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Latest / The SportsGrad Podcast

#372: How to Become Head of Sales at the AFL with Steve Whately

Meet Steve Whately, Head of Sales at the AFL. He leads a team working on new brand partnerships across the AFL, AFLW, Marvel Stadium, and the league’s digital and community channels.

Before joining the AFL, Steve worked at KPMG, became Head of Strategy at Sport Business Partners, and held roles at the Australian Sports Commission and Nielsen Sports. Across those jobs, he built experience in strategy, sales, digital and data.

His interest in working in sport began at KPMG, while auditing Golf Australia and Hawthorn Football Club. Steve wanted to find out what other jobs existed in the…

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