Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The Best (& Worst) Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In this episode, Richard Gaffin (Director of Digital Product Strategy at CTC) sits down with Luke Austin (VP of E-Commerce Strategy) to unpack CTC’s new Creative Demand Model—a framework that quantifies exactly how much creative output brands need in order to hit their revenue and spend goals.
They walk through real examples from CTC’s dataset, breaking down what separates the highest creative scores from the lowest, and why top brands are still producing hundreds of ads each month…
The skinny
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