100. Son of a Vicar: a young man, a dream and the launch of a Kiwi owned fragrance brand

The Real Solutions Business Podcast · Dec 4, 2025 · 45m

Matthew McVicar is a law clerk at Godfreys Law and the founder of Son of a Vicar - a New Zealand-made fragrance brand he launched in 2024. What began as an idea during his law studies has grown into a small but ambitious business, with three signature perfumes now on the market.

A year ago, Son of a Vicar was little more than an idea. Matthew was in his third year of law school in Christchurch, experimenting with scents in his spare time and trying to imagine how a fragrance brand could feel at home in New Zealand without simply replicating what already existed. He wanted a brand with a…