55 | The Primary Job of a Business Owner & The Most Effective Way to Do It

The Faithful Agent | Christian Realtors | Realtors of Faith | Top Real Estate Agent Strategies | Sell By Referral | Work Life Balance | Real Estate Systems | Realtor Coaching · Aug 2, 2022 · 9m

Ask most real estate agents what they think our primary job is, and you’ll hear answers like negotiation and client service. While these activities have value, they aren’t enough to keep the lights on.

To have a successful business, we have to generate leads and be highly effective at sales. To consistently generate leads, we need to be focused on building and deepening relationships.

Why are relationships the foundation of sustainable lead generation? In this episode, I’m going to talk about the psychology of relational sales.

You’ll also learn;

-How to get better at the most important skill…