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Live Event Marketing: The Full Funnel Marketing Strategy
If your in-person event isn’t selling out, it’s not the algorithm.
It’s your funnel.
In this episode of Humans of Growth, I sit down with Brian Bauer, CEO of Bauer Entertainment Marketing, to break down what actually drives ticket sales in today’s attention economy. This is a masterclass in entertainment marketing for anyone running concerts, festivals, sports games, or live experiences.
We unpack why impressions don’t matter if seats are empty — and why most producers have a conversion problem, not a traffic problem.
Inside this conversation, you’ll learn:
✔ The difference between top of…
The skinny
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