67. Brian Kirkbride, co-founder & co-CEO of FitLab
Today I'm joined by Brian Kirkbride.
Brian is the co-founder and co-CEO of FitLab — an integrated holding company of Performance Lifestyle brands.
In this episode, we talk about FitLab's evolution from venture studio to holding company. How they've partnered with brands like XPT, McGregor Fast, and Freeletics. Then Brian and I discuss the future of the fitness space, including digital options, the in-person experience, and community.
More from Brian
Brian Kirkbride is the co-Founder and co-CEO of FitLab, the fitness and sport lifestyle company whose brands include Electric, Freeletics…
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