Frederick Fisher on Why Listening Is the Ultimate Sales Skill

Coffee with Jon - Think Big. Get Unstuck. Grow Your Business · Jun 28, 2026 · 25m

Most people wait for opportunity.

The best ones sell their way into it.

Enjoyed my conversation with Fred Fisher.

50+ years in business. Still sharp. Still curious.

4 things that stuck:

1 - Opportunity is sold — not given.

At 17, he talked his way into a French kitchen in Grenoble.

Sales isn't a department. It's a life skill.

2 - Listening wins.

Great mentors don't preach.

They ask questions that flip the light switch.

3 - Technology scales. Humans close.

Email is efficient.

The phone builds trust.

4 - If you want to grow faster than the people around you —

pick up the phone.

Never stop…