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From Pitching to Partnership: The Future of PR & Media - TechStrong
Alan Shimel, Founder & CEO of TechStrong Group, joins CyberBytes to discuss how AI, search and changing audience behaviour are reshaping the cybersecurity media landscape.
In this episode, Alan shares insights from more than 35 years in technology, cybersecurity and venture-backed startups, covering what makes a great media pitch, why relationships matter more than ever, and how founders and marketers can earn attention in an increasingly crowded market.
🎙️ Topics covered:
• The evolution of cybersecurity media
• AI's impact on content and communications
• What makes a compelling media pitch…
The skinny
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