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How Domino's Built a Tech Moat Through Radical Transparency
In 2009, Domino's Pizza stock was trading near its lows while the brand faced existential reputational damage. Instead of hiding behind PR spin, CEO David Brandon initiated a radical transparency campaign called 'Pizza Turnaround.' This episode dissects how admitting their pizza tasted like cardboard, inviting critics to rate it publicly, and then using that feedback to completely reformulate their recipe became a masterclass in competitive advantage. We explore how this move shifted Domino's from a food company to a technology-driven logistics platform, resulting in…
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