Drama Is Conflict, Brand Is Character: Lessons from Nike, Airbnb and Apple with AKQA & Studio.one's Ajaz Ahmed
On this episode of Giant Ideas, Tommy sits down with Ajaz Ahmed, founder of AKQA and now Studio.One, to decode what truly iconic brands have in common — from Nike, Apple and Disney to Gymshark, and how founders can learn from them.
Ajaz argues that “great brands are great storytellers” with a clear desire to right a wrong in the world. He shares lessons from two decades with Nike, why authenticity and category focus still win, and how founders racing from zero to billions can build brands that feel both familiar and radically new.
Plus, more on his new project Studio.One: an antidote to…
The skinny
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