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The Continental Plate: Uber's European Delivery Expansion
Uber expands Uber Eats into 7 new European markets
What happened
Uber ($UBER) is rolling out its food-delivery business into 7 new European countries in 2026: Austria, Denmark, Finland, Norway, the Czech Republic, Greece, and Romania. Uber expects this expansion to add about $1B in gross bookings over the next 3 years. The move comes right after Uber also agreed to acquire Getir’s delivery division in Turkey, strengthening its delivery footprint there.
Why the market cares
This is a scale play. More markets can improve merchant density, courier utilisation, and subscription attach (like Uber…
The skinny
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