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Why Continuing Education Is the Aftermarket's Best-Kept Secret

Most professionals didn't set out to land in the automotive aftermarket — they fell into it, and stayed because they loved it. James O'Dell, who leads continuing education programs at Northwood University's University of the Aftermarket, says that's exactly why ongoing learning matters so much in this industry: people are leading teams and businesses in a space few of them were formally trained for.

In this episode, O’Dell breaks down the data behind why employee development is one of the toughest challenges organizations face today, and makes the case that investing in people pays off in…

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