Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Video Thumbnails Need a Face to Boost CTR
In this episode of Video Marketing with Fexingo, Lucas and Luna explore the psychology behind adding a human face to video thumbnails. They discuss a recent study showing a 32 percent lift in click-through rate when a face is present, and why our brains are wired to connect with eyes. They break down the science of the 'face bias,' share practical tips on where to place faces for mobile viewing, and caution against overused expressions that can backfire. Real examples include a skincare brand that tested facial thumbnails against product shots, and a cooking channel that saw higher…
The skinny
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