Latest / The Inspired Stories Podcast / How Haley Nutter-Sitek Built Seven Restaurants Through the 2-2-2-2 Rule
Transcript
- 0:04Welcome to another edition of the Inspired Stories podcast,
- 0:08where leaders share their experiences so we can learn from
- 0:11their successes and be inspired by how they've overcome
- 0:14adversity. Let one idea from today shape
- 0:18what you do next. My name is Anthony Kotosbodi and
- 0:21today's guest is Hayley Nutter Siddik, owner and director of
- 0:24Hospitality at Crown Restaurant Group in Cincinnati, OH.
- 0:29They are a family owned and operated collection of
- 0:32restaurants founded in 2018, known for their welcoming
- 0:36atmosphere and made from scratch approach to new American dishes.
- 0:40Their mission is to bring a warm, family style hospitality
- 0:43experience to diners while offering a diverse range of
- 0:47culinary options through several unique restaurant concepts
- 0:50around the city. Under Haley's leadership, Crown
- 0:54Restaurant Group has grown from a single gastro pub into
- 0:57multiple locations. She focuses on creating
- 1:01memorable guest experiences, training front of house teams,
- 1:04and ensuring each concept maintains its own identity while
- 1:09upholding the same high standards.
- 1:11Before joining Crown Restaurant Group, Haley gained valuable
- 1:14experience in both recruiting and hospitality, which helped
- 1:17shape the people focused culture that she encourages today.
- 1:21Now, before we get into all that good stuff, today's episode is
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- 2:11All right, back to our guest today, Owner and director of
- 2:14hospitality of Crown Restaurant Group.
- 2:16Haley, thanks for making the time to Share your story today.
- 2:19Yeah, absolutely excited to be here.
- 2:22So where did you first get a taste of the restaurant
- 2:24industry? Oh, boy.
- 2:26I would say, I mean, I always think everyone starts in high
- 2:30school at some point, whether it's, you know, hosting, busing.
- 2:34And for me, that was it. I started as a host, such as a
- 2:37local family place up the street from my house, and that was
- 2:42really where I got the feel for the buzz of a restaurant.
- 2:45I mean, it wasn't anything fancy by any means, but it was a
- 2:47community. I think that drew me into that
- 2:50specific job and was like, oh, I could probably do this, which in
- 2:53turn is what made me want to do culinary for my degree in
- 2:57college. But I would say the actual like
- 3:00fine dining and love of food came during my college years
- 3:04more when I was working through college.
- 3:06So, but I would think the community part, which really is
- 3:09like, oh, I could do this was high school.
- 3:11So yeah. But you didn't stay in
- 3:14restaurants. You left for a while and then
- 3:16came back. Oh, yeah, no, I never intended
- 3:20to do restaurants. I was a performer when I was
- 3:22younger. I also played tennis.
- 3:24I thought I was going to be either a Broadway star or
- 3:28country star. You know those aspirations.
- 3:30I was just go to Alabama and wanted to do sports medicine and
- 3:33wanted to play on the tennis team where I was going to marry
- 3:35a cowboy. All those things.
- 3:36Those are my little teenage girl dreams.
- 3:39So I definitely did not stay in restaurants.
- 3:43I think when I got into the serving side and, you know, you
- 3:45can see the money and that stuff, that kind of drew me back
- 3:48in. But yeah, no, I took a break
- 3:52even in my adult years once we started the family, as my
- 3:55husband's career started to, you know, expand a little bit, I
- 3:58took a back seat so I could watch our son when we lived in
- 4:01Miami to kind of let him do that.
- 4:04And in Miami, the restaurant hours are totally different than
- 4:06they are pretty much anywhere else.
- 4:08So I needed more of that nine to five job and I sat behind the
- 4:11desk for a little bit and no offense to anyone who does that,
- 4:14just not my thing. I need to be up and at them or
- 4:17for whatever reason my back enjoy standing for longer longer
- 4:20periods of time than it does sitting so.
- 4:23So what eventually drew you back into the restaurant space and
- 4:26inspired you guys to start your own restaurant?
- 4:29I think, I think the idea was always to be back in the
- 4:33restaurants. You know, part of being in a
- 4:35relationship is also like, if it's very give and take, that
- 4:37there's sacrifices here and there.
- 4:39And my husband and I were set from the gecko.
- 4:43We got married. We got married young and we
- 4:46looked at each other. And, you know, I think probably
- 4:49one of the biggest conversations we had before we got married was
- 4:52OK, if someone's career started taking off before the others,
- 4:56like who was going to one of us would be the one that
- 4:59compromised a little bit on that.
- 5:00And he got a great opportunity right out of college, which took
- 5:04us to Chicago and then Chicago to Miami.
- 5:06And it was we had help in Chicago.
- 5:08I was actually the only one in my family not born in Illinois
- 5:12outside of Chicago. So we already had the child care
- 5:15aspect handled there as well. So when we went to Miami and
- 5:19didn't have that, it was like, OK, it was my time to kind of
- 5:22step back and let him do what he needs to do to kind of learn and
- 5:25evolve in one of the biggest food cities, I think in our
- 5:28country. So.
- 5:30But it was also in that time watching him kind of give so
- 5:34much of himself to a company that yes, they did value him,
- 5:41that that wasn't the case. I think it was just, it really
- 5:44pulled on the family aspect that we wanted to have.
- 5:47Like we weren't able, like he wasn't there Christmas morning
- 5:50and I would go, you know, 16 hours without seeing him because
- 5:53he'd have to be at work super late and then super early
- 5:57because everything fell on him. He was in a leadership position
- 5:59there. And really looking at ourselves
- 6:01in the mirror and what we wanted our future to be.
- 6:03Is this the type of life we want to live with our family?
- 6:06You always working for somebody else?
- 6:07Or is this something that we can, you know, try to tackle and
- 6:10build ourselves? And that's kind of when we
- 6:12started building our first concept, Crown Republic, when we
- 6:16were still in Miami, knowing we would come back to Cincinnati
- 6:19and kind of set down roots there.
- 6:22So I want to explore a little bit of that time that you were
- 6:24in Miami, you moved to Chicago, but you got a lot of family
- 6:27there. So that, that's great, wonderful
- 6:29support system. Now you moved to Miami.
- 6:31Did you know anybody there? No, not at all.
- 6:35That was, we actually started N we started in the Boca area
- 6:39because that was where the first restaurant was opening in the
- 6:42Delray Beach area and then they ended up expanding.
- 6:45He got the opportunity to take over both restaurants within a
- 6:49year of opening their first. That speaks to my husband's
- 6:53talent and I could go on and on about that.
- 6:55But yeah, no, that was literally we also had a son at that time,
- 6:59which I mean, that could be a story for a later day.
- 7:02We had our son in college. So that was another reason why
- 7:04we kind of decided right from the get go that we were going to
- 7:09have to really grind hard while we were young is either, you
- 7:12know, we kind of take slow pass to get to where we need to go,
- 7:14or it's like we grind now. And that was kind of why that
- 7:16one decision came up to whoever got the opportunity was going to
- 7:22the other person would take a step back so we could care for
- 7:24our son Aiden. But yeah, I, when I step back,
- 7:26it was literally me and my son Aiden, best friends, just, I
- 7:30think he was, he was 3 when we moved there, so it was just me
- 7:34and him. And I was like, gosh, what do I,
- 7:35what do I do? Like beach every day.
- 7:38I mean, we're both. So I'm a redhead with fair skin
- 7:41also. This isn't realistic for us.
- 7:43And yeah, so I think I, I did about six months maybe with just
- 7:48me and him while Anthony was like grinding and getting his
- 7:50footing. And there's a couple, we are
- 7:53fortunate that a couple people from Chicago that Anthony worked
- 7:56with came down. So we had a little tiny
- 7:57community, like maybe of six people that kind of helped.
- 8:03And obviously people would love to visit us from Cincinnati and
- 8:06New Jersey. They've come down to visit.
- 8:08But yeah, that that's hard. It's it's crazy when you have so
- 8:11much community for, you know, especially when you have a kid,
- 8:14right? So when you have a child and you
- 8:16have that community and then that's taken away, you don't
- 8:19realize how fortunate you are in the in those moments until it's
- 8:22gone. So that was definitely
- 8:24adjustment. But yeah, now we're.
- 8:27'Cause you, you, you're craving that like human adult contact.
- 8:32You're with your child all day and that's great, that's
- 8:34terrific. But at some point, you want to
- 8:37talk more than just goo goo Gaga, right?
- 8:40Oh my gosh, I, I even say that now, like when I'm with my kids,
- 8:43because you know, they're now where they're all in school,
- 8:46which is great. But like before when you're home
- 8:49and then you go to work, that transition of getting out of,
- 8:52you know, the kid talk to adult talk.
- 8:54I have to have at least an hour of like like euphemisms or like
- 8:591 liners that come from like Bluey or come from Disney
- 9:02Channel to like get into adult mode because I'm like, I'm so
- 9:04sorry. I've just been with my kids all
- 9:06day. My staff likes to make fun of me
- 9:07for it all the time because I literally have this awkward
- 9:10interaction with people until I'm like, OK, I could do this.
- 9:13I'm like I have been around other.
- 9:14No early morning meetings for Haley.
- 9:16We've got to give her adjustment time there.
- 9:18No, no, OK. So you start cooking up this
- 9:20idea while you're in Miami, and then how do you guys finally
- 9:24pull the trigger? Like, where do you get the money
- 9:26from? How does that move actually take
- 9:27place? Well, so my family is born and
- 9:32raised or like when they moved to Cincinnati when they had me
- 9:35back in the 90s, like we they sat down route.
- 9:38So like I'm born and raised Cincinnati and my husband's from
- 9:42New Jersey and his dad always wanted to support him as soon as
- 9:47he committed to culinary school. His dad's like whatever, like it
- 9:50one day if you have a restaurant, I want to be part of
- 9:52it. So we actually the idea of our
- 9:56restaurant came from a drunken night in college with all of our
- 9:59culinary friends. I actually wasn't even part of
- 10:01the drunken night. It was a a guy's night out.
- 10:04They ended up creating this gastropub idea.
- 10:08And you know, as we my husband actually the reason we kind of
- 10:13had this like, OK, it's time moment.
- 10:16He was working so much. He ended up falling asleep
- 10:18behind the wheel driving home from work one day.
- 10:21Not like just, I think he had maybe like a 1516 hour shift and
- 10:26just was in traffic at a red light and just like fell asleep
- 10:29and I had just found out I was pregnant with our second son.
- 10:31I'm like, this is not it. Like we cannot, it's not worth
- 10:35your well-being and your health. And it's not, it's not fair to
- 10:38our kids. It's not selfishly, it's not
- 10:40fair to me. But that was kind of our wake up
- 10:43call to be like, OK, this is when we have to kind of start
- 10:45figuring out what our next move is.
- 10:47And our buddies from culinary school were like, again, anytime
- 10:51they come to visit, like we talked about this restaurant.
- 10:53And so it started with this idea from this junk night.
- 10:57Hey, this is a Scatio pub. It was, if I may have like a
- 11:02little play on words, they were catering an event for Providence
- 11:06College. So Johnson and Wales is
- 11:08Providence is a very small little city and all these
- 11:10colleges in Rhode Island are very close proximity.
- 11:12So they were at a bar. Providence College kids were
- 11:15there. They had to do some sort of mock
- 11:17wedding event for a class that they were taking.
- 11:20Ran into my friends and we're like, oh, you're Johnson Wales,
- 11:24can you cater our wedding? Yeah, why not, You know, like
- 11:27exchange numbers and then literally the next week,
- 11:28Johnson? Wales is a culinary A renowned
- 11:31culinary school for folks. Yep.
- 11:32Yeah, yeah, sorry. Yeah.
- 11:33So Johnson, Wales, they have a couple, they had a couple
- 11:36locations back in our days. I think now they just have two,
- 11:38but their main one was in Providence, RI.
- 11:41So yeah, so it started there and they had to cater this fake
- 11:45wedding and they were making the menu for it.
- 11:48And they typed out or attempted to type out Fine Cook Catering,
- 11:52but did find Cock Catering instead, put a rooster on it as
- 11:56the logo and just ran with it. And at that point, it was kind
- 11:59of a joke because it was just like a, you know, a silly little
- 12:02college thing, you know, province College.
- 12:05But now that's why if you look at our Crown Republic gastropub
- 12:09logo, there's a rooster on it because we're just trying to pay
- 12:12homage to like, really the roots of what kind of started this
- 12:15idea. So but yeah, that's kind of when
- 12:18we and with Anthony, he worked in Chicago, He worked under
- 12:22Dynamic group. And at the time, they only had a
- 12:24couple Russians. Now they're really big.
- 12:27But he worked at a gastropub and loved the idea of like, you
- 12:30know, the fusion of this rustic American, like all these
- 12:33different cuisines that kind of come to, you know, America's
- 12:36like a melting pot. So why not have a restaurant
- 12:38that literally has all these different flavors combined and
- 12:42just to a really great food that's just so much more than,
- 12:44you know, like burgers and wings, you know, So our ideas
- 12:49were really big. We really, when we moved after
- 12:51you work in a city like Chicago and Miami, coming to a place
- 12:54like Cincinnati really had to kind of hone in on, you know
- 12:59what, what the clientele here would like.
- 13:01So I think we were a little bit too bold when we first started,
- 13:04but you know, part of being the menu was too big.
- 13:07Restaurant owners. Well, I want to say big.
- 13:10I would say flavor ideas like we had a chicken, a chicken liver
- 13:16cream spinach, which was so good.
- 13:19It was like a great like he served it.
- 13:20We served it with pickled onions and like a mustard Masada.
- 13:24We had lamb ribs on there when we first started.
- 13:27So think 2018 and Cincinnati, I don't know.
- 13:30And this is nothing against Cincinnati by any means.
- 13:33Love Cincinnati and I'm pretty sure everyone knows this.
- 13:35So I feel like I can say this, but there's a saying that if the
- 13:38world were to end, Cincinnati would end 10 years later.
- 13:40Have you ever heard that? You're a little behind the curve
- 13:42on the trends. Is that the idea?
- 13:45Yeah, so like we, we're so excited about all this stuff and
- 13:48some people loved it and some people, oh, this is great.
- 13:50And then other people like, what is this?
- 13:51So, you know, really just being adaptable to really knowing the
- 13:54city. And I mean, it didn't take us
- 13:56long to figure out we're just like, OK, we got to, we got to
- 13:59hone in on our ideas a little bit.
- 14:00It wasn't like we had a large menu at all because we we still
- 14:03started doing all of our own breads from scratch, all of our
- 14:05own pastas. But yeah, it was really just
- 14:08like, OK, what, what do these people want to see?
- 14:11You know, when you go from again, like Miami and Chicago,
- 14:13who literally like everyone's like trying everything, but
- 14:17they're now serving like, I think the big, big is fried
- 14:19chicken caviar, you know, like, you know, anyone who just wants
- 14:21to try anything like in Cincinnati, They are they're
- 14:24creatures of habit and they like good.
- 14:26They want a. Burger, they want their crispy
- 14:28chicken or you know, yeah, they want the the traditional comfort
- 14:31food. Sure, yes.
- 14:32And we do have an A phenomenal burger and we have so many
- 14:35things. And I think also we had to kind
- 14:37of get the city's trust, right. They didn't know who we were.
- 14:40I mean, it didn't matter that I was born and raised or I'd never
- 14:42done anything in, you know, the restaurant ground when I had
- 14:45been here and I hadn't been back since I left high school.
- 14:48So really just allowing people to come into our space, getting,
- 14:52letting them get to know us was a huge part of, I think, what
- 14:55made it successful. I, I told my staff from the
- 14:58gecko when we were hiring. I want you to know I'm not great
- 15:02with names, phenomenal with faces.
- 15:03Anyone will tell you this, but like it takes me a while to get
- 15:06to know names, but I could tell you your whole life story before
- 15:08I could probably tell you your name.
- 15:10I don't know why that's my little, my little issue that I
- 15:13have, but I told myself, know their faces, know their names.
- 15:16We're right under a apartment building or condo building.
- 15:20So I was like, these people are going to be coming in all the
- 15:22time, Like know who they are, like create your regulars.
- 15:26And it's not, it's by no means a dive bar or like just it just
- 15:29became like that. Our, our whole company motto is
- 15:32extending a seat at our family table because that's what we
- 15:34wanted to feel like. When you walk in, someone should
- 15:36greet you by name and then sit down.
- 15:40Tell us about your day, you know, like we'll give you your
- 15:43space and respect your time with whatever you're doing.
- 15:45But really we want you to have this great dining experience
- 15:48that makes you feel like you're back at being at a family table.
- 15:50Bring the joy and the love of the conversation around eating
- 15:52again. I even told them if they're out
- 15:54on their phones and you're watering them, refilling the
- 15:56waters, try try to get them out of that.
- 15:58Like what brings us downtown tonight?
- 16:00Are we seeing a show? Like I nothing bothers me more
- 16:03than when I'm out and I see people now.
- 16:07OK, side note, I have kids, right?
- 16:10I will let my kids while we're figuring out what to eat,
- 16:13Anthony and I will like, do your tech time, do whatever you need
- 16:15to do so we can get this food in.
- 16:17But as soon as the food hits the table, everything goes away.
- 16:19We're talking about things. So like I always say, like bring
- 16:22the conversation around it, talk about the food.
- 16:24Like we literally do everything from scratch.
- 16:26If they're if they seem like they're enjoying something, tell
- 16:28them why we have that. All of our food kind of has a
- 16:31story behind it anyway. So that was really.
- 16:33Really coached people to get a little bit more involved with
- 16:37the clientele because you want them to be regulars.
- 16:40You want them to feel comfortable there.
- 16:42You know, kind of like Norm from Cheers.
- 16:44They walk in, everybody knows your name kind of a thing.
- 16:46So how far were you into the life cycle of that first
- 16:49restaurant before? You're like OK, things are
- 16:51finally clicking. Oh gosh, it took a minute.
- 16:58It took a minute and. This is a year or two.
- 17:02Full transparency, it was really, really hard.
- 17:05I don't think people talk about everyone's like, oh, you know,
- 17:08you're a business owner. This is so exciting.
- 17:09I literally felt like a fraud for the first couple months
- 17:12because it was. It's hard because when we were
- 17:16building the restaurant, right, it's not something that just
- 17:19happens overnight. This is like a long winded
- 17:21thing. I was the stay at home mom.
- 17:23I had two sons at this point who I was with all the time.
- 17:27While Anthony was still trying to you know why we're still
- 17:30trying to get finances while we were building a restaurant,
- 17:32while he was still working, like all these things that we were
- 17:34juggling. Then we get into it and the city
- 17:37wasn't. They weren't responding like
- 17:39they should. Anthony was getting calls from
- 17:41Miami like come back down. We miss you.
- 17:44Like where So we're working where people like they don't
- 17:48understand the food. But then he's getting calls over
- 17:50here, like come back, you need to come here.
- 17:52People like Miami misses you. And it was hard.
- 17:54So like, personally, we had that struggle of like he was valued
- 17:58in this city, this amazing city. And like, people aren't
- 18:01understanding what we're doing now.
- 18:02It's not that they didn't value it.
- 18:03I just don't think they understood it at the time.
- 18:06And then I had like people like, oh, you must be so proud.
- 18:09Meanwhile, my kids are pissed off at me all the time.
- 18:11They're either crying or mad because they don't.
- 18:13I went from being with them, they're constant every day to
- 18:15not even being existent. So it's like they only wanted
- 18:18me, but they also hated me at the same time.
- 18:20And because it was like, where are you?
- 18:22Like, why haven't you been here? But come back.
- 18:24And it was, oh gosh, it was. I'll never forget it.
- 18:27I think it was Father's Day that year and everyone was coming in
- 18:31like, you must be so proud of yourself.
- 18:32This is so exciting because they watch us build this dream,
- 18:35right? And now we're living it.
- 18:37And I literally like had my son at the time.
- 18:40He was three or going to be 3 that year.
- 18:43He was just like, like, I think he was like playing with me or
- 18:47just having a tantrum, who knows?
- 18:48It was, you know, almost three years old and I literally was
- 18:52just like, I think I sat him down and I went into the other
- 18:54room and I just started bawling. I was like, I, I, what am I
- 18:57doing? You know, like, Oh my gosh, I, I
- 18:59should, I should feel so excited about this, but I can't.
- 19:01I feel like a failure and something I felt like I was so
- 19:04good at, which was mothering. And now I'm like, you know, I
- 19:06know I'm good at, you know, my job and stuff, but like, what is
- 19:10how it was just oh gosh, so like that was the start of it.
- 19:14And then again, trying to figure out what came from the
- 19:19adaptability of what dishes we could serve.
- 19:22Gosh, we were about six months in and we were like, I don't
- 19:25think this is going to work. Like we could not.
- 19:27I mean, I, I mean, hard nights, emotional nights, just like this
- 19:34What what anywhere else would this work?
- 19:36Would this have worked if we stayed in Chicago?
- 19:37Would this have worked if we stayed in Miami?
- 19:39Like anything like and then completely.
- 19:42Doubting yourselves? Oh my gosh, yes.
- 19:44And I you're. Feeling terrible about being a
- 19:46parent. You're feeling terrible about
- 19:47being restaurateurs and business owners.
- 19:49You guys have got this emotional tug of war going on in multiple
- 19:53directions. And it was such a small team.
- 19:55It was literally Anthony myself after I had that meant that
- 19:59little breakdown at Father's Day.
- 20:01My eldest sister, I'm the youngest of five girls.
- 20:03So she came in and she was in a transition in her life and she
- 20:07just saw me and she's like, I'm going to come help you.
- 20:10I have, I have some free time. I'm going to come help you.
- 20:12And she came in as a host just to because again, I was, I
- 20:15wasn't only the manager, I was also running the door.
- 20:17I was also, you know, training employees.
- 20:19It was everything I loved doing, but it was a lot for one person.
- 20:23And then to go home and give everything I had also to my
- 20:26kids. It was just, oh gosh, like I
- 20:28said, draining. So she came in and loved it.
- 20:31And she was a teacher for years, I think she over 15 years.
- 20:36And so she already had that knack for just building into
- 20:39people and teaching and coaching.
- 20:41And so she's now with us. She's been with us and she's our
- 20:43director of operations. And I don't know what I would do
- 20:45without her, but it was that little glimmer of hope, at least
- 20:48for me, that really helped kind of get me.
- 20:53AI would not have made it through it without her for sure.
- 20:55And the support of the family. But it was, we literally had
- 20:59this conversation, Anthony and I, where we were like, I don't,
- 21:02I don't what like finances were depleting.
- 21:06Like we knew we had a, you know, provide for a family.
- 21:09We knew we want to do this, but maybe it wasn't our time.
- 21:11Like all the questions, like what if we didn't what it, you
- 21:14know, all those doubtful things. And we had a, a reviewer come in
- 21:19from Cincinnati magazine and Cincinnati magazine's definitely
- 21:22the biggest probably publication within Cincinnati when it comes
- 21:25to restaurants and reviews. And he's he's no longer with him
- 21:30now. I think he moved on after COVID,
- 21:31but he came in and we didn't know.
- 21:35We knew they could come in, right?
- 21:36Like, but again, we didn't know anywhere.
- 21:38We're new to the city. We didn't know what they looked
- 21:40like. I mean, we could Google, but
- 21:41they don't tell you when they're coming in.
- 21:42They do it under a different name.
- 21:44So how they did is they come in twice.
- 21:46They come in with a group and they just kind of observe and
- 21:48like whatever. And then they come in singularly
- 21:51where they ask more questions and it's more of like a date
- 21:53night situation. So he came in and we didn't
- 21:59realize it the first time, like my host who we do, we did have
- 22:02photos at the front and my host was like this might be him, but
- 22:05I'm not sure. And I'm like, Oh, I had already
- 22:07left for the night at that point.
- 22:08Brenda and I had switched because we would do I wasn't
- 22:10working double S anymore. I had I had a yin to my Yang.
- 22:13I would do AM and PM and then we would switch and I was like, Oh
- 22:16my gosh, like, you know, you don't really do anything
- 22:18special. It's just more so like we
- 22:20weren't changing what we're doing.
- 22:21We just would like to make sure that we knew if someone
- 22:23important was coming in. He came in then and then he
- 22:27ended up coming in another time and then the article came out.
- 22:30I want to say it was April maybe of 2019.
- 22:33So definitely farther. Like again, we're in the next
- 22:36year. We've been struggling.
- 22:37We've gone through all that and it it that's what changed
- 22:42everything for us because no one had really known like they knew
- 22:46we were there. We had our regulars, we had our
- 22:48built insurance. But again for Cincinnati, for
- 22:51people that they just go to where they're going and we were
- 22:53kind of off the beaten path. So Cincinnati you had, when we
- 22:56wanted to open our restaurant, we wanted to be on Vine Street,
- 22:58which is kind of like our restaurant row, if you will.
- 23:02Is it, is it High Street in Columbus?
- 23:04That one, you know, kind of think of like that kind of it's
- 23:07like 1 St. of really good restaurants where like that's
- 23:09where we want to go. But the city didn't want another
- 23:12restaurant there. They wanted to pull we're in the
- 23:15in the business district where we're right down the street for
- 23:18PMGPMG. We're right down the like a
- 23:20block away from our fair enough. They need more restaurants over
- 23:22there for the business crowd and for the residents.
- 23:25So that's where we're located or that's where they wanted to put
- 23:28us. And again, such a blessing, you
- 23:30know that they did looking back and then I could touch on that
- 23:33later. But so that happened and.
- 23:36Talk about this review. Like what?
- 23:38What changed when it came out? So he said something and he
- 23:42talked about our food and he talked about, but what he
- 23:46normally doesn't do is talk about our service.
- 23:48And I, I think it's the quote was, and I'll probably misquote
- 23:52it because I don't have it memorized by any means, but he
- 23:53said everyone within the restaurant is unusually turned
- 23:57on. Like from the moment you walk in
- 23:59the building to the people that are bussing your table to, you
- 24:02know, as you walk to the bathroom, like everyone is just
- 24:05engaged. And that is how we and like he
- 24:07said that comment. And that for me was like, Oh my
- 24:12gosh, I do know what I'm doing. That was like, you know, you
- 24:14know, you know what you're doing.
- 24:15It was. The validation that you it was
- 24:17the. Validation.
- 24:18And I think that's what set us apart because anyone can have
- 24:22good food, like anyone could create a great dish.
- 24:24And even if it's not great food is very easy to fix.
- 24:27Like you, we, we know, overcooked your steak.
- 24:31Let me get you another one. Not a problem at all.
- 24:32It'll be up and shortly. But what you can't fix is good
- 24:36service. I really feel like service is
- 24:38what sets the tone and what keeps people coming back.
- 24:41And that's why I trained myself to get to know people when they
- 24:43walk in the building because I want people to be like, Oh my
- 24:46gosh, I want to go see them. I had such a good experience
- 24:48because that person made it personal to me, whoever that is.
- 24:51And it doesn't matter which one of our restaurants you go into
- 24:53now, like you will get the same feeling of our service at any of
- 24:56our, even though they're all different.
- 24:57You know, it might be more fine-tuned at our steakhouse
- 24:59than it is at our gastro pub, but that feeling that you got
- 25:02during that service should be the same universally throughout
- 25:04all of our concepts. So that for us came and that
- 25:08changed everything. So that came out.
- 25:10We had someone from a pretty big restaurant company come in the
- 25:15next day and literally said that he read that part.
- 25:18And this is, I don't a big corporation.
- 25:22I should say it's a very big restaurant group that is now in
- 25:25multiple cities that has a huge reputation.
- 25:27They came in and said, I read this to my staff because this is
- 25:30what it's about that one sentence and I was.
- 25:33So that was super validating as well.
- 25:35And then again within the next couple months, then we were
- 25:37approached to do another location and I was like, do you
- 25:41not remember just like a few months ago?
- 25:43So three CDC who is a not, not-for-profit here in
- 25:47Cincinnati, they basically take buildings like, and, you know,
- 25:52try to bring business back into Cincinnati.
- 25:54And they kind of are the landlords of Cincinnati amongst
- 25:57other people, But we have a great relationship with them.
- 26:01But they're like, Hey, we want you to sorry, go ahead.
- 26:03Yeah. So I want to understand what
- 26:05happened to the business itself. So I understand that this
- 26:07feedback was incredibly validating at a time that you're
- 26:10doubting yourselves and you're feeling this tug of war in
- 26:12multiple directions. But what happened to the sales?
- 26:16What happened to? Sales just, I mean, again,
- 26:19people, because if you, if you're a creature of habit,
- 26:22you're going to where you always know.
- 26:23So that just put us on the map. So people are like, oh, we're
- 26:26going to see a show at Aronoff. We literally share a parking lot
- 26:29with them before shows. We had people like we would have
- 26:32show turns. It was just like nonstop.
- 26:33We went from like never getting reservations like or people
- 26:38again. We had people come in, but just
- 26:39not what we envisioned it to come to literally just being
- 26:42like booked out doing 3-4 table turns.
- 26:45You know, we're open for lunch as well as dinner.
- 26:48So we had the business crowd where we'd have Oh, they're
- 26:51like, oh, we walked by you all the time.
- 26:53We just never thought, we just thought you were fried chicken
- 26:55joint because you had a rooster. No, we're not.
- 26:57So it's like people just started to like look more into us and
- 27:00like took a chance on us finally, like, Oh, we, we saw
- 27:03this and so excited you're here. And then another restaurant, you
- 27:06know, it made people start wanting to come to this area.
- 27:10Another restaurant end up taking up the other location on the
- 27:13other side of the building from us.
- 27:14So like, again, it really just put us on the map and like,
- 27:18again, that, like you said, validated everything we already
- 27:21knew to be true. But it's really hard to kind of
- 27:23feel that way, you know, when you don't see, you know, kind of
- 27:27the fruits of your labor, if you will.
- 27:28So yeah, so totally took over. And then within a couple months,
- 27:33then we were asked to do another location.
- 27:34Like, we love what you're doing here.
- 27:35Why don't you try on this side of the town, which it was
- 27:38literally is 2 blocks from Vine Street, which is where, I mean,
- 27:41everything is very close. But like when I say it's by
- 27:44Washington, our second location was beautiful space.
- 27:49I mean, we turned it down originally when they asked.
- 27:51This was like, we were just like a couple months ago.
- 27:53Like, why don't we do it? Like, how is this going to work?
- 27:55You know, how do we move on from this to another one?
- 27:58Are you crazy? Like, again, not because we
- 28:00didn't want to, but it's like we haven't even been open a year
- 28:03yet. Like let's get our let's let's
- 28:04ride this wave that we're now like seeing where people are
- 28:07coming in and enjoying it and coming back before we do another
- 28:10one. But we ended up doing the other
- 28:12one. But So what was the second
- 28:13concept? So the second concept is what
- 28:15we're getting ready to open in Columbus as well, it's La Santi.
- 28:19So La Santi is a boutique Italian steakhouse.
- 28:22And where we opened it is right next to Music Hall.
- 28:26It's right next to a park, Washington Park, which is a huge
- 28:28park in Cincinnati that does a lot of stuff like that brings
- 28:32people in from every like, you know, it's right down the street
- 28:34from the FC stadium. It's great location, great
- 28:37patio. And so one thing that we do is
- 28:41outside of two locations were second generation, it's like
- 28:45second generation restaurant space, so or company.
- 28:48So we'll take spaces that have already been restaurants and
- 28:50then we will just reconcept them into like what we would do with
- 28:53them. So this space was already an
- 28:55existing restaurant. Really we just had to put a lot
- 28:59of interior work into it to kind of make it into this steakhouse.
- 29:02It's in a historic building, so we couldn't change the layout.
- 29:05A very intimate, very small, but in this area of the city, there
- 29:09was no steakhouses. So we're like we could do what
- 29:13it my husband really good out because he's Italian, which is
- 29:15pastas, you know, highlight that, but then do steaks and do
- 29:18it differently than other steakhouses.
- 29:20So we specialize in steaks by the outs.
- 29:22So we have our own in house butchery program.
- 29:25So at Los Santi specifically, we will cut in the morning.
- 29:28We do fillets, we do strips and we do rib eyes and however the
- 29:32butcher cuts them is how we'll sell them at night.
- 29:33So like fillets can be 7 and 8 oz strips can be, you know,
- 29:3711/12/13 rib eyes will be 14/15/16, you know, like and
- 29:40then you just pick what size you want based off of how you want
- 29:42it. Then you know, we'll bring in
- 29:44like special steaks for, you know, holidays and stuff like
- 29:47that. But that's literally what it is.
- 29:49So you don't have to commit to going in and getting a 32 ounce
- 29:51rib eye, you know, or anything like that.
- 29:53You can and we're a zero waste kitchen.
- 29:55So all of our beat balls are all the trimmings and all of our
- 29:58ground beef for our burgers comes from the trimmings of our
- 30:02steak. So I mean it was just like a no
- 30:04brainer in order to kind of utilize product at both of our
- 30:08locations and they kind of fed off of each other.
- 30:11So that's and all of our all of our restaurants now when looking
- 30:16back at it, it's kind of funny and serendipitous, if you will.
- 30:19So we're like, how do we, if we're going to do this, like,
- 30:23how do we make it like a Cincinnati brand?
- 30:25Like we are so excited to be part of the city and like, how
- 30:28do we pay homage to that? And so I don't know if you knew
- 30:32this, but La Santi Der comes from La Santaville, which was
- 30:36the original name of Cincinnati. So Cincinnati was, yeah.
- 30:40So Cincinnati was originally supposed to be named La
- 30:42Santaville that it sounded too French.
- 30:45So they changed it to Cincinnati from Cincinnati as who is I
- 30:48think the general that did it. And my husband like again, from
- 30:50not being from Cincinnati, he knew so much more about the
- 30:53history and it made me look like so dumb.
- 30:55I'm like, I was born and raised here and I any of this, but we
- 30:58were like, OK, so. And our, our crown Republic
- 31:01gastro pub, our rooster already had a crown on it, which we did
- 31:03because we were going to be part of Cincinnati, which is the
- 31:05Queen city. So like we can like Losanti.
- 31:08We we literally had less than 24 hours to submit a name for this
- 31:11restaurant, our second restaurant.
- 31:13And I was like, I don't, I don't know anything we came up with.
- 31:16We just didn't feel out. And he's like, what about
- 31:18Lasanti? I was like, why?
- 31:20Like what? And they said it was and he had
- 31:22done all this research. I was like, I love it.
- 31:24And then again, it stays with the Cincinnati and the Queen
- 31:26City thing. And so, yeah, so we ran with
- 31:29that. And that was that was October of
- 31:332019 is when we got that one open.
- 31:36OK, so you're just getting that one open, getting things
- 31:39rolling, maybe finding some traction when the world goes
- 31:43into lockdown. The world goes into lockdown.
- 31:46We were open I think for six, maybe six months.
- 31:50And also I was pregnant with my third at the time.
- 31:52So that was another reason why I was like, like they approached
- 31:55us prior to me finding out I was pregnant.
- 31:58But I was like, Oh my gosh, do we like to just make things hard
- 32:01on ourselves? I guess we thrive in chaos.
- 32:03I don't know, but yeah, we, I honestly, what a what a crazy
- 32:09time. It kind of, I don't know if it
- 32:14was because of the service standards we set at Crown
- 32:17Republic that got us through COVID, but the people that
- 32:21showed up for us during the lockdown, again, we had a great
- 32:24first six months. The the location was great.
- 32:28People were excited to have that sort of concept in this side of
- 32:32the city. But yeah, I mean, none of us
- 32:36were prepared for what happened there.
- 32:38I literally gave birth 5 days before lockdown and I it was
- 32:46going to be the first child. We have three.
- 32:49It was going to be our first kid that Anthony was going to be
- 32:52able to be home with me and do paternity leave.
- 32:54He had set it all up and I was so excited to have that when I
- 32:58was like, he hasn't done any of these night feedings or anything
- 33:02like that because he was always working these crazy hours.
- 33:04But I was, I felt robbed of that.
- 33:08I was so angry for so obviously for so many reasons, but also
- 33:10like how blessed I was because we, we ended up shutting down
- 33:14Lausanne. I mean, everything shut down.
- 33:16But when they were when they started to let us reopen, we
- 33:21were able to do Crowd Republic. And because everything we did
- 33:24was from scratch, we had an advantage because we were able
- 33:28to start doing like take home pasta kits.
- 33:30We would do lasagnas, we would do egliant parms, any product
- 33:33that we could get. We were small fish in a, in a
- 33:36big pond at that point because it was only basically, yes, 2.
- 33:39But we had only been open for, you know, a few months at La
- 33:42Santi. So like any product that was
- 33:44leftover or anything that we could get, we started to tailor
- 33:47our menus to serve whatever we could.
- 33:51So we would do like different pop ups a day.
- 33:53And I would be home with the three kids, newborn and my 2
- 33:56little boys posting on Instagram.
- 33:59Like this is what we have today. Like let us know what you want.
- 34:02And it was my, my husband, my sister Brenna, who's our
- 34:05director of operations and like two other people that went into
- 34:10the space. And then we just did to ghost
- 34:12and the amount of people that showed up for us gift cards.
- 34:15We we did an online shop apparel like people, people that moved
- 34:19like away that were like, how do we support you through this?
- 34:21Like just they might, they're like, we'll buy these for when
- 34:24we come back and visit. Don't know when it'll be, but
- 34:26like people really showed up for us and it was it, it was gosh,
- 34:31it was so humbling because I was like bigger picture thing like
- 34:34This is why we do what we do. It's it's to create a community
- 34:38and they did, they got us, they got us through that.
- 34:42Our staff was amazing through that.
- 34:44Obviously no one could really come in.
- 34:46It had to be very, very close, a tight knit team because of the
- 34:50regulation. So when everyone was able to
- 34:53come back and work, we still had our same staff, you know, like
- 34:56they wanted to come back, They still wanted to be part of it.
- 34:59And then when we reopened, it's almost like because so people
- 35:02were so excited to just be out and be in community again.
- 35:05Like our business skyrocketed after COVID, but we really
- 35:08couldn't both locations and we could not have gotten through
- 35:13that. I think if it wasn't for the
- 35:15foundation and the relationships we set at our first location.
- 35:18Again, building into not just focusing on the food, but
- 35:21building into the relationships of the people that continue to
- 35:25support us throughout that. Like, I don't, I mean, I don't
- 35:28want to think what it would have happened, but like, we were so
- 35:31fortunate to get through that because people again, they're
- 35:34like, they would come and be like, oh, we brought some, we
- 35:35bought some of your T-shirts from your online store.
- 35:37We're like, we're so glad that you were able to reopen your
- 35:39doors because again, like 6 months isn't a lot of time to
- 35:42set your roots down. So you know, what's interesting
- 35:45about this, Haley, is I talked with a lot of my guests about
- 35:48the importance of relationship building.
- 35:50And frequently it comes up in the context of you are leaving
- 35:56one place of employment and now what you know.
- 35:58And, and if you have developed a good network up to that point,
- 36:02then you've got better opportunities to find, you know,
- 36:05your next gig. And in your case here again, the
- 36:09importance of relationship building, But you were doing it
- 36:11with the clients, right? And you were really impressing
- 36:13upon your frontline staff the importance of interacting,
- 36:17asking questions, giving advice, just, you know, get to know
- 36:20these people. And in very much the same way,
- 36:24those relationships not only carried you through the
- 36:27pandemic, but then once the doors opened back up, you guys
- 36:30were off to the races. Oh yeah, it was gosh, again,
- 36:35goes back to like, because people would come in and be
- 36:37like, hey, how are your kids doing?
- 36:38How's your mom? Like it was more of like, is
- 36:40everybody OK? How's it was more talking about
- 36:43like how everyone did throughout the pandemic.
- 36:47I haven't seen you in so long. It's so good to see your face.
- 36:49I'm so excited to serve you again.
- 36:51And you know, another thing that we built off of I, I don't, when
- 36:56I interview people, I obviously look at a resume to see if they
- 37:00have like, you know, basic, you know, I should just say work
- 37:03ethic, not even like the skills for a restaurant.
- 37:06Because for me, it's all about how I feel when I'm interviewing
- 37:09you, Are you making eye contact? Are you trying to connect with
- 37:11me? Or are you just kind of going
- 37:13through the motions? Like I can train food, I can
- 37:15train you how to serve. I can't train you how to be a
- 37:17good person and how to connect with people.
- 37:19So if I don't feel like you can connect with me, there's no way
- 37:22you're going to be able to connect with a guest, you know,
- 37:24and one guest coming in doesn't make our business.
- 37:27It's the repeat guest. And that's what we need.
- 37:29And I need to get, I need to be confident that you were going to
- 37:32create an experience for people to come back.
- 37:35So literally, I'll look like going back to like our staff
- 37:39coming back. I think.
- 37:41And another thing we I think we do differently is there will
- 37:44always be some sort of upper leadership within the restaurant
- 37:48at all time. Like at that point in time,
- 37:51Anthony and I were always working shifts like up until
- 37:55probably a couple restaurants ago, like we Anthony's still
- 37:59there a lot. I'm I kind of again going back
- 38:02to that. I had to kind of take a back
- 38:03seat as our kids are, you know, getting more involved in sports
- 38:05and stuff like that to get them where they need to go.
- 38:09But everyone would always say they're like, I've never worked
- 38:13at a restaurant where literally you see ownership or you see the
- 38:16DO or you see the food and beverage direct like because we
- 38:19would want to be involved. We want people to know our
- 38:21faces. We're, we're very much an open
- 38:22company like that where like we are attainable people because if
- 38:26they don't think we're like, if our staff thinks that we're, if
- 38:31we want to do the job we're asking them to do, why would
- 38:33they want to work for us? You know, and we have like I, we
- 38:36open up restaurants with these people.
- 38:38We literally work alongside of them.
- 38:40So they get to know us and then obviously because we're growing
- 38:43business, we have to go on to the next venture.
- 38:45But we come in and we try to know your name.
- 38:47We have about 300 employees now. So it's a little bit harder.
- 38:49As I said, I'm not great with the names, but I know their
- 38:51faces and I know what position they are.
- 38:53And I always say when I'm walking in or I'm leaving, like
- 38:56thank you so much for being here.
- 38:57We appreciate you so much. Like have a great chef, like you
- 39:00know where to find me if you need any kind of thing so.
- 39:02So I kind of want to Fast forward a bit because, you know,
- 39:06here we are very beginning of 2026.
- 39:08You guys are at 7 current locations.
- 39:11You're coming 90 minutes up by 71 to Columbus.
- 39:15That's a pace of roughly 1A year.
- 39:18Even as you factor in those hardships in the early days
- 39:22until you got that one key review and then having to plow
- 39:26through all the crises around the pandemic, when do you feel
- 39:31like you're really hit your stride and you guys started, you
- 39:35know, coming up with new concepts on a more regular
- 39:37basis? Well, if I'm being completely
- 39:42honest with myself and everybody else, I don't think I'm never
- 39:46the one that's like the what's next kind of like I am.
- 39:49But my husband is the one that sees totally like this is what I
- 39:53think we need to do and I think we should do it.
- 39:54And I've been that person where I'm like, also, let's slow down
- 39:57and like plateau for a minute, enjoy what we're doing.
- 40:00I've been the one that's been more reserved because I think I
- 40:03saw, I think probably PTSD for what I saw in Miami and him
- 40:07working as much as he did. I'm like.
- 40:09Just let's, let's, let's chill for a minute.
- 40:11But I also think in, in, to be successful in business, you have
- 40:15to be able to take risks and you have to be able to kind of push
- 40:19yourself, push yourself into that next chapter.
- 40:23Because as soon as you're comfortable, that means like,
- 40:26it's probably not like if you're comfortable, that means you're
- 40:28complacent in my mind. Like I need a, we need to be
- 40:30doing more. And also, I think we set the
- 40:33standard with our staff, like we started to have people that are
- 40:37like, hey, if I want to grow, what does that look like?
- 40:41And we, we looked around like I, we don't know because we had
- 40:44never thought of somebody believing in US enough that they
- 40:46wanted to be part of whatever our future was, which was such a
- 40:50beautiful thing. And we're like, OK, so we will
- 40:52have to open more restaurants because, and I think you
- 40:54mentioned this earlier, you know, when you're talking about
- 40:59like growth and stuff and as you move, move on, like we obviously
- 41:05we might not be for everybody and we get that.
- 41:08But if we can give them whatever tools that they need to grow in
- 41:11their future, obviously would love for it to be with us.
- 41:13But if it's not with us, we ending on, I think you were
- 41:16talking about like the relationship as you know, in the
- 41:18network that you create. Like we, we want you to be as
- 41:22successful as you can in whatever field you can.
- 41:24If that's with us, fantastic. If it's not, we will get you and
- 41:27set you up for whatever successes you are going to need
- 41:29because how you perform at your next job is a reflection of us
- 41:33as well. And that's how we feel.
- 41:34So again, we've had so many people grow with that's why
- 41:38we've grown so quickly. They're like what's next for us,
- 41:40What's next for us? And we're like, OK, so.
- 41:42And then again with the opportunities with three CDC
- 41:45created, we ended up taking over, you know, this, the rest
- 41:48of that I said had opened up on the other corner of Crown
- 41:51Republic in that building. Like we ended up taking over
- 41:53that space, which is now a Rosie's Italian concept.
- 41:57But kind of going back to your question about when we thought
- 42:00we were, you know, what kind of made it work.
- 42:03I mean, we know what works, but we also know that we've had to
- 42:08like Rosie's was not supposed to be Rosie's Italian.
- 42:11It was actually Rosie's cocktails and pies.
- 42:13My husband wanted a New Jersey pizza place in Cincinnati.
- 42:18And I was very, I was like, you can't come to Cincinnati and say
- 42:21that this is the best pizza. Like we don't.
- 42:23We were raised on chains. And I can say that because I'm
- 42:25from here, but like there's great pizza, but I don't care if
- 42:27it's from Papa John's or Domino's because I just wasn't
- 42:30raised with pizzerias on every other corner up on the East
- 42:32Coast. So like, so Auntie's like I just
- 42:34want my tomato pie. And I'm like, you can't call it
- 42:36a pie either. Because when I went to Rhode
- 42:38Island and everyone's telling me let's go get a tomato pie, I'm
- 42:40like, I don't think I would like that because I was literally
- 42:43thinking of pie crust with tomatoes layered in it.
- 42:45So we, you know, we kind of butted heads on that one a
- 42:49little bit, but, and that was right after.
- 42:51So we had signed that lease pre COVID, like right before the
- 42:55shutdown, like hey, we'll take over this space.
- 42:56And then COVID happened. So like the original concept
- 42:59totally changed when we had to reopen.
- 43:01We're like, OK, how do we make this successful in a location
- 43:04that or in a, in a time where we wanted it to be a late night
- 43:08cocktail bar that served pizza because all the residences were
- 43:12coming down like after their nights out at Crown and like
- 43:15would want to hang out and have an extra drink, But it wasn't
- 43:18like it's still a restaurant. So it's kind of hard to create
- 43:20that kind of late night vibe there.
- 43:22So we're like, oh, we'll do this.
- 43:22And this concept. Well, that didn't exist after
- 43:25COVID. There was no late night vibes.
- 43:27So we changed that up and then it went great for 3030 days.
- 43:32And then we had a drunk driver run right through our
- 43:34restaurant. So we had to shut down and it
- 43:36was like, luckily we were closed at that time because if we were
- 43:40open, people would have definitely died.
- 43:43It was crazy. And but again, that was during
- 43:47the time where literally you couldn't get anything.
- 43:49We were closed for over 90 days because we couldn't get the
- 43:51framing for our windows like, and then after that, all the
- 43:55stuff that we had hired there, we put in our other location.
- 43:58So they still had a job, but then we couldn't find people to
- 44:01work at once we reopen. So it was literally bare bones,
- 44:05like skeleton for work at this place.
- 44:06And we couldn't do another PR launch around our reopening
- 44:10because we had already done that.
- 44:11And it was just like, oh, they're open again at that.
- 44:14I mean, that was hard. And we ended up looking at
- 44:18ourselves and being like, this isn't going to work because we
- 44:20couldn't get, we had everyone going to Crown Republic, which
- 44:24was literally you had to walk past if you were coming from
- 44:26PNG, you had to walk past Rosie's to get to Crown
- 44:29Republic. Excuse me?
- 44:32And people just weren't coming in because they didn't
- 44:34understand what it was. They were like, what is this
- 44:35place? Excuse me, I apologize.
- 44:39So Anthony was literally like, OK, we got to reconcept and I'm
- 44:43like, I mean, what do you mean you got to excuse me?
- 44:47Goodness gracious. There's a lot of effort and a
- 44:50lot of time that goes into coming up with the menu, the
- 44:54what the ambiance, what the decor is going to be like.
- 44:56It's not just like. I tell you.
- 44:59That easy. I'm like when I tell you when
- 45:02Anthony's like or when people are like, Oh my gosh, this must
- 45:05be so great to work with your partner.
- 45:06And I'm like, yeah, it is. But also like, like, because
- 45:09when you try to leave it all work out the door and you come
- 45:12in the house, but you're like, I got to reconcept.
- 45:14He gave me two weeks, 2 weeks to totally change the decor in
- 45:17there and totally reconcept that restaurant.
- 45:20And I did it and it went from Rosie's cocktails and pies,
- 45:22which is this like bright fun, like cocktails that were, we
- 45:25have like flaming limes in it and like, like matcha man, just
- 45:29super fun, like eclectic cocktails with like, again,
- 45:33great food, but like to being a red sauce restaurant.
- 45:36And it's all of his family recipes and it's literally
- 45:41eggplant parm and chicken parm. And but he was right.
- 45:45He, he recognized that it wasn't going to do well.
- 45:48And we can continue to watch it, the numbers decline, or we can
- 45:51be proactive and accept like, hey, this didn't work.
- 45:54It worked for the 1st 30 days that we opened and people loved
- 45:57it, but it's not going to work now.
- 45:58So like, how do we do this, change it?
- 46:00And it is, I mean, it's one of one of our most profitable
- 46:03restaurants right now. People love it.
- 46:05And it's literally just his family recipes.
- 46:07And again, going back to that Cincinnati tie, my name is
- 46:10actually Haley Rose and my nickname was Rosie growing up.
- 46:13But Rosie is also the name of the Red Legs mascot, the female
- 46:18Red Legs mascot. So it's still playing into that
- 46:20whole, that Cincinnati theme there as well.
- 46:23But Rosie's is killing it. And people love like our
- 46:27eggplant parm is made like a lasagna and people talk about
- 46:31that like they're like, Oh my gosh, this is the best eggplant
- 46:33parm I've ever had. And I'm not, I'm he already
- 46:37knows this. Sorry.
- 46:38I always feel bad saying it, but I am actually not like an
- 46:41Italian girl. I'm not someone that likes red
- 46:42sauce. This will make his grandma flip
- 46:44over in her grave, rest her soul.
- 46:46But like his, his grandma's name was Grace.
- 46:49And so we now sell her gravy because those E coasters,
- 46:53certain parts of Italy call it gravy.
- 46:55You came from a certain part of Italy into the United States.
- 46:58But Gracie's gravy, we now jar that because like, how do you
- 47:01get this gravy? Like we would sell it during
- 47:03COVID just in pints if people wanted pasta kits or like, you
- 47:06guys need to jar this. So last year we just had an
- 47:08opportunity and we did it. And now we sell Gracie's gravy.
- 47:10And there's a photo of my husband and his grandma, like
- 47:12right when you walk in the restaurant because he's the one
- 47:14who taught, She's the one who taught him how to cook and his
- 47:16love of food. And it's again, all the recipes
- 47:19he learned sitting right next to her in the kitchen.
- 47:21So that's what it is. And she's doing great.
- 47:25Haley, I'm just chuckling a little bit because people who,
- 47:28you know, follow the show, they understand that my favorite
- 47:31question asked in the interview is about a a big serious
- 47:34challenge that you've overcome, how you got through it, what you
- 47:36learned. But I feel like we have been
- 47:39covering multiple. But if if you had a bigger one
- 47:43in mind for that question, I don't, I don't want to cut it
- 47:45out, but there's certainly other places we can go with the
- 47:49discussion here. Well, I when you said that or
- 47:53when, Oh my gosh, I'm getting so excited to talk about how all my
- 47:56sinuses of this weather are killing me.
- 47:59When you said like, you know, preemptively like this might be
- 48:02a question. I was like, gosh, which one do I
- 48:05pick? Because so many I, I could think
- 48:09about ones that even got me to where we're at today.
- 48:12Like that happened in college. You know, if I talk about ones
- 48:15in business, that's literally an everyday challenge.
- 48:17Like we're in them all the time. Yeah, let's shift gears then,
- 48:21because I want to hear more about your hospitality program.
- 48:24I know that this is something that really sets you guys apart.
- 48:26Tell me more about that. Yeah, kind of going back when we
- 48:30had that review come out, I was like, again, that that
- 48:33gratification of knowing like, oh, this, this is what people
- 48:38want. They do.
- 48:38They do respond to how we're treating them.
- 48:40And it is something, I mean, we have so many great restaurants
- 48:43in Cincinnati, but like, what is going to make people choose us
- 48:47over over them? You know, So again, going back
- 48:50to building into that. And that's now his what what he
- 48:54said in the magazine is now in our employee handbook.
- 48:56And we're like, if you if you can't meet this like criteria,
- 49:00if you don't think that you can work as a team in this space,
- 49:04then you're not going to be able to work for us because it really
- 49:07is. I mean, you're only as strong,
- 49:08as strong as your weakest link. So like when you come into our
- 49:11space and let's be honest, serving can be a very
- 49:14competitive industry, right? How many tips can I make or how
- 49:16many people are going to request me coming in or can I get my
- 49:19name on any reviews? Yeah, that's all great because
- 49:21that kind of fuels how you want, you know, your service to be
- 49:24anyways. But it's also like if somebody
- 49:27has a bad experience, they're not coming back.
- 49:29So how can you help your team while that diner or while that
- 49:34guest is within our our building to make sure that they do come
- 49:37back? So literally it's would we if
- 49:41something happens or if someone you know, if someone misses like
- 49:44a greet, that's because we have very specific roles like you
- 49:48have to say we have a 2222 roll 222242 within the 1st 2 minutes.
- 49:54They have to be greeted with. If someone comes within 2 feet
- 49:58of you, you have to acknowledge them.
- 49:59Hi, how's it going like welcome, you know, whatever that is 2
- 50:04inches. So if a guest glass gets with
- 50:08beverage, whether it's water or a cocktail or anything, if
- 50:11there's only two inches left of that glass, if it's water,
- 50:13you're refilling it. If it's a beverage, may I get
- 50:16you another one? I'd love to refresh that glass
- 50:17for you just to because it's like, I don't know if maybe
- 50:22you've ever noticed this, but if your glass is empty and you're
- 50:25like kind of on the fence of ordering another drink, if it's
- 50:28empty and you're waiting it for it to be refilled, you're
- 50:29probably not getting another one at that point, right?
- 50:32So like you kind of having that wherewithal to be like, let me
- 50:35refill that for you. So you don't have to think.
- 50:37That's another thing like don't let the guests think when
- 50:39they're in here, that's your job.
- 50:40You're the salesperson, you're the one that's kind of tailoring
- 50:42this experience. Like they need to just sit and
- 50:45enjoy and be like, Oh my gosh, from start to finish.
- 50:47Like I didn't even realize I was just, it was just like a like a
- 50:50boat ride. I just got to sit back and
- 50:51enjoy. So and then the other one is 2
- 50:55bites. So you drop off food no matter
- 50:58what course. Like how's our steak prepared
- 51:00this evening? Is it cooked to our liking or
- 51:02how are we enjoying that pasta dish?
- 51:03Because if for whatever reason it doesn't need to be up cooked,
- 51:06like within two minutes, you're making sure you rectify that
- 51:10situation. Or if it's not, if it anything's
- 51:13not to our liking within two bites, I'm going to let you know
- 51:16that I'm aware or that I'm going to take care of whatever issues
- 51:20you're having. So then that way it doesn't
- 51:21impede on your dining service. Let me get you something in the
- 51:23meantime while I fix whatever problem if there's a problem,
- 51:26because you don't also want to wait more than two bites and
- 51:29then their, their dinner's pushed aside and they're sharing
- 51:31off somebody else's because, oh, you know what?
- 51:33It was just a little under for me.
- 51:34So I'm just not going to eat it. Like, that sucks.
- 51:36That's not what we want for you. So we have very specific rules
- 51:39when it comes to how are you. Yeah, 42.
- 51:43That's sounds like 2-2. Because what do you say?
- 51:45I'm like, did I get the four? But yeah, so that's a huge rule
- 51:49of ours. And then also like again, you're
- 51:51only like I said, you're only as strong as your weakest player.
- 51:53So like if, if you notice somebody like your team member,
- 51:58because depending on what you know, where you're at in
- 52:01sections and server sections, you know, walking around dining
- 52:05rooms as you're checking on your tables, just to help your, to
- 52:08help your teammates out. You know, like if I see like a
- 52:11glass that's not filled and I know that that server's at
- 52:13another table, just, you know, answering questions or doing
- 52:15whatever, why wouldn't I ask if they want that?
- 52:18Because again, it's like you want to make sure that that
- 52:20person comes back because you know, they're not your table now
- 52:23they could be next time, right? And it's, I think that's kind of
- 52:27what the reviewer were saying. And like everyone was in tune
- 52:31and turned on because so many people touched this table not to
- 52:33talk to him, but just like again, to assist him in whatever
- 52:37if it was like needing an extra fork or if it was like refilling
- 52:42his water, like. And again, doing it with a
- 52:44smile. Just like being in that presence
- 52:46that knows like, hey, we know that you're here to enjoy your
- 52:49experience and we're going to make sure that that happens kind
- 52:51of thing. So, yeah, I think that's really
- 52:53just the basis of that whole program if.
- 52:57I'm, I'm starting to connect the dots because everybody would
- 53:00like, everybody in the restaurant business would like
- 53:02for their hospitality to come across the way that you're
- 53:05describing. Not everybody has been able to
- 53:08pull that off and execute on that.
- 53:10And I'm thinking, tell me if I'm correct or if there's things
- 53:14missing here. A big reason that you're able to
- 53:17pull this off is that you get very specific with the training
- 53:20and the instructions that you give.
- 53:21The 222 two rule, right? As an example of that.
- 53:25Also the way that you were describing earlier how you
- 53:29interview people, you know, you're checking the resume, is
- 53:32there a work ethic? They're not necessarily looking
- 53:34for restaurant experience, but mostly you're looking for, are
- 53:37they looking you in the eye? Are they engaging with you?
- 53:40Does it seem like they're a people person?
- 53:42Because that's the kind of thing that you can't teach.
- 53:46I think those are sort of two big pillars, 2 big reasons why
- 53:49you guys are successful in pulling this off.
- 53:51Is there something else in that landscape that I'm not paying
- 53:54attention to? I also think, I mean, you also
- 54:00have to know who's in your restaurant as well.
- 54:02Like there are people that come in that have all the the
- 54:05experience in the world that like, you know, that they'd be a
- 54:08great fit and a huge asset to your team.
- 54:09Because also there's some people that probably could benefit from
- 54:12learning from like a restaurant server, you know, like a
- 54:15lifelong restaurant server. And we get people and we employ
- 54:18them and they're fantastic. But really like you have to
- 54:23think of staff members as like units as well.
- 54:27So like when I'm interviewing someone, if I think that it only
- 54:30takes like 1 bad apple to kind of mess with the tree, if you
- 54:35will, right? So that's also something I'm
- 54:37very cognizant of. And I tell you know, our GMs,
- 54:42I'm not involved as much in the hiring, like a, yes, we set the
- 54:44foundation, but I, I fully trust in these people that I've put in
- 54:48positions to do the hiring now that they are upholding like
- 54:50those standards that we've set. But like really, if I mean a
- 54:57service is also you can feel it when you walk in the room if
- 55:01something's not right or I can't like if someone's like had a bad
- 55:05day or if someone's going through something.
- 55:07Like I also train my leaders and I don't like the term managers
- 55:10we only use because I feel like with management.
- 55:12It kind of reminds me of that poster within elementary school
- 55:15growing up when it's like, I think it was like Pharaoh, like
- 55:18a pharaoh or something, when he's like standing on his throne
- 55:21and pointing and all the slaves are pulling him.
- 55:23And then it was like the difference between a manager and
- 55:26a leader. And then the leader, the bottom
- 55:28part of it is Pharaoh or whoever the king was in front of all of
- 55:32his people, helping them pull. So that's really the mentality I
- 55:35try to create. I'm like, you're going to be on
- 55:37that floor with them. You're going to be on that floor
- 55:39making sure the 2222 rule is being implemented.
- 55:42You're going to be talking to guests, you're going to be a
- 55:43presence so that your team feels like you're with them in this
- 55:47and you're not going to let them go through the trenches alone.
- 55:49So, but if someone, but also by being there, you can feel like,
- 55:53hey, something's going on with the server.
- 55:55Did he just have a negative interaction with someone or did
- 55:57he feel like he just messed up? Or is it something outside of
- 56:00work that's now affecting them? So training them to pull them
- 56:04off the floor. Hey, what's going on?
- 56:05Do we need to talk about this? Is this something that we can,
- 56:07you know, work through right now?
- 56:08Because I'm noticing it's affecting you, which is
- 56:10affecting kind of the flow. So really being, I mean,
- 56:14cognizant of what the vibe in the restaurant is at all times,
- 56:19knowing that a negative vibe can literally trickle, right?
- 56:22It's a trickle down effect. So that's, that's a huge part of
- 56:27it as well. And you know, our staff and I
- 56:30think the reason they wanted to come back after COVID or just we
- 56:32have staff that's been with us literally since day one, like
- 56:36our director of operations. Obviously our food and beverage
- 56:39director started as a bartender and has worked his way up like
- 56:42her GM that's coming to Columbus and run Losanti.
- 56:45She started as a bartender at one of our locations here and
- 56:48it's like what's next for me? I will go somewhere and she
- 56:50wanted and she was like, what about Columbus?
- 56:52She I have family there. Perfect.
- 56:53So she's running our restaurant there.
- 56:56But I excuse me. I also think it goes to show
- 57:01that the community you create within your restaurant space,
- 57:04like over the summer we lost one of our employees to suicide and
- 57:10it was at our flagship. He had been with us for a few
- 57:14years and obviously his memorial was going to be during one of
- 57:19our shifts. And we, you know, as a team,
- 57:22you're talking about closing down, but our team members from
- 57:25our other locations decided to cover all the shifts of the
- 57:28staff members that we're going to go to his memorial.
- 57:32And that in of itself, I think speaks to the type of culture we
- 57:36create, not just with our guests, but with our team.
- 57:39Like we literally are a family. We want people.
- 57:42We all go through days where we don't want to go to work.
- 57:44I mean, and I, I still have those, but when I go to work,
- 57:47I'm going to be around people that I know support me and are
- 57:50going to lift me up and are going to make me like feel
- 57:53better. And I would much rather be in
- 57:55that situation than be at home and smoking.
- 57:57And you know what I'm saying? So that's a huge part of our
- 58:00culture as well. And I think that's why people
- 58:02like to stay with us because we want people to feel like they're
- 58:07family again, not just as guests, but as our staff.
- 58:10Like again, I want to be able to be home with my kids because if
- 58:15I didn't have staff members that believed in me and supported me
- 58:17to be able to be home with my kids, right?
- 58:19So I just want to make sure that when people come into us, they
- 58:23know our hearts, know who we are, not just from a guest
- 58:27perspective, but from an employee perspective, because I
- 58:30don't, I would never want to not work for someone or like not
- 58:35know who I'm working for. I feel like that just adds to
- 58:38the passion that they have when they're in that space, which
- 58:40leads into their service as well.
- 58:41Like I know who my quote UN quote boss is, right?
- 58:45I don't like that term, but like, I know the owner of this
- 58:47restaurant, I know their hearts, I know their families, you know
- 58:50what I'm saying? So I think that's also a huge
- 58:52part of our hospitality program as well.
- 58:56I'm sorry to hear about the loss of your one of your team
- 58:59members, but wow, what what a great emblem that team members
- 59:04from other locations came in to fill shifts so that the
- 59:07restaurant could stay open and everybody could attend the
- 59:10service. I think that's just that speaks
- 59:12volumes about the kind of organization that you're
- 59:14running. What's behind the decision to go
- 59:17to Columbus? I really think that, again, kind
- 59:24of going back to like day one, like this was never part of the
- 59:27plan. And I think part of growth is
- 59:30evolving and pushing yourself and going into other cities with
- 59:34something like, I'm sure my husband would say he would love
- 59:37to go back to his hometown in New Jersey or New York or
- 59:40whatever. But it's like, OK, what's
- 59:41tangible for us right now and what's something that we feel
- 59:44like we would not lose? Like that whole bit that I just
- 59:49spoke to is that that piece where people know who we are.
- 59:51Right. I want people to still know who
- 59:52we are. So where I'm located is, I don't
- 59:56know. Are you familiar with Kings
- 59:58Island? I am.
- 1:00:00I OK, so we live out there, giant.
- 1:00:02Theme park. Folks, that giant theme park,
- 1:00:04Yeah, sorry, but so that's where we're at.
- 1:00:07So I'm about 30 minutes from all my businesses downtown and I'm
- 1:00:11about an hour and 10 minutes depending on the flow of
- 1:00:15traffic, if you will. So it's still like a tangible
- 1:00:18thing that we can get to and still be present and still
- 1:00:21support our staff. And that's really where we want
- 1:00:24to start as we kind of grow into other cities.
- 1:00:27And again, Columbus, I mean, I went up there all the time going
- 1:00:31out Kosai field trips, you know, stuff like that.
- 1:00:34One of my best friends growing up went to OSU, huge Buckeye fan
- 1:00:38and what a great city. Just, I mean, Anthony and I go
- 1:00:42up there all the time for date nights have already created a
- 1:00:44huge community there. And I just think the promise of
- 1:00:49what that city is doing. I think there was an article
- 1:00:50that came out last year that said it's one of the fastest
- 1:00:53growing cities in America right now.
- 1:00:55And that kind of excites us. And where we're going in
- 1:00:58Columbus is the Franklinton area.
- 1:01:00So it's it's newly being developed.
- 1:01:03It kind of is giving us the vibes that Crown Republic gave
- 1:01:05when we first there. You know, there wasn't many
- 1:01:07restaurants there right now, but it was all residences and
- 1:01:09businesses. And that's kind of why we picked
- 1:01:12that space because it kind of gave us that like like this
- 1:01:14could, if we get in on the forefront of this is this could
- 1:01:17be a huge, you know, for the future of this company.
- 1:01:19So again, staying super tangible to where we're at personally,
- 1:01:25like commute wise, like we can get there if need be and we're
- 1:01:29going to be up there training. We just, you know, we got a
- 1:01:31little short term apartment for our team.
- 1:01:32We're going to pull our team members from Losanti here to
- 1:01:34help train. So again, everyone can really
- 1:01:36understand that because I think it's something if you don't
- 1:01:39experience it for yourself, it's kind of hard to like you can
- 1:01:41speak to it all you want, but like I think experiencing it is
- 1:01:44a totally different beautiful thing.
- 1:01:46So if we can pull staff members from here, which we are like our
- 1:01:50chef of La Sante here is going to go help opening up.
- 1:01:52We have already have our chef there.
- 1:01:54Like I said, our GM that's been there since September.
- 1:01:56That's kind of building into the roots there and hiring
- 1:02:00currently. So yeah, that for us, Columbus
- 1:02:03was the best way to kind of dip our toe into the possibility of
- 1:02:08what it looks like to go into other cities where it still
- 1:02:10feels close enough that we can still be part of it and immerse
- 1:02:14ourselves in it. And also challenge us to see,
- 1:02:16OK, if we can do Columbus, what's next?
- 1:02:19I mean, our dream would try to be within 4 hours because that's
- 1:02:23still workable for us since that is a very centrally located
- 1:02:27city. So if it is Lexington OR
- 1:02:30Louisville or Columbus or Indy or whatever that looks like,
- 1:02:34that's kind of where we wanted to start to see if it's
- 1:02:36something we can even do. Yeah, spread your wings while
- 1:02:39still staying close to the nest. What is the projected opening
- 1:02:43date? So right now, well, it was
- 1:02:48supposed to be July of last year, but I think we're looking
- 1:02:53the week after Valentine's Day is really what we're shooting
- 1:02:55for. We don't want it to be any
- 1:02:56further than that. But honestly, after, you know,
- 1:03:00going through the snowstorm, like dealing with everything
- 1:03:02here, I'm kind of glad we're not opening, you know, dealing with
- 1:03:04the chaos of weather and the untangibles that you can't
- 1:03:07really plan for. You know, we're up there once a
- 1:03:10week now checking progress. I think we're getting all of our
- 1:03:12inspections done in the next couple of weeks.
- 1:03:14So, yeah, it's moving. So again, hopefully the week
- 1:03:17after Valentine's Day, we're going to get through that crazy
- 1:03:20service that we'll have here and then focus all of our energy up
- 1:03:23there. Well, fingers crossed then
- 1:03:25you'll be open by the time this interview hits live.
- 1:03:27So folks be checking it out. Yeah, Haley, I've just got one
- 1:03:31more question for you today. But before I ask, I want to do 3
- 1:03:33quick things. First of all, anybody who wants
- 1:03:36to get in touch with Haley, she's given us her e-mail
- 1:03:39address, Haley, which is Haley. Haley at CRG Cincy, CINC, y.com,
- 1:03:47Haley at crgcincy.com. And we'll have that in the show
- 1:03:50notes for folks too. Also, if you're enjoying the
- 1:03:54show, a quick comment or review on your favorite podcast app
- 1:03:57goes a long way towards helping others discover our show.
- 1:04:00So thank you for taking a quick moment to do that right now.
- 1:04:04And as a reminder, if you want to get more restaurant employees
- 1:04:07access to therapists, doctors and prescription meds that, as
- 1:04:11paradoxical as it seems, actually increases your
- 1:04:14company's net profits, reach out to us at Add Back benefits.com.
- 1:04:18So last question for you, Haley. A year from now, what is 1
- 1:04:21specific thing that you hope to be celebrating?
- 1:04:28Professionally, I just think just an upward trend of
- 1:04:34business, you know, I think this the past year was very rough on
- 1:04:37our industry. The year before, you know, we
- 1:04:40thought it was like, oh, that was a rough year, but 2025 will
- 1:04:43be great. And then 25 kind of, I mean,
- 1:04:45Cincinnati got a lot of news over the summer.
- 1:04:50So it kind of hit us pretty hard personally with Cincinnati, even
- 1:04:53though I know it's kind of like a nationwide thing, but I just
- 1:04:57honestly just I mean, it might seem so like, you know, sugar
- 1:05:03coated, if you will, or butterflies and rainbows, but
- 1:05:06honestly just success with everybody that everyone just
- 1:05:09feels like they can breathe a little bit and not feel so
- 1:05:12strained and that people just again are get back out to
- 1:05:17sitting across the table and enjoying a great plate of food
- 1:05:20with fantastic service. That's just that seems so silly.
- 1:05:23I may be, I may be minuscule, but like for me, that's I just
- 1:05:27want people to enjoy going out again and really want to do it
- 1:05:31more. And just remember, you know,
- 1:05:33that food is what unites us and brings us together.
- 1:05:36And I think we could use a lot more of that so.
- 1:05:39Love it. Hayley Nutter Siddik from Crown
- 1:05:42Restaurant Group I want to be the first to thank you for
- 1:05:44sharing both your time and your story with us today.
- 1:05:47I really appreciate you being here.
- 1:05:49Thanks, I enjoyed it, lot of fun.
- 1:05:51Folks, that's a wrap on another episode of the Inspired Stories
- 1:05:53podcast. Thanks for learning with us
- 1:05:55today.