Latest / The Experience Perspective: An Ipsos Podcast
Season 8, Episode 4: The Shifting Dynamics of Customer Loyalty
Join Helen Bywater-Smith as she dives into the crucial aspect of customer Loyalty with Andrew Custage, Head of Research Insights at Medallia, and Jean Francois Damais, Global Chief Research Officer at Ipsos CX.
Based on insight from the recent collaborative paper between Ipsos and Medallia, Beyond Transactions: The Shifting Dynamics of Customer Loyalty, the trio discuss the evolving landscape of customer loyalty and the crucial shift beyond transactional metrics to emotional attachment and customer sentiment.
Listen to gain actionable strategies to enhance loyalty programmes and understand…
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