Latest / Children of the 80s / Don't Hate Me Because I'm Beautiful
Transcript
- 0:00Speaker 1: Children of the Eighties is brought to you by Q
- 0:02Speaker 1: one O six point five Internet Radio. You can find
- 0:06Speaker 1: it online at Q one o six point five dot
- 0:09Speaker 1: com or download the app.
- 0:29Speaker 2: Welcome back to Children of the Eighties. I am one
- 0:31Speaker 2: of your hosts, Jim, and I am joined as always
- 0:34Speaker 2: by the lady who always tries to avoid the noid.
- 0:39Speaker 2: It's my co host, Lindsey.
- 0:42Speaker 1: Right now, I'm trying to avoid the death with my
- 0:45Speaker 1: blood sugars, a little wacky.
- 0:47Speaker 2: Avoid the death. Yeah, you and your diabetics with your
- 0:51Speaker 2: blood sugar.
- 0:51Speaker 1: There's some weird little like peep in the background. It's
- 0:55Speaker 1: just an alert. I'm on my way out, but that's okay.
- 1:00Speaker 2: Should I start playing Phil Collins take me Home?
- 1:03Speaker 1: You should?
- 1:05Speaker 2: Oh my goodness, Oh what a fun way to start
- 1:10Speaker 2: the episode. One of us might die, But folks, I
- 1:14Speaker 2: am so dedicated to your listenership to that even if
- 1:17Speaker 2: she dies, I'm gonna keep going and finish the episode
- 1:19Speaker 2: and then I'll call nine one one.
- 1:21Speaker 1: So this is a new way that I can incorporate
- 1:23Speaker 1: death into our podcast.
- 1:28Speaker 2: You mean you don't have any celebrities that died recently?
- 1:30Speaker 1: You do, But I'm holding off. I'm gonna do a
- 1:31Speaker 1: whole episode on that.
- 1:32Speaker 2: Oh jeez, well no, no, no, we do that at
- 1:34Speaker 2: the beginning of next year.
- 1:37Speaker 1: But we've had we've had a string of deaths.
- 1:40Speaker 2: Yes, we have, So why don't you just throw them
- 1:42Speaker 2: out there?
- 1:42Speaker 1: Real well, I got other things I want to talk
- 1:44Speaker 1: about today.
- 1:45Speaker 2: All right, what do you want to talk about today?
- 1:46Speaker 1: We just got back from an epic weekend in Nashville
- 1:51Speaker 1: celebrating Emmy's twelfth birthday.
- 1:55Speaker 2: You call it Nashville, some people call it nash Vegas.
- 2:00Speaker 2: To start calling it nasty Ville.
- 2:02Speaker 1: That you're gonna say, I'm gonna call it the Pits
- 2:04Speaker 1: of Hell.
- 2:05Speaker 2: No, it's not the Pits of Hell. But it sure
- 2:08Speaker 2: has gone downhill in the last ten years.
- 2:10Speaker 1: Kind of ass, hasn't it. So we went last summer
- 2:13Speaker 1: and you worked while we were there, so you didn't
- 2:16Speaker 1: get to see everything that Emmy and I saw, and
- 2:18Speaker 1: I came back to the hotel when afternoon and I
- 2:21Speaker 1: was like, gem it's Nashville's changed a lot. And You're like, no,
- 2:25Speaker 1: it's just you. You're getting old. You're a fuddy duddy. So
- 2:30Speaker 1: you got to see Broadway this time, and am I right?
- 2:34Speaker 1: Has it changed?
- 2:35Speaker 2: It has changed. Broadway is still bumping, but man, there
- 2:38Speaker 2: are a lot of people out there. What it used
- 2:40Speaker 2: to look like at night, it now looks like during
- 2:43Speaker 2: the day, and then at night it's just it looks
- 2:46Speaker 2: like it's the end of the world.
- 2:48Speaker 1: Things are falling out of the girls tops and bottoms.
- 2:52Speaker 1: Oh it's yeah, yeah, things are hanging out.
- 2:56Speaker 2: Both in Yeah, the young ladies don't know how to
- 2:58Speaker 2: dress anymore.
- 3:00Speaker 1: I don't feel like sometimes more is better no when
- 3:06Speaker 1: it comes to clothing, yes, okay, But anyways, so we
- 3:12Speaker 1: had a fantastic trip. Emmy has mastered the piano, She's
- 3:17Speaker 1: got a beautiful little singing voice, and now she wants
- 3:20Speaker 1: to learn to play the guitar. So we were able
- 3:22Speaker 1: to get her a guitar while we were in Nashville,
- 3:25Speaker 1: and I'm hoping that's a great memory for her. But
- 3:30Speaker 1: we also had another ulterior motive for going.
- 3:34Speaker 2: What do we do?
- 3:36Speaker 1: Oh?
- 3:36Speaker 2: I thought you were still on the guitar thing and
- 3:38Speaker 2: you were going to talk about how you took her
- 3:39Speaker 2: to see Jack White's studio.
- 3:41Speaker 1: Oh, yeah, so I got tickets for us to tour
- 3:46Speaker 1: Jack White's recording studio. We get there and it's in
- 3:52Speaker 1: a little bit of a rough part of town, just
- 3:54Speaker 1: probably an understatement, and so Jim was worried about leaving
- 3:58Speaker 1: his car. So Jim didn't take this well.
- 4:02Speaker 2: First off, there was no place to park.
- 4:04Speaker 1: No, there was no place to park. But boy, there
- 4:06Speaker 1: were a lot of people willing to watch your car
- 4:10Speaker 1: for it.
- 4:10Speaker 2: Oh yeah, yeah, yes, for sure, for sure, like those
- 4:13Speaker 2: dudes on Ferris Bueller who watched the Porsche there.
- 4:17Speaker 1: So it was so awesome. I think I enjoyed it
- 4:21Speaker 1: way more than she did because I think a lot
- 4:24Speaker 1: of it kind of went over her head. But I
- 4:26Speaker 1: didn't realize we had to put our cell phones in
- 4:28Speaker 1: a scramble box, so I couldn't take any pictures. And
- 4:33Speaker 1: you know, me and my memory, it's not good. So
- 4:36Speaker 1: I came back out and went to work today and
- 4:39Speaker 1: I've got like a cool musician friend at work, and
- 4:42Speaker 1: at lunch, I was starting to try to tell him
- 4:44Speaker 1: about the tour, and that's like I've already lost half
- 4:46Speaker 1: of it.
- 4:47Speaker 2: Yeah, that's how my short term memory is too. We
- 4:52Speaker 2: had an interesting trip up there. As we drove up
- 4:56Speaker 2: there and we got to meet one of our listeners
- 4:59Speaker 2: and sometimes collaborators, Deaf Dave.
- 5:02Speaker 1: Deaf Dave was in the house.
- 5:04Speaker 2: He came out of his way to meet us on
- 5:07Speaker 2: our way up there, so we could say hi, take
- 5:10Speaker 2: a selfie, just hang out for a few minutes and
- 5:14Speaker 2: get together. That was a lot of fun. But that
- 5:16Speaker 2: was also the stop where I discovered that I had
- 5:20Speaker 2: driven about two hundred miles with my wallet left on
- 5:24Speaker 2: a ledge back home.
- 5:26Speaker 1: In the flower garden.
- 5:27Speaker 2: In the flower garden.
- 5:29Speaker 1: So that allowed me to drive the rest of the.
- 5:32Speaker 2: Tree, which was not good for my heart, for my
- 5:37Speaker 2: blood pressure, for my neck.
- 5:39Speaker 1: Oh bully, I'm a really good driver.
- 5:43Speaker 2: You have a lead foot, whether it comes to touching
- 5:48Speaker 2: the gas or touching the brake. You hammer on everything.
- 5:54Speaker 2: You're emsy hammer. You're the emsy hammer of drivers.
- 5:57Speaker 1: Go hard and fast or go home.
- 5:59Speaker 2: Well, well that's what you do, and you scare the
- 6:02Speaker 2: tar out of mind.
- 6:03Speaker 1: I know. So I got used to you just like
- 6:06Speaker 1: randomly screaming in the passenger seat next to me. But
- 6:10Speaker 1: I did a great job. I got us around Nashville
- 6:14Speaker 1: safely and back home safely. There were no accidents, no accidents,
- 6:18Speaker 1: no tickets.
- 6:19Speaker 2: But safely is a word that I wouldn't use. Oh please,
- 6:24Speaker 2: no accidents, no tickets, A fun time was had by all.
- 6:27Speaker 1: Yeah, we had a blast.
- 6:29Speaker 2: But last year around this time, maybe a month after,
- 6:36Speaker 2: we did a show with mister Brian Colburn from My
- 6:39Speaker 2: Weekly Mixtape where we celebrated weird Ale's sixty fifth birthday
- 6:44Speaker 2: by going through some of our favorite eighty songs by him. Well,
- 6:48Speaker 2: guess what we got to see here, see and here
- 6:52Speaker 2: most of those songs on Saturday night in nash Vegas
- 6:57Speaker 2: as Weird All was performing at the Amphitheater there, which
- 7:01Speaker 2: you seem to love more than the Amphitheater that we
- 7:05Speaker 2: have here.
- 7:06Speaker 1: Yeah, we have an Amphitheater really close by to us here,
- 7:09Speaker 1: the one in Nashville ten times a better.
- 7:12Speaker 2: Yeah, blows it out of the water.
- 7:14Speaker 1: So this is the third time that we've each seen
- 7:19Speaker 1: Weird Alan concert.
- 7:20Speaker 2: The first time Emmy saw.
- 7:22Speaker 1: First time for Emmy. For us, it's our third time.
- 7:25Speaker 2: Well, because we have such a cool kid. She was
- 7:26Speaker 2: turning twelve, she wanted to go see Weird Alan. I
- 7:28Speaker 2: know Nashville so awesome. Just to watch her during the
- 7:32Speaker 2: show is just incredible. So sixty five years old performed
- 7:38Speaker 2: for what two hours, more than two hours.
- 7:40Speaker 1: He was dancing, he was moving, he was dressing up,
- 7:44Speaker 1: he was changing costumes. He never slowed down, and he
- 7:49Speaker 1: sounded terrific. He sounded fantastic, and he never did the
- 7:52Speaker 1: like overly chat to buy him some time?
- 7:56Speaker 2: Right, No, no, no, no, he was not nickelback.
- 7:58Speaker 1: He did not nickelback us, and he did not Paula
- 8:01Speaker 1: abdul Us because he did not have an oxygen.
- 8:05Speaker 2: Well, very true, he'd neither nickelbacked nor abdualled us.
- 8:10Speaker 1: I've impressed with his uh long strength still and his
- 8:16Speaker 1: overall help Like, good job here.
- 8:19Speaker 2: Now, Yeah, he did a good job. It was a
- 8:21Speaker 2: fun show and I and I laughed and so but
- 8:25Speaker 2: that's what was fun.
- 8:26Speaker 1: There was one downside.
- 8:28Speaker 2: Waiting in traffic after the show, or was.
- 8:31Speaker 1: There another down that was definitely?
- 8:33Speaker 2: Are you talking about the killer clown that sang first
- 8:35Speaker 2: that made me want to commit suicide? Yes, Oh my gosh.
- 8:39Speaker 2: That guy was awful. I mean, he was a great singer,
- 8:41Speaker 2: but he but the songs that he sang were awful
- 8:44Speaker 2: and depressing and really made me want to hurt myself,
- 8:47Speaker 2: like literally made me want to hurt myself.
- 8:49Speaker 1: Huddle's pity party. It's horrible, folks, it's the name of
- 8:53Speaker 1: this clown. Horrible. Jim got like upset by it, to
- 9:02Speaker 1: the point that I even kind of like, are we
- 9:04Speaker 1: leaving because it took a lot of effort to get
- 9:07Speaker 1: downtown and get here in my seat, and are we
- 9:10Speaker 1: leaving before weird.
- 9:11Speaker 2: Alperfort No, we were never leaving before weird outperforms. Luckily
- 9:15Speaker 2: for you all and the crowd, and actually for Pitiful
- 9:19Speaker 2: or Puddles or whatever his name is Puddle. Luckily for him,
- 9:24Speaker 2: I didn't storm the stage and attack him for singing
- 9:26Speaker 2: his horrible songs. I had my Spectrum app open on
- 9:32Speaker 2: my phone and I was watching the missoo South Carolina game.
- 9:35Speaker 2: Go Tigers, m I z and you're supposed to say,
- 9:40Speaker 2: zo you in the studio, m I z z o
- 9:43Speaker 2: you there you go.
- 9:45Speaker 1: So Puddle's pity party was very off putting. And didn't
- 9:50Speaker 1: really know never heard of him before, and wasn't quite
- 9:52Speaker 1: sure what to make every want to hear him. But
- 9:55Speaker 1: I realized, because what do I do anytime something new
- 9:59Speaker 1: comes in front of me, I google it. So I
- 10:02Speaker 1: googled Puddles and I actually do know of this guy.
- 10:07Speaker 1: So his name is Michael gear Geary. I don't know Gear,
- 10:13Speaker 1: I think, And you're so good with the names Oh listen,
- 10:18Speaker 1: I'm children of the eighties version of Jessica Simpson. He
- 10:23Speaker 1: actually was the frontman for an Elvis tribute act that
- 10:30Speaker 1: performed regularly in Atlanta back when I was like in
- 10:34Speaker 1: my later teens that I was obsessed with.
- 10:37Speaker 3: Uh.
- 10:38Speaker 1: So the band was called King Sized. I think the
- 10:41Speaker 1: show was Elvis Royale, And so I'm like, oh my gosh,
- 10:46Speaker 1: so I am. I'm finally seeing him perform, just not
- 10:49Speaker 1: as Elvis but as Puddles pity party.
- 10:54Speaker 2: Uh, he needs to go back to the Elvis thing
- 10:56Speaker 2: because the clown thing he makes me hate clowns and
- 11:00Speaker 2: be it. Really it really is suicidal music. I mean
- 11:04Speaker 2: it really is.
- 11:05Speaker 1: It was odd, It was definitely odd. But did he
- 11:08Speaker 1: not have a fantastic voice?
- 11:09Speaker 2: He did? No, he could sing. He could sing, for sure, Yeah,
- 11:12Speaker 2: I was. I was impressed by that. But other than that, yeah,
- 11:16Speaker 2: I could do without.
- 11:17Speaker 1: So I thought that Deaf Dave had said because Deaf
- 11:22Speaker 1: Dave saw this weird al show in Knoxville, Huntsville, Huntsville,
- 11:29Speaker 1: what like a month or two ago?
- 11:30Speaker 2: Yeah, yeah, how about a month and a half ago.
- 11:32Speaker 1: Or so, I thought I must have misunderstood what he said.
- 11:35Speaker 1: I thought he said to get ready that he didn't
- 11:37Speaker 1: do as many of his pride and true hits in this.
- 11:44Speaker 2: No, what he said was he did a lot of
- 11:46Speaker 2: stuff after the year two thousand, in the year two soon. Yeah,
- 11:52Speaker 2: so that's what he said.
- 11:53Speaker 1: Okay, Well I was. I felt like he hit on
- 11:57Speaker 1: every one of them. The only that I can think
- 12:01Speaker 1: of the top of my head that he didn't do
- 12:03Speaker 1: that I wish he had of was the biggest ball
- 12:05Speaker 1: of twine in Minnesota. Yes, other than that, I mean,
- 12:09Speaker 1: did he not just.
- 12:11Speaker 2: He hit most of them? Yeah, he does a little
- 12:14Speaker 2: like twelve or fifteen song medley, so he can hit
- 12:17Speaker 2: you know, yeah, all the decades and make all the
- 12:20Speaker 2: fans happy.
- 12:21Speaker 1: He even put on the fat suit and did and
- 12:24Speaker 1: did fat. I'm fat, I'm fat. I know it, you
- 12:28Speaker 1: know it. I think he knows it too.
- 12:31Speaker 2: Yeah, he was pretty fat.
- 12:34Speaker 1: Well, we had fun.
- 12:34Speaker 2: Now back to reality, Yes, now back to reality, which
- 12:39Speaker 2: sometimes feels like that clowne life that I live to live.
- 12:44Speaker 2: That's what I sing every time we get back from
- 12:46Speaker 2: vacation and you guys get mad at me. But hey,
- 12:48Speaker 2: it's catchy for a reason. So are you ready?
- 12:52Speaker 1: I'm ready?
- 12:53Speaker 2: All right, here we go.
- 13:00Speaker 1: This is a podcast that looks back on the decade
- 13:02Speaker 1: of the nineteen eighties. We talk about things that were
- 13:06Speaker 1: important to us as children and what we look back
- 13:09Speaker 1: on with fond memories as adults. Ultimately, this is a
- 13:14Speaker 1: nostalgia podcast.
- 13:16Speaker 2: It is, and we today are getting nostalgic. We're doing
- 13:21Speaker 2: another commercials episode, Commercials Episode number three. We've done two before,
- 13:28Speaker 2: and we're talking about some iconic commercials again from the eighties.
- 13:32Speaker 2: So you want to remind some of the folks of
- 13:34Speaker 2: the commercials, some of the commercials we did in the past.
- 13:37Speaker 1: Okay, so we have done Where's the.
- 13:39Speaker 2: Beef, Where's the Beef, Clara Old Lady Clara with their
- 13:42Speaker 2: Wendy's commercial, Body's.
- 13:43Speaker 1: Commercial, which might be kind of the biggest and most
- 13:48Speaker 1: popular eighties TV commercial. I think at least you think so.
- 13:52Speaker 1: I think so. Time to make the Donuts?
- 13:55Speaker 2: Yeah we did. We talked about the donuts guy, time
- 13:58Speaker 2: to make the donuts.
- 13:59Speaker 1: Dunking donuts. What about the micro machine guy?
- 14:03Speaker 2: Yeah, I talked real fast. Yeah, I can't keep up
- 14:06Speaker 2: with him.
- 14:06Speaker 1: And then we I think we also mentioned Joe Asuzu.
- 14:09Speaker 2: We did. We mentioned Joe Asuzu. We've done Domino's avoid
- 14:12Speaker 2: the nooid. Yes, as much as we thank our listeners
- 14:16Speaker 2: for their support, maybe we don't think them as much
- 14:20Speaker 2: as Bartles and James think us for our support. Also,
- 14:24Speaker 2: one of those earworms who wear short shorts, we covered
- 14:29Speaker 2: nare that Nair commercial? Because you know those earworms kind
- 14:32Speaker 2: of get into Yeah that thing did stinc didn't? But
- 14:36Speaker 2: that commercial stuck in your head, didn't it. You can
- 14:38Speaker 2: still sing it yes to this day. So those were
- 14:41Speaker 2: some fun ones that we did in the past, and
- 14:42Speaker 2: we're going to get to a few more today. Are
- 14:46Speaker 2: you excited about this one?
- 14:47Speaker 1: I'm excited. So I kind of went down the path
- 14:50Speaker 1: and I sort of had a theme going.
- 14:52Speaker 2: And I joined that theme.
- 14:54Speaker 1: You did?
- 14:54Speaker 2: I did join that theme. You don't know what I'm doing?
- 14:56Speaker 1: Do you have no idea?
- 14:57Speaker 2: Yeah? I saw your theme and I already had one
- 15:01Speaker 2: or two in mind anyway, and so I was like,
- 15:02Speaker 2: you know what, I'm just going to take that theme
- 15:05Speaker 2: and I'm just going to run with it as well. Okay,
- 15:08Speaker 2: what do you think about that?
- 15:09Speaker 1: I love it?
- 15:11Speaker 2: So are you going to tell the folks your theme?
- 15:13Speaker 2: Are you just going to try and make them guess it?
- 15:15Speaker 4: So?
- 15:15Speaker 1: No, I'm gonna I'll go ahead and share with them.
- 15:17Speaker 1: So my thought going into this episode was to come
- 15:21Speaker 1: up with brands or products or commercials that would have
- 15:26Speaker 1: spoke to my mom when she was my age.
- 15:29Speaker 2: Uh huh.
- 15:30Speaker 1: And so that's where I came up with my commercials from.
- 15:33Speaker 2: See and I felt like your commercials were very household oriented. Yeah,
- 15:37Speaker 2: and so therefore I also went with a household oriented commercials.
- 15:42Speaker 2: I love it that I chose. So this should be fun.
- 15:46Speaker 2: Are you ready to get to the meat of the story.
- 15:51Speaker 2: Let's do it all right, I will let you start first.
- 16:05Speaker 1: Now, do you have the audio clip that you'll play
- 16:08Speaker 1: a little bit of the commercial? I do?
- 16:09Speaker 3: I do.
- 16:10Speaker 2: I'll play the whole commercial.
- 16:11Speaker 1: Oh, you're gonna play the whole line.
- 16:12Speaker 2: I wondered if you wanted to introduce it first?
- 16:15Speaker 1: Okay, yeah.
- 16:16Speaker 2: Do you care where I start? Uh No, you can
- 16:18Speaker 2: start wherever you want to start.
- 16:20Speaker 1: So I am starting with a brand called the cow Gone.
- 16:26Speaker 1: It originally was invented as a water softener, but by
- 16:30Speaker 1: the time that the late seventies and early eighties came around,
- 16:34Speaker 1: they had transitioned into bath products. And that is where
- 16:40Speaker 1: this commercial comes into play.
- 16:47Speaker 2: Cow Gon take.
- 16:48Speaker 5: Me Away, Indulge yourself in Calgon luxury and caw Gon
- 16:52Speaker 5: softening for you. It's like no other bad experience. It's
- 16:56Speaker 5: kel Gon lose yourself in luxury.
- 16:59Speaker 2: That I feel like I need Kalgun every day.
- 17:01Speaker 1: I know me too. The Calgon take Me Away campaign
- 17:07Speaker 1: debuted in nineteen seventy eight, and it quickly became a
- 17:12Speaker 1: phrase that became like a cultural catchphrase for the eighties. Yes,
- 17:17Speaker 1: it was often used jokingly by people, not just women,
- 17:21Speaker 1: but just like what you just said, by just like
- 17:23Speaker 1: people wanting to escape their everyday life. So the campaign
- 17:29Speaker 1: was so effective that it ran in different variations well
- 17:33Speaker 1: into the nineteen nineties.
- 17:36Speaker 2: You know what, I needed Kalgun to take me away
- 17:38Speaker 2: by that stupid clown sender.
- 17:39Speaker 1: Aha, So I feel like I remember this, But the
- 17:44Speaker 1: opening lines of some versions of this commercial started something
- 17:49Speaker 1: like the traffic, the boss, the baby, the doll. Yes,
- 17:54Speaker 1: before then the woman knows Kelgon take me away.
- 17:57Speaker 2: Listen. There's dozens of commercials that you could do and
- 18:01Speaker 2: that I could have picked from, and I picked this
- 18:03Speaker 2: one because you hear the phone ring, and you hear
- 18:05Speaker 2: the dog bark, and you hear the kids, right, you know,
- 18:08Speaker 2: whining in the background, and the ladies just like she's
- 18:10Speaker 2: just reached her limit. And I've been there every day
- 18:15Speaker 2: for the last six months, and so I get it.
- 18:19Speaker 2: And so that's why I chose that. But I do
- 18:21Speaker 2: want you to know you can finish Calgun here. But
- 18:25Speaker 2: cal Gon wasn't just a bass soap. It was also
- 18:28Speaker 2: a laundry detergent. Do you remember that old commercial where
- 18:31Speaker 2: the guy or the lady went in, They were like,
- 18:34Speaker 2: how do you get my clothes so soft? And it
- 18:37Speaker 2: was like a laundromat and the Chinese guy's like ancient
- 18:39Speaker 2: Chinese secret. Yes, but that was cal Gon.
- 18:42Speaker 1: So I started to bring that up, but that actually
- 18:47Speaker 1: didn't age well because the Asian actor, it was very
- 18:53Speaker 1: like he was very stereotypical, and today it would be
- 18:58Speaker 1: he was considered maybe.
- 19:00Speaker 2: But his wife wasn't very stereotypical because she would just
- 19:03Speaker 2: laugh and she'd be like an ancient Chinese secret. He
- 19:06Speaker 2: uses col.
- 19:07Speaker 1: Guy, But I don't remember that, So I found that
- 19:10Speaker 1: in my research. Okay, but I don't remember.
- 19:13Speaker 2: I mean, if somebody's saying it's very stereotypical, I think
- 19:16Speaker 2: the guy was playing along right, like I don't think. Yeah, no,
- 19:21Speaker 2: I'm gonna disagree. With that.
- 19:22Speaker 1: Okay, that's fine. So and if you remember when it
- 19:26Speaker 1: then cut to the lady in the bathtub, she wasn't
- 19:30Speaker 1: just simply taking a bubble bath in your standard nineteen
- 19:33Speaker 1: eighties bathroom. She was usually like her surroundings were luxury decoration.
- 19:40Speaker 2: Yeah, no, no, she looked like a Julius Caesar taken
- 19:45Speaker 2: a bath exactly. I mean, not her hair cut, but
- 19:48Speaker 2: just like a bath that he would like to take, right.
- 19:50Speaker 1: Yes, So she didn't have the Caesar.
- 19:52Speaker 2: She didn't have the Caesar cut.
- 19:54Speaker 1: Oh gosh. So that's just one that I don't know.
- 19:57Speaker 1: For some reason, I still think about it a good
- 20:00Speaker 1: bit today. And I remember as a kid, my mom
- 20:03Speaker 1: always laughing at that commercial. And so that was like
- 20:06Speaker 1: the first one I wanted to put on the list
- 20:08Speaker 1: for today.
- 20:09Speaker 2: Well, that's a good one because it certainly sticks with you.
- 20:11Speaker 2: And like you said, it started in nineteen seventy eight,
- 20:13Speaker 2: but it ran through all throughout the eighties, and just
- 20:15Speaker 2: about anybody who grew up at that time knows the
- 20:17Speaker 2: phrase Calgon take me away. So I love the fact
- 20:21Speaker 2: that you went with that.
- 20:22Speaker 1: I thought this was interesting talking about how they started
- 20:26Speaker 1: as like a detergent or a water softener. The word
- 20:31Speaker 1: calgon comes from calcium gone, which is a reference to
- 20:36Speaker 1: it removing the calcium.
- 20:40Speaker 2: Well, it sounds to me a little bit in.
- 20:41Speaker 1: The products, so the soak could work like a.
- 20:43Speaker 2: Lot of these ladies that took the bath in probably
- 20:46Speaker 2: have osteoporosis, you know, maybe because it's taken away the
- 20:50Speaker 2: calcium from their bones.
- 20:52Speaker 1: That are call saul.
- 20:54Speaker 2: You think?
- 20:55Speaker 1: So?
- 20:56Speaker 2: All right? Well you went with a bathroom kind of
- 20:59Speaker 2: bad thing there. I'm gonna stick with that theme here
- 21:04Speaker 2: you ready.
- 21:06Speaker 1: Test fully clean.
- 21:08Speaker 2: Zest announces a whole new kind of clean.
- 21:11Speaker 1: Yes, fully clean.
- 21:13Speaker 6: You're not fully clean unless zestfully clean.
- 21:17Speaker 2: Introducing new improved Zest the odorant bar. First, it loves
- 21:21Speaker 2: you clean, then it rinses you cleaner.
- 21:23Speaker 1: Look at me? Do I look clean to you? Surprised?
- 21:26Speaker 1: I'm not fully clean unless.
- 21:28Speaker 6: I'm zestfully clean. This is what happens with soaked so
- 21:32Speaker 6: please a sticky film on you that won rins away.
- 21:36Speaker 6: But Newses leaves no sticky film. It rintses you fully clean.
- 21:39Speaker 2: Holy kind of clean Zest fully clean.
- 21:44Speaker 1: Zest fully clean.
- 21:46Speaker 2: You're not fully clean unless you est fully clean. That
- 21:51Speaker 2: last guy, he was going for it. He was all
- 21:53Speaker 2: into it. It's an earworm, right like this, it just
- 21:58Speaker 2: stuck with you. You knew that, you knew the as
- 22:01Speaker 2: it went along. You're not fully clean unless you're zest
- 22:03Speaker 2: fully clean. The ads like leaned hard into that, right.
- 22:06Speaker 1: And they're so happy they are.
- 22:08Speaker 2: They act as if they just discovered the meaning of life.
- 22:12Speaker 1: Like you want to use zes because you want to
- 22:15Speaker 1: be that happy?
- 22:16Speaker 2: Yes, And that's what they're saying, is somebody hopping out
- 22:18Speaker 2: of the shower. They're upbeat, they're wrapped in a towel,
- 22:22Speaker 2: they're grinning like they just discovered the meaning of life.
- 22:24Speaker 2: Only really it's just Zes soap. But they got very
- 22:28Speaker 2: high energy.
- 22:29Speaker 1: Why do I feel like at the end of the commercial,
- 22:32Speaker 1: like the actor looks at the camera and smiles and
- 22:35Speaker 1: his perfect white teeth and it does that.
- 22:38Speaker 2: Little twinkle, yeah twinkle, no, no, no, no, he was
- 22:41Speaker 2: still in the shower and.
- 22:42Speaker 1: Just that's fully clean. He's happy.
- 22:45Speaker 2: He was super happy.
- 22:48Speaker 1: Is that what you need? Do you think you need
- 22:49Speaker 1: some zest?
- 22:50Speaker 2: Maybe? But here's the thing they talked about, how regular
- 22:53Speaker 2: soap leaves a film on you. I've only noticed that
- 22:56Speaker 2: when I used the soap in hotel bathrooms.
- 22:58Speaker 1: Yeah, no, I don't think so.
- 23:00Speaker 2: I don't think soap sticks to you. So I don't
- 23:02Speaker 2: know what they were lying about there. But it was
- 23:04Speaker 2: still a ketchy commercial, lots of bold colors, cheerful bathroom scenes,
- 23:08Speaker 2: people laughing, but hammered that slogan into your brain, zest
- 23:12Speaker 2: fully clean. I still sing it to this day, bouncy catchy,
- 23:16Speaker 2: repeated over and over and over again. You know, it's
- 23:21Speaker 2: not an ordinary soap. You're not clean unless you use Zest.
- 23:25Speaker 2: So all you dirty folk out there that use Dove
- 23:27Speaker 2: or whatever, you need to switch over to Zess. But
- 23:32Speaker 2: you know, like you said, you're talking about the target audience,
- 23:34Speaker 2: right parents. Yeah, maybe some athletes, because there was an
- 23:38Speaker 2: early athlete commercial there, but anyone who wanted to look
- 23:42Speaker 2: energized and squeaky clean. Maybe I need some Zest in
- 23:45Speaker 2: the morning. I drag a little bit in the morning
- 23:48Speaker 2: rather than coffee. Maybe I need to get zest fully clean.
- 23:53Speaker 2: So there was an ad from nineteen eighty two that
- 23:55Speaker 2: featured three basketball players in a locker room setting and
- 23:58Speaker 2: they're comparing regular soap versus Zest, and they've got soap
- 24:03Speaker 2: on one arm and Zest on the other, and they
- 24:05Speaker 2: do like a test to show weird which one rints
- 24:07Speaker 2: is cleaner? Right?
- 24:08Speaker 1: How can you tell though? Once you rinse the soap off? Like,
- 24:13Speaker 1: what's well?
- 24:14Speaker 2: I mean they showed the you know, the sliding glass door.
- 24:18Speaker 2: The lady was like, do I look cleaning? You think
- 24:20Speaker 2: she does? And all of a sudden she slides it
- 24:21Speaker 2: open and she looks cleaner and brighter. I think they
- 24:23Speaker 2: just used a film screen on the camera. Yeah, but
- 24:27Speaker 2: the slogan was coined by James J. Jordan Junior, who
- 24:31Speaker 2: was a creative director and admin at BBD O for
- 24:36Speaker 2: J for J James j Jordan Junior, who I didn't
- 24:40Speaker 2: I didn't catch on that, but yeah.
- 24:42Speaker 1: That's what his friends and family.
- 24:44Speaker 2: So do you remember that commercial?
- 24:45Speaker 1: Oh of course I do.
- 24:46Speaker 2: Did you guys ever buy Zest? No, you guys were
- 24:49Speaker 2: a Dove.
- 24:49Speaker 1: Family dial Dial soap Dial. That's My mom had one
- 24:55Speaker 1: soap and to this day that's the soap I have
- 24:59Speaker 1: to use. So she convinced me as a small child,
- 25:02Speaker 1: if I used any other soap, bad things would happen,
- 25:06Speaker 1: and that was not a chance I was willing to take.
- 25:08Speaker 1: I remember when I moved out and got on my own,
- 25:11Speaker 1: I went and bought like dove soap, and I had
- 25:14Speaker 1: some kind of reaction to it, and she was basically like,
- 25:17Speaker 1: I told you so.
- 25:21Speaker 2: Mama's no. So I'm gonna force you to get some
- 25:24Speaker 2: zest and I'm gonna see if I feel terribed. You
- 25:26Speaker 2: don't have to use it. I just want to see
- 25:28Speaker 2: if I feel any cleaner using it. You've got the
- 25:30Speaker 2: plain white dial. I want some of that green and
- 25:33Speaker 2: white ocean looking.
- 25:34Speaker 1: Ze, you know, bath and body works and stuff like.
- 25:37Speaker 1: I will go buy their candles till the cows come home.
- 25:40Speaker 1: I will never buy their soap or anything. And I
- 25:43Speaker 1: try to tell emmy all the time, do not use
- 25:46Speaker 1: that her fumey crap, because Grandma always said not to.
- 25:51Speaker 1: And Grandma knows.
- 25:52Speaker 2: We're gonna get some zest fully clean in this. That's
- 25:55Speaker 2: what we're gonna do.
- 25:58Speaker 1: Oh my gosh. I always like when you say zest,
- 26:01Speaker 1: I do. I do see like color. I see green
- 26:04Speaker 1: and blue and red, just like you're in the Caribbean.
- 26:06Speaker 1: The primary red. There's a red. No, I see like
- 26:10Speaker 1: a red like stripe or something. I don't know if
- 26:12Speaker 1: you see red.
- 26:13Speaker 2: There's no red.
- 26:14Speaker 1: I'm telling you you're seeing red right now.
- 26:16Speaker 2: I'm seeing red because you're saying, you see red when
- 26:18Speaker 2: you see zest and you don't you see the Caribbean sea. Okay,
- 26:21Speaker 2: in the Caribbeans like pirates. No, no, stop stop with
- 26:31Speaker 2: the red. There's no red.
- 26:32Speaker 1: Oh my goodness, are you done?
- 26:38Speaker 2: I'm done?
- 26:38Speaker 1: Okay, I'm ready for my next one?
- 26:40Speaker 2: What is your next one?
- 26:43Speaker 1: Palm Olive was famous for a commercial that they did
- 26:49Speaker 1: in the nineteen eighties. Why are you giving me that look?
- 26:53Speaker 2: Because you just pronounced that palm olive as if it
- 26:56Speaker 2: were two separate words, when we know you put it together.
- 27:00Speaker 2: It's Paul Malive. It's not Paul Olive. It's not an
- 27:04Speaker 2: olive that you put in your hand.
- 27:09Speaker 1: Okay, try that one again.
- 27:15Speaker 2: What do you mean trying again?
- 27:18Speaker 1: Okay, Paul Olive, there you go. Famous for commercial that
- 27:21Speaker 1: he did in the nineteen eighties with a pitchwoman named
- 27:26Speaker 1: Madge the Manicurist. Madge, Meet Frank my cat. O Frank
- 27:30Speaker 1: my cat.
- 27:31Speaker 3: Oh those hands look like something Frank dragged in. We'll
- 27:34Speaker 3: I try everything and use palm ola dish washing liquid.
- 27:37Speaker 3: It softens your hands while you do the dishes.
- 27:39Speaker 1: You're soaking in it. Dishwashing liquid is palm olive.
- 27:42Speaker 3: Mild more than mild, makes loaves of SuDS at last, and.
- 27:46Speaker 6: No kidding, palm olish soften his hands while you do
- 27:48Speaker 6: the dishes, Madge.
- 27:50Speaker 1: Paul Mallin's great, you're an angel.
- 27:53Speaker 3: Well, it's my halo on straight.
- 27:58Speaker 1: So I love that Gimmer. I don't know why. Madge
- 28:02Speaker 1: was played by actress Jan Minor. So The commercial revolved
- 28:07Speaker 1: around a woman in a beauty salon complaining about how
- 28:11Speaker 1: harsh her dish washing soap is on her hands, and
- 28:16Speaker 1: Madge comes along and she always uses the tagline tough
- 28:20Speaker 1: on grease, soft on hands. The twist to the story
- 28:24Speaker 1: is the client is usually already soaking their fingers in
- 28:28Speaker 1: the palm olive, and Madge always then says, you're soaking
- 28:32Speaker 1: in it.
- 28:33Speaker 2: Oh, I don't remember that.
- 28:36Speaker 1: You're soaking in it because she's given him a manicure.
- 28:40Speaker 1: So Magshaw became one of the longest running brand spokes
- 28:44Speaker 1: characters in advertising history, appearing from Listen to This the
- 28:49Speaker 1: nineteen sixties through the early nineteen nineties.
- 28:54Speaker 2: Really, yes, she's been around as long as the Cow's
- 28:58Speaker 2: on Chick fil A.
- 29:00Speaker 1: Do you remember when the Cows first came out? I do,
- 29:02Speaker 1: back in like what was it the mid nineties. Yep,
- 29:10Speaker 1: So back in the sixties, seventies, eighties, nineties, the women
- 29:17Speaker 1: were the ones washing the dishes.
- 29:19Speaker 2: Yes, now the dishwasher washes the dishes.
- 29:22Speaker 1: Thank the Lord. So do you remember that commercial?
- 29:25Speaker 2: I do remember that commercial. I remember all those commercials.
- 29:28Speaker 2: I do want to say that I always got I
- 29:32Speaker 2: don't want to say I always got them confused, but
- 29:34Speaker 2: they kind of run together in my head. Madge and
- 29:37Speaker 2: the lady that did the brawny commercials. Yes, they're very
- 29:42Speaker 2: similar to me, kind of like weird Alan Howard Stern what, Yeah,
- 29:52Speaker 2: very similar to me. So they stick out because again,
- 29:55Speaker 2: as children of the eighties, we had like three channels,
- 29:58Speaker 2: so you're always watching the commercial that came on. We
- 30:00Speaker 2: didn't have DVRs. But it wasn't something that I really enjoyed.
- 30:06Speaker 2: It was just it's just a part of my childhood.
- 30:08Speaker 1: So these two so far, the two commercials that I've
- 30:11Speaker 1: talked about, both sold a mental break from reality and
- 30:18Speaker 1: escape into some kind of like a little fantasy and
- 30:22Speaker 1: a moment of peace. Okay, I can I can the
- 30:26Speaker 1: wives and moms out.
- 30:27Speaker 2: I can get on board with that. So you're going
- 30:30Speaker 2: with the moments of peace for moms and I'm going
- 30:32Speaker 2: with the jingles. So my next one is also a
- 30:37Speaker 2: famous jingle, but it also has to do with home products.
- 30:41Speaker 2: Kids and moms both approved of this. Do you remember
- 30:47Speaker 2: band aids?
- 30:49Speaker 1: Oh?
- 30:49Speaker 3: Yes, I am stuck on band Aids because band Aids
- 30:54Speaker 3: stuck on me.
- 30:56Speaker 1: I am stuck only.
- 31:05Speaker 5: Band Aid brandit. He's a bandages from Johnson and Johnson
- 31:08Speaker 5: have our super stay on it.
- 31:09Speaker 3: He's in.
- 31:10Speaker 5: You'll notice the difference because it stays on you better
- 31:12Speaker 5: than anything else you can buy.
- 31:19Speaker 2: What do you think about that one?
- 31:20Speaker 1: What does what? Do the kids sing? There in the
- 31:23Speaker 1: middle of the.
- 31:24Speaker 2: Commercial they were talking about how band aids stick on
- 31:27Speaker 2: them even though they're in.
- 31:27Speaker 1: The bathtub, because it was just sounded like.
- 31:32Speaker 2: Yes, it was two little twin boys and they were
- 31:36Speaker 2: singing about how band aids stuck to them even while
- 31:38Speaker 2: they were in the bathtube.
- 31:40Speaker 1: There's nothing that little kids like more than a band aid.
- 31:43Speaker 2: Yes, So any little kid gets hurt and they're crying
- 31:46Speaker 2: and they've got a scrape or they've got a cut
- 31:49Speaker 2: or whatever, you stick a band aid on them. And
- 31:52Speaker 2: it was like as if you've given them morphine. Yes,
- 31:56Speaker 2: they're going up and going and running around like easy
- 32:00Speaker 2: pre band aid. They're acting as if they got chainsawed
- 32:05Speaker 2: their leg off. Post band aid morphine. Everything's great. So
- 32:12Speaker 2: that commercial again, it's one of those things. It just
- 32:17Speaker 2: sticks in your head, right. It's usually happy kids running, climbing,
- 32:21Speaker 2: playing outside, scrape knees, little cuts, Moms you know, putting
- 32:27Speaker 2: the band aids on their kids. Do a little close
- 32:29Speaker 2: up there. The kid would try to peel off the
- 32:33Speaker 2: band aid, tugging at it, only to show that it's
- 32:35Speaker 2: still sticking. Right. The jingle I am stuck on band
- 32:41Speaker 2: aid brand because band aids stuck on me, extremely catchy,
- 32:46Speaker 2: childlike tone. There was actually one commercial that I wanted
- 32:49Speaker 2: to pull but I couldn't find it again after I
- 32:51Speaker 2: pulled it up and didn't record it. It was just
- 32:53Speaker 2: all kids singing it. Wasn't that cheesy guy at the
- 32:57Speaker 2: fire truck you know who started singing it. Yes, yeah,
- 33:00Speaker 2: Chester wasn't singing that, but yeah, they just reinforced the
- 33:04Speaker 2: message to repetition singing it several times. Band aids durable
- 33:10Speaker 2: and it's reliable because it's staying on through play, through water,
- 33:14Speaker 2: through any other kind of activity. But it's not just
- 33:17Speaker 2: a bandage it's a band Aid brand bandage, right, and
- 33:23Speaker 2: so they leaned on that brand loyalty so much that
- 33:27Speaker 2: basically band Aid has become the generic for any kind
- 33:30Speaker 2: of adhesive bandage.
- 33:32Speaker 1: Right. No, we ask for a bandage, just.
- 33:36Speaker 2: Like we asked for Kleenex. Right. Some of those has
- 33:40Speaker 2: just you know, taken over. And so the target audience
- 33:44Speaker 2: for this was parents, and really especially moms, because let's
- 33:47Speaker 2: be honest, we're talking about the eighties. Moms are often
- 33:50Speaker 2: shown applying the bandages right there. Moms are usually taking
- 33:54Speaker 2: care of the kids. Dads are just like, you know,
- 33:56Speaker 2: rub some dirt on it. You'll be fine even if
- 33:58Speaker 2: you get an infection. But band aids were a household
- 34:03Speaker 2: staple and still are to this day.
- 34:06Speaker 1: Absolutely, I always loved me a good band aid, especially
- 34:12Speaker 1: after the tricycle accident of eighty four.
- 34:16Speaker 2: Yes, but this is certainly one of the most memorable
- 34:19Speaker 2: children's ad jingle of the nineteen eighties. And I got
- 34:22Speaker 2: a fun fact.
- 34:22Speaker 1: For you, Oh bring it.
- 34:24Speaker 2: The melody was originally written by Barry Manilow in the.
- 34:29Speaker 1: CT Are you serious? I had no idea? That's cool?
- 34:33Speaker 2: Yep, And just like zes jingle, band Aid ran that
- 34:37Speaker 2: same slogan for years and years and years and have
- 34:40Speaker 2: embedded it into the zeitgeist.
- 34:44Speaker 1: I wonder does he get money every time they play
- 34:47Speaker 1: that commercial or does he did he just get one
- 34:49Speaker 1: time payment upfront for it.
- 34:52Speaker 2: I don't know. I bet he gets money every time.
- 34:54Speaker 1: I hope, so, I hope.
- 34:56Speaker 2: So A few cents here, a few cents there. Yep,
- 35:00Speaker 2: all right, that's all I have on the band aids.
- 35:03Speaker 2: So I guess you've got your next one coming up.
- 35:06Speaker 1: My third and final Panteen had a very famous commercial
- 35:11Speaker 1: in the nineteen eighties that's still often remembered today.
- 35:18Speaker 4: Don't hate me.
- 35:19Speaker 2: Because I'm beautiful.
- 35:20Speaker 4: I used to be a joke dry split in. Then
- 35:25Speaker 4: I discovered pantin. Panteen has this pro vitamin formula that
- 35:29Speaker 4: actually strengthens your hair from inside. It's incredible, even with
- 35:34Speaker 4: everything I put my hair through books so healthy, strong, shiny.
- 35:39Speaker 2: Listen, it won't.
- 35:40Speaker 4: Happen overnight, and it will happen part serious.
- 35:46Speaker 2: You'll see. So I do want to say before you
- 35:49Speaker 2: get going that she must have been talking to women
- 35:54Speaker 2: about don't hate me because I'm beautiful, because I can
- 35:56Speaker 2: speak for every eighties little boy, and none of them
- 35:59Speaker 2: were hate on Kelly LeBrock.
- 36:01Speaker 1: So let me just say I picked this commercial not
- 36:05Speaker 1: because my mom related to it or because I related
- 36:09Speaker 1: to it. I'm picking it for the absurdity of the
- 36:15Speaker 1: whole ad and the campaign in itself. So the line,
- 36:19Speaker 1: debuted in nineteen eighty six, is part of Panteen's US
- 36:23Speaker 1: relaunch with their pro Vitamin B five formulas.
- 36:29Speaker 4: Do you like?
- 36:29Speaker 1: At some point she was like, it won't happen immediately,
- 36:32Speaker 1: but it will happen over time. What a bunch of
- 36:36Speaker 1: you know what bogwash. One of the best known faces
- 36:39Speaker 1: of the campaign was Kelly LeBrock, who had just become
- 36:42Speaker 1: famous as the dreamgirl in Weird Science. So this ad
- 36:50Speaker 1: is so off putting to me, but it's very memorable. Yes,
- 36:58Speaker 1: So I had to pick it, or I felt I
- 37:00Speaker 1: needed to pick it to kind of balance out my
- 37:02Speaker 1: love for the other two. So the slogan became so
- 37:07Speaker 1: famous that it was often mocked and it still is
- 37:11Speaker 1: for again for its absurdity, and it was even parody
- 37:16Speaker 1: on different TV shows in different sitcoms. So in some
- 37:21Speaker 1: international markets, the exact line didn't translate well, so localized
- 37:26Speaker 1: versions were created. For example, in the UK, the ads
- 37:31Speaker 1: leaned more heavily on the science of Providamin's angle rather
- 37:37Speaker 1: than the aspirational beauty line. Oh yep, So despite the backlash, if.
- 37:42Speaker 2: I had known that, I would have went Flintstone Kids
- 37:44Speaker 2: after this.
- 37:46Speaker 1: Despite the backlash, the line dramatically increased sales, and Pantein
- 37:52Speaker 1: became one of the fastest growing premium shampoo brands of
- 37:56Speaker 1: the nineteen eighties. Even decades later, marketing analysts still cited
- 38:01Speaker 1: as a case study in branding success.
- 38:05Speaker 2: Well, I don't want any of my listeners to hate
- 38:07Speaker 2: me because I'm beautiful.
- 38:09Speaker 1: That's exactly what's going on.
- 38:12Speaker 2: Uh did you ever use panteine?
- 38:14Speaker 4: No?
- 38:14Speaker 2: I don't think that we did either. But it's an
- 38:18Speaker 2: iconic commercial because everybody remembers that, don't hate me because
- 38:21Speaker 2: I'm beautiful.
- 38:22Speaker 1: Like they lean their head back and they swish their
- 38:25Speaker 1: hair un you know, and it's like, how can you
- 38:28Speaker 1: not just want that lush, shiny hair.
- 38:34Speaker 2: What didn't she end up marrying Steven Seagal Stephen Siegel?
- 38:37Speaker 2: Oh gosh, poor thing, I know, I think so.
- 38:41Speaker 1: Well, then she got her.
- 38:42Speaker 2: Come up, Ah boy, all right, so we have gone
- 38:50Speaker 2: here you went with? What did you go with? You've
- 38:55Speaker 2: got pantein, which is a shampoo. You've got pow molive,
- 39:01Speaker 2: which is a dish soap that you.
- 39:03Speaker 1: Can also be used for manicures when you do your nails.
- 39:08Speaker 2: And you've got cow gun, which is like what a
- 39:10Speaker 2: bass soap, a bubble bag of Okay, so you've got
- 39:14Speaker 2: a certain shower thing here, right, And then of course
- 39:19Speaker 2: I had the zest soap and I got the band
- 39:21Speaker 2: aid which stuck on in the showers. So we've got
- 39:25Speaker 2: it in the showers. When you get out of the shower,
- 39:28Speaker 2: what's the first thing you do besides drying off? Hopefully
- 39:32Speaker 2: you're drying off in the shower after you turn off
- 39:34Speaker 2: the water. You're not getting out and stopping water all
- 39:37Speaker 2: over the floor. Better not be so after you. After
- 39:42Speaker 2: you do that, what's the first thing you do? You
- 39:45Speaker 2: put on some deodorant. You got it, you know it.
- 39:54Speaker 3: You feel confident, secured. If you want to feel confident,
- 39:59Speaker 3: raise your head. If you want to feel secure, raise
- 40:02Speaker 3: your hand. If you want protection that helps you feel
- 40:04Speaker 3: dry all day, raise your hand and reach for sure.
- 40:19Speaker 2: When was the last time you thought about that?
- 40:20Speaker 1: I'm immercial. Probably nineteen eighty seven, but I bet.
- 40:24Speaker 2: You remembered every single word of that song, didn't you.
- 40:27Speaker 2: I'm all about the jingles. The jingles just stick with you.
- 40:29Speaker 1: So love it, and I love just the hokiness of
- 40:33Speaker 1: the whole.
- 40:34Speaker 2: Oh absolutely so. These were everyday people in social settings, offices, dates, classroom,
- 40:39Speaker 2: sports parties. The big moment usually came when someone confidently
- 40:44Speaker 2: raised their arm, either to hail a cab, to wave,
- 40:48Speaker 2: to cheer, or maybe just a stretch. And they didn't
- 40:51Speaker 2: have to worry about you seeing sweat marks or them
- 40:56Speaker 2: having odor. Yep, right clean, bright, slightly glamorous lighting often
- 41:02Speaker 2: showed both men and women, reinforcing that Sure was for everyone.
- 41:09Speaker 2: The jingle raise your hand, raise your hand of your
- 41:11Speaker 2: shirt catchy sing a long style with strong repetition, just
- 41:15Speaker 2: like both of the other ones, and the hook was
- 41:18Speaker 2: tied directly to the physical gesture of lifting your arms,
- 41:22Speaker 2: making it super visual and easy to remember. They wanted
- 41:28Speaker 2: you to have confidence, right, I love it. It positioned
- 41:30Speaker 2: itself as the deodorant and anti person that gave you
- 41:33Speaker 2: the confidence to raise your hand without embarrassment. Built around trust,
- 41:38Speaker 2: you could rely on Sure to prevent odor and sweat
- 41:40Speaker 2: all day, and it was distinct from competitors like Secret,
- 41:44Speaker 2: which was marketed mainly to women, or old spice, which
- 41:48Speaker 2: is marketed mainly to men. Yep, you know everybody used it.
- 41:58Speaker 2: Everything was about freedom to move, not being held back
- 42:02Speaker 2: by being self conscious. And I really love the ending
- 42:06Speaker 2: of the commercial where even the statue of liberty of
- 42:11Speaker 2: the torch you ever? You sure, I honestly do not remember.
- 42:16Speaker 1: You know what? My dad I probably did ban.
- 42:20Speaker 2: Remember I do remember, man, That band may have been
- 42:22Speaker 2: the first one that I ever used. My me Moll
- 42:24Speaker 2: bought me band. He always used it with the roller ball, Yes, yes,
- 42:28Speaker 2: the rollerball. Sometimes I'd like to go back to the
- 42:31Speaker 2: roller ball. I'd also like to go back to the
- 42:36Speaker 2: roller derby, right. I love the little trip down Memory Lane.
- 42:42Speaker 1: Yeah, it's just one of these commercials, even if they're ridiculous,
- 42:46Speaker 1: they just it puts a smile on my face.
- 42:48Speaker 2: It doesn't put a smile on you know why, because
- 42:50Speaker 2: you go back to a time where there was innocence.
- 42:53Speaker 2: Life hadn't started throwing kidney punches at you. Yet everything
- 42:58Speaker 2: in a commercial is almost always half Yes, I've always
- 43:01Speaker 2: said I just want to live in a commercial.
- 43:02Speaker 1: All the time.
- 43:03Speaker 2: If I could live anywhere, it would be a commercial.
- 43:05Speaker 1: Yep.
- 43:06Speaker 2: Because they're always having a good time. I don't care
- 43:08Speaker 2: if they're selling corps light, or if you're confident because
- 43:11Speaker 2: you got the right deodorant on, or if you just
- 43:14Speaker 2: fell and scraped up your knee and it feels like
- 43:17Speaker 2: somebody chainsaw you off from the femural artery on down.
- 43:23Speaker 2: You're you're happy because Mama stuck a band aid on.
- 43:25Speaker 1: You and you're gonna be good.
- 43:27Speaker 2: Yeah, absolutely, So what do you think of our list here?
- 43:31Speaker 1: So quite honestly, it just made me want to go
- 43:34Speaker 1: out and find some more to so we can do
- 43:37Speaker 1: another other episode.
- 43:38Speaker 2: Yes, yeah, these episodes are so funea. I was gonna say,
- 43:41Speaker 2: maybe we'll come back around here real quick and do that.
- 43:43Speaker 2: You know, October is coming up. Oh, we got a
- 43:46Speaker 2: month long of Halloween stuff come up.
- 43:48Speaker 1: We're gonna be busy in October.
- 43:50Speaker 2: We're gonna have a lot of fun doing that. So yeah,
- 43:55Speaker 2: let us know what you thought of our list. Let
- 43:57Speaker 2: us know if any of these commercials brought back any memores.
- 44:01Speaker 2: We love hearing from our peeps.
- 44:03Speaker 1: And before you tell us we left somebody out or
- 44:07Speaker 1: we left a commercial out, go back and listen to
- 44:10Speaker 1: the previous two episodes where we do commercials. Yeah wow.
- 44:14Speaker 2: One of those episodes was who Wears Short Shorts? And
- 44:16Speaker 2: I believe the other one was Where's the Beef?
- 44:18Speaker 1: Yes?
- 44:20Speaker 2: So yeah, go back and listen to those. See what
- 44:23Speaker 2: you think about those great plug there, Missie. You hey,
- 44:26Speaker 2: it's almost sound like a professional.
- 44:28Speaker 1: I know some days I do.
- 44:32Speaker 2: So if you don't mind, go ahead and hit that
- 44:34Speaker 2: subscribe button so you're guaranteed to never miss a show.
- 44:38Speaker 1: And as always, we would love if you would reach
- 44:41Speaker 1: out and find us on social media. We are on x, Instagram, Facebook, what's.
- 44:48Speaker 2: Our handle at Children of Underscore Eighties or you can
- 44:53Speaker 2: always email us Children of the nineteen Eighties at gmail
- 44:57Speaker 2: dot com. But most importantly tell somebody own a friend. Yes, Well,
- 45:04Speaker 2: until next time, I'm Jim.
- 45:06Speaker 1: And I'm Lindsay and we are Children of the Eighties.
- 45:12Speaker 1: See you next Wednesday.