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Preserving Harlem's Culture and History through Food: Jelena Pasic's Story | Restaurants & Franchises Series
How can a single mom overcome adversity to build a successful restaurant franchise that preserves a neighborhood's unique culture?
In this episode, Jelena Pasic, founder and CEO of Harlem Shake, shares her journey from Croatian immigrant to thriving entrepreneur. After falling in love with Harlem during her visits to a local gym, Jelena decided to create a burger joint that celebrates the neighborhood's vibrant history and culture.
Jelena discusses the challenges of starting a business as a newly single mother and the importance of having faith, self-love, and a clear vision for the future…
The skinny
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