Latest / Deep Tech Germany – AI, Robotics & Frontier Innovation by Startuprad.io™ / EV Battery Diagnostics: Aviloo & the EU Battery Passport
Transcript
- 0:00The battery is the most expensive single component in an
- 0:04electric vehicle. It costs more than the entire engine
- 0:07of a combustion car to replace. And until very
- 0:11recently, no one, not the dealer, not the insurer, not the
- 0:15buyer could tell you how healthy
- 0:18it actually was. Not from a
- 0:21trustworthy independent source. The car's own
- 0:25computer gives you a number, but that number comes
- 0:29from a software written by the same company selling you the
- 0:32warranty. So here's the question. In a market where
- 0:36single data point determines whether a €40,000
- 0:40asset is worth buying or walking away from,
- 0:44who do you trust? And why should that
- 0:47be anyone other than the manufacturer?
- 0:51What does it actually take to build an industry standard when the most
- 0:55powerful players in the market the the car manufacturers hold
- 0:58all the data, control the diagnostic software, and even
- 1:03every financial incentive to keep it that way.
- 1:12Welcome to Startuprad IO,
- 1:16your podcast and YouTube blog covering the German
- 1:19startup scene with news, interviews and
- 1:23live events.
- 1:27Aviloo Guillen Behr was founded in 2018 in
- 1:30Wiedenoidorf, Austria by Wolfgang Berger and
- 1:34Nicolaus Meyerhofer with a single thesis that the
- 1:37EV battery market had no independent
- 1:40manufacturer agnostic method of measuring battery
- 1:44health. Since then the company has run over half a million
- 1:48tests, built coverage across 96% of the EV
- 1:51and plug in hybrid models on the market, expanded into
- 1:5550 countries and established partnerships relationships
- 1:59with organizations including mannheim Express Europe,
- 2:03TUF, Adiac, Hyundai, Aaval and
- 2:06Emil Frei. In December 2025, they
- 2:10announced a US market entry via
- 2:13partnership with Electrium, operating from a
- 2:17Denver subsidiary in February 2026.
- 2:20Just very recently, the close to 30 million euros strategic investment
- 2:25led by Amira Growth with Investagi
- 2:29participating to fund global scaling. Their estimated
- 2:32enterprise value sits between 130 and 200 billion
- 2:36US dollars. The battery passport, which will mandate
- 2:40exactly the kind of data transparency Aviloo provides,
- 2:43becomes compulsory in February 2027.
- 2:47My guest today is Marcus Bager, CEO and partner at Aviloo
- 2:51since 2020. Hello and welcome everybody to Startup
- 2:55Radio, the podcast for the startup ecosystem and beyond. Today
- 2:59we're speaking with the CEO of Avilooo Battery
- 3:02Diagnostics, a company that has positioned itself at the
- 3:06center of the most consequential trust problem in electric
- 3:09vehicle transition. Servus Markus hello.
- 3:14You came into Aviloo not as a founder but but as
- 3:18an operator brought in to build a structure around an idea that was
- 3:22already running. Let's start here, okay,
- 3:26with pleasure. You spent nearly 20 years
- 3:30running operations for some of the largest real estate businesses in
- 3:33Central and Eastern Europe. CBRE EHL Acron
- 3:37with a fund with 500 million euros in
- 3:41assets, then you stop completely. Then you joined your
- 3:45brother's EV startup. What actually made you
- 3:49go back to work? Yeah, that's true. I
- 3:52actually made my career in real estate, as you correctly pointed
- 3:56out. Yeah. And after more than 20 years,
- 4:01I came to a point where I kind of felt
- 4:04exhausted. In parallel, I built
- 4:09together with my wife, a large family. So we got five kids and I
- 4:12was traveling a lot. And yeah,
- 4:16age of 45, I just came, as I mentioned, to
- 4:20the point where I felt like it's enough. I felt exhausted and
- 4:24I needed a break. And I took that break.
- 4:27And that was exactly the timing when my brother and Nico had this
- 4:31idea of establishing Aviloo. And I still remember
- 4:35it's Christmas 2019. My brother approached me and just asked me if you want to
- 4:39join them. And as I had the opportunity to do something
- 4:43totally new, I just took the risk
- 4:46and did it. And now I'm here. I see he caught you over
- 4:50drinks in a Christmasy mood.
- 4:53Aviloo has already two years. Was already two years old when
- 4:57you joined as the COO back in 2019. What was
- 5:01the specific operational gap that needed to be filled
- 5:05and what was already broken when you arrived?
- 5:09Yeah, so the company was actually not three years old. It was more like
- 5:13one and a half years. And it was nothing
- 5:17broken. It was just like my brother told me, Look,
- 5:20Marcus, you know, Nico and I, we book those technicians. We
- 5:24understand a lot about technology, but, you know, we have financial matters to be
- 5:28taken care. We have bills to be paid, we need financing.
- 5:31You are a. A commercial guy. So my background is business administration.
- 5:36Do you want to join us and let's do it together. And that was actually
- 5:40their motivation to bring me on board.
- 5:44The founding claim of your company is that no manufacturer
- 5:47independent battery test existed
- 5:51anywhere when you started in 2019.
- 5:55That was a claim actually true,
- 5:58or is it partly a positioning call?
- 6:02No, it was absolutely true. And to be honest, it's still
- 6:06true. We are still the only company
- 6:09globally that provides an independent
- 6:13battery analysis is state of health calculation. But actually our
- 6:17diagnosis goes beyond pure state of health calculation.
- 6:20We are still the only company that does this independent from
- 6:24the OEM value.
- 6:28Also interesting, you joined externally, but you took a meaningful
- 6:32financial stake in the company. When you joined. You were betting on your own
- 6:35capital on a hardware startup in a market that didn't
- 6:39exist at scale. Who was
- 6:43your logic that made that a reasonable bet
- 6:47and what would have had to be true
- 6:51to make it an unreasonable bet?
- 6:55That's actually a good question. I mean, you're absolutely right. I made a
- 6:58bet. I was 40 years, 45 years old
- 7:02back then. I had five kids and a wife
- 7:06to feed, so there were seven miles to be fed. And
- 7:10obviously we didn't have any income in those
- 7:14days, at the very early days of Avilooo, so we had to live off our
- 7:18savings. And it was a risky decision. Absolutely. What
- 7:21made me do it? I don't know. It wasn't a logic decision. It was,
- 7:25I would say, in the end still the gut feeling decision. It was like now
- 7:29or never. It's probably my last chance to do something like this and
- 7:33I just dared to do it. And yeah, and here we are. I
- 7:37think statistically speaking, the most successful entrepreneurs found the company
- 7:41with 45 and I have two kids.
- 7:45Completely ignoring what you have to achieve. What do you
- 7:49have to do to be an entrepreneur with five kids?
- 7:54Your flash test takes three minutes. Your
- 7:57premium test your company offers takes
- 8:01significantly longer. You choose to lead commercially with
- 8:04a three minute version. What was the resource allocation behind
- 8:08prioritizing speed over death?
- 8:12Well, it was a logic decision. You know, we started off with the premium test.
- 8:16That was our first product. And as you correctly mentioned, it's a very
- 8:19sophisticated battery diagnostics. You know,
- 8:23you discharge the car from 100% down to
- 8:27below 10% state of charge. That takes quite
- 8:30some time. Yeah. And you have to drive the car and we collect
- 8:34a lot of data while doing so. And the product still exists and we
- 8:38still sell it and we still love it because it provides us an
- 8:41enormous amount of insight through data. But
- 8:45obviously it doesn't fit into the processes of a car
- 8:49dealer, of a leasing company, of an auction house. It just cannot drive a car
- 8:52for 300 or 400 kilometers. So we
- 8:56very quickly, back in those days then came to the
- 9:00conclusion on the basis of the premium test data, we need to
- 9:04provide the market with a quick test
- 9:08in standstill mode. No driving, no charging, no
- 9:11discharging required, and just plug in the box, wait three minutes,
- 9:15get a proper state of health calculation. And that's actually the product that we
- 9:19are selling today, that's the flash test.
- 9:25According to your data, you cover 95,
- 9:2996% of all EV and plug in hybrid models
- 9:33on the market. What does it actually cost in terms of times
- 9:37and resources to add a new vehicle to your system?
- 9:41And what's the constraint that stops you from reaching
- 9:44100%? Well, there
- 9:48is substantial time and resources that goes
- 9:52into, you know, working on the
- 9:56communication through the obd, through the OBD interface,
- 10:00communicating with the internal canvas of each vehicle.
- 10:05Because, you know, the canvas protocols are not standardized. And a
- 10:09Volkswagen or a BMW or a Tesla or
- 10:12BYD has, uses totally different protocols. And our
- 10:16job is, and we have a team of five people who do nothing else than
- 10:19ensuring that that communication is working
- 10:23properly. And their job is to ensure that we get the data
- 10:27that we need out of each and every car.
- 10:31And sometimes that means that we need the car
- 10:34really physically here. Specifically when it's new
- 10:38brands, such as new Chinese brands that come to Europe, we
- 10:42want them, we need that car physically here to learn the
- 10:45communication, to train our models, to
- 10:49write respective software, and to be able to offer
- 10:52that car into our clients. When
- 10:56there are new models coming from existing
- 10:59OEMs like Volkswagen, and you know, they follow the
- 11:04campus protocols of the existing cars, like, for example, the
- 11:07ID7 follows the protocols of the ID4 and the ID3,
- 11:11but then it's comparably easier for us to do and we don't need the car
- 11:15actually physically here in our offices, can do it remotely.
- 11:21I see. And what is, what is preventing us from reaching 100%?
- 11:25This is the, actually the scarce, scarce
- 11:29models that just arrive from China, which don't have a
- 11:33volume yet, where we didn't
- 11:37prioritize yet to learn to communicate with
- 11:40those cars, we will at a certain point of time when you mark market requires
- 11:43it. But that's actually the gap between 95 and
- 11:47100%.
- 11:53Now, we'll get a little bit into the technical details because you have
- 11:57stated publicly that a battery at 75% state
- 12:00of health can still be perfectly good car.
- 12:04Meaning it's as we said before, it's the most expensive part of the
- 12:08car. The industry convention treats 80% as a
- 12:12meaningful threshold. WHO benefits from the 80% rule
- 12:16staying in place and who gets hurt by it?
- 12:21Well, it's a good question. I mean, I don't want to, I don't want to
- 12:24make a statement that I think someone would intentionally play with that
- 12:28figures to his own benefit. I don't
- 12:32believe that's actually true.
- 12:35I personally think that it's,
- 12:40it fully depends on, you know, on the individual
- 12:43driving behavior. And when I say a car with 75, and I would even go
- 12:47further and say even with 70%, maybe even with 65 or 60% state
- 12:51of health is still a usable car
- 12:54for specific people. You know, if you just say, okay, I just need a card,
- 12:58you know, go to the supermarket maybe, okay, drive to my parents who
- 13:01live 80 kilometers away, and that's it. So then you're
- 13:05probably well off with a car. That has
- 13:0970 or 60% state of has provided that there is no security,
- 13:13no safety risk, which might be the case. But if that's not the case,
- 13:17then you can buy a car. It should just be priced
- 13:21adequately. You should get such a car much cheaper than
- 13:24a similar car with 85 or 90% state of health.
- 13:28And that's our job. Keep EVs in the market
- 13:32for as long as possible and ensure
- 13:36that you can make an educated decision. When buying a used
- 13:39ev, you decide what you need and you go out and find a car
- 13:43that exactly meets what you need and that might differ
- 13:47from one person to another.
- 13:51You increased Mannheim Express Europe,
- 13:55so it's a used car online platform
- 14:00there used EV sales conversion rate by more than a
- 14:03third after introducing your certificate. Before your
- 14:07certificate, what were they doing instead
- 14:11and why was it failing? Well, yeah, those are figures
- 14:14that Manheim publicly announces. So we are obviously quite proud
- 14:18and, and also quite happy that it proves what we always said
- 14:22is what consumers
- 14:25who walk into a dealer's office
- 14:29and spend, I don't know, 30 or 40k of their hard earned money
- 14:33for a used. What they want to know is
- 14:37they just want to be safe, they just want to be secure. They want to
- 14:40know that their hard earned money spent well. And
- 14:44an EV is practically a battery and a computer on
- 14:47wheels. So the batteries, the decisive part is
- 14:51the black box. And we bring transparency into that black
- 14:55box. We would just make it publicly known
- 14:58this vehicle has a state of health of X and this has a state of
- 15:01health of Y percent. We have make your decision, price it
- 15:05adequately and obviously those cars get sold much faster.
- 15:10Because, you know, our clients like Manha Express, can provide
- 15:14what their clients need, which is independent
- 15:19diagnostics, which is safety, which is security. And that's what
- 15:22clients want. And one
- 15:26of the reasons you're here, you raised 30 million in February
- 15:292026. Congratulations, by the way. Primarily to expand
- 15:33the United States and Asia. But the EV battery
- 15:37passport becomes mandatory in almost a year
- 15:40February 2027. Right now your strongest regulatory
- 15:43tailwind is here in Europe, European Union. Which
- 15:47market is the actual growth bet? The ones with
- 15:51legal mandate or the ones without it?
- 15:55Well, I think we are growing everywhere. So we have
- 15:58an extremely large business in Europe, obviously, for
- 16:02obvious reason. We're an Austrian company. We started off in Austria and in
- 16:06Ger, Germany, and then expand it into
- 16:09Scandinavia, Benelux, France, South Europe, East Europe.
- 16:13So we have clients in every country in Europe
- 16:17and many clients also outside of Europe. But the European business
- 16:21provides us with a very strong financial foundation to allow us
- 16:25to now expand into the US to expand into China.
- 16:29We already have partners in Australia, in Korea, in Japan,
- 16:33in Taiwan, in Brazil. So
- 16:38everywhere where EVs are driving around, our product is available.
- 16:43With this investment, you've taken capital from
- 16:46Amira Growth, a firm with 5 billion
- 16:50euros in assets under management. At what point does a
- 16:53strategic investor of that scale start influencing
- 16:57operational decision? And what is your answer when this starts
- 17:01to happen? So
- 17:04Amira, I mean we didn't just go for the first one,
- 17:08you know, offering us a deal. And there were many
- 17:12thanks God. Why we chosen Amira in the end was
- 17:15because of their very hands on approach. A nice
- 17:19and sympathetic team, you know, understanding what we're doing,
- 17:23not believing that they know everything better, but on the other hand
- 17:27providing a lot of expertise, providing a team that can advise us,
- 17:31providing people that, that have been doing what we are
- 17:34now doing for the first time in our lives. Meaning scaling up a business from
- 17:38zero to triple digit million
- 17:42revenues. So Amira, already the first couple of months
- 17:46has been very helpful in helping us with our go to market strategies,
- 17:49with working on our organizational chart with key hires
- 17:53and so on and so forth. So they provide a lot of input. Except
- 17:56for money. So not except for, I apologize additional. In addition to
- 18:00money. In addition to money, that's also something I tell
- 18:04everybody who's raising funds. You can't Simply
- 18:08buy money. KPIs. You can ring the term
- 18:11sheets. There has to be personal fit. There has to be competence in there as
- 18:15well. I agree, I agree. Before the break,
- 18:19if you have bought or sold a used electric vehicle
- 18:22or if you're considering it, drop your question for Marcus in the comments.
- 18:26We will address the best one in a future
- 18:30potential episode. Right after the break, we'll get into
- 18:33structured question. This entire market is standing around.
- 18:37If the car manufacturers are forced to publish their own battery
- 18:40health data by EU regulations next year, what is left for the
- 18:44independent diagnostic company to actually sell?
- 18:53The EU battery passport arrives in February 2027.
- 18:57It will require OEM manufacturers to
- 19:01report state of health data for every battery. If
- 19:04that data is publicly available and legally standardized. What does
- 19:09exactly avalu sell that the buyer cannot get
- 19:12directly from the car's own communication?
- 19:17Recurrent, your US competitor runs entirely without
- 19:21hardware. They aggregate real world traffic
- 19:24data through software integrations with no physical device
- 19:28involved. Explain precisely why software alone
- 19:32cannot do what your flash test does and
- 19:35what measurement specifically requires your hardware
- 19:39contact with the vehicle.
- 19:43So I actually, I wouldn't support the statement that recurrent is our U.S.
- 19:46competitor. I think Recurrent is a marketing support
- 19:50company. They are by far not doing battery tests.
- 19:54They are, I guess they tried, but they probably find out that it just
- 19:58doesn't work without the hardware. They are connecting through
- 20:01individual apps, getting some data out of it, but it
- 20:05definitely doesn't give you any information about the battery.
- 20:09So it just requires a
- 20:13hardware and it will require hardware for quite some time to go. Why?
- 20:17Because the cloud solutions that
- 20:20OEMs have are
- 20:24still comparably small. There would be
- 20:28so much data that that the car producers that would have to go
- 20:32into cloud solutions that there is hardly any company who is
- 20:35able to do that at the moment. So
- 20:40we need the hardware, we need the Avila box to connect
- 20:44with the OBT interface. Exactly. To get out all the data that we need
- 20:48in order to perform a proper battery test, to perform a premium test
- 20:52or to perform a flash test. And this data is not available in
- 20:55any OEM cloud that we know at least. And I think it won't
- 20:59force many years to come.
- 21:02But once that's the case, we would be more than glad to connect to that
- 21:06cloud solutions and just do the same. Getting the data not directly out of
- 21:09the car, but indirectly through an OEM cloud solution
- 21:13would be perfect for us as well. Let me
- 21:17put a little bit my skeptic hat on
- 21:20looking at your business. The business world would say
- 21:24most first generation E business EVs used EVs are still
- 21:28covered by their OEM 80 warranty. So battery health
- 21:31testing is a solution in search of a problem.
- 21:35What would be your answer to that skeptic?
- 21:40I believe that the question maybe results also in
- 21:43a misunderstanding what we're doing. So we are
- 21:47not here to discover OEM warranty cases. I
- 21:51we do that permanently do that, but that's not the primary
- 21:55goal. The primary goal is to bring transparency into battery performance
- 21:59and also battery safety which are typically not covered by
- 22:03OEM guarantees. So if you want to buy used the we and it
- 22:06just makes a difference if you have one with 95% state of health or with
- 22:1082% state of health, same age, same mileage, completely different
- 22:14state of health. And state of health directly translates
- 22:18into mileage, so your mileage just reduced substantially.
- 22:22Both EVs wouldn't be a warranty case. But you might say okay, I
- 22:25take the one with 95% because that's what I need. I just need to go
- 22:30400 kilometers once every week and the 82%
- 22:34car wouldn't deliver that. So for me it's not usable.
- 22:38There are no warranty cases involved here. And still
- 22:41you want to know. Because every percentage
- 22:45difference in SOH reduces your mileage. Might
- 22:49have additional impacts on fast charging, by the
- 22:52way. And why would you pay the same amount
- 22:56of Money for an 82% state of health Tesla? Like for a 95% state of
- 23:00health Tesla, you wouldn't. So you would still want to know
- 23:04regardless of OEM warranty topics.
- 23:10An interesting thing we figured out is you,
- 23:14your brother Wolfgang and co founder Nicholas are the three listed
- 23:17managing directors in the Austin firm Bull.
- 23:21How is your decision authority actually divided between you
- 23:25three and what is the process if you disagree
- 23:29on a significant operation operating decision? Because
- 23:32there's a lot of entrepreneurs right now listening and maybe they
- 23:36also have the same problem or maybe you have a good solution for them.
- 23:40I don't know if I have a good solution. I mean,
- 23:44yes, there are the three of us. We form the management board,
- 23:48or let's say we form the formal management board.
- 23:51What we also introduce is a senior management board that consists of
- 23:55additional people in the company which would actually take the majority of the
- 23:59decisions. So we just don't rely on the opinion of the three of us. We
- 24:02include more senior people with more experience or
- 24:07additional experience into any decision
- 24:10making board. But it has just recently been established
- 24:14over the first four or five years. You are right, we just
- 24:18took the decisions, the three of us together. The good thing is, you
- 24:21know, we've been knowing each other. We know each other for more than 30 years,
- 24:25my brother and myself obviously. And also Nico is a
- 24:29very good friend to both of us for 30 years. So we trust each other
- 24:33and we have very different areas of
- 24:36expertise. Where my brother is more a product sales guy, Nico is
- 24:40a technician, I'm a hardcore finance
- 24:44strategy guy. So we trust each other. If we have a technical
- 24:48question to be answered, we would just trust Nico's assessment because
- 24:52I don't know he knows. And while the others trust me when it comes
- 24:55to maybe business decisions, strategic decisions, then they would say, okay Marcus,
- 24:59you know best, we trust you. So we could limit
- 25:03conflicts to an absolute minimum.
- 25:09Also on your internal workings, I would be interested in
- 25:13what's the single internal metric that tells you whether
- 25:16Avilooo is on track in any given quarter
- 25:20and at what threshold does a deviation in that
- 25:24metrics forces you to
- 25:27structurally respond. So thanks God we didn't have
- 25:31that incident or the case that, you know,
- 25:35we had to structurally respond to any kind of deviation
- 25:39because we didn't have that. If we deviate, we just
- 25:43deviate to the upside, which typically doesn't
- 25:47force us for any response except for just letting it
- 25:51run. We have metrics, of course. I mean,
- 25:56we have our revenues coming in on a daily basis. So we track
- 26:00the amount of battery tests, the amount of revenues that we generate.
- 26:04It practically live. Yeah, we have a live
- 26:08dashboard that would tell us in the hour, how many
- 26:12battery tests have we sold today, for example, until
- 26:16now it's I don't know, 11am we could tell you and we
- 26:20could react instantly if we feel that something
- 26:24would go wrong, which actually never happened.
- 26:28So that's more or less, I think you need to have actual
- 26:31data, ideally life data, specifically on revenues,
- 26:35and then you can manage and run your company quite efficiently.
- 26:45Your LinkedIn data, I mean, of the company abilo,
- 26:49show that you grew headcount by 58% in the
- 26:53last year. At what hiring pace does a company start
- 26:57losing the operating properties that made it effective at a
- 27:01smaller scale? And how do you actually detect that
- 27:04before it becomes a problem? Yeah,
- 27:08very good question. Yeah, I mean, we grow at
- 27:11a substantial scale. And
- 27:15of course, you know, finding those people, hiring those people is
- 27:19a challenge. Onboarding those people is a challenge. And
- 27:23you might easily make wrong decisions and go for
- 27:27speed instead of quality. We
- 27:30don't do that. We take hiring decision when we
- 27:34are really convinced that that is the right person. And
- 27:39what I'm doing, for example, I'm calling practically everyone
- 27:43who sends us an interesting CV myself still
- 27:46at that size of the company. And we have now, by the way, over
- 27:50600 open applications in our system. It doesn't mean that I
- 27:54call all the 600, but I would probably call 70 or 80
- 27:58the most interesting. And I would explain them how Avil works, what's
- 28:01in our DNA, what this person would have to expect if he or she
- 28:05would join us. And that makes it quite transparent. And some say that's
- 28:09exactly what I want. You know, this speed,
- 28:12the dynamics, the performance orientation,
- 28:16the nice atmosphere, the positive atmosphere.
- 28:20And some would say, you know, probably not the right thing for me. You know,
- 28:23I don't want to go into such a challenging environment. And it's also fine and
- 28:27it's better to find out before you sign an employment agreement. So,
- 28:31yeah, we are doing very well on the hiring front and
- 28:34we are happy. But also to say we are now hiring for
- 28:38the first time ahead of HR.
- 28:43We are now almost 100 people and I think it's now time to put that
- 28:47into professional hands.
- 28:51You're expanding into the US market. We're simultaneously
- 28:54running operations in 15 European markets. What is
- 28:58one organizational decision you have
- 29:02already made for the expansion in the US
- 29:06that most European scale up playbooks would say is
- 29:09wrong. And why did you make it anyway?
- 29:13To be honest, Jorn, I don't know what
- 29:17European scale up playbooks would suggest for the
- 29:20us I can only tell what we did. We,
- 29:25we established our business in the US actually more than a year ago and
- 29:29my brother was taken care and then we hired a very experienced
- 29:32salesperson. And
- 29:36I think the learning that we took is that
- 29:41it's not that easy, unfortunately. And we had hoped to get some spillover
- 29:44effects with some large European clients such as Cox
- 29:48Automotive or Mercedes. We can get an
- 29:52easy entrance into the us we can start to work with them and then
- 29:55everything happens more or less automatically.
- 29:59Didn't exactly turn out that way. And so
- 30:03we revised our strategy early this year and we
- 30:07hired a CEO, a US based CEO,
- 30:11whom we now hand over the responsibility to build our business
- 30:16locally in the US because we also realized
- 30:19it's actually very difficult to build a business in the US out of
- 30:23Europe. That's at least our
- 30:27experience. Can you name one
- 30:30specific operating decision from your
- 30:34first two years at Avilooo that you would reverse
- 30:38today? Not like a general idea, the specific
- 30:42decision, the assumption behind it, the evidence that proved it
- 30:45wrong, and the rule he now operated buy
- 30:49instead. To be honest, I mean, I thought about
- 30:53that when you provided this
- 30:58question to me and I didn't come,
- 31:01I mean, unable to come up with any decision, any
- 31:05substantial operating decision that I would, you know, do
- 31:09differently today. I mean, obviously
- 31:12there's a lot of smaller decisions or even bigger decisions that with the knowledge
- 31:16from today we would do differently
- 31:20if we had the opportunity. But at the time that we
- 31:24took a decision, it was right. I mean, I'll give you an example. We started
- 31:27off with a third party hardware with the data
- 31:31logger. We said we are not a hardware company, we don't want to build our
- 31:34own hardware. There are so many OBD dongles,
- 31:37there's so many OBD hardware out there. It just takes one that
- 31:41exists. And I think we tried for two years and it was
- 31:45always a struggle. And after two years we said that we stop it and now
- 31:48we build our own hardware, which we did. We designed our
- 31:53boards and we are now writing the whole firmware
- 31:57and we completely control the hardware now it's ours. And
- 32:00it was a perfect decision. But it was also
- 32:04the right decision 6 years ago not to do that because it wouldn't have
- 32:08had the resources at those times. So it was right to say, let's try with
- 32:11the third party hardware first and I probably would do it again.
- 32:16But yeah, it was probably two years that we
- 32:20lost in hardware development. For everyone
- 32:23listening, if your founder who has had to kill a
- 32:27product bet or reverse a major strategic
- 32:30assumptions tell us what it was
- 32:34in the comments. We want to build a real library
- 32:37of these reversals. Now
- 32:42we're getting very close to the end and I want you to make a falsifiable
- 32:45prediction about the used car electric market
- 32:49in 2028. Something
- 32:53specific enough that we can return to this episode in two years
- 32:56and judge whether you were right or wrong.
- 33:02Difficult question. I would say
- 33:06in 2028 you are not going to sell a used TV
- 33:10without an independent. I bet there is a certificate attached to
- 33:14would just be impossible. No used to we will be sold. If you
- 33:18cannot prove the state of health of that specific car
- 33:22via an independent third party
- 33:26provider, you just not get buyers. That's my
- 33:29prediction. We shall see
- 33:34if I'm right. Also something
- 33:38discussed over and over again. The dominant narrative
- 33:42in the category is that the EV adoption is unstoppable
- 33:46and your market growth with it. What is the
- 33:49scenario in which this assumption is wrong and what does Aviloo look
- 33:53like? If EV adoption stalls in the
- 33:56next three to five years, how would the EV
- 34:00adoption come to a standstill?
- 34:04It's hard for me to imagine anything that happens in
- 34:08order to come to that result. I mean,
- 34:13I just don't see it.
- 34:17Electro mobility or EVs is the
- 34:21dominant technology. I mean if you have ever driven ev, it's very
- 34:24difficult to go back into a diesel car. You feel like
- 34:28you're going back a century in technology.
- 34:34I agree. I mean at the beginning EV adoption was a political
- 34:39there was a master plan behind and politics wanted that to happen and
- 34:43put a lot of money in in order to make that happen.
- 34:46And I wasn't entirely convinced that that
- 34:50is the right thing to do because I think people have to take their
- 34:54own decisions themselves without political
- 34:57pressure. And some people even don't want
- 35:01to be pressured. I think too much
- 35:05political pressure would even put people away and say okay then I don't do
- 35:08it because I don't want to get myself pressured into something. I'm by the
- 35:12way such a person. The more pressure you put on me,
- 35:16the more is the likelihood that I just won't do it by principle. But I
- 35:20think that has stopped now and
- 35:24many market participants very afraid that you don't know okay,
- 35:28the it will crash, new EV sales will crash and they
- 35:31crashed for let's say Six months or so and then they
- 35:35fully recovered. And I think we are now in a far more stable environment.
- 35:39Now. People are buying EVs not because they got so much
- 35:42public funding for it. They are buying used EVs because they really
- 35:47want to drive an EV. And
- 35:50that's what I think is stable market
- 35:54conditions. So I don't see anything happening that that would
- 35:57reverse the trend. Yes. Given the current
- 36:01gas prices here, I can also see the allure of an
- 36:05ev. Let us close with our two mandatory
- 36:08questions. Your capital posture. You just raised
- 36:12money, but you're currently open to talk to new investors.
- 36:16Well, we are not really in need on any new investors now. We're
- 36:20happy with the situation that we are in, but we
- 36:24always talk, we always listen. We always want to
- 36:27remain in touch with the investment market and
- 36:31also with Amira, by the way, we started our discussions two years before we
- 36:35actually closed the deal. And two years from now.
- 36:38Yeah, it's a long period of time. Many
- 36:42things can happen. So we are always happy to talk with the potential
- 36:46investors that want to talk with us.
- 36:50And I think we've already talked a little bit about it. You,
- 36:54you're still looking for talented people, right? Absolutely.
- 36:58Absolutely. Yeah. Absolutely. Wonderful.
- 37:03Thank you, Markus, it was a pleasure talking to you. Best
- 37:06of luck with your battery testing and the expansion
- 37:11in Asia and the us thank you very much. Thank you very
- 37:14much, Yan, for having me on your show. It was my pleasure. The pleasure was
- 37:18all mine. Have a good day. Bye. Bye. Same to you. Bye. Bye.
- 37:26That's all, folks. Find more news, streams,
- 37:30events and
- 37:31interviews@www.startuprad.IO.
- 37:35remember, sharing is caring.