Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten Note Beat a Typed Letter by 3 to 1
In this episode, Lucas and Luna dive into one of direct mail's most durable mysteries: why a physical, handwritten sales letter can pull three times the response of a perfectly polished typed version. They trace the phenomenon back to 1994, when a small nonprofit raised $847,000 more by switching from typed appeals to handwritten ones. They explore the psychology — the effort heuristic, the intimacy signal, the lack of plausible deniability — and ask whether the same effect holds in email, social media, and AI-generated text. Luna pushes back with a study showing that typed letters can…
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