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Kohl's AI Assistant Tests Back-to-School Strategy | Birmingham News
Kohl’s is rolling out a new AI shopping assistant to tackle the chaotic back-to-school rush, helping parents stay on budget and organize gear by grade level—while syncing online and in-store experiences. Paired with a Boys & Girls Clubs partnership and a heavy push on under-$25 items, it’s a bold move to win over wallet-conscious shoppers. With rivals like Target and Walmart dominating digital ease, Kohl’s is testing whether this AI can revitalize its lagging e-commerce game—and investors are watching closely to see if it drives real traffic and sales. This season could be the make-or-break…
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