Danielle Adsett: New Zealand Apples and Pears CEO on the India Free Trade Agreement coming into effect

Early Edition with Ryan Bridge · Oct 19, 2026 · 4m · transcript

There's excitement in the apple sector over access to 1.4 billion Indian consumers being unlocked.

Our new Free Trade Agreement with the world's most populous nation takes effect today, with 57% of exports to India now tariff-free.

The number of tariff-free exports would rise to 82% over time, with the next round of cuts due from next year.

Apples and Pears Chief Executive Danielle Adsett told Andrew Dickens there's huge demand for our products.

She says we have the best apples in the world and India's growing middle class want them because they're tasty and can be trusted.

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