How a Fourth-Generation Successor Earned the Keys to a 70-Year-Old Business

Your Next Gen Friend: A Successor's Guide to Business Transition · May 21, 2026 · 48m

What happens when the family business you joined for the long haul loses a huge piece of its revenue, and you are the one who has to figure out what comes next?

In this Season 2 premiere of Your Next Gen Friend, Andrea sits down with Josh Robinson, fourth-generation owner of Argonaut Liquor in Denver. Josh shares how he went from stocking shelves and choosing not to lead with his last name, to leading the business through COVID, a brutal ballot initiative that cut wine volume by 60%, and a family ownership transition that tested every relationship in the building. Along the way he stood up a…