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After 22 Films, How Has Marvel Studios Kept Astonishing and Thriving?
After 22 Films, How Has Marvel Studios Stayed Surprising and Successful?
24 Jun 2019
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The secret seems to be finding the right balance between creating innovative films and retaining enough continuity to make them all recognizably part of a coherent family. In just a decade Marvel Studios has redefined the franchise movie. Its 22 films have grossed some $17 billion—more than any other movie franchise in history. At the same time, they average an impressive 84% approval rating on Rotten Tomatoes (the average for the 15 top-grossing franchises is 68%) and receive an average of 64 nominations…
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