24. Neil Bedwell — Marketing Internally to Effect Change, with Empathy

Transforming Work with Sophie Wade · Jun 25, 2021 · 42m

This episode is about using sophisticated traditional marketing techniques to transform employees' apathy and ambivalence into engagement and enable change initiatives to succeed. Neil Bedwell is a Founding Partner of LOCAL where he applies his extensive expertise in consumer marketing to internal corporate audiences to effect lasting change. The key is understanding how culture impacts new initiatives from ideation through development and execution. Neil explains what marketing techniques are core to LOCAL's effective 'Change Marketing™'.

KEY TAKEAWAYS

[02:49] How Neil fell into marketing…