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Awkward silence: Trump-a-Palooza a ratings flop for Fox News

REUTERS/Evan Vucci

The Loyalty Machine Is Eating Its Own

A Rally Without the Usual Reward

Donald Trump spoke for 105 minutes at a Dallas convention designed to energize Republicans before the midterms. Fox News carried the address in full, yet its average audience between 9 and 11 p.m. was roughly 2.5 million—about normal for the network’s prime-time programming. Empty seats and muted crowd reactions supplied the more visible evidence that Trump’s promised surge of enthusiasm had not materialized.

That is the context. The political story is not simply that a rally “flopped.” It is that a…

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