
  it's
• 38:17
  gonna
• 38:17
  continue
• 38:17
  to
• 38:17
  do
• 38:17
  well
• 38:18
  for
• 38:18
  a
• 38:18
  while.
• 38:18
  I
• 38:19
  think
• 38:19
  Monique
• 38:19
  mentioned
• 38:20
  that
• 38:20
  2019
• 38:21
  was
• 38:21
  a
• 38:21
  record
• 38:21
  year
• 38:21
  over
• 38:22
  in
• 38:22
  Europe.
• 38:22
  Same
• 38:23
  thing
• 38:23
  here.
• 38:23
  If
• 38:23
  everybody
• 38:24
  ignores
• 38:24
  COVID
• 38:24
  we
• 38:25
  were
• 38:25
  on
• 38:25
  this
• 38:25
  rise
• 38:26
  from
• 38:26
  2012.
• 38:26
  Okay.
• 38:26
  Through
• 38:27
  2019.
• 38:28
  That
• 38:28
  in
• 38:28
  2019,
• 38:29
  I
• 38:29
  literally
• 38:29
  gave
• 38:30
  a
• 38:30
  presentation
• 38:30
  at
• 38:31
  an
• 38:31
  event
• 38:31
  talking
• 38:31
  about,
• 38:32
  2020
• 38:32
  is
• 38:32
  gonna
• 38:32
  be
• 38:32
  a
• 38:32
  record
• 38:33
  year
• 38:33
  and
• 38:33
  then
• 38:33
  COVID
• 38:34
  happened
• 38:34
  and
• 38:34
  everything
• 38:34
  else,
• 38:34
  everybody
• 38:35
  knows
• 38:35
  that
• 38:35
  history,
• 38:36
  but
• 38:36
  here
• 38:36
  we
• 38:36
  are,
• 38:36
  we
• 38:36
  went,
• 38:37
  we're
• 38:37
  going
• 38:37
  up
• 38:38
  dropped.
• 38:38
  And
• 38:38
  then
• 38:38
  it
• 38:38
  shot
• 38:38
  way
• 38:39
  up
• 38:39
  here.
• 38:39
  And
• 38:39
  now
• 38:39
  we're
• 38:40
  just
• 38:40
  saying,
• 38:40
  oh
• 38:40
  it's
• 38:40
  come
• 38:40
  down
• 38:41
  slightly.
• 38:41
  That's
• 38:41
  slightly
• 38:42
  is
• 38:42
  still
• 38:42
  way
• 38:42
  above
• 38:42
  where
• 38:43
  we
• 38:43
  were.
• 38:43
  So
• 38:44
  just
• 38:44
  an
• 38:44
  overall,
• 38:44
  just
• 38:45
  perspective
• 38:45
  on
• 38:45
  where
• 38:45
  things
• 38:46
  are
• 38:46
  at.
• 38:47
  Yeah.
• 38:47
  I
• 38:47
  agree
• 38:48
  with
• 38:48
  you
• 38:48
  almost
• 38:49
  completely.
• 38:49
  I
• 38:49
  think.
• 38:50
  And
• 38:50
  again,
• 38:50
  that's
• 38:50
  why
• 38:51
  I
• 38:51
  said
• 38:51
  people
• 38:51
  need
• 38:51
  to
• 38:51
  pay
• 38:52
  attention.
• 38:52
  They
• 38:52
  need
• 38:52
  to
• 38:52
  adjust.
• 38:53
  I'm
• 38:53
  not
• 38:53
  worried
• 38:53
  at
• 38:53
  all
• 38:54
  about
• 38:54
  the
• 38:54
  industry
• 38:54
  right
• 38:54
  now.
• 38:55
  There's
• 38:55
  a
• 38:55
  point
• 38:56
  in
• 38:56
  time
• 38:56
  where
• 38:56
  I
• 38:56
  might
• 38:57
  get
• 38:57
  there,
• 38:57
  but
• 38:57
  I'm
• 38:57
  not
• 38:57
  anywhere
• 38:58
  close,
• 38:59
  but
• 38:59
  it
• 38:59
  definitely
• 38:59
  is
• 39:00
  something
• 39:00
  to
• 39:00
  keep
• 39:00
  an
• 39:00
  eye
• 39:00
  on.
• 39:01
  Yeah.
• 39:01
  I
• 39:01
  don't
• 39:01
  think
• 39:02
  we're
• 39:02
  anywhere
• 39:02
  near
• 39:03
  a
• 39:03
  panic
• 39:03
  button,
• 39:04
  anything
• 39:04
  right
• 39:05
  now.
• 39:05
  And
• 39:05
  I
• 39:05
  don't
• 39:05
  want
• 39:06
  to,
• 39:06
  I
• 39:06
  don't
• 39:06
  wanna
• 39:06
  be
• 39:06
  too
• 39:07
  redundant,
• 39:07
  but
• 39:07
  I
• 39:07
  think
• 39:07
  it
• 39:07
  bears
• 39:08
  a
• 39:08
  little
• 39:08
  bit
• 39:08
  more
• 39:08
  flushing
• 39:09
  out
• 39:10
  the.
• 39:11
  The
• 39:11
  marrying
• 39:12
  of
• 39:12
  hotel
• 39:13
  to
• 39:13
  outdoor
• 39:13
  hospitality
• 39:14
  is
• 39:14
  not
• 39:14
  only
• 39:15
  inevitable
• 39:15
  it's
• 39:15
  happening
• 39:16
  right
• 39:16
  now.
• 39:16
  And
• 39:16
  with
• 39:17
  that,
• 39:17
  these
• 39:17
  different
• 39:17
  revenue
• 39:18
  strategies
• 39:18
  rate
• 39:19
  management.
• 39:19
  What
• 39:19
  have
• 39:19
  you
• 39:20
  like
• 39:20
  that?
• 39:21
  So
• 39:21
  think
• 39:21
  about
• 39:21
  it
• 39:21
  in
• 39:21
  this
• 39:22
  context.
• 39:22
  If
• 39:23
  you
• 39:23
  are
• 39:23
  an
• 39:23
  operator
• 39:24
  and
• 39:24
  you're
• 39:24
  fearing
• 39:25
  that
• 39:25
  maybe
• 39:25
  I
• 39:25
  have
• 39:25
  fewer
• 39:26
  customers
• 39:27
  coming
• 39:27
  for
• 39:27
  whatever
• 39:28
  reason,
• 39:28
  they
• 39:28
  don't
• 39:28
  feel
• 39:29
  good
• 39:29
  about
• 39:29
  the
• 39:29
  economy,
• 39:30
  it's
• 39:30
  gas,
• 39:30
  whatever
• 39:31
  you
• 39:31
  wanna
• 39:31
  put
• 39:31
  the
• 39:31
  reason
• 39:32
  on.
• 39:32
  So
• 39:33
  if
• 39:33
  you
• 39:33
  focus
• 39:34
  on
• 39:34
  again,
• 39:35
  returning
• 39:35
  to
• 39:35
  non
• 39:36
  room
• 39:36
  revenue
• 39:36
  or
• 39:37
  ancillary
• 39:37
  revenue,
• 39:38
  That
• 39:38
  when
• 39:38
  that
• 39:39
  75
• 39:39
  bucks
• 39:39
  becomes
• 39:40
  a
• 39:40
  hundred
• 39:40
  bucks.
• 39:41
  And
• 39:41
  here's
• 39:41
  a
• 39:41
  little
• 39:41
  bit
• 39:42
  of
• 39:42
  data
• 39:42
  for
• 39:42
  you
• 39:42
  on
• 39:42
  that.
• 39:43
  There's
• 39:43
  a
• 39:43
  recent
• 39:43
  survey.
• 39:44
  I
• 39:44
  was
• 39:44
  reading
• 39:44
  of
• 39:45
  a,
• 39:45
  it
• 39:45
  was
• 39:46
  like
• 39:46
  a
• 39:46
  thousand
• 39:47
  hotel
• 39:47
  operators
• 39:49
  worldwide
• 39:50
  from
• 39:50
  the
• 39:51
  poll
• 39:51
  they
• 39:51
  took.
• 39:52
  They
• 39:52
  anticipated
• 39:53
  between
• 39:53
  30
• 39:54
  and
• 39:54
  40%
• 39:55
  of
• 39:55
  all
• 39:55
  their
• 39:55
  revenue
• 39:56
  coming
• 39:57
  from
• 39:57
  non
• 39:57
  room
• 39:57
  revenue.
• 39:58
  So
• 39:59
  in
• 39:59
  our
• 39:59
  terms
• 39:59
  in
• 40:00
  the
• 40:00
  Campground
• 40:00
  world,
• 40:00
  think
• 40:01
  about
• 40:01
  75
• 40:01
  bucks
• 40:02
  for
• 40:02
  the
• 40:02
  site,
• 40:03
  but
• 40:03
  then
• 40:03
  you're
• 40:03
  getting
• 40:04
  another
• 40:04
  30%
• 40:04
  on
• 40:05
  top
• 40:05
  of
• 40:05
  that.
• 40:05
  It
• 40:05
  becomes
• 40:06
  $110.
• 40:07
  So
• 40:07
  what
• 40:08
  happens
• 40:08
  there?
• 40:08
  You
• 40:08
  get
• 40:09
  more
• 40:09
  ADR
• 40:10
  per
• 40:10
  night,
• 40:11
  which
• 40:11
  is
• 40:11
  great,
• 40:11
  but
• 40:12
  what
• 40:12
  else
• 40:12
  happens?
• 40:12
  They
• 40:13
  have
• 40:13
  a
• 40:13
  better
• 40:13
  experience.
• 40:14
  There's
• 40:14
  more
• 40:14
  things
• 40:15
  to
• 40:15
  do.
• 40:15
  They
• 40:15
  have
• 40:15
  more
• 40:16
  add,
• 40:17
  added
• 40:17
  services
• 40:18
  that
• 40:18
  they
• 40:18
  can
• 40:19
  add
• 40:19
  on
• 40:19
  to
• 40:19
  experience.
• 40:19
  You're
• 40:20
  being
• 40:20
  a
• 40:20
  little
• 40:20
  bit
• 40:21
  more
• 40:21
  of
• 40:21
  a
• 40:21
  host,
• 40:22
  but
• 40:22
  guess
• 40:23
  what?
• 40:23
  You're
• 40:23
  also
• 40:23
  extracting
• 40:24
  more
• 40:24
  dollars
• 40:24
  per
• 40:24
  step.
• 40:26
  They
• 40:26
  have
• 40:26
  a
• 40:26
  better
• 40:26
  experience.
• 40:27
  You're
• 40:27
  making
• 40:28
  more
• 40:28
  money.
• 40:29
  And
• 40:29
  all
• 40:29
  that
• 40:29
  means
• 40:30
  is
• 40:30
  just
• 40:30
  repivoting
• 40:31
  from
• 40:31
  I
• 40:32
  rent
• 40:32
  spaces
• 40:33
  to
• 40:33
  I'm
• 40:33
  in
• 40:34
  experiential
• 40:34
  hospitality
• 40:35
  and
• 40:35
  the
• 40:36
  more
• 40:36
  I
• 40:36
  can
• 40:36
  provide
• 40:37
  more
• 40:37
  money
• 40:37
  I'll
• 40:37
  make
• 40:37
  per.
• 40:38
  That's
• 40:38
  the
• 40:38
  evolution
• 40:39
  I'm
• 40:39
  excited
• 40:39
  about,
• 40:40
  because
• 40:40
  again,
• 40:40
  this
• 40:40
  is
• 40:41
  part
• 40:41
  of
• 40:41
  the
• 40:41
  world
• 40:41
  as
• 40:42
  it
• 40:42
  will
• 40:42
  be.
• 40:42
  And
• 40:42
  as
• 40:43
  it
• 40:43
  is
• 40:43
  right
• 40:43
  now,
• 40:44
  and
• 40:44
  that's
• 40:44
  why
• 40:45
  I
• 40:45
  don't
• 40:45
  worry
• 40:45
  at
• 40:45
  all
• 40:45
  about
• 40:46
  outdoor
• 40:46
  hospitality,
• 40:47
  the
• 40:47
  more
• 40:47
  sophisticated
• 40:48
  we
• 40:48
  get,
• 40:48
  the
• 40:48
  more
• 40:49
  cross
• 40:49
  pollination
• 40:50
  with
• 40:50
  other
• 40:50
  asset
• 40:50
  classes,
• 40:51
  the
• 40:51
  better
• 40:52
  we
• 40:52
  are
• 40:52
  as
• 40:52
  operators,
• 40:53
  the
• 40:53
  stronger
• 40:53
  the
• 40:53
  industry
• 40:54
  is
• 40:55
  I
• 40:55
  firmly
• 40:55
  believe
• 40:56
  the
• 40:56
  best
• 40:56
  days
• 40:56
  are
• 40:57
  definitely
• 40:57
  in
• 40:57
  front
• 40:57
  of
• 40:58
  us.
• 40:59
  Oh,
• 40:59
  absolutely.
• 41:00
  I
• 41:00
  do.
• 41:00
  I
• 41:00
  think
• 41:00
  my
• 41:00
  concern
• 41:01
  is
• 41:01
  that
• 41:01
  I
• 41:01
  wanna
• 41:01
  make
• 41:02
  sure
• 41:02
  that
• 41:02
  these
• 41:02
  mom
• 41:02
  and
• 41:02
  pop
• 41:03
  small.
• 41:03
  Independent
• 41:04
  business
• 41:04
  owners
• 41:04
  are
• 41:05
  equipped
• 41:05
  with
• 41:05
  the
• 41:05
  same
• 41:05
  tools
• 41:06
  that
• 41:06
  the
• 41:06
  big
• 41:06
  boys
• 41:06
  are.
• 41:08
  That's
• 41:09
  always,
• 41:10
  yeah.
• 41:11
  The
• 41:11
  upper
• 41:11
  10%
• 41:12
  of
• 41:12
  any
• 41:12
  asset
• 41:12
  class
• 41:13
  always
• 41:13
  make
• 41:13
  the
• 41:14
  money.
• 41:14
  It's
• 41:14
  the
• 41:15
  folks
• 41:15
  in
• 41:15
  the
• 41:15
  middle
• 41:15
  are
• 41:16
  on
• 41:16
  the
• 41:16
  margins
• 41:16
  that
• 41:16
  don't
• 41:17
  have
• 41:17
  quite
• 41:17
  that
• 41:17
  expertise.
• 41:18
  How
• 41:18
  do
• 41:19
  you
• 41:19
  get
• 41:19
  there?
• 41:19
  That's
• 41:20
  always
• 41:20
  been
• 41:20
  a
• 41:20
  problem
• 41:21
  that
• 41:21
  always
• 41:21
  will
• 41:21
  be
• 41:21
  a
• 41:22
  problem.
• 41:22
  Michael's
• 41:22
  back
• 41:23
  into
• 41:23
  LinkedIn
• 41:23
  Chats
• 41:23
  as
• 41:24
  he
• 41:24
  spot
• 41:24
  checks
• 41:24
  in
• 41:24
  Michigan
• 41:25
  state
• 41:25
  parks.
• 41:25
  So
• 41:25
  just
• 41:25
  to,
• 41:26
  I
• 41:26
  don't
• 41:26
  know
• 41:26
  if
• 41:26
  you've
• 41:26
  watched
• 41:27
  all
• 41:27
  of
• 41:27
  our
• 41:27
  shows,
• 41:27
  mark
• 41:28
  but
• 41:28
  we
• 41:28
  do
• 41:28
  have
• 41:28
  an
• 41:28
  outdoor
• 41:29
  show
• 41:29
  focused
• 41:29
  the
• 41:30
  fourth
• 41:30
  week
• 41:30
  of
• 41:30
  the
• 41:30
  RV
• 41:31
  industry.
• 41:31
  And
• 41:31
  we
• 41:31
  do
• 41:31
  have
• 41:32
  Kurt
• 41:32
  from
• 41:32
  national
• 41:32
  parks
• 41:32
  travel
• 41:33
  in
• 41:33
  there.
• 41:33
  We
• 41:33
  do
• 41:33
  talk
• 41:33
  about
• 41:34
  some
• 41:34
  state
• 41:34
  parks
• 41:34
  and
• 41:35
  provincial
• 41:35
  parks
• 41:36
  and
• 41:36
  things
• 41:36
  like
• 41:36
  that.
• 41:36
  And
• 41:36
  so
• 41:36
  we'll
• 41:36
  have
• 41:37
  to
• 41:37
  ask
• 41:37
  him
• 41:38
  what
• 41:38
  he's
• 41:38
  maybe
• 41:38
  seeing
• 41:39
  from
• 41:39
  national
• 41:39
  parks,
• 41:39
  if
• 41:39
  they're
• 41:40
  raising
• 41:40
  rates
• 41:40
  or
• 41:40
  things
• 41:40
  like
• 41:41
  that.
• 41:41
  I
• 41:41
  don't
• 41:41
  know.
• 41:41
  It
• 41:41
  looks
• 41:41
  like
• 41:42
  maybe
• 41:42
  they're
• 41:42
  doing
• 41:42
  it
• 41:42
  in
• 41:42
  Michigan,
• 41:43
  but
• 41:43
  I
• 41:43
  think
• 41:43
  I
• 41:43
  tend
• 41:43
  to
• 41:43
  assume
• 41:44
  that
• 41:44
  you're
• 41:44
  probably
• 41:44
  right
• 41:44
  mark,
• 41:45
  that
• 41:45
  most
• 41:45
  places
• 41:46
  they.
• 41:47
  but
• 41:47
  it
• 41:47
  would
• 41:47
  be
• 41:47
  interesting.
• 41:48
  Yeah,
• 41:48
  it
• 41:48
  depends.
• 41:48
  So
• 41:48
  it
• 41:49
  really
• 41:49
  depends.
• 41:49
  And
• 41:49
  when
• 41:49
  you
• 41:49
  look
• 41:50
  at
• 41:50
  the
• 41:50
  state
• 41:50
  park
• 41:50
  side,
• 41:50
  it
• 41:51
  depends
• 41:51
  on
• 41:51
  the
• 41:51
  state
• 41:51
  park
• 41:52
  and
• 41:52
  the
• 41:52
  state
• 41:52
  that
• 41:53
  they're
• 41:53
  in
• 41:53
  and
• 41:53
  the
• 41:53
  rules
• 41:54
  they're
• 41:54
  operating
• 41:54
  under
• 41:55
  some
• 41:55
  state
• 41:56
  parks
• 41:56
  are
• 41:56
  funded
• 41:56
  by
• 41:56
  the
• 41:57
  general
• 41:57
  funds.
• 41:57
  Some
• 41:57
  are
• 41:58
  self-funding
• 41:59
  some
• 41:59
  they
• 41:59
  can
• 41:59
  raise
• 42:00
  rates.
• 42:00
  Easily,
• 42:01
  some
• 42:01
  cannot,
• 42:02
  it
• 42:02
  varies
• 42:03
  across
• 42:03
  the
• 42:03
  board.
• 42:03
  But
• 42:04
  the
• 42:04
  key
• 42:05
  point
• 42:05
  being
• 42:05
  is
• 42:05
  the
• 42:05
  public
• 42:06
  parks
• 42:06
  are
• 42:06
  cheaper
• 42:06
  option
• 42:07
  than
• 42:07
  private
• 42:07
  parks
• 42:08
  that
• 42:08
  they
• 42:08
  can,
• 42:08
  they
• 42:09
  have
• 42:09
  that
• 42:09
  government
• 42:09
  backing
• 42:10
  so
• 42:10
  they
• 42:10
  can
• 42:10
  provide
• 42:11
  a
• 42:11
  service
• 42:11
  to
• 42:11
  a
• 42:11
  wider
• 42:12
  net
• 42:12
  of
• 42:12
  people
• 42:12
  at
• 42:13
  a
• 42:13
  more
• 42:13
  affordable
• 42:13
  price.
• 42:14
  So
• 42:15
  point
• 42:15
  being,
• 42:15
  yeah,
• 42:15
  great.
• 42:16
  There's
• 42:16
  sites
• 42:16
  for
• 42:16
  50
• 42:16
  bucks.
• 42:16
  There,
• 42:17
  the
• 42:17
  reality
• 42:17
  is.
• 42:18
  There
• 42:18
  are
• 42:18
  still
• 42:19
  cheaper
• 42:19
  options
• 42:19
  out
• 42:20
  there
• 42:20
  for
• 42:20
  folks.
• 42:20
  So
• 42:21
  that's
• 42:21
  always
• 42:21
  hotels.
• 42:22
  Don't
• 42:22
  have
• 42:22
  that
• 42:23
  comp
• 42:23
  competitive
• 42:23
  space
• 42:24
  hotels
• 42:24
  are
• 42:24
  not
• 42:24
  competing
• 42:25
  against,
• 42:25
  government
• 42:26
  run
• 42:26
  hotel.
• 42:27
  Campgrounds
• 42:28
  do
• 42:28
  it.
• 42:28
  It
• 42:28
  is
• 42:29
  a
• 42:29
  reality
• 42:29
  in
• 42:29
  the
• 42:29
  space
• 42:30
  and
• 42:30
  it
• 42:30
  does
• 42:30
  impact
• 42:30
  some
• 42:31
  parks.
• 42:31
  It
• 42:31
  doesn't
• 42:31
  impact
• 42:32
  others.
• 42:32
  The
• 42:32
  cool
• 42:32
  thing
• 42:33
  is
• 42:33
  it
• 42:33
  creates
• 42:33
  a
• 42:33
  very
• 42:34
  dynamic
• 42:34
  market
• 42:35
  for
• 42:35
  our
• 42:35
  entire
• 42:36
  industry,
• 42:36
  which
• 42:37
  I
• 42:37
  think
• 42:37
  in
• 42:37
  the
• 42:37
  long
• 42:38
  run
• 42:38
  is
• 42:38
  a
• 42:38
  good
• 42:38
  thing.
• 42:39
  People
• 42:39
  do
• 42:39
  seek
• 42:39
  out,
• 42:40
  they
• 42:40
  buy
• 42:40
  RVs,
• 42:41
  not
• 42:41
  to
• 42:41
  be
• 42:41
  in
• 42:41
  a
• 42:41
  parking
• 42:42
  lot.
• 42:42
  They
• 42:42
  buy
• 42:42
  RVs
• 42:42
  for
• 42:42
  that
• 42:43
  adventure
• 42:43
  and
• 42:43
  that
• 42:43
  sense
• 42:44
  of
• 42:44
  space
• 42:44
  and
• 42:44
  so
• 42:44
  forth.
• 42:45
  And
• 42:45
  then
• 42:45
  they
• 42:45
  also
• 42:46
  end
• 42:46
  up
• 42:46
  in
• 42:46
  results
• 42:46
  that
• 42:46
  they
• 42:46
  enjoy
• 42:47
  also.
• 42:47
  But
• 42:48
  it's
• 42:48
  an
• 42:48
  important
• 42:48
  piece
• 42:48
  of
• 42:49
  it.
• 42:49
  And
• 42:49
  that's
• 42:49
  obviously
• 42:50
  one
• 42:50
  sample
• 42:51
  of
• 42:51
  one,
• 42:51
  you
• 42:51
  can
• 42:51
  look
• 42:51
  at
• 42:52
  Florida
• 42:52
  state
• 42:52
  parks,
• 42:52
  you
• 42:52
  can
• 42:53
  also
• 42:53
  look
• 42:53
  at
• 42:53
  places.
• 42:54
  Iowa
• 42:54
  state
• 42:55
  parks,
• 42:55
  where
• 42:55
  the
• 42:56
  rates
• 42:56
  are
• 42:56
  cheaper.
• 42:56
  It
• 42:56
  depends
• 42:57
  on
• 42:57
  where
• 42:57
  you're
• 42:57
  at
• 42:57
  and
• 42:57
  what
• 42:57
  the
• 42:57
  rules
• 42:58
  are
• 42:58
  within
• 42:58
  that
• 42:58
  state
• 42:58
  park
• 42:59
  system,
• 42:59
  but
• 42:59
  at
• 42:59
  the
• 42:59
  federal
• 43:00
  level,
• 43:00
  especially
• 43:00
  on
• 43:00
  the
• 43:00
  national
• 43:01
  park
• 43:01
  level,
• 43:02
  those
• 43:02
  prices
• 43:02
  haven't
• 43:02
  changed
• 43:03
  very
• 43:03
  much
• 43:03
  at
• 43:03
  all.
• 43:03
  If
• 43:03
  anything,
• 43:04
  two
• 43:04
  bucks
• 43:05
  over
• 43:05
  the
• 43:05
  last
• 43:05
  few
• 43:05
  years.
• 43:06
  And
• 43:06
  they're
• 43:06
  still
• 43:06
  incredibly
• 43:07
  inexpensive.
• 43:08
  So
• 43:08
  it's
• 43:08
  just
• 43:09
  something
• 43:09
  to
• 43:09
  be
• 43:09
  aware
• 43:09
  of.
• 43:10
  I
• 43:10
  R
• 43:11
  and
• 43:11
  Monique
• 43:11
  is
• 43:11
  they're
• 43:12
  a
• 43:12
  public
• 43:12
  private
• 43:12
  dynamic
• 43:13
  over.
• 43:16
  Sorry.
• 43:18
  Is
• 43:18
  there
• 43:18
  a
• 43:18
  public
• 43:18
  private
• 43:18
  dynamic
• 43:19
  over
• 43:19
  in
• 43:19
  Europe,
• 43:20
  like
• 43:20
  between
• 43:20
  public
• 43:20
  campgrounds
• 43:21
  and
• 43:21
  private
• 43:21
  campgrounds?
• 43:22
  Or
• 43:22
  is
• 43:22
  it
• 43:22
  not
• 43:22
  really
• 43:23
  the
• 43:23
  same?
• 43:23
  We
• 43:23
  don't
• 43:23
  have
• 43:23
  any
• 43:24
  public
• 43:24
  Campground.
• 43:25
  No.
• 43:25
  The
• 43:25
  public
• 43:26
  ones
• 43:26
  are
• 43:26
  the
• 43:26
  ones
• 43:26
  that
• 43:27
  are
• 43:27
  government
• 43:27
  Campground.
• 43:28
  No
• 43:28
  yes.
• 43:28
  We
• 43:29
  don't
• 43:29
  have
• 43:29
  any.
• 43:29
  No,
• 43:29
  we
• 43:29
  don't
• 43:30
  have
• 43:30
  so
• 43:30
  no
• 43:30
  competition.
• 43:32
  So
• 43:32
  there's
• 43:32
  no
• 43:32
  Camping
• 43:33
  in
• 43:33
  like
• 43:33
  a
• 43:33
  national
• 43:33
  park
• 43:34
  system
• 43:34
  or
• 43:34
  anything
• 43:34
  like
• 43:35
  that.
• 43:35
  Okay.
• 43:35
  No.
• 43:35
  Central
• 43:36
  St
• 43:36
  no
• 43:37
  it's
• 43:37
  all
• 43:37
  private.
• 43:37
  All
• 43:38
  private.
• 43:38
  Yeah.
• 43:39
  Even
• 43:39
  the
• 43:39
  ones
• 43:40
  that
• 43:40
  are
• 43:40
  directly
• 43:41
  near
• 43:41
  national
• 43:42
  parks
• 43:42
  are
• 43:42
  all
• 43:42
  private
• 43:43
  campsite
• 43:43
  in
• 43:43
  Europe.
• 43:43
  Yeah.
• 43:45
  Is
• 43:45
  there
• 43:45
  any
• 43:45
  update
• 43:46
  on
• 43:46
  that
• 43:46
  outdoor
• 43:46
  rec
• 43:47
  bill?
• 43:47
  Wasn't
• 43:48
  that
• 43:48
  supposed
• 43:48
  to
• 43:48
  privatize
• 43:49
  some
• 43:49
  of
• 43:49
  the
• 43:49
  parks.
• 43:50
  Have
• 43:50
  you
• 43:50
  heard
• 43:50
  about
• 43:50
  no,
• 43:50
  not
• 43:51
  privatize
• 43:51
  it,
• 43:51
  it
• 43:51
  was
• 43:51
  gonna
• 43:52
  open
• 43:52
  it
• 43:52
  up
• 43:52
  for
• 43:53
  more
• 43:53
  vendors.
• 43:54
  Yeah.
• 43:54
  Vendors
• 43:55
  to
• 43:55
  be
• 43:55
  able
• 43:55
  to
• 43:55
  come
• 43:55
  in
• 43:55
  and
• 43:55
  operate
• 43:56
  those.
• 43:56
  And
• 43:56
  it's
• 43:56
  a
• 43:57
  big
• 43:57
  deal.
• 43:57
  R
• 43:57
  V
• 43:57
  I
• 43:58
  has
• 43:58
  spent
• 43:58
  a
• 43:58
  lot
• 43:58
  of
• 43:58
  effort
• 43:59
  on
• 43:59
  that
• 43:59
  side
• 43:59
  of
• 44:00
  the
• 44:00
  aisle,
• 44:00
  because
• 44:00
  the
• 44:00
  reality
• 44:01
  is
• 44:01
  most
• 44:01
  people
• 44:01
  when
• 44:02
  they
• 44:02
  buy
• 44:02
  their
• 44:02
  first
• 44:02
  RVs,
• 44:03
  they
• 44:03
  wanna
• 44:03
  go
• 44:03
  to
• 44:03
  these.
• 44:04
  These
• 44:04
  public
• 44:04
  spaces,
• 44:04
  they
• 44:04
  wanna
• 44:05
  go
• 44:05
  to
• 44:05
  the
• 44:05
  state
• 44:05
  parks,
• 44:05
  the
• 44:05
  private
• 44:06
  parks,
• 44:06
  the
• 44:06
  national
• 44:06
  parks
• 44:07
  and
• 44:07
  so
• 44:07
  forth.
• 44:08
  And
• 44:09
  the
• 44:09
  reality
• 44:09
  is
• 44:09
  if
• 44:10
  they're
• 44:10
  nice,
• 44:10
  they're
• 44:10
  beautiful,
• 44:11
  but
• 44:11
  their
• 44:12
  amenities
• 44:12
  are
• 44:12
  lacking.
• 44:13
  Usually
• 44:13
  the
• 44:13
  sizes
• 44:13
  of
• 44:14
  the
• 44:14
  roads
• 44:14
  and
• 44:14
  the
• 44:14
  spaces
• 44:15
  are
• 44:15
  limited.
• 44:15
  And
• 44:15
  so
• 44:16
  they're
• 44:16
  hoping
• 44:16
  through
• 44:16
  these
• 44:17
  rec
• 44:17
  bills
• 44:17
  that
• 44:17
  they
• 44:17
  can
• 44:17
  get
• 44:18
  more
• 44:18
  interaction
• 44:19
  in
• 44:19
  there.
• 44:19
  The
• 44:20
  problem
• 44:20
  on
• 44:20
  the
• 44:20
  public
• 44:21
  side
• 44:21
  though
• 44:21
  is
• 44:21
  motivat.
• 44:21
  So
• 44:22
  private
• 44:22
  park
• 44:22
  owners
• 44:23
  are
• 44:23
  motivated
• 44:24
  by
• 44:24
  profit
• 44:24
  to
• 44:25
  get
• 44:25
  more
• 44:25
  campers
• 44:26
  in
• 44:26
  their
• 44:26
  park,
• 44:26
  get
• 44:26
  them
• 44:26
  to
• 44:27
  spend
• 44:27
  more,
• 44:27
  get
• 44:27
  them
• 44:27
  to
• 44:27
  enjoy
• 44:28
  their
• 44:28
  times
• 44:29
  on
• 44:29
  the
• 44:29
  private
• 44:29
  side.
• 44:30
  That's
• 44:30
  not
• 44:30
  necessarily
• 44:31
  the
• 44:31
  case.
• 44:31
  Now
• 44:31
  I
• 44:31
  might
• 44:32
  get
• 44:32
  some
• 44:32
  people
• 44:32
  shooting
• 44:33
  back
• 44:33
  at
• 44:33
  me
• 44:33
  on
• 44:33
  that
• 44:34
  one
• 44:34
  that
• 44:34
  I,
• 44:34
  that
• 44:34
  they
• 44:34
  actually
• 44:35
  do
• 44:35
  a
• 44:35
  good
• 44:35
  job
• 44:35
  and
• 44:36
  I
• 44:36
  congratulate
• 44:36
  them.
• 44:37
  But
• 44:37
  in
• 44:37
  general,
• 44:38
  when
• 44:38
  you're
• 44:38
  talking
• 44:38
  about
• 44:39
  public
• 44:39
  parks
• 44:39
  are
• 44:39
  generally
• 44:40
  operated
• 44:40
  by
• 44:40
  folks
• 44:41
  where
• 44:41
  every
• 44:41
  new
• 44:42
  guest
• 44:42
  that
• 44:42
  walks
• 44:42
  in
• 44:42
  and
• 44:43
  calls
• 44:43
  them
• 44:43
  is
• 44:43
  actually
• 44:43
  a
• 44:44
  hassle
• 44:44
  for
• 44:44
  them.
• 44:44
  It's
• 44:45
  not
• 44:45
  more
• 44:45
  money
• 44:45
  in
• 44:45
  their
• 44:46
  pocket.
• 44:46
  It.
• 44:47
  More
• 44:47
  work
• 44:47
  for
• 44:47
  them.
• 44:48
  And
• 44:48
  so
• 44:48
  there's
• 44:48
  a
• 44:48
  different
• 44:49
  profit
• 44:49
  motivation
• 44:50
  for
• 44:50
  the
• 44:50
  people
• 44:50
  running
• 44:51
  those
• 44:51
  locations.
• 44:52
  And
• 44:52
  so
• 44:52
  R
• 44:52
  V
• 44:53
  I
• 44:53
  is
• 44:53
  trying
• 44:53
  to
• 44:53
  push
• 44:54
  on
• 44:54
  the
• 44:54
  higher
• 44:54
  level
• 44:55
  to,
• 44:55
  to
• 44:55
  funnel
• 44:56
  money
• 44:56
  and
• 44:56
  direction
• 44:57
  in
• 44:57
  and.
• 44:58
  Private
• 44:59
  operators
• 44:59
  in
• 44:59
  there
• 45:00
  who
• 45:00
  will
• 45:00
  be
• 45:00
  motivated
• 45:01
  by
• 45:01
  profit
• 45:02
  to
• 45:02
  improve
• 45:03
  the
• 45:03
  amenities
• 45:03
  and
• 45:03
  the
• 45:04
  opportunities
• 45:04
  within
• 45:04
  those
• 45:05
  public
• 45:05
  spaces.
• 45:06
  It's
• 45:06
  a
• 45:06
  big
• 45:06
  debate,
• 45:07
  and
• 45:07
  I
• 45:07
  may,
• 45:07
  I
• 45:07
  don't
• 45:08
  wanna
• 45:08
  Wade
• 45:08
  into
• 45:08
  it
• 45:08
  in
• 45:08
  on
• 45:09
  this
• 45:09
  show,
• 45:09
  but
• 45:09
  it's
• 45:09
  definitely
• 45:10
  something
• 45:10
  that
• 45:10
  is
• 45:10
  important
• 45:11
  for
• 45:11
  private
• 45:11
  parks
• 45:12
  to
• 45:12
  be
• 45:12
  aware
• 45:12
  of
• 45:13
  that
• 45:13
  this
• 45:13
  is
• 45:13
  coming
• 45:13
  down
• 45:13
  the
• 45:13
  pipeline.
• 45:14
  I
• 45:15
  don't
• 45:15
  think
• 45:15
  it's
• 45:15
  NEC
• 45:15
  I
• 45:15
  don't
• 45:16
  think
• 45:16
  it's
• 45:16
  bad
• 45:16
  for
• 45:16
  our
• 45:16
  industry
• 45:17
  at
• 45:17
  all.
• 45:17
  The
• 45:17
  better.
• 45:18
  Like
• 45:18
  we're
• 45:18
  talking
• 45:18
  about,
• 45:18
  we
• 45:18
  wanna
• 45:18
  help
• 45:19
  all
• 45:19
  owners
• 45:19
  operate
• 45:20
  better
• 45:20
  parks,
• 45:21
  same
• 45:21
  thing
• 45:21
  for
• 45:21
  public
• 45:21
  parks.
• 45:22
  If
• 45:22
  they're
• 45:22
  operating
• 45:22
  better
• 45:23
  parks,
• 45:23
  people
• 45:24
  are
• 45:24
  gonna
• 45:24
  have
• 45:24
  better
• 45:24
  experiences.
• 45:25
  They
• 45:25
  have
• 45:25
  better
• 45:25
  experiences.
• 45:26
  They're
• 45:26
  gonna
• 45:26
  do
• 45:26
  it
• 45:26
  more
• 45:26
  often.
• 45:27
  They're
• 45:27
  gonna
• 45:27
  encourage
• 45:27
  others.
• 45:28
  It's
• 45:28
  gonna
• 45:28
  grow
• 45:28
  our
• 45:29
  industry
• 45:29
  as
• 45:29
  a
• 45:29
  whole.
• 45:30
  Yeah.
• 45:30
  We
• 45:30
  have
• 45:31
  talked
• 45:31
  about
• 45:31
  that
• 45:31
  bill
• 45:31
  before
• 45:32
  on
• 45:32
  the
• 45:32
  show,
• 45:32
  we
• 45:32
  actually
• 45:33
  Aari
• 45:33
  my
• 45:33
  editor's
• 45:34
  been
• 45:34
  trying
• 45:34
  to
• 45:34
  get
• 45:34
  a
• 45:34
  Senator
• 45:35
  on
• 45:35
  the
• 45:35
  phone
• 45:36
  to
• 45:36
  get
• 45:36
  on
• 45:36
  the
• 45:36
  show
• 45:37
  and
• 45:37
  we
• 45:37
  got
• 45:37
  a
• 45:37
  hold
• 45:37
  of
• 45:37
  Joe
• 45:38
  mansion's
• 45:38
  people
• 45:38
  and
• 45:38
  they
• 45:39
  said
• 45:39
  he
• 45:39
  doesn't
• 45:39
  do
• 45:39
  media
• 45:39
  appearances.
• 45:40
  So
• 45:43
  that's
• 45:43
  nice
• 45:43
  that
• 45:43
  they're
• 45:43
  still
• 45:43
  working
• 45:44
  for
• 45:44
  us,
• 45:44
  but
• 45:44
  there's
• 45:45
  actually
• 45:45
  a
• 45:45
  Senator
• 45:46
  from
• 45:46
  Maine.
• 45:47
  His
• 45:47
  name
• 45:47
  slips
• 45:47
  me.
• 45:48
  He's
• 45:48
  an
• 45:48
  independent,
• 45:49
  he
• 45:49
  actually
• 45:49
  owns
• 45:49
  a
• 45:50
  class
• 45:50
  RV.
• 45:51
  I
• 45:51
  met
• 45:51
  him
• 45:51
  up
• 45:51
  at
• 45:52
  Acadia
• 45:52
  national
• 45:53
  park.
• 45:53
  He
• 45:53
  was
• 45:53
  Camping
• 45:53
  with
• 45:54
  his
• 45:54
  wife
• 45:54
  in
• 45:54
  the
• 45:54
  Campground,
• 45:54
  a
• 45:54
  us
• 45:55
  Senator.
• 45:55
  So
• 45:55
  maybe
• 45:56
  he'd
• 45:56
  be
• 45:56
  willing
• 45:56
  to
• 45:56
  do
• 45:56
  an
• 45:56
  interview
• 45:57
  with
• 45:57
  Brian
• 45:57
  will
• 45:57
  Joe.
• 45:57
  And
• 45:58
  I
• 45:58
  think
• 45:58
  Joe
• 45:58
  and
• 45:58
  one
• 45:59
  other
• 45:59
  person
• 45:59
  with
• 45:59
  a
• 45:59
  co-sponsors
• 46:00
  of
• 46:00
  the
• 46:00
  bill.
• 46:00
  So
• 46:00
  those
• 46:01
  are
• 46:01
  the
• 46:01
  only
• 46:01
  two
• 46:01
  we
• 46:01
  reached
• 46:01
  out
• 46:02
  to.
• 46:02
  But
• 46:02
  anyway,
• 46:02
  I
• 46:02
  think
• 46:02
  we
• 46:02
  have
• 46:02
  plans
• 46:03
  to
• 46:03
  touch
• 46:03
  on
• 46:03
  that
• 46:03
  more
• 46:04
  in,
• 46:04
  in
• 46:04
  August.
• 46:05
  I
• 46:05
  think
• 46:05
  Kurt
• 46:05
  with
• 46:05
  national
• 46:06
  parks,
• 46:06
  traveler
• 46:06
  was
• 46:06
  gonna
• 46:06
  touch
• 46:07
  on
• 46:07
  some
• 46:07
  of
• 46:07
  the
• 46:07
  lobbying.
• 46:07
  And
• 46:08
  then
• 46:08
  we
• 46:08
  have
• 46:08
  Phil
• 46:08
  from
• 46:09
  RV
• 46:09
  D
• 46:09
  Phil
• 46:09
  and
• 46:09
  Gracia.
• 46:10
  Who's
• 46:10
  on
• 46:11
  the
• 46:11
  show.
• 46:11
  Who's
• 46:11
  gonna
• 46:11
  touch
• 46:11
  on
• 46:11
  some
• 46:12
  of
• 46:12
  that
• 46:12
  too,
• 46:12
  but
• 46:12
  this
• 46:12
  is
• 46:12
  another
• 46:13
  article,
• 46:13
  just
• 46:13
  talking
• 46:13
  about
• 46:13
  different
• 46:14
  demographics
• 46:14
  and
• 46:15
  stuff.
• 46:15
  I
• 46:15
  saw,
• 46:15
  I
• 46:15
  read
• 46:15
  the
• 46:15
  other
• 46:16
  day
• 46:16
  and
• 46:16
  I'm
• 46:16
  not
• 46:16
  gonna
• 46:16
  read
• 46:16
  the
• 46:17
  whole
• 46:17
  thing,
• 46:17
  but
• 46:18
  there's
• 46:18
  a
• 46:19
  membership.
• 46:19
  It's
• 46:19
  talking
• 46:19
  about
• 46:20
  membership
• 46:20
  across
• 46:20
  Canada
• 46:21
  and
• 46:21
  how
• 46:22
  they're
• 46:22
  exploding
• 46:23
  selling.
• 46:23
  There's
• 46:23
  this
• 46:23
  Campground
• 46:24
  in
• 46:24
  Washington
• 46:25
  state.
• 46:25
  I.
• 46:26
  Yeah,
• 46:26
  2
• 46:27
  2500
• 46:27
  pad,
• 46:27
  700
• 46:28
  acre
• 46:28
  gated
• 46:28
  port
• 46:29
  season
• 46:29
  Camping
• 46:30
  club
• 46:30
  in
• 46:30
  Tula
• 46:30
  lip,
• 46:31
  Washington,
• 46:32
  where
• 46:32
  membership
• 46:32
  start
• 46:33
  at
• 46:33
  $34,000
• 46:34
  a
• 46:34
  year.
• 46:36
  So
• 46:37
  I
• 46:37
  think
• 46:38
  there's
• 46:38
  definitely
• 46:38
  still
• 46:38
  people
• 46:39
  traveling
• 46:39
  willing
• 46:40
  to
• 46:40
  camp,
• 46:40
  whether
• 46:40
  it's
• 46:40
  at
• 46:41
  the
• 46:41
  luxury
• 46:41
  high
• 46:41
  end
• 46:41
  or
• 46:41
  whatever
• 46:42
  else.
• 46:42
  I
• 46:43
  don't
• 46:43
  think
• 46:43
  this
• 46:43
  is
• 46:43
  an
• 46:43
  issue
• 46:43
  at
• 46:44
  all.
• 46:44
  I
• 46:44
  think
• 46:44
  it's
• 46:44
  just,
• 46:44
  again,
• 46:45
  changing
• 46:46
  your
• 46:46
  dynamic,
• 46:46
  changing
• 46:47
  what
• 46:47
  you're
• 46:47
  going
• 46:47
  after.
• 46:47
  If
• 46:47
  that's
• 46:48
  something
• 46:48
  that
• 46:48
  you
• 46:48
  feel
• 46:48
  is
• 46:48
  necessary
• 46:49
  for
• 46:49
  your.
• 46:50
  And
• 46:50
  Randy's
• 46:51
  actually,
• 46:51
  I
• 46:51
  don't
• 46:51
  wanna
• 46:51
  ask
• 46:52
  this
• 46:52
  question
• 46:52
  to
• 46:52
  Randy,
• 46:52
  cuz
• 46:52
  he
• 46:52
  is
• 46:53
  been
• 46:53
  in
• 46:53
  this
• 46:53
  industry
• 46:53
  long
• 46:54
  enough.
• 46:54
  No,
• 46:54
  as,
• 46:54
  and
• 46:55
  let
• 46:55
  me
• 46:55
  ask
• 46:55
  the
• 46:55
  question
• 46:56
  in
• 46:56
  a
• 46:56
  way.
• 46:56
  I,
• 46:56
  we
• 46:56
  had
• 46:57
  a
• 46:57
  member
• 46:57
  of
• 46:57
  the
• 46:57
  Facebook
• 46:58
  group
• 46:58
  for
• 46:58
  a
• 46:58
  while.
• 46:58
  He
• 46:58
  ended
• 46:58
  up
• 46:59
  dropping
• 46:59
  out,
• 46:59
  but
• 46:59
  he
• 46:59
  was
• 46:59
  running
• 47:00
  membership
• 47:00
  parks.
• 47:01
  So
• 47:01
  he
• 47:01
  is
• 47:01
  selling
• 47:01
  membership,
• 47:02
  access
• 47:02
  into
• 47:02
  his
• 47:03
  parks
• 47:03
  at
• 47:03
  high
• 47:03
  dollars
• 47:04
  like
• 47:04
  that.
• 47:05
  And
• 47:05
  he
• 47:05
  was
• 47:05
  bragging
• 47:06
  that
• 47:06
  it
• 47:06
  was
• 47:06
  the
• 47:06
  most
• 47:06
  lucrative
• 47:07
  thing
• 47:07
  he's
• 47:07
  ever
• 47:07
  done.
• 47:08
  What's
• 47:08
  your,
• 47:08
  you
• 47:09
  do
• 47:09
  know
• 47:09
  that
• 47:09
  side
• 47:09
  of
• 47:09
  the
• 47:09
  business,
• 47:10
  is
• 47:10
  it
• 47:10
  lucrative?
• 47:11
  How
• 47:11
  do
• 47:11
  those
• 47:11
  work
• 47:11
  and
• 47:12
  is
• 47:12
  it
• 47:12
  an
• 47:12
  opportunity
• 47:13
  for
• 47:13
  parks
• 47:13
  to
• 47:13
  potentially.
• 47:15
  And
• 47:15
  you
• 47:15
  have
• 47:15
  eight
• 47:15
  minutes,
• 47:16
  Randy
• 47:16
  go,
• 47:18
  oh
• 47:18
  my
• 47:18
  God,
• 47:19
  that's
• 47:19
  a
• 47:19
  tall
• 47:19
  order.
• 47:21
  No,
• 47:21
  excuse
• 47:22
  me.
• 47:22
  Just
• 47:22
  very
• 47:22
  briefly.
• 47:23
  So
• 47:23
  memberships
• 47:23
  have
• 47:23
  been
• 47:23
  around
• 47:24
  forever.
• 47:24
  They
• 47:24
  got
• 47:25
  a
• 47:25
  really
• 47:25
  bad.
• 47:26
  Name
• 47:27
  for
• 47:27
  decades,
• 47:28
  literally,
• 47:28
  because
• 47:28
  one
• 47:29
  of
• 47:29
  those
• 47:29
  things
• 47:29
  that
• 47:29
  sounds
• 47:29
  great
• 47:30
  on
• 47:30
  a
• 47:30
  spreadsheet
• 47:30
  and
• 47:30
  then
• 47:31
  the
• 47:31
  practical
• 47:31
  application,
• 47:32
  the
• 47:32
  value
• 47:32
  rubs
• 47:33
  off
• 47:33
  and
• 47:33
  the
• 47:33
  secondary
• 47:34
  market
• 47:34
  was
• 47:35
  flooded
• 47:35
  with
• 47:35
  Campground
• 47:36
  memberships.
• 47:37
  Your
• 47:37
  $3,000,
• 47:38
  this
• 47:38
  membership
• 47:39
  was
• 47:39
  now
• 47:39
  800
• 47:40
  bucks.
• 47:40
  Just
• 47:40
  get
• 47:41
  me
• 47:41
  out
• 47:41
  of
• 47:41
  it.
• 47:41
  The
• 47:41
  tip,
• 47:42
  there's
• 47:42
  a
• 47:42
  lot
• 47:42
  of
• 47:42
  different
• 47:43
  models
• 47:43
  of
• 47:43
  the
• 47:43
  membership
• 47:44
  type
• 47:44
  thing.
• 47:44
  Sometimes
• 47:45
  you'll
• 47:45
  pay
• 47:45
  your
• 47:45
  fee
• 47:46
  and
• 47:46
  be
• 47:46
  based
• 47:46
  at
• 47:46
  a
• 47:46
  home
• 47:47
  park
• 47:47
  and
• 47:47
  then
• 47:47
  you
• 47:47
  get
• 47:48
  a
• 47:48
  reduced
• 47:48
  Camping
• 47:48
  fee
• 47:49
  somewhere
• 47:49
  else.
• 47:50
  I
• 47:50
  don't
• 47:50
  from
• 47:51
  in
• 47:51
  a
• 47:51
  real
• 47:52
  world,
• 47:52
  practical
• 47:53
  application.
• 47:54
  It's
• 47:54
  something
• 47:54
  that
• 47:54
  sounds
• 47:55
  very
• 47:55
  good
• 47:55
  on
• 47:55
  a
• 47:55
  spring
• 47:56
  sheet
• 47:57
  that
• 47:57
  has
• 47:57
  been
• 47:57
  very
• 47:58
  hard
• 47:58
  to
• 47:58
  make
• 47:58
  successful
• 47:59
  case
• 47:59
  in
• 48:00
  point
• 48:00
  of
• 48:00
  the
• 48:00
  parts
• 48:01
  that
• 48:01
  I've
• 48:01
  sold
• 48:01
  over
• 48:01
  the
• 48:01
  past
• 48:02
  10
• 48:02
  years
• 48:03
  or
• 48:03
  whatever
• 48:03
  like
• 48:03
  that.
• 48:03
  And
• 48:03
  the
• 48:04
  ones
• 48:04
  that
• 48:04
  I've
• 48:04
  manage.
• 48:06
  Less
• 48:07
  than
• 48:07
  1%
• 48:08
  had
• 48:08
  to
• 48:08
  with
• 48:08
  memberships,
• 48:09
  they're
• 48:09
  harder
• 48:10
  parts
• 48:10
  to
• 48:10
  sell.
• 48:11
  It's
• 48:11
  hard
• 48:11
  to
• 48:11
  quantify
• 48:12
  the
• 48:12
  revenue
• 48:13
  that
• 48:13
  there's
• 48:13
  and
• 48:13
  breaking
• 48:14
  the
• 48:14
  agreements
• 48:14
  with
• 48:15
  the
• 48:15
  membership
• 48:15
  is
• 48:15
  difficult.
• 48:16
  So
• 48:17
  if
• 48:17
  you're
• 48:17
  gonna
• 48:17
  do
• 48:17
  a
• 48:17
  membership
• 48:18
  thing,
• 48:18
  if.
• 48:18
  If
• 48:19
  you
• 48:19
  own
• 48:19
  the,
• 48:20
  and
• 48:20
  you
• 48:20
  never
• 48:20
  have
• 48:20
  any
• 48:21
  intention,
• 48:21
  a
• 48:21
  bit
• 48:21
  of
• 48:21
  it,
• 48:22
  maybe
• 48:23
  it
• 48:23
  works,
• 48:23
  but
• 48:24
  there's
• 48:24
  a
• 48:24
  lot
• 48:24
  of
• 48:24
  hassles
• 48:25
  within
• 48:25
  that.
• 48:25
  If
• 48:25
  it's
• 48:25
  something
• 48:26
  you're
• 48:26
  gonna
• 48:26
  try
• 48:26
  to
• 48:26
  grow,
• 48:26
  then
• 48:27
  eventually
• 48:27
  sell
• 48:27
  the
• 48:27
  property.
• 48:28
  I
• 48:28
  would
• 48:28
  argue
• 48:29
  that
• 48:29
  memberships
• 48:29
  can
• 48:30
  be
• 48:30
  more
• 48:30
  of
• 48:30
  a
• 48:30
  hindrance
• 48:30
  than
• 48:31
  a
• 48:31
  help.
• 48:31
  That's
• 48:31
  a
• 48:32
  very
• 48:32
  compressed
• 48:33
  macro
• 48:33
  and
• 48:33
  there's
• 48:34
  subtleties
• 48:34
  at
• 48:34
  all
• 48:34
  different
• 48:35
  levels
• 48:35
  within
• 48:35
  that.
• 48:36
  Is
• 48:36
  that
• 48:36
  helpful
• 48:37
  at
• 48:37
  all?
• 48:38
  Maybe
• 48:38
  I
• 48:38
  wanna
• 48:39
  play
• 48:39
  devil's
• 48:39
  advocate
• 48:40
  because
• 48:40
  I
• 48:40
  know
• 48:40
  absolutely
• 48:41
  nothing
• 48:41
  about
• 48:41
  the
• 48:41
  membership
• 48:42
  space
• 48:42
  at
• 48:43
  all.
• 48:43
  So
• 48:43
  I
• 48:43
  feel
• 48:43
  like
• 48:43
  I'm
• 48:44
  an
• 48:44
  authority
• 48:44
  to
• 48:44
  comment
• 48:44
  on
• 48:44
  it
• 48:45
  right
• 48:45
  here.
• 48:45
  Is
• 48:45
  there
• 48:45
  a
• 48:45
  way
• 48:46
  that
• 48:46
  maybe,
• 48:46
  and
• 48:46
  I
• 48:47
  agree
• 48:47
  with
• 48:47
  you
• 48:47
  that
• 48:47
  it
• 48:47
  has
• 48:47
  gotten
• 48:48
  certainly
• 48:48
  a
• 48:48
  bad
• 48:49
  rap
• 48:49
  and
• 48:49
  it
• 48:49
  probably
• 48:50
  doesn't
• 48:50
  work
• 48:50
  in
• 48:50
  a
• 48:50
  lot
• 48:50
  of
• 48:50
  places,
• 48:51
  but
• 48:51
  is
• 48:51
  there
• 48:51
  ways
• 48:52
  to
• 48:52
  make
• 48:52
  that
• 48:52
  process
• 48:53
  more
• 48:53
  innovative
• 48:53
  to
• 48:54
  where
• 48:54
  yes.
• 48:54
  You're
• 48:54
  not
• 48:55
  locking
• 48:55
  people
• 48:55
  into
• 48:55
  a
• 48:56
  long
• 48:56
  term
• 48:56
  membership.
• 48:56
  Yes.
• 48:56
  Maybe
• 48:57
  you're
• 48:57
  doing
• 48:57
  a
• 48:57
  month
• 48:57
  to
• 48:57
  month.
• 48:57
  Maybe
• 48:58
  you're
• 48:58
  like
• 48:58
  the
• 48:58
  Cleveland
• 48:59
  Browns
• 48:59
  is
• 48:59
  what
• 48:59
  I
• 48:59
  used
• 48:59
  to
• 48:59
  do.
• 49:00
  Lot
• 49:00
  of
• 49:00
  the
• 49:00
  NFL
• 49:01
  teams,
• 49:01
  they
• 49:01
  do
• 49:01
  the
• 49:01
  PSL,
• 49:02
  the
• 49:02
  seat
• 49:02
  license,
• 49:03
  and
• 49:03
  then
• 49:03
  you
• 49:03
  have
• 49:03
  to
• 49:03
  buy
• 49:03
  your
• 49:03
  tickets
• 49:04
  on
• 49:04
  top
• 49:04
  of
• 49:04
  that,
• 49:05
  I
• 49:05
  feel
• 49:05
  like
• 49:05
  there's
• 49:05
  innovation
• 49:06
  opportunities
• 49:06
  here
• 49:07
  for
• 49:07
  people
• 49:07
  to
• 49:07
  adapt.
• 49:07
  In
• 49:08
  some
• 49:08
  cases
• 49:08
  I
• 49:08
  would
• 49:08
  agree
• 49:09
  one
• 49:09
  fou
• 49:09
  and
• 49:10
  it's
• 49:10
  what
• 49:10
  I
• 49:10
  was
• 49:10
  addressing
• 49:11
  earlier
• 49:11
  is
• 49:11
  the
• 49:11
  way
• 49:12
  memberships
• 49:12
  have
• 49:12
  been
• 49:13
  and
• 49:13
  have
• 49:13
  been
• 49:13
  perceived.
• 49:14
  I
• 49:14
  think,
• 49:15
  as
• 49:15
  with
• 49:15
  anything
• 49:15
  in
• 49:16
  the
• 49:16
  industry,
• 49:16
  if
• 49:16
  you
• 49:16
  can
• 49:17
  do
• 49:17
  it
• 49:17
  a
• 49:17
  better
• 49:17
  version
• 49:18
  of
• 49:18
  what's
• 49:18
  been
• 49:18
  done
• 49:19
  before,
• 49:19
  and
• 49:19
  you
• 49:19
  overcome
• 49:20
  that
• 49:20
  negative.
• 49:22
  You
• 49:22
  overcome
• 49:22
  a
• 49:22
  lot
• 49:22
  of
• 49:23
  the
• 49:23
  things
• 49:23
  I
• 49:23
  just
• 49:23
  discussed,
• 49:24
  one
• 49:24
  of
• 49:24
  the
• 49:24
  things
• 49:24
  that
• 49:24
  needs
• 49:25
  a
• 49:25
  lot
• 49:25
  of
• 49:25
  overhaul
• 49:26
  to
• 49:26
  make
• 49:26
  it
• 49:27
  somewhat
• 49:27
  more
• 49:27
  tenable
• 49:28
  as
• 49:29
  it
• 49:29
  is
• 49:29
  right
• 49:29
  now.
• 49:29
  I'm
• 49:29
  not
• 49:29
  aware
• 49:30
  of
• 49:30
  any
• 49:30
  membership
• 49:30
  programs
• 49:31
  that
• 49:31
  for
• 49:31
  me
• 49:31
  fit
• 49:32
  that
• 49:32
  bill.
• 49:32
  If
• 49:33
  I'd
• 49:33
  love
• 49:33
  to
• 49:33
  hear
• 49:33
  about
• 49:34
  them,
• 49:34
  if
• 49:34
  they
• 49:34
  are,
• 49:35
  but
• 49:35
  it's
• 49:35
  yet
• 49:35
  another
• 49:36
  way
• 49:36
  that
• 49:36
  the
• 49:36
  industry
• 49:36
  can
• 49:36
  get
• 49:37
  stronger
• 49:37
  and
• 49:37
  reinvent
• 49:38
  itself
• 49:38
  by
• 49:38
  doing
• 49:39
  it
• 49:39
  better
• 49:39
  than
• 49:39
  it
• 49:39
  has
• 49:40
  in
• 49:40
  the
• 49:40
  past.
• 49:41
  So
• 49:41
  yeah,
• 49:41
  there's
• 49:41
  room
• 49:42
  for
• 49:42
  it.
• 49:42
  If
• 49:43
  it's
• 49:43
  improve.
• 49:43
  We
• 49:43
  need
• 49:43
  to
• 49:44
  do
• 49:44
  a
• 49:44
  show
• 49:44
  on
• 49:44
  it,
• 49:44
  maybe.
• 49:45
  So
• 49:45
  mal
• 49:46
  one
• 49:46
  of
• 49:46
  the
• 49:46
  writers
• 49:47
  for
• 49:47
  Modern
• 49:47
  Campground
• 49:47
  is
• 49:47
  watching
• 49:48
  the
• 49:48
  show
• 49:48
  right
• 49:48
  now,
• 49:48
  watching
• 49:49
  or
• 49:49
  writing
• 49:49
  a
• 49:49
  summary
• 49:50
  for
• 49:50
  our
• 49:50
  podcast
• 49:51
  episode.
• 49:51
  So
• 49:52
  Maari
• 49:53
  cuz
• 49:54
  it's
• 49:54
  too,
• 49:54
  it's
• 49:54
  easier
• 49:54
  for
• 49:55
  me
• 49:55
  to
• 49:55
  say
• 49:55
  this
• 49:55
  than
• 49:55
  to
• 49:56
  slack
• 49:56
  you
• 49:56
  and
• 49:56
  do
• 49:56
  it
• 49:57
  that
• 49:57
  we
• 49:57
  need
• 49:57
  to
• 49:57
  have
• 49:57
  a
• 49:57
  show
• 49:57
  on
• 49:57
  memberships,
• 49:59
  but
• 49:59
  anything
• 49:59
  else
• 49:59
  we
• 50:00
  need
• 50:00
  to
• 50:00
  talk
• 50:00
  about?
• 50:00
  Here
• 50:01
  there's
• 50:01
  come
• 50:01
  across
• 50:01
  you
• 50:01
  guys'
• 50:02
  desk.
• 50:02
  I
• 50:02
  didn't
• 50:02
  mean
• 50:02
  to
• 50:02
  fill
• 50:03
  up
• 50:03
  a
• 50:03
  whole
• 50:03
  show
• 50:03
  with
• 50:03
  that,
• 50:03
  but
• 50:04
  I
• 50:04
  feel
• 50:04
  it
• 50:04
  was
• 50:04
  really
• 50:04
  good
• 50:04
  conversation.
• 50:06
  Yeah.
• 50:06
  And
• 50:06
  good
• 50:06
  comments
• 50:07
  from
• 50:07
  the
• 50:07
  LinkedIn
• 50:07
  group.
• 50:08
  What
• 50:08
  I
• 50:08
  will
• 50:08
  say
• 50:08
  is
• 50:08
  that
• 50:09
  we're
• 50:09
  in
• 50:09
  the
• 50:09
  sweet
• 50:09
  spot
• 50:09
  for
• 50:10
  industry
• 50:10
  right
• 50:10
  now.
• 50:10
  This
• 50:11
  is
• 50:11
  Camping
• 50:11
  season
• 50:12
  2022.
• 50:13
  So
• 50:13
  if
• 50:13
  you're
• 50:13
  out
• 50:13
  there
• 50:13
  operating
• 50:14
  your
• 50:14
  park,
• 50:14
  do
• 50:14
  a
• 50:15
  good
• 50:15
  job.
• 50:15
  This
• 50:15
  is
• 50:16
  your
• 50:16
  moment
• 50:16
  to
• 50:16
  make
• 50:16
  money.
• 50:17
  So
• 50:17
  keep
• 50:17
  going.
• 50:19
  Oh,
• 50:19
  Mike
• 50:20
  Beckelheimer
• 50:20
  just
• 50:21
  commented
• 50:21
  there.
• 50:21
  We'll
• 50:22
  throw
• 50:22
  him
• 50:22
  in
• 50:22
  there.
• 50:22
  We've
• 50:22
  got
• 50:23
  a
• 50:23
  couple
• 50:23
  things.
• 50:23
  Cut
• 50:23
  my
• 50:24
  teeth
• 50:24
  into
• 50:24
  the
• 50:24
  membership
• 50:24
  business.
• 50:25
  17
• 50:25
  years,
• 50:25
  a
• 50:26
  thousand
• 50:26
  trails,
• 50:27
  tough
• 50:27
  to
• 50:27
  make
• 50:27
  any
• 50:27
  money
• 50:28
  after
• 50:28
  the
• 50:28
  sale.
• 50:28
  Generally
• 50:29
  Camping
• 50:29
  is
• 50:29
  free
• 50:29
  after
• 50:30
  you
• 50:30
  buy
• 50:30
  in.
• 50:30
  Hence
• 50:31
  no
• 50:31
  revenue
• 50:31
  stream
• 50:31
  to
• 50:32
  make
• 50:32
  improvements.
• 50:33
  Yeah,
• 50:33
  that's
• 50:33
  the
• 50:33
  thing,
• 50:33
  that's
• 50:34
  the
• 50:34
  innovation,
• 50:34
  right?
• 50:34
  Mike,
• 50:35
  like
• 50:35
  we're
• 50:35
  talking
• 50:35
  about
• 50:36
  maybe
• 50:36
  a
• 50:36
  right
• 50:36
  to
• 50:37
  camp
• 50:37
  and
• 50:37
  then
• 50:37
  purchasing
• 50:38
  the
• 50:38
  site
• 50:38
  on
• 50:38
  top
• 50:39
  of
• 50:39
  it
• 50:39
  or
• 50:39
  something
• 50:39
  that
• 50:39
  works
• 50:40
  that
• 50:40
  way.
• 50:40
  So
• 50:40
  you
• 50:40
  can
• 50:40
  continue
• 50:41
  to
• 50:41
  make
• 50:41
  money
• 50:41
  afterwards.
• 50:42
  I
• 50:42
  don't
• 50:42
  know
• 50:42
  if
• 50:42
  it
• 50:42
  works
• 50:43
  and
• 50:43
  I
• 50:44
  would
• 50:44
  just
• 50:44
  say
• 50:45
  full
• 50:45
  disclosure,
• 50:46
  Mike
• 50:46
  is
• 50:46
  a
• 50:46
  friend
• 50:46
  I've
• 50:47
  known
• 50:47
  for
• 50:47
  a
• 50:47
  long
• 50:47
  time
• 50:48
  and
• 50:48
  there's
• 50:49
  Mike
• 50:49
  Beckelheimer,
• 50:50
  a
• 50:50
  guy
• 50:50
  who
• 50:50
  can
• 50:50
  speak
• 50:50
  very
• 50:51
  definitively
• 50:52
  about
• 50:52
  what
• 50:52
  he's
• 50:52
  seen
• 50:53
  through
• 50:53
  all
• 50:53
  the
• 50:53
  years
• 50:54
  with
• 50:54
  these
• 50:54
  things
• 50:55
  and
• 50:55
  the
• 50:55
  soft
• 50:55
  underbelly
• 50:56
  of
• 50:56
  what
• 50:56
  works
• 50:56
  and
• 50:56
  doesn't
• 50:57
  props,
• 50:57
  Mike.
• 50:59
  Mike,
• 50:59
  you
• 50:59
  should
• 51:00
  be
• 51:00
  on
• 51:00
  the
• 51:00
  show
• 51:00
  too.
• 51:01
  I
• 51:01
  feel
• 51:01
  like
• 51:01
  you
• 51:01
  were
• 51:01
  a
• 51:01
  long
• 51:02
  time
• 51:02
  ago,
• 51:02
  but
• 51:03
  you
• 51:03
  should
• 51:03
  definitely
• 51:03
  be
• 51:03
  on
• 51:03
  the
• 51:03
  show.
• 51:04
  And
• 51:04
  I
• 51:04
  know
• 51:04
  Mike
• 51:04
  too.
• 51:05
  Yeah.
• 51:06
  All
• 51:06
  right.
• 51:06
  Final
• 51:06
  thoughts,
• 51:07
  guys.
• 51:07
  You
• 51:07
  wanna
• 51:08
  wrap
• 51:08
  up
• 51:08
  anything
• 51:08
  that
• 51:08
  you
• 51:08
  feel
• 51:09
  is
• 51:09
  important
• 51:09
  going
• 51:10
  into
• 51:10
  the
• 51:10
  remainder
• 51:11
  of
• 51:11
  the
• 51:11
  Camping
• 51:11
  season
• 51:12
  over
• 51:12
  here
• 51:12
  or
• 51:14
  extending?
• 51:14
  I'm
• 51:15
  just
• 51:15
  glad
• 51:15
  everything's.
• 51:17
  I'm
• 51:17
  glad
• 51:17
  everything
• 51:18
  is
• 51:18
  completely
• 51:18
  stable
• 51:19
  with
• 51:19
  no
• 51:20
  upsets
• 51:20
  whatsoever.
• 51:21
  And
• 51:21
  it's
• 51:21
  just
• 51:21
  as
• 51:21
  it's
• 51:22
  always
• 51:22
  been
• 51:22
  for
• 51:22
  the
• 51:22
  past
• 51:23
  30
• 51:23
  years.
• 51:23
  It's
• 51:24
  so
• 51:24
  nice
• 51:24
  to
• 51:24
  just
• 51:25
  it's
• 51:26
  too.
• 51:26
  It's
• 51:26
  really
• 51:26
  a
• 51:26
  struggle
• 51:27
  to
• 51:27
  come
• 51:27
  up
• 51:27
  with
• 51:27
  content
• 51:27
  for
• 51:28
  the
• 51:28
  show,
• 51:28
  cuz
• 51:28
  everything
• 51:29
  is
• 51:29
  So
• 51:31
  hopefully
• 51:32
  this
• 51:32
  episode
• 51:32
  will
• 51:32
  be
• 51:33
  relevant
• 51:33
  to
• 51:33
  1,
• 51:33
  1,
• 51:34
  5,
• 51:34
  10
• 51:35
  years
• 51:35
  from
• 51:35
  now,
• 51:35
  something
• 51:35
  like
• 51:35
  that.
• 51:36
  It's
• 51:36
  like
• 51:36
  a
• 51:36
  carnival
• 51:37
  it's
• 51:37
  like
• 51:37
  a
• 51:38
  carnival
• 51:38
  shooting
• 51:39
  this
• 51:39
  duct,
• 51:39
  then
• 51:39
  that
• 51:39
  duct,
• 51:40
  then
• 51:40
  that
• 51:40
  duck,
• 51:40
  it
• 51:41
  just,
• 51:41
  that's
• 51:41
  the
• 51:41
  fun.
• 51:43
  Yep.
• 51:44
  Absolutely
• 51:44
  agree.
• 51:44
  So
• 51:45
  IRA,
• 51:45
  Monique,
• 51:46
  any
• 51:46
  other
• 51:46
  thoughts?
• 51:46
  Final
• 51:47
  thoughts,
• 51:47
  Monique.
• 51:47
  We'd
• 51:48
  love
• 51:48
  to
• 51:48
  have
• 51:48
  you
• 51:48
  on
• 51:48
  the
• 51:48
  show
• 51:48
  again
• 51:49
  too.
• 51:49
  Sometime.
• 51:50
  Appreciate
• 51:50
  your
• 51:50
  insight.
• 51:51
  Thank
• 51:52
  you
• 51:52
  very
• 51:52
  much.
• 51:53
  I
• 51:53
  would
• 51:53
  love
• 51:53
  to.
• 51:55
  Yeah,
• 51:55
  just
• 51:55
  IRA
• 51:55
  knows
• 51:56
  my
• 51:56
  contact
• 51:56
  information.
• 51:57
  Me
• 51:57
  an
• 51:57
  email
• 51:58
  will
• 51:58
  connect
• 51:58
  you
• 51:58
  the,
• 51:59
  yeah.
• 51:59
  I'd
• 51:59
  love
• 52:00
  to
• 52:00
  have
• 52:00
  you
• 52:00
  to
• 52:00
  explore
• 52:00
  more
• 52:01
  about
• 52:01
  that
• 52:01
  kind
• 52:01
  of
• 52:01
  stuff.
• 52:01
  So
• 52:03
  thank
• 52:03
  you.
• 52:04
  All
• 52:04
  right.
• 52:05
  Mark,
• 52:05
  any
• 52:05
  final
• 52:05
  thoughts,
• 52:06
  Randy?
• 52:06
  No.
• 52:07
  I'm.
• 52:08
  Cool.
• 52:08
  Thank
• 52:08
  you
• 52:09
  guys.
• 52:09
  We'll
• 52:09
  end
• 52:09
  a
• 52:09
  couple
• 52:10
  minutes
• 52:10
  early
• 52:10
  then
• 52:10
  really
• 52:11
  appreciate
• 52:11
  you
• 52:11
  joining
• 52:11
  us
• 52:11
  for
• 52:11
  another
• 52:12
  episode
• 52:12
  of
• 52:12
  Fireside
• 52:12
  Chats.
• 52:13
  Just
• 52:13
  a
• 52:13
  reminder
• 52:14
  that
• 52:14
  today's
• 52:14
  episode
• 52:15
  is
• 52:15
  sponsored
• 52:15
  by
• 52:15
  Fireside
• 52:16
  accounting
• 52:16
  with
• 52:16
  our
• 52:16
  fancy
• 52:16
  demographic.
• 52:17
  We're
• 52:17
  gonna
• 52:17
  pop
• 52:17
  up
• 52:18
  here
• 52:18
  in
• 52:18
  the
• 52:18
  corner.
• 52:18
  We're
• 52:18
  talking
• 52:18
  a
• 52:18
  lot
• 52:19
  about
• 52:19
  inflation
• 52:19
  today
• 52:20
  and
• 52:20
  managing
• 52:20
  your
• 52:20
  finances
• 52:21
  and
• 52:21
  paying
• 52:21
  attention
• 52:22
  to
• 52:22
  all
• 52:22
  those
• 52:22
  things.
• 52:22
  Obviously
• 52:23
  you
• 52:23
  can
• 52:23
  do
• 52:23
  that
• 52:23
  on
• 52:23
  your
• 52:23
  own,
• 52:24
  but
• 52:24
  if
• 52:24
  you're
• 52:24
  like
• 52:24
  me
• 52:24
  and
• 52:24
  you
• 52:24
  hate
• 52:25
  numbers,
• 52:25
  maybe
• 52:26
  Lindsay
• 52:26
  is
• 52:26
  an
• 52:27
  option
• 52:27
  for
• 52:27
  you
• 52:27
  at
• 52:27
  Fireside
• 52:28
  accounting
• 52:28
  only
• 52:29
  in
• 52:29
  the
• 52:29
  United
• 52:29
  States
• 52:29
  right
• 52:30
  now,
• 52:30
  unfortunately,
• 52:31
  but
• 52:31
  hopefully.
• 52:32
  We
• 52:32
  can
• 52:32
  convince
• 52:33
  her
• 52:33
  to
• 52:33
  go
• 52:33
  to
• 52:33
  Canada,
• 52:34
  Germany,
• 52:35
  France,
• 52:35
  Holland,
• 52:36
  where
• 52:37
  I
• 52:37
  R
• 52:37
  is
• 52:37
  sipping
• 52:37
  wine,
• 52:38
  all
• 52:39
  those
• 52:39
  kinds
• 52:39
  of
• 52:39
  beautiful
• 52:40
  places.
• 52:41
  And
• 52:41
  we'll
• 52:41
  just
• 52:41
  get
• 52:41
  her
• 52:42
  all
• 52:42
  over
• 52:42
  the
• 52:42
  world.
• 52:42
  But
• 52:42
  really
• 52:43
  appreciate
• 52:43
  you
• 52:43
  guys
• 52:43
  joining
• 52:43
  us
• 52:43
  from
• 52:44
  their
• 52:44
  episode.
• 52:44
  As
• 52:44
  a
• 52:44
  reminder,
• 52:45
  you
• 52:45
  can
• 52:45
  view
• 52:45
  us
• 52:45
  as
• 52:45
  a
• 52:45
  podcast
• 52:46
  on
• 52:46
  Google,
• 52:47
  apple,
• 52:47
  Spotify,
• 52:47
  all
• 52:48
  those
• 52:48
  kinds
• 52:48
  of
• 52:48
  places.
• 52:48
  Eventually
• 52:49
  our
• 52:49
  past
• 52:49
  episodes
• 52:50
  when
• 52:50
  I
• 52:50
  get
• 52:50
  to
• 52:50
  it
• 52:50
  on
• 52:50
  Modern
• 52:51
  Campground
• 52:51
  dot
• 52:51
  com
• 52:52
  and
• 52:52
  until
• 52:52
  next
• 52:52
  week,
• 52:53
  we
• 52:53
  will
• 52:53
  see
• 52:53
  you
• 52:53
  for
• 52:53
  our
• 52:53
  Campground
• 52:54
  under
• 52:54
  show.
• 52:55
  Thanks
• 52:55
  for
• 52:55
  joining
• 52:55
  us.
• 52:55
  Take
• 52:56
  care
• 52:56
  guys.
• 52:56
  Thanks.