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News Short: Airbnb, is performance marketing dead?
Catching up on your commute? Late for a meeting and need a briefing? Tune in to the Attention Seekers News Shorts from Performance Marketing World, giving you the behind the scenes of the biggest news of the week in 10 minutes or less.
In the first episode, we also launch PMW's Editor's View from Robin Langford, in which he discusses eBay and Airbnb as they herald a branding renaissance and cut back on performance channels. Should other brands follow suit?
We also discuss the Performance Marketing UK Awards' winners and next year's Global Awards... enter now!
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The skinny
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