The Girlboss-ification of AI: How Big Tech Is Gaslighting Women Into AI w/ Kat Tenbarge

Taylor Lorenz’s Power User · Apr 22, 2026 · 1h 1m

AI companies are secretly waging a massive PR campaign targeting women.Support my independent journalism: 🙏 Patreon: ⁠https://www.patreon.com/cw/taylorlorenz ⁠ 🗞️ Buy a paid subscription to my Substack: ⁠https://www.usermag.co In the past year, OpenAI, Anthropic, Google, and Meta have launched an aggressive PR campaign to rebrand artificial intelligence for women, especially mothers and teen girls. Suddenly AI isn't an existential threat or a labor displacement machine. It's a "lifestyle accessory," a "creative tool," and your new girly best friend. Kat Tenbarge of Spitfire News joins me to…