Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Cyara CEO Sushil Kumar on finding the right balance of AI in your CX
What if your biggest CX innovation is also your biggest source of customer churn?
Agility requires a clear-eyed view of both the promise and the peril of new technologies. It’s the ability to embrace innovation like AI not just for efficiency, but with a rigorous focus on the customer outcomes that build long-term value.
Today, we're going to talk about the delicate balance of implementing AI in the customer experience. Specifically, we'll explore the rise of sophisticated, agentic AI voice bots, and the critical "dealbreakers" that cause customers to abandon interactions and, potentially…
The skinny
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