Latest / The Smart Cookies podcast / Why does the INTERNET suck so bad now? With Cory Doctorow
Transcript
- 0:04Welcome to the Smart Cookies Podcast. I'm here
- 0:06with Cory Doctorow, journalist, science fiction
- 0:08writer, and author of the amazing book, N -Shitification,
- 0:11Why Everything Suddenly Got Worse and What to
- 0:14Do About It. Corey, welcome to the program. It's
- 0:17a pleasure to be on. Thank you for having me.
- 0:19As a big believer in grand openings, I'm just
- 0:22going to go for it. Why does the internet suck
- 0:25so bad right now? Well, I think it's because
- 0:29we used to have constraints that punished companies
- 0:33that did bad things. And we got rid of those
- 0:36constraints. So now whenever there's an individual
- 0:39who's in a decision making position who has a
- 0:43bad idea, there's nothing to stop them doing
- 0:45it. And whenever there's a factional dispute
- 0:47within a company where some people want to advocate
- 0:49for users of the platform and other people want
- 0:52to advocate for the shareholders at the expense
- 0:54of those users, the people advocating for the
- 0:56shareholders always win because the argument
- 0:58is always like it would be icky to rip people
- 1:01off in that way and not we would hurt. If we
- 1:04rip people off that way, we lose workers or we'd
- 1:06be fined or our competitors would take us over
- 1:09or people would make new technology that would
- 1:11make our technology obsolete. So in short, could
- 1:14we just say this is capitalism then? Or is it
- 1:17a tad more complicated than that? Well, I'm not
- 1:20like the world's greatest true believer in capitalism,
- 1:23but I think that it's unequivocal that we used
- 1:25to have a different kind of capitalism. The platforms
- 1:28used to be a lot better and now they're a lot
- 1:29worse. I'm not saying that the... best way to
- 1:33get platforms is to just use markets to get them
- 1:35but if you are going to use markets to decide
- 1:37how platforms behave then you need to make those
- 1:39markets contestable you need to make the firm
- 1:42small enough to regulate you need to invigorate
- 1:45labor power so that workers can stick up for
- 1:47their users and you need to make sure that the
- 1:52regulatory environment doesn't stop people from
- 1:54making technologies that make their lives better
- 1:56because right now what we have is a situation
- 1:59where platforms can exploit the flexibility of
- 2:02digital tools to change the deal on you every
- 2:05time you use them. So prices can change, costs
- 2:07can change, search rankings and other aspects
- 2:12can change in a way to shift value away from
- 2:15you into the platform. But if you want to use
- 2:17technology, right, if you want to reverse engineer
- 2:19the app so that you and everyone who's gig working
- 2:22near you can refuse all lowball offers and force
- 2:25the wage up or if you want to reverse engineer
- 2:27the app so that everyone you know who's on prime
- 2:30can see whether prime users are being charged
- 2:32extra because amazon knows that most people with
- 2:35prime don't shop around or if you want to reverse
- 2:38engineer the app so that you can take your ebooks
- 2:40and audiobooks around with you or if you want
- 2:43to reverse engineer your printer so that you
- 2:45can use third -party ink in it and not use the
- 2:48original hp ink which is ten thousand dollars
- 2:49a gallon it's the most expensive fluid you can
- 2:52buy as a civilian it would be cheaper to print
- 2:55your grocery list with the semen of a kentucky
- 2:57derby winning stallion right if you wanted to
- 2:59if you wanted to change that technology that
- 3:01would be within your remit that would be a matter
- 3:03between you your devices and maybe a company
- 3:08or an individual who is doing the technology
- 3:09work that you hope to avail yourself of and the
- 3:12manufacturer wouldn't get to step in and ask
- 3:14the government to prosecute people who made your
- 3:17technology better so that we would rather than
- 3:20having a situation where we are defenseless and
- 3:22they can do whatever they want with the technology
- 3:24we'd have a situation where they were constrained
- 3:27and we could use our technology in the ways that
- 3:29benefited us ah all right i thought maybe it's
- 3:34my Rose -tinted glasses of nostalgia. But I remember
- 3:37the time of message boards, straightforward ad
- 3:40-free websites, and customized MySpace profiles.
- 3:43Extremely fondly. Fast forward then to a couple
- 3:46of decades, and I have to battle through mountains
- 3:50of AI slop and shitty ads, and then go through
- 3:53three verification processes to figure out which
- 3:56of the 12 streaming platforms I have to be subscribed
- 3:59to if I want to watch a shitty Steven Seagal.
- 4:02movie on a friday night so you're telling me
- 4:04it's about the fact that everything's been so
- 4:07monopolized um and and the fact that we're unable
- 4:11to do to to tweak technology anymore that's causing
- 4:15my experience on the internet let's concretize
- 4:18that just a bit here right so um you have a company
- 4:21google right obviously very important structurally
- 4:24important internet company um They have had one
- 4:27successful internal product to speak of in the,
- 4:30and it was a product from the previous millennium.
- 4:32It was a search engine. It was really good when
- 4:35they launched it 27 years ago, virtually everything
- 4:36they've made in house since has been a flop and
- 4:39almost all their successes, you know, mobile
- 4:42video. Well, it's just, it's just empirically
- 4:45true. Mobile video, ad tech, server management.
- 4:48uh docs collaboration those are all other people's
- 4:51companies they bought and operationalized they
- 4:53are they are ops people not innovators and look
- 4:56i'm an ex -ops guy that's fine but their story
- 4:58is we are innovators and the thing is that under
- 5:01the letter of antitrust law of competition law
- 5:03that kind of acquisition is unlawful right when
- 5:06you're acquiring a competitor to reduce competition
- 5:08that is an unlawful acquisition and yet the doj
- 5:13the ftc under multiple presidents democrat and
- 5:16republican just waved through all those mergers
- 5:18and so google was able to build up quite a giant
- 5:21war chest and they started to buy all the shelf
- 5:23space so they bribed apple more than 20 billion
- 5:27dollars a year not to make a competing search
- 5:29engine They bought every operating system, every
- 5:32browser, every carrier, every platform, so that
- 5:38if there was ever a search box in front of you,
- 5:40it was wired into Google's server, which meant
- 5:41that nobody really invested in a rival search
- 5:44engine except for Microsoft, which just rolled
- 5:45it out with its OS. And as a result, they became
- 5:49not just too big to fail and too big to jail,
- 5:51they became too big to care. So in 2019, when
- 5:54the DOJ sued Google for antitrust violations,
- 5:57They published a lot of memos from Google that
- 5:59they'd received through discovery. And one set
- 6:01of those memos that Ed Zitron from the Where's
- 6:05Your Red At newsletter analyzed in depth talks
- 6:07about how Google deliberately decided to enshitify
- 6:10its service. So in 2019, Google had hit a wall
- 6:13on search growth because they had 90 % market
- 6:16share. So people with 90 % market share don't
- 6:18grow. You could raise a billion humans to maturity
- 6:21and make them Google customers, which is what
- 6:23Google Classroom is, but it takes like 18 years.
- 6:28They needed some other way to goose revenue.
- 6:30And you have this epic battle between two Google
- 6:32executives, and you can see it play out in the
- 6:34emails and the memos. You have one guy called
- 6:36Prabhagar Raghavan, who's the revenue guy for
- 6:39Google search. He's an ex -McKinsey guy, came
- 6:41from Yahoo. And you have another guy called Ben
- 6:43Gomes, who's the tech guy for Google search.
- 6:45And he has been with Google since the earliest
- 6:47days. He was their data center guy. He started
- 6:50with one server under a desk and built out the
- 6:52global network of data centers and eventually
- 6:54became their... search tech guy and so Prabhakar
- 6:59Raghavan's got this great idea he says what if
- 7:01we made search worse right if we turn off the
- 7:03things that let you one shot a search right like
- 7:06spell checking and this thing called query stemming
- 7:09where like if you search for pants they do another
- 7:11search for trousers in the background context
- 7:13clues you know like if there's um You know, a
- 7:16monkey that got loose on a highway and you search
- 7:18for a monkey. It like elevates those queries
- 7:20more highly because everyone's searching for
- 7:22that. And that's the thing they're looking for.
- 7:23All the stuff that kind of made Google magic
- 7:25and let them one shot those queries. We just
- 7:27turn all that off. Now you've got to search two,
- 7:29three times before you find the thing you're
- 7:31looking at. Well, each time you search, that's
- 7:33another chance to show you an ad. And so here
- 7:36you've got, you know, these two ideas and. if
- 7:40google were in a competitive environment if google
- 7:42was worried about regulators if google was worried
- 7:44about their employees because remember you know
- 7:46google hired these brilliant technologists you
- 7:50know significant plurality of all the top phds
- 7:53from every major university in the world uh they
- 7:57would be in a position where this would be unthinkable
- 8:01but by the time 2019 rolls around they're already
- 8:05getting to the point where they're thinking they've
- 8:07got enough workers uh they don't have to be quite
- 8:09so deferential to them you know sure they'll
- 8:11keep the free kombucha and the massages and the
- 8:13ball pit and stuff but like yeah let them get
- 8:16angry about this stuff um they're not worried
- 8:19about competitors obviously uh they're not worried
- 8:22about regulators for good reason i mean for one
- 8:24thing google's been invading our privacy since
- 8:27you know, the early 2000s with impunity because
- 8:29the last time America got a new consumer privacy
- 8:32law was in 1988 when Ronald Reagan signed a law
- 8:36that bans video store clerks from revealing your
- 8:38video rental history. That's the last technological
- 8:41privacy threat that Congress has defended us
- 8:45against as consumers. And so they're not worried
- 8:47about regulators either. So they're sitting there
- 8:49completely unrestrained. You have these two factions
- 8:52and you can imagine those factions have been
- 8:54at Google since the early years. I mean, I know
- 8:57people who went to Google who were just scumbags
- 8:59and who were just greedy assholes, but they lost
- 9:03their arguments for the most part for a couple
- 9:07of decades. And now they start winning the arguments,
- 9:09right? The discipline, the fear of competitors,
- 9:13of workers, of interoperable technology, of regulators,
- 9:16that's gone away. And so when the clash occurs,
- 9:20it cashes out in favor of a shittier service.
- 9:23And that's in shitification. And it's not caused
- 9:25by greed. Because we didn't invent greed in the
- 9:28late 2010s. And it's not caused by VC because
- 9:33VC companies back Google when it was good. And
- 9:36it's not caused by laziness. It's not because
- 9:39you weren't paying for the product. So you were
- 9:41the product. I mean, Apple, you know, when they
- 9:43turned off spying for Facebook, they turned on
- 9:45spying for Apple to run their own ad network
- 9:48with no opt out. You can pay for the product.
- 9:50You cannot pay for the product. If the company
- 9:51can make you the product, you're going to be
- 9:53the product, right? So it's not about. A customer
- 9:55reward perk. It's about discipline. It's about
- 9:58fear. And so take away all the fear. Take away
- 10:01all the discipline. And shitification follows
- 10:03like night follows day. So it's like we have
- 10:05a superior product. We've conquered the globe.
- 10:08We have an idea what to do next. Let's make it
- 10:10a bit shitty. That's almost like an ingenious
- 10:13idea in a sort of psychopathic Lex Luthor sort
- 10:16of way. Because, yeah, what else can you do?
- 10:19But by the way. You write that n -certification
- 10:22is a three -stage process. Could you break down
- 10:26this process? Sure. I can use Facebook as an
- 10:29example here. Yeah, yeah. An example would be
- 10:32amazing. In stage one of n -certification, you
- 10:34have platforms being good to their end users
- 10:36and at the same time locking end users in. So
- 10:39platform, it's a kind of company that mediates
- 10:42between two or more groups of users, right? So
- 10:44in the case of Facebook, the end users were us.
- 10:47People wanted to find out what other people were
- 10:50saying. And Facebook pitched people who were
- 10:53already social media users in 2006. This is when
- 10:57they opened up to the general public and dropped
- 10:59the requirement that you have a .edu address
- 11:01and said anyone can join Facebook. And they said,
- 11:05hey, you know, sure, you've got an account on
- 11:08MySpace, but obviously MySpace is owned by this
- 11:10evil, crapulent, senescent Australian billionaire
- 11:12named Rupert Murdoch, and he's spying on you
- 11:14with every hour that God sends. Come to Facebook.
- 11:17We will never spy on you at Facebook. And we
- 11:20will only show you the things that you asked
- 11:22to see. So pick your, pick your follows. We'll
- 11:24show you what they post. So users pile in and
- 11:27they lock themselves in. And there's a lot of
- 11:29different ways that platforms can lock us in.
- 11:32Amazon gets us to pay for a year shipping in
- 11:33advance. So it'd be dumb to shop anywhere else
- 11:35because we've already paid for the shipping.
- 11:38Apple locks you in with proprietary file formats
- 11:40and apps. Facebook. They play lock in on the
- 11:43easiest setting because we do the lock in for
- 11:45them through something economists call the collective
- 11:48action problem, which is like how economists
- 11:50describe the fact that you love your friends,
- 11:52but they're a pain in the ass. So even though
- 11:54you're all ready to leave Facebook, you can't
- 11:56agree on when you should go or where you should
- 11:57go. And so you all stay because you love each
- 12:00other more than you hate Facebook. And so that
- 12:03collective action problem and the high switching
- 12:05costs of being denied the company, the people
- 12:07who matter to you on Facebook mean that you're
- 12:09stuck there. Once Facebook understands that,
- 12:12they understand that they can make things worse
- 12:13for you, not out of sadism, although some of
- 12:16them are probably sadist, but in order to make
- 12:18things better for business customers. And so
- 12:21advertisers pile in because now Facebook is spying
- 12:25on you and they're offering really low cost,
- 12:27high fidelity ad targeting with an extremely
- 12:31built out anti -ad fraud operation. So if you
- 12:34give them a dollar to show an ad to a specific
- 12:36user, that user is getting that ad crammed in
- 12:38their face. And publishers crawl in because Facebook
- 12:42tells them that if they post excerpts of their
- 12:44content with links back to their website, they'll
- 12:46stuff it into people's eyeballs, even though
- 12:48they never asked to see it. Give them a free
- 12:50traffic funnel, let them monetize it as they
- 12:52see fit. And then those business customers, they
- 12:54get locked in. And I think that if you're someone
- 12:57who thinks of yourself as like an end user or
- 13:01consumer, it's really easy to lose track of how
- 13:05powerful a buyer can be instead of a seller.
- 13:08So a monopoly is about a powerful seller, right?
- 13:12We all know about that because we played the
- 13:13shitty board game at the cottage in the summer,
- 13:15right? But a monopsony is a powerful buyer. So
- 13:20imagine you own a coffee shop and next door there's
- 13:23an office building and 20 % of your sales come
- 13:26from the people who work in that office building.
- 13:28And the company goes out of business and the
- 13:29next day you lose 20 % of your sales. That could
- 13:32be like an extinction level event. Right. You
- 13:35know, 20 percent drop off in overnight receipts.
- 13:38That's persistent. You're going to have to lay
- 13:40people off. You might have to get a bridge loan
- 13:42to keep paying the loans on your equipment. You
- 13:45might not make rent before you know you're out
- 13:47of business. Meanwhile, say you're a coffee drinker.
- 13:50Right. There's five coffee shops on your block
- 13:52and one of them goes under. Okay, well, you shop
- 13:55somewhere else, right? Monopsonies are so much
- 13:57easier to get and maintain than monopolies. And
- 14:00once the buyer is structurally important to a
- 14:02firm, they can really squeeze the firm. So you
- 14:04have these business customers who are now locked
- 14:06into Facebook, advertisers, publishers. They're
- 14:08there because we're there. We're there because
- 14:10we're holding each other hostage. The advertisers
- 14:12and the publishers can't afford to leave. So
- 14:13Facebook phase three starts to squeeze them.
- 14:16For advertisers, they see ad fidelity dropping,
- 14:19ad prices going up, ad fraud explodes. So in
- 14:222017, Procter & Gamble dropped its $200 million
- 14:26per year surveillance advertising. That's the
- 14:28pharmaceutical giant, right? No, that's a different
- 14:30company. Procter & Gamble is a consumer packaged
- 14:32goods company. If you go to the grocery store...
- 14:34Shampoos and shit. Yeah. Well, and cakes and
- 14:38breads and canned goods. I see. Everything in
- 14:40your grocery store comes from, to a first approximation,
- 14:42either Unilever or Procter & Gamble. Like all
- 14:44the packaged goods come from one of two companies.
- 14:47Procter & Gamble is one of them. So Procter &
- 14:49Gamble had been spending $200 million a year
- 14:51on surveillance ads, on what they call behavioral
- 14:53ads. And they dropped that to zero and they saw
- 14:55a 0 % drop in sales. Because to a first approximation,
- 14:59$200 million worth of ads was just going down
- 15:01the fraud hole. Publishers, meanwhile, are discovering
- 15:04that they have to post longer and longer excerpts
- 15:07of their content to Facebook. just to be seen
- 15:09by the people who've subscribed, let alone to
- 15:11be recommended, they're becoming more and more
- 15:13substitutive for their own website. And eventually
- 15:16it has to be the whole article. And what's worse,
- 15:17if you put a link back to your own website, well,
- 15:21Facebook downranks you because that link might
- 15:22be malicious. And so now you're just a commodity
- 15:25backend supplier to Facebook. And your only path
- 15:27to monetization is that corrupt advertising system.
- 15:32So this is the end of stage three of inshittification.
- 15:34Facebook has harvested all of the value. They
- 15:37have left a kind of homeopathic residue of things
- 15:40you've asked to see in your own feed. They've
- 15:43left a void that they filled with stuff that
- 15:45advertisers and publishers are paying to place
- 15:48in your feed. Those people are getting ripped
- 15:50off to the tunes of billions. They're not having
- 15:52a good time either. And then, you know, final
- 15:55stage of inshittification, the platform is a
- 15:56giant pile of shit, but that's a very brittle
- 15:58equilibrium. The difference between like, I hate
- 16:02this place, but I can't stop coming back. And
- 16:03I hate this place. I'm never coming back. It's
- 16:05very thin. And you get one like scandal, one
- 16:09Cambridge Analytica, one privacy breach, one
- 16:11live stream mass shooting people, both for the
- 16:14exits. And then the platform owners, they panic
- 16:16and being tech bros, they call it pivoting. So
- 16:19Mark Zuckerberg gets out of his sarcophagus one
- 16:22morning and says, you know, hearken to me, brothers
- 16:23and sisters, for I've had a vision in the night.
- 16:26It turns out the future is not as I told you.
- 16:29arguing with your racist uncle using the primitive
- 16:31text interface that I invented to non -consensually
- 16:33rate the fuckability of Harvard undergraduates.
- 16:36It is actually for me to convert you and everyone
- 16:39you love into a legless, sexless, low polygon,
- 16:42heavily surveilled cartoon character so I can
- 16:44imprison you in a virtual world I stole from
- 16:46a 25 -year -old satirical cyberpunk novel that
- 16:49I call the metaverse, right? And that is the
- 16:51final stage of enshitification. And how is that
- 16:55going for him? Well, it lasted long enough to
- 16:58keep the stock market believing that maybe he
- 16:59could keep growing even after he dominated the
- 17:02sector. And then when they lost confidence that
- 17:04that would be the way that he could keep growing,
- 17:05he said it was AI. And then when they lost confidence
- 17:08in AI, he said it was super intelligence. And,
- 17:10you know, who knows what it's going to be next,
- 17:12right? Given the way Trump is going, it's probably
- 17:14going to be med beds, this imaginary technology
- 17:16that you lie in and fixes all of your illnesses.
- 17:19And Facebook's going to pivot to med bed. By
- 17:22the way, speaking of AI, does it? emergence at
- 17:25least the way it's designed and utilized now
- 17:27only accelerates this process of n -sheetification
- 17:30because it certainly seems like that to me so
- 17:33one of the things that ai is pretty good at is
- 17:35um uh like doing minor variations to kind of
- 17:40edge people towards some state or another. So
- 17:43there's this thing called algorithmic wage discrimination.
- 17:45That's a term coined by the scholar Veena Dubal.
- 17:48She originally used it to describe how Uber pays
- 17:50its drivers. So Uber will periodically lowball
- 17:53a driver by just a little bit, offering them
- 17:56a little bit less per mile or per minute than
- 17:58they would normally get. And if the driver accepts
- 18:01the ride, then that's the new normal. And then
- 18:03they start to lowball them again. So they're
- 18:05just tight, tightening the dose down a little
- 18:08bit in these small random increments. And the
- 18:11idea is like, if you're picky as a driver, it's
- 18:13because you've got a side hustle, right? You've
- 18:15got something else that lets you be selective.
- 18:17But if Uber can like trap you in this lowering
- 18:21wage, then maybe whatever it is you used to do,
- 18:23you can't do anymore. And so now you're dependent
- 18:25on, on Uber. So that's the thing that these things
- 18:27are really good at. um this is even worse when
- 18:30it's applied to other labor markets so preferentially
- 18:33in the united states hospitals source their nurses
- 18:35as contract workers uh they want to do union
- 18:38avoidance so they don't want to hire staff nurses
- 18:40so they understaff the wards and then they hire
- 18:43day nurses and these day nurses uh they used
- 18:46to get their work through staffing agencies and
- 18:48there'd be a few in every town and these days
- 18:50uh those have all been replaced by four giant
- 18:53apps each of which calls itself uber for nursing
- 18:55and just like uber They try to do algorithmic
- 18:59wage discrimination. So like I said, we haven't
- 19:01had a new privacy law in this country since 1988
- 19:03with the Video Privacy Protection Act. And so
- 19:06we have this totally unregulated data sector,
- 19:08data broker sector, and they will sell anyone
- 19:11any information about anyone. So the way that
- 19:14these nursing apps work is before you're offered
- 19:16a shift, the app will go and connect to a data
- 19:19broker and look up your credit. And if you're
- 19:21carrying a lot of credit card debt, and especially
- 19:23if it's delinquent, you get offered a lower wage,
- 19:25right? Because you're probably more economically
- 19:26desperate. What that means is that the nurse
- 19:29who's inserting your catheter probably drove
- 19:31over until midnight the night before and then
- 19:33skip breakfast to make rent because their wages
- 19:35are being forced down. Right. And so keeping
- 19:37people in that desperation equilibrium, it's
- 19:40the kind of thing that you can automate well
- 19:42with technologies that these days we call AI.
- 19:45You know, a few years ago we called machine learning.
- 19:48It's just, you know, it's a pretty straightforward
- 19:50algorithm, but it's like the kind of thing that
- 19:52that AI is pretty good at. Mostly, I'm not as
- 19:55worried about AI. As a technology, because it's
- 19:59such a disgusting investment bubble that is going
- 20:02to burst and take the economy with it. 31 % of
- 20:05the S &P 500 is seven AI companies, none of which
- 20:09are profitable, all of which are hundreds of
- 20:12billions of dollars into CapEx they will never
- 20:14recoup on, all of which are losing billions of
- 20:17dollars a year. But aren't they saying that Uber
- 20:21is still not profitable? all these years depends
- 20:25on who you ask i mean uber has found some profit
- 20:28so what uber did for a lot of years so uber the
- 20:30way that uber got lock -in was the saudi royal
- 20:33family gave him 31 billion dollars which they
- 20:35funneled through masayoshi uh we work or not
- 20:39we work um softbank which funded we work and
- 20:41uber uh is funding open ai uh was funding yahoo
- 20:46in the years when it bought every promising web
- 20:472 .0 startup and then killed it this guy is like
- 20:50a menace and so masayoshi sun gives 31 billion
- 20:54dollars in saudi royal money to uber uber loses
- 20:5641 cents on the dollar for 13 years because they
- 21:00are charging so much less for rides than it costs
- 21:03to provide them cities start to under invest
- 21:05in transit because why would you ride the bus
- 21:07when you get an uber so cheaply and all the other
- 21:10cab companies go out of business and so now in
- 21:12most places it's just uber or uber and lyft and
- 21:15so they have this gigantic lock -in and so the
- 21:18question was always well can uber eventually
- 21:20make money so for a long time they relied on
- 21:22these weird accounting tricks like they would
- 21:24say OK, well, we entered all these other markets
- 21:28like we went into China and Indonesia and India
- 21:30and Japan and whatever. And we started these
- 21:33companies and they were all unsuccessful. So
- 21:36we sold them to other unsuccessful competitors.
- 21:40So like Didi bought Uber China. Right now, those
- 21:44companies, they're also not public, but we are
- 21:48now holding a bunch of their non -public, non
- 21:50-liquid stock. And this year, we think that stock
- 21:54has doubled in price. Not because anyone's buying
- 21:56it or selling it. It is illiquid. It's a private
- 21:58company. But we are going to book that as $11
- 22:01billion in revenue for this year, right? So they're
- 22:04just like making up numbers. This is how WeWork
- 22:07operated too. They just made up numbers and added
- 22:09them to their balance sheet. More recently, because
- 22:12Uber has doubled the price of rides and halved
- 22:14the price of driver compensation on average by
- 22:18playing these games with pricing. where, you
- 22:21know, they'll do to you what they do to drivers,
- 22:24where periodically they'll charge you more. And
- 22:26if you accept the ride, they'll charge you more
- 22:28again next time. And next time they're trying
- 22:30to find the equilibrium of your willingness to
- 22:31pay, you know, and they're using behavioral cues.
- 22:36At one point, there was an Uber executive who
- 22:38said that they were using whether your battery
- 22:41was about to die to raise prices. They later
- 22:43walked that claim back. I don't know if it's
- 22:45true or not. One of the things about Uber's app.
- 22:48like all apps is that because it is locked up
- 22:51because it has a digital locker in it what if
- 22:53you're a gamer you might call digital rights
- 22:55management it's illegal to reverse engineer it
- 22:58and try and look inside and see how it works
- 22:59because in 1998 bill clinton signed a law that
- 23:02bans reverse engineering where there's drm involved
- 23:05and so we can't really study how uber works we
- 23:08can only make indirect observations so there's
- 23:11people like the rideshare guy who's got a popular
- 23:13youtube channel who will get a bunch of uber
- 23:15drivers in a room who all have different degrees
- 23:18of how often they drive and what kind of rides
- 23:21they accept and all of them will get a page for
- 23:24the same ride and they'll show their phones and
- 23:26you can see the range of compensation and offer
- 23:28most of us do don't do that as riders but i bet
- 23:31if you did it as a rider you'd find the same
- 23:33thing so there's a possibility that uber is now
- 23:35profitable it's inched into profitability by
- 23:38squeezing riders and drivers so so very hard
- 23:44Before I interrupted you, you said that the AI
- 23:46sector is a massive bubble right now. Yeah. So
- 23:51I think those foundation models are not long
- 23:54for this world. I think the only reason they
- 23:57exist is because other people are giving AI grifters
- 24:00billions of dollars to keep the lights on at
- 24:02the data centers. And those people are going
- 24:04to expect a return on their investment. And when
- 24:06the market craters, they're going to pull out
- 24:08if they don't lose it all. And I think most of
- 24:11those servers will just be shut off. I think
- 24:12the foundation models are doomed. If you want
- 24:15to plan for the future of AI, I think you should
- 24:17plan for what you would do if you could buy GPUs
- 24:20at 10 cents on the dollar, hire a lot of unemployed
- 24:23applied statisticians, and optimize open source
- 24:26models that have barely been touched yet in terms
- 24:29of optimization and have lots of room for improvement.
- 24:31That's the future of AI. And it'll be a bunch
- 24:34of like marginally useful utilities that are
- 24:36kind of cool. I have a local model on my computer.
- 24:39I have this spreadsheet I have to parse once
- 24:41every three months of sales that I have to break
- 24:44out in this very specific way that's really hard.
- 24:47And it takes me four hours. And I broke it down.
- 24:50I did it yesterday because it was the first day
- 24:52of the quarter. We're recording this on October
- 24:542nd. So it was October 1st yesterday. And I used
- 24:57a model running locally on my computer, Lama.
- 24:59And I just broke it down with Lama. And I broke
- 25:03it down one step at a time so I could check the
- 25:04numbers at each step. It took me half an hour.
- 25:07Right. That's going to be like a really useful
- 25:08thing. You don't have to pay for it. Lama's free.
- 25:11Right. And it'll get faster and better with more
- 25:14open source hacking. So it's not a business.
- 25:17It's a consumer surplus. Back to my experience
- 25:22on the shitty Internet these days. Why do all
- 25:26these companies want us to download an app instead
- 25:29of just using a website? For example, if I want
- 25:31to have a look at the time. They are literally
- 25:34making me have to download some clunky fucking
- 25:37app where I have to sign up with my complete
- 25:39biography as well as surrender my mother's maiden
- 25:42name or something. And click through a license
- 25:45agreement. Yeah, exactly. Of course. Before they
- 25:47let me have a look at the dial, Jesus Christ.
- 25:50Why is that happening? So I mentioned earlier
- 25:53this law, the Digital Millennium Copyright Act
- 25:55that Bill Clinton signed in 1998, which makes
- 25:58it a crime to break DRM. punishable by a five
- 26:01-year prison sentence and a $500 ,000 fine. And,
- 26:04um, sorry, break the RM for, for us. So if there's
- 26:10any kind of digital lock on a service, so if
- 26:13you, if you have a program that's open, that
- 26:16doesn't have any access controls that tries to
- 26:18stop people from changing how it works, like,
- 26:20you know, a browser like Firefox, right? Then
- 26:23anyone can modify how it works. So like, There's
- 26:26ad blockers for browsers. 51 % of all web users
- 26:30have installed an ad blocker. It's the largest
- 26:32consumer boycott in human history. And that is
- 26:37possible because the browser is open. If the
- 26:39browser were closed, if they had done something
- 26:41to try and stop you from modifying it, and you
- 26:43went in and you broke that, you opened the lock,
- 26:46that is a crime, even if the thing that you're
- 26:49doing is legal. So even if you just want to block
- 26:52ads or protect your privacy. So an app is just
- 26:55a website. skinned in the right kind of ip to
- 26:57make it a felony to protect your privacy while
- 26:59you use it and uh any kind of modification to
- 27:03an app is is illegal because you have to break
- 27:06the drm the digital rights management the digital
- 27:08lock in order to get at it uh and and this is
- 27:11why firms really like apps because if you're
- 27:14using an app you can't like install another app
- 27:17a counter app that checks its math or refuses
- 27:20lowball offers or uploads the stuff that you've
- 27:23seen to a central repository so other people
- 27:25can compare the offers they're getting to the
- 27:27offers you're getting or any other things you
- 27:29might do to defend yourself you know as a worker
- 27:31you might say well i'm going to install an app
- 27:34along with all the other workers that i know
- 27:37that are going to refuse any kind of lowball
- 27:39offers from the gig work platform, that is going
- 27:43to monitor, say, seven gig work platforms and
- 27:45see which one is paying the most at any given
- 27:47moment, breaking down by mile, by estimated time,
- 27:51and so on, that lets me get the most out of the
- 27:53platform, that lets me defend my interests at
- 27:56the expense of the shareholders of the company
- 27:58that made the tool. By the way, in a recent talk
- 28:02you gave for, I believe, CloudFest, you said,
- 28:05Entitification is a result of specific policy
- 28:08choices, which means we can reverse those choices.
- 28:11At the moment, though, it doesn't really seem
- 28:13like we're going that way. The infamous photo
- 28:16of these extremely charismatic big tech gentlemen
- 28:20from Zuck to Bezos swarming Trump at his inauguration
- 28:24seems to prove that rather than the state taming
- 28:27the tech giants, the tech giants have pretty
- 28:30much captured the state. I think that's true.
- 28:33I mean, you know, we've had this antitrust resurgence
- 28:37that started under Trump one. We kind of forget
- 28:40that, you know, the case against Google and Facebook
- 28:42started under Trump one. And it was not clear
- 28:47exactly why Trump did that. Some of it was just
- 28:49capriciousness. Some was petty grievance. But
- 28:53the thing is that around the time Trump was bringing
- 28:56those antitrust cases, we were seeing an antitrust
- 28:59resurgence in Australia. in Japan and South Korea,
- 29:03in the EU, in Canada, where I'm from, in the
- 29:07United Kingdom, and also in China, where there's
- 29:11been pretty vigorous antitrust against tech companies.
- 29:14No one really has a theory about why that was
- 29:16all happening and why it's continued to happen,
- 29:18because while it's slowed down in the US and
- 29:20Trump, to the extent he's doing antitrust right
- 29:22now, is attacking companies that displease him.
- 29:26which are companies that are guilty right they've
- 29:28done bad things every major company is an antitrust
- 29:31violator but he's not going after them because
- 29:34they violated the law he hasn't sorted his list
- 29:36by the companies that hurt americans the most
- 29:38he's sorted his list by the companies that make
- 29:40him the most angry personally but all around
- 29:45the world we've seen this surge in antitrust
- 29:46and if you're a political scientist this is a
- 29:49mystery because it is a bedrock of political
- 29:51science theory that the preferences of billionaires
- 29:54are the ultimate determinant of our policy. Things
- 29:57that billionaires want happen. Things that billionaires
- 30:00reject do not. And it doesn't matter how popular
- 30:02or unpopular they are with the rest of us. There's
- 30:04a big empirical study, Princeton study, that
- 30:07analyzed thousands of policy outcomes and came
- 30:09to this conclusion that public policy preferences
- 30:11have no bearing on policy outcomes when they
- 30:15conflict with billionaires' policy preferences.
- 30:18And yet here we are. Right. The single most important
- 30:22pro billionaire policy we have is monopoly. I
- 30:25mean, monopoly is the concentration of power
- 30:28and wealth. So, of course, it shits out billionaires
- 30:31at the rate of knots. Right. So we we now have
- 30:35this anti monopoly surge all around the world.
- 30:39It's like gravity has reversed itself, like pigs
- 30:41have started flying, like water has started flowing
- 30:44uphill. And it's still going on without Trump.
- 30:48And in some ways. The fact that Trump is such
- 30:51an isolationist is to the benefit of other efforts
- 30:54to resist American tech giants. You know, in
- 30:58the European Union, they're pursuing this thing
- 31:00called Eurostack, where they just want to get
- 31:03the hell off of American platforms. And it's
- 31:05not because of patriotism. It's because Trump
- 31:09has weaponized US platforms to attack European.
- 31:12institutions so for example when the chief prosecutor
- 31:15at the international criminal court brought charges
- 31:18against benjamin netanyahu for genocide that
- 31:22chief prosecutor's outlook account was killed
- 31:26and lost all their email all their documents
- 31:28all their files that they used for these legal
- 31:30cases and when microsoft was asked by european
- 31:35governments to make privacy guarantees they said
- 31:38we cannot promise you that we will not share
- 31:41government and corporate data on microsoft servers
- 31:45belonging to europeans with the us government
- 31:47even if it's on european servers and we cannot
- 31:50promise you we'll tell you if we're doing it
- 31:51and so you have europe being really interested
- 31:55in getting the hell off of the american tech
- 31:58stacks and the biggest impediment to that is
- 32:02that it's illegal in europe to circumvent to
- 32:04jailbreak to break drm And it's because in 2001,
- 32:08the US Trade Representative convinced the European
- 32:10Union to pass a law just like the Digital Millennium
- 32:13Copyright Act. In fact, that is something the
- 32:16US Trade Representative has done to all of America's
- 32:18trading partners. So, you know, if you're an
- 32:21American, the fact that these companies rip off
- 32:24all their users, including their American users,
- 32:27may be beneficial to you because at least it's
- 32:29propping up the stock market. Maybe you've got
- 32:30a 401k. But if you're a foreigner. you don't
- 32:35even get that benefit. You just get ripped off.
- 32:37And so to keep that rip off going, to get the
- 32:39most profitable lines of business of the most
- 32:41profitable companies in the S &P 500 alive, the
- 32:44US trade representative has forced every American
- 32:47trading partner to agree not to develop technology
- 32:50that would be wildly profitable and save money
- 32:54for the people who live in those countries, like
- 32:55an alternative app store, an alternative firmware
- 32:58for printers or for cars or for tractors. They'll
- 33:01let you use generics or get generic service.
- 33:04And that was all under the threat of tariffs.
- 33:07But a deterrent only works to the extent that
- 33:09you don't use it, right? If you say, you know,
- 33:12I'm going to burn your house down unless you
- 33:14do what I tell you. Well, once you've burned
- 33:16my house down, why should I do what you tell
- 33:18me? And so now that we are living with tariffs,
- 33:21why would we continue everywhere in the world
- 33:25to toe the line on... the American priorities
- 33:31for tech policy. And so we've seen some very
- 33:34muscular antitrust coming out of the EU. Really?
- 33:37Could you give us a couple of examples? Because
- 33:40from where I'm sitting, I just see these guys
- 33:42getting more powerful by the day. So some good
- 33:44news would be nice. something called the Digital
- 33:47Markets Act. It's a big, gnarly hairball of a
- 33:49law. It's got some pretty cool features. So you
- 33:52may know about the GDPR, the General Data Protection
- 33:55Regulation, the privacy law in Europe. It has
- 33:58been pretty much a catastrophe. It was enacted
- 33:59nine years ago. And it says that you just can't
- 34:03spy on people unless you have their permission.
- 34:05And if you ask their permission and they ignore
- 34:07you, you just have to let them keep going. You
- 34:09can't just like throw up a cookie consent dialogue
- 34:11that says, you know, do you want to use cookies?
- 34:13Yes, no. Show me choices, blah, blah, blah. And
- 34:16then if they and then just make them go through
- 34:18like 11 clicks to avoid the cookies or just have
- 34:22them say, yes, I accept all the cookies. That's
- 34:24illegal. The problem is that the GDPR was structured
- 34:27so that the cases under GDPR would be heard in
- 34:31the courts of the member state. where the company
- 34:35was headquartered. So if it was an Irish company,
- 34:38it would be heard by the Irish data commissioner.
- 34:40If it was a German company, it'd be heard by
- 34:42the German data commissioner and so on and so
- 34:44on. So all the tech companies in Europe pretend
- 34:47that they're Irish because Ireland is a tax haven.
- 34:50And so if they pretend they're Irish, then their
- 34:53money floats in a state of untaxable grace somewhere
- 34:55in the Irish sea. And what that means is that
- 34:59Ireland has to keep these companies happy. Because
- 35:02if you're Apple, And you can pay enough lawyers
- 35:04to pretend that you're Irish this week. Next
- 35:06week, you could pretend you're Cypriot or Maltese
- 35:09or Dutch or Luxembourgian. And so they don't
- 35:14enforce any laws against companies in Ireland,
- 35:17not just tax laws, because they don't want these
- 35:20companies to go. So when GDPR cases went to Ireland,
- 35:23as these tech companies violated the hell out
- 35:25of the GDPR, they just died there. The Irish
- 35:28data regulator, like... barely gets out of bed.
- 35:32And when he does, he sits around in his underwear
- 35:34all day eating breakfast cereal and watching
- 35:35cartoons. And so it took like nine years to move
- 35:39some of these cases to the federal courts where
- 35:41they're finally being heard. But under the Digital
- 35:43Markets Act, all these cases are going to start
- 35:45in the federal courts. So they're going to bypass
- 35:47the Irish court. So it's a very procedural thing,
- 35:52but it basically means that within a year, we
- 35:54should probably just have the end of spying.
- 35:57on users in Europe and the end of these bullshit
- 36:00cookie consent dialogues. That's huge, right?
- 36:03Because a lot of this stuff is just downstream
- 36:04of spying on people. There's another piece of
- 36:07this that I'm really excited about. It's the
- 36:08interoperability mandates. And it says that companies
- 36:11cannot block third parties that want to plug
- 36:14into their services. So if you have an... I feel
- 36:16like tweak it again. If you don't want to tweak
- 36:18it again. That interoperability means if you
- 36:21want to tweak something again, right? Yeah, if
- 36:24you want to plug one thing into something else,
- 36:26if you want to use like someone else's shoelaces
- 36:28and your shoes, someone's gas in your gas tank,
- 36:30someone's light bulb in your light socket. So
- 36:33what they're saying is like you can't block people
- 36:35from plugging their own instant messaging into,
- 36:37say, WhatsApp. So you'll be able to send messages
- 36:40from WhatsApp to other kinds of services and
- 36:42back again. Right. And what they've what they've
- 36:45said is, in particular, you can't block. third
- 36:48-party app stores and third -party payment processors
- 36:51so google and apple make 30 cents on every dollar
- 36:55that's collected through the app store not just
- 36:59the money you spend buying something but the
- 37:00money you spend buying an app but the money you
- 37:03spend every month on your subscription the money
- 37:05you spend every month when you buy something
- 37:07when you buy digital asset when you buy an album
- 37:09on bandcamp 30 cents out of every dollar is going
- 37:12to apple and google to process that transaction
- 37:15now um The actual cost of processing a transaction
- 37:18in the European Union is between zero and one
- 37:20percent. So depending on whether you pick the
- 37:23zero number or the one number, it's either a
- 37:25one infinity percent markup or a three thousand
- 37:28percent markup. But it's a big goddamn markup.
- 37:31It's worth a hundred billion dollars to Apple
- 37:33alone. This is also something the major console
- 37:35vendors do. So this is PlayStation and Xbox,
- 37:40Nintendo. are also taking 30 cents out of every
- 37:43dollar steam is taking 30 cents out of every
- 37:45dollar uh and so this is just an economy -wide
- 37:48tax that's being levied by these middlemen and
- 37:51so what the dma says is you can't stop people
- 37:53from adding their own app store to their device
- 37:57and you can't stop vendors right people who sell
- 38:01stuff through your app store from choosing their
- 38:04own payment processor so if like you sign up
- 38:07for patreon through the app store apple doesn't
- 38:10get to process the patreon payments patreon does
- 38:13and they can find someone who charges one percent
- 38:15and not thirty percent to do that payment processing
- 38:18and so apple is so pissed off about this that
- 38:21they threatened last week to stop selling phones
- 38:23in europe which is a hilarious threat to make
- 38:25given that there's 500 million affluent consumers
- 38:29in europe it's just the most transparently stupid
- 38:31unrealistic threat and indeed like A day after
- 38:35they made it, they were like, oh, no, you misunderstood
- 38:37us. We're not going to stop selling phones in
- 38:39Europe. That would be nuts. But they definitely
- 38:42said they were going to stop selling phones in
- 38:43Europe. They're really angry about this, which
- 38:45is great. They're making the right people angry.
- 38:48What do you think is driving this wave of antitrust
- 38:52activity all of a sudden? Because we did speak
- 38:54about state capture by billionaires before. So
- 38:58this is pretty remarkable if it truly is happening.
- 39:02Yeah, so I think some of it is that it is the
- 39:05coalescence of a widespread rage at concentrated
- 39:08power and wealth and the corrupting influence
- 39:10it has on our society. It's not coherent yet.
- 39:14People don't know that that's what they're angry
- 39:16about. They think they're angry about the climate
- 39:18emergency or xenophobia and racism or the falling
- 39:21standard of living or, you know, naked corruption.
- 39:25But those things are all downstream of concentrated
- 39:28power and wealth. I think there's just a kind
- 39:31of political tailwind for this stuff. I also
- 39:34think that there's a fair bit of billionaire
- 39:37on trillionaire violence. So, you know, you have
- 39:41people like Daniel. Sure. Yeah. Yeah. You have
- 39:45like like Daniel Lack, right, who started Spotify,
- 39:48who's furious that Apple's taking 30 cents out
- 39:50of every dollar. So he's bringing antitrust cases
- 39:54in Europe. Right. You have the Epic Games make
- 39:58Fortnite doing the same thing in America. Right.
- 40:00They're really pissed off about this stuff. And
- 40:03you have like the telcos being really angry at
- 40:07the Internet companies because they're like,
- 40:08well, we want to end net neutrality and charge
- 40:12rent. if you know youtube wants to show a video
- 40:14to someone we want them to to cut us in for a
- 40:16piece of it not just the money google spends
- 40:18every month on its lines but like a share of
- 40:21all the revenue they make from the lines right
- 40:23no honor among thieves so so this i think contributed
- 40:27to the inertia um and i think that this weird
- 40:33coalition of very rich people who are angry at
- 40:38obscenely rich people and everyday people who
- 40:40are angry at all of them has created a momentum
- 40:44that's just very hard to stop. You know, antitrust
- 40:48action has been especially vibrant in China,
- 40:50which is not a place you think of as being angry
- 40:54at its giant tech companies. You know, those
- 40:56are typically seen as partners with the Chinese
- 40:58state. Certainly, that's the story Facebook has
- 41:01told for more than a decade. Wherever there was
- 41:03any kind of rumblings of antitrust action against
- 41:05Facebook, they'd say, are you crazy? We're, quote,
- 41:07defending Chinese or European cyberspace from
- 41:10Chinese communism. Right. But it's pretty clear
- 41:14that China doesn't think that they're exporting
- 41:16Chinese communism with tech companies. They think
- 41:19those tech companies are a competitor of theirs
- 41:22for power, not an arm of the Chinese state. Xi
- 41:27Jinping is rounding up Chinese tech bosses and
- 41:29sticking them in gulags. You know, there is this
- 41:32maybe also the sense that the prerogatives of
- 41:36lawmakers have been usurped by firms and they're
- 41:38getting pretty sick of it, too. I mean, you got
- 41:41to figure being a Congress jerk sucks. right
- 41:44like you have to spend four hours a day calling
- 41:46donors right because if you don't do it your
- 41:48competitor who is doing it is going to win your
- 41:51seat away from you and then these guys call you
- 41:54up and demand that you take the most ridiculous
- 41:56stands uh and you can't get anything done and
- 41:59everyone hates you and you go to town halls and
- 42:01they throw tomatoes at you i mean you know like
- 42:04it i think that there's just generally A kind
- 42:08of fed -up -edness. You know, there's a saying
- 42:11in finance, Stein's Law, that anything that can't
- 42:15go on forever eventually stops. And I think we've
- 42:18reached kind of the Stein's Law singularity here.
- 42:21What comes after total degradation, after the
- 42:25last phase of encheatification then? Well, ideally,
- 42:29the company would fail, right? That's what happened
- 42:31to MySpace. From your mouth to God's ears for
- 42:34a lot of these guys. They just they just died.
- 42:36And that's what you would like to see happen.
- 42:38I'm not like the world's biggest believer in
- 42:39markets or anything. But, you know, to the extent
- 42:41that markets do anything useful, they like do
- 42:44what fire does. They clean out the deadwood and,
- 42:47you know, they punish bad companies and elevate
- 42:49good companies. And when the good companies decide
- 42:51to get bad, they punish them, too. Right. So
- 42:54the thing that stopped these firms from failing
- 42:57is lock in. And this is the most underappreciated
- 43:00aspect of what's going on with these platforms.
- 43:03It is really hard to convince your friends to
- 43:06leave a platform because they're not just there
- 43:08for you. I'm still on Facebook and I fucking
- 43:09hate that place. Like you said, it's just like
- 43:12old aunts spreading anti -vax conspiracies. But
- 43:16somehow I'm still there and I don't even know
- 43:18why. If you're there and there's like 200 people
- 43:21you're connected to, some of them are there because
- 43:24they have a rare disease and that's the only
- 43:26place they can talk to other people with the
- 43:27same disease. Or they're there because they emigrated
- 43:30from another country and that's how they stay
- 43:31in touch with the people back home. Or they're
- 43:34there because that's where their customers or
- 43:35their audiences or it's how they organize the
- 43:39carpool for their kids little league. Then, you
- 43:42know, you don't just have to convince the friends
- 43:43that you have to go. You have to convince all
- 43:45those other people. to go. And they all have
- 43:47their people who have to go. But if you switch
- 43:50phone numbers, if you go from T -Mobile to Verizon,
- 43:53you don't have to convince everyone who used
- 43:55to call you on T -Mobile to get a Verizon SIM.
- 43:57Your number just moves over. And that's because
- 44:00of interoperability. We could mandate or allow
- 44:04for reverse engineering to create systems of
- 44:08portability between social media services. You
- 44:11know, if you use the new federated open source
- 44:14version of Twitter called Mastodon, you know,
- 44:16it's a Twitter competitor. It's got a lot of
- 44:19different servers, right? So it's like email
- 44:21where there's like, you can sign up with Google.
- 44:23You can sign up with Outlook. You can have a
- 44:25friend who's got a mail server at a data center
- 44:28in their garage. You can sign up with them and
- 44:30everyone can send email to everyone and receive
- 44:32email from everyone. That's how Mastodon works.
- 44:34And it can be a little intimidating when you
- 44:36join Mastodon because you're like, well, which
- 44:38server should I join? There's hundreds of them,
- 44:40but actually it doesn't matter because if you
- 44:43don't like the server you're on, if you think
- 44:45that it's badly managed, badly moderated, if
- 44:47you're getting harassed there, if you're getting
- 44:49a bad vibe, with one click, you can export a
- 44:54file that has everyone who follows you and everyone
- 44:56you follow. And you upload that file to a new
- 44:59server and everyone just follows you over. The
- 45:02same way you can change your phone number and
- 45:03everyone follows you over. And it's kind of weird
- 45:06to even note which server you're on. It's kind
- 45:09of like calling up a friend and saying, hey,
- 45:11buddy, you wouldn't believe whose SIM is in my
- 45:13phone today. Like, who gives a damn, right? There's
- 45:16already people working on interoperability between
- 45:19Blue Sky and Mastodon. But the real Holy Grail
- 45:22will be letting people leave Facebook, leave
- 45:25Twitter, and still be in touch with the people
- 45:27that they left behind so that they don't have
- 45:29to face these switching costs. Same with Amazon,
- 45:32right? It's really hard to get off Amazon because
- 45:34Amazon has pushed all the merchants out of your
- 45:36neighborhood. There's very few things you can
- 45:38buy without going to Amazon. And of course, people
- 45:40don't open stores because everyone in the neighborhood
- 45:41shops on Amazon. But every item on Amazon has
- 45:44a unique identifier called an ASIN, which you
- 45:49see in the URL. If you look at an Amazon URL,
- 45:51there's like a eight or nine digit number in
- 45:54there. There's only like two or three massive
- 45:57inventory point of sale systems in the country
- 45:59that anyone uses. We could map those ASINs onto
- 46:03standard UPC barcodes for all kinds of products.
- 46:07And you could have neighborhood cooperative ventures
- 46:10that just listed the inventory of all the stores
- 46:12in your neighborhood. And if you were looking
- 46:14at something on Amazon that was for sale at a
- 46:17merchant in your neighborhood, it could replace
- 46:18the buy now button with a buy now at the corner
- 46:21store button. And, you know, in that way, you
- 46:25wouldn't have to choose between not having something
- 46:29and shopping locally. Every time there was a
- 46:31chance to shop locally, you could buy it locally
- 46:33and you could get neighborhood level aggregated
- 46:37statistics that would tell merchants what people
- 46:39were buying on Amazon that wasn't for sale in
- 46:41their stores so that they could start to stock
- 46:43it too. So this is a way that you can like incrementally
- 46:46move, move people out of these platforms and
- 46:48strip them of the power that they derive from
- 46:50lock in the power to make things worse. uh with
- 46:53uh the secure knowledge that you're not going
- 46:55to go anywhere else or you know think of uber
- 46:57right uber's got this powerful network effect
- 46:59for every driver who's driving uber that's another
- 47:02reason for a passenger to pick up the uber app
- 47:04because there's more cars on the road with uber
- 47:06so if you start a co -op of drivers um drivers
- 47:11aren't going to install it because riders don't
- 47:12have it and riders aren't going to install it
- 47:14because drivers don't have it but imagine if
- 47:16you had another app on your phone one that watched
- 47:19the uber app right one that violated section
- 47:2212 .1 of the DMCA. And when you set up a ride
- 47:25with a driver, it would make a little fingerprint
- 47:29of that ride and stick it on a server and check
- 47:32to see whether a matching fingerprint had been
- 47:34made by a driver anywhere in the system. And
- 47:36if a driver and a rider could discover that they'd
- 47:38both set up a ride with Uber, but they both also
- 47:42have the co -op app, they could tear down the
- 47:43Uber ride and rebuild it as a co -op ride. So
- 47:46there'd never be a reason not to use Uber. And
- 47:48there'd also never be a reason not to use the
- 47:50co -op app. right that you would get the best
- 47:53of all worlds in this in this way now all of
- 47:56this is like not only technologically possible
- 47:58it's a good business right someone could make
- 48:00a shit ton of money selling this stuff uh the
- 48:03only reason we don't do it is because there are
- 48:06laws that prevent firms from competing with dominant
- 48:11actors and again like i'm not the world's biggest
- 48:15market true fan but if you believe in free markets
- 48:18this is a thing that should really upset you
- 48:21What do you think of the concept of techno feudalism
- 48:24from Yanis Varoufakis? So some sort of a repeat
- 48:27of the good old dark ages days only with the
- 48:29big tech companies replacing feudal lords. And
- 48:31instead of physical land, they control all of
- 48:33our digital spaces, data and online markets.
- 48:36Yeah, it's a valid concept. I really do. Yeah,
- 48:40I think, you know, there are multiple people
- 48:42have used the term techno feudalism to describe
- 48:43different things. It's such an easy coinage.
- 48:46So Bruce Schneier uses it in a slightly different
- 48:48sense. But I think Yanis' sense is really good.
- 48:51He is drawing a distinction between two kinds
- 48:56of income, profits and rents. So profits are
- 48:59things you get from making things that people
- 49:01buy. And rents are things that you get from owning
- 49:04something that people need to make a profit.
- 49:06So if you own the building the coffee shop is
- 49:10in, you get rent. Meanwhile, the person who owns
- 49:14the coffee shop. is getting a profit by combining
- 49:16capital like espresso machines with uh alienated
- 49:20labor from uh baristas right and um the interesting
- 49:26thing about profits and rents is that rents are
- 49:28to a large extent insulated from competitive
- 49:31risk so if you own the building the coffee shop
- 49:35is in and the coffee shop goes under because
- 49:37there's a brand new coffee shop across the street
- 49:39and it's poached all the best baristas and all
- 49:41the all the most ardent customers And now you've
- 49:44got an empty storefront. If you're the landlord,
- 49:46that's great news because now you've got an empty
- 49:49storefront on a block with a really hot coffee
- 49:51shop and you can rent it out again. Meanwhile,
- 49:54the entrepreneur, right? The profit seeker who
- 49:57owned the coffee shop, they're out of luck. So
- 50:00every capitalist aspires to being a landlord,
- 50:03right? They don't want to make profits. They
- 50:05want to make rents because they want to be insulated.
- 50:06They want to, Doug Rushkoff calls it going meta.
- 50:09So, you know, don't drive a cab, own a medallion.
- 50:12Don't own a medallion, make an app. Don't make
- 50:15an app, found an app company. Don't found an
- 50:18app company, invest in an app company. Don't
- 50:21invest in an app company, buy options in an app
- 50:24company. So get as far as you can, as insulated
- 50:28as you can. And it's not just a fetish for abstraction.
- 50:31Each layer of this is insulated from risk. Obviously,
- 50:35the cab driver is exposed to the most risk. But
- 50:38as we saw with Uber, medallion owners are exposed
- 50:40to risk too. You know, as we saw with a bunch
- 50:44of companies that competed with Uber that went
- 50:45under, the app company can be exposed to risk.
- 50:49So at each level, you are cabining off your risk,
- 50:52right? And so this is a way of shoving risk off
- 50:55onto other participants in the market. And usually
- 51:00shit flows downhill. So you're shoving risk onto
- 51:04workers and people who are... more disadvantaged
- 51:07you know the great uh uh poets of capitalism
- 51:10people like adam smith and ricardo they were
- 51:13not uh when they said free markets they were
- 51:16not advocating for markets free of regulation
- 51:17they were arguing for markets free of rents there
- 51:21they said rents were the biggest risk to profit
- 51:24and they acknowledged that all profit makers
- 51:29would rather be rent takers And they saw the
- 51:31role of the state in intervening. You know, Smith
- 51:33wrote, seldom do men of commerce gather that
- 51:36the conversation does not turn to a conspiracy
- 51:38to raise prices. Right. So, you know, these are
- 51:42these, you know, you tell this to people who
- 51:46consider themselves capitalists today. You read
- 51:48quotes from Adam Smith at them, including people
- 51:50from the Adam Smith Institute. And they'll look
- 51:53at you like you're a Trotskyist. They can be
- 51:56happy about that. Yeah. Yeah. And so. So Varoufakis'
- 52:01point is that many of the factors of production
- 52:03are now owned by tech companies. They own the
- 52:06data centers. They own the marketplaces. They
- 52:08own the platforms. And they make most of their
- 52:10money from rent, not from profit. So Amazon takes
- 52:1445 to 51 cents out of every dollar that its sellers
- 52:17make. They make so much money charging sellers
- 52:20to access Prime that Prime costs Amazon nothing,
- 52:24right? That when they ship a parcel, like when
- 52:27Amazon sells you something that is in Amazon's
- 52:29inventory and not a third -party merchant's inventory,
- 52:32it costs them nothing to ship it. It's been fully
- 52:35subsidized by companies that are its competitors,
- 52:38right? So this is just pure rents. And I think
- 52:43what Varoufakis is trying to do here, in addition
- 52:46to being quite usefully analytical, is he's trying
- 52:49to find a coalition, right? He's trying to say
- 52:52like, look, you know, if you are a capitalist,
- 52:54you should hate these rentiers. right? Because
- 52:56they are getting in the way of your ability to
- 52:59make a living. You can be Daniel Ek, right? You
- 53:01can be a music monopolist who is screwing every
- 53:03musician on earth and you are still getting fucked
- 53:06by Apple and Google, right? So how do you avoid
- 53:09this rent seeking? Well, you have to end feudalism.
- 53:11You have to end techno feudalism. Corey, last
- 53:14question very, very quickly. Is a new, better
- 53:17internet possible or is that just a pipe dream
- 53:19in 2025? And if we're being pragmatic, what can
- 53:21we do to accelerate this right now? Because I
- 53:24imagine holding a placard saying Peter Thiel
- 53:27sucks won't really do much. Well, I think a new,
- 53:30better internet is definitely possible. Overcoming
- 53:33structural impediments to better infrastructure
- 53:35is something that we've been doing since the
- 53:37Gilded Age. Our ancestors broke up Standard Oil
- 53:41and, you know, uh defeated john d rockefeller
- 53:45they weren't smarter than we were they weren't
- 53:47more powerful than we were they don't they didn't
- 53:49have access to lost knowledge it's not like we're
- 53:51trying to recover the secret of building pyramids
- 53:53without power tools right we know how to do this
- 53:56stuff and right now all over the world there
- 53:59is far more interest in doing this than there
- 54:01was even a year ago because people want to get
- 54:03the hell away from trump and so you know trump
- 54:06has been a a a weird mixed blessing here you
- 54:09know life gives you stars you make sarsaparilla
- 54:12But I really do think that we're having a moment
- 54:16everywhere that's not America for thinking about
- 54:20what the Internet looks like if you don't allow
- 54:22American tech companies to screw you. And if
- 54:25you incubate your own domestic tech sector and
- 54:28launch it into a stable orbit by raiding the
- 54:30massive rents acquired by these American tech
- 54:34giants. So I don't think it's a pipe dream at
- 54:37all. I think that it is absolutely within our
- 54:40grasp and I think it's quite necessary. Because,
- 54:43you know, the Internet is the platform we're
- 54:44going to organize to resist genocide and the
- 54:47climate emergency, xenophobia and fascism on.
- 54:50Right. I grew up as a young activist riding a
- 54:53bicycle around the streets of Toronto, wheat
- 54:55pasting posters to telephone poles. If you think
- 54:57you can get people out for a mass demonstration
- 54:59without social media, without email, without
- 55:02other organizing tools, you need to spend a couple
- 55:05of nights out in subzero weather sticking these
- 55:07posters up and then tell me what you think. Corey,
- 55:11thank you so much for your time. This was amazing.
- 55:13It's my pleasure. Thank you very much for listening.
- 55:15Please subscribe to the podcast on YouTube, follow
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- 55:53goes to That's a long list. And I'm super, super
- 56:20grateful that it's getting longer. I'm deeply
- 56:23touched. Thanks again for all your support. Bye
- 56:25-bye.