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E254 How AI Agents Are Changing Marketing Forever with Mar-Sci's George Filippou
Today's guest is George Filippou, Founder at Mar-Sci. In the episode, George explores how AI and open-source tools can help advertisers manage budgets more effectively. Drawing on his breath of experience in the industry, George discusses the challenges of building trust in AI recommendations, the continued importance of human judgement and his journey from marketer to startup founder.Topics include:
0:00 His career journey from Marketing Practitioner to founding Mar-Sci
5:24 Building an AI Moat in a Rapidly Changing Market
8:12 How AI Agents Could Become the Biggest Customers
9:28 As AI Is…
The skinny
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