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Safe Chemicals are Good Chemicals w/ Mike Pastorello
This podcast covers refrigeration technologies' growth and focus on providing safe, high-performing chemicals for HVAC technicians without hazardous ingredients.
Mike Pastorello discusses the 2017 rebranding that gave their products a more modern, cohesive look. He also talks about bringing on new marketing talent like Ashley and Becca to amp up refrigeration technologies' social media presence and connect more directly with end users. Throughout, Mike emphasizes enabling the marketing experts to drive strategy rather than micromanaging.
Regarding products, Mike highlights their priority of…
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