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581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily
Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword.
In this episode, she shares how her personal skin struggles turned into a lifelong mission, how she went from finance to esthetician school, and why she took the slow, principled path to build a category-defining brand.
What you’ll learn:
• How Peach & Lily built trust in a crowded industry
• Why Alicia avoided shortcuts, even when growth was slow
• The viral moment that changed everything—and how they prepared for it
• Her approach to formulation…
The skinny
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