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Episode 34 - Your Customers Don't Want What You Think They Want (Here's How to Find Out)
You spent months on it. You believed in it. You launched it. And nobody cared. Not because it was bad, but because nobody asked for it. In this episode, Toby Hoy breaks down the Validation Loop, a four-step framework for testing ideas cheaply before committing real money, time, and reputation. You'll hear the story of a $3,000 equipment purchase that taught a brutal lesson about assumptions, and you'll walk away with a repeatable process for making smarter bets: talk to your people, prototype ugly, test cheap, and let the data decide. If you've ever built the wrong thing for the right…
The skinny
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