Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#653: Accelerating speed to insights using synthetic feedback with Ali Henriques, Qualtrics
We are recording live at Qualtrics X4 in Salt Lake City and seeing and hearing all about how to create and enable amazing customer experiences.
How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence..
To help me discuss this topic, I’d like to welcome Ali Henriques, Global Director of Edge at Qualtrics.
RESOURCES
Qualtrics: https://www.qualtrics.com
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The skinny
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