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Rochelle Salinas Explains How The Houston Auto Show Is Reinventing Exhibits, Experiences, And Community Impact;
We sit down with newly appointed Houston Auto Show president Rochelle Salinas to unpack what it takes to steer a legacy event through inventory shortages, EV uncertainty, and shifting manufacturer strategies while still delivering experiences people can feel.
Rochelle shares concrete updates: Camp Jeep is confirmed, a curated luxury showcase with Modern Luxury is on deck, and outdoor ride-and-drives with Toyota, Subaru, and Stellantis remain a highlight. We’re adding expert-led tours that group vehicles by real buyer needs—SUVs, trucks, family cars—so you can compare fast, ask smart…
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