Consumer Research Highlights Limited Impact of EU Mandated Local SERP Change & On-going EU Challenge
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Consumer Research Highlights Limited Impact of DMA Mandated Google's SERP Changes:
Near Media unveiled findings from their latest research on the restaurant vertical in Ireland, investigating the effects of Google's Search Engine Results Page (SERP) changes in light of the Digital Markets Act. The study aimed to ascertain whether Google's adjustments to its Irish SERP features influence user click behavior or choices, particularly in selecting restaurants. The UI changes implemented by Google, such as the Places Sites module intended to feature local directories and content…
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